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Posts Tagged ‘bounce rate’

How to Put Your Website to Work to Increase Conversions

March 29th, 2019

When it comes to your plumbing marketing, you are putting in all of the effort for conversions right? Do you ever find yourself getting frustrated that your sight isn’t converting enough of your traffic? You’ve worked hard to generate a steady flow of traffic, and you don’t want it to go to waste. The reason you might not be getting the conversions you are after is because your website isn’t setup to convert the traffic. After all, getting the traffic to your website is only part of the challenge, the next part is converting that traffic into actionable customers. Here are some tips to help you put your website to work and increase conversions.


Consult Your Analytics

The analytics on your website will provide a wealth of information on the overall performance of your website. If you already employ the use of analytics service like Google analytics then you already have a lot of data you can utilize to improve your conversions. Pay attention to the web pages that attract the most traffic and which pages visitors linger on the longest. See if there are any patterns, for example, if you have a page with a high bounce rate, meaning visitors leave after a few seconds, you may want to consider revamping the page. Update the content, optimize it better, or add a stronger call to action. The point is you analytics will provide you with crucial insight about the behaviors of your visitors.

increase conversions

Find Out What Makes Your Customers Tick

In order to increase conversions you must figure out what makes your customers tick. What are they after? What entices them to click? Is it a promotion? Or perhaps a free service call? Attaching something of value, particular something of value to your customers, to your call to action is a great way to increase brand awareness, boost customer engagement, and ultimately increase conversions. Unfortunately there is not one right answer to this. You may have to toy with several ideas before you find one that works. It’s a little bit of trial and error, but once you find what it is, monetize it.


Test Your Website

You should be aware of how your website is performing. You can do this by testing several aspects of your website on a regular basis. Testing the speed is important, because if your website fails to load right away, you may suffer from a high bounce rate. You can also test hotzones on your website with a tool called Hotjar. Hotjar shows hot and cold click zones on a given page utilizing a heat map. It’s actually pretty neat to check out. Some other things to test for include broken links, and mobile friendliness.

increase conversions

Design Matters

You might not think design matters, but it really does. Studies have shown that websites that perform the best have a more minimalist design. They aren’t’ flashy, don’t overwhelm visitors with information, and are easy to navigate. Keep your website simple, with easy to read colors and fonts. Light backgrounds fair far better than dark backgrounds. Simple designs helps keep visitors focused. Distraction can lead to higher bounce rates. Remember first impressions are everything.


Try Different CTA Buttons

Call to action buttons are a useful tool to increase conversions. Again this isn’t a one shoe fits all situation. Test out different buttons. Different colors, different size, different call to actions. See which one generates the best results, the duplicate. Again it’s all about trial and error. Don’t assume that things are working on their own, that may be why you are suffering from low conversions. Seek to innovate, and improve the process.


Keep Forms Simple

If you are utilizing a form to capture information, keep your form simple. In today’s day in age customers don’t necessarily have to attention span to sit and fill out a long form in its entirety, even if you are offering a really sweat deal. In addition, with security being top priority for many internet users these days, they might not feel comfortable divulging information. This is why it is important to only ask for necessary information. Name, number, email keep it simple.


Build Trust

As we mentioned above, security is on the minds of most consumers these days, and with good reason. There have been a lot of data breaches over the last year, and people want to protect their personal information. To build trust with your customers there are several things you can do. For starters employ a good SSL security certificate to protect your customers data. This can also help protect your search ranking, as sites that aren’t secure may find themselves not gaining as favorable of a rating due to algorithm changes. In addition, to build trust with your customers, put your positive testimonials on display. Let them see what your happy customers think about your business. This is one of the most compelling ways to gain trust and increase conversions.


For more information on how to increase conversions for your website or other plumbing marketing related topics, contact Grow Plumbing today!


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SEO and Plumbing Marketing Part 2: Images and Functionality

September 11th, 2016


Implementing a strategy using SEO for plumbing marketing is a great way to stay up to date with the latest marketing trends. Search engine optimization is ever changing and evolving and will continue to play a huge role in how we market our businesses online. Whats truly great about SEO is that with the proper plan in place and the proper tutelage anyone can do it. While more traditional marketing techniques are still relevant today, you don’t have to spend a ton of money on a marketing budget just to get your foot in the door. Previously we discussed the importance of keywords and links in “SEO and Plumbing Marketing Part 1: Keywords and Links”. Now we will talk about the use of images on your website and functionality.



Images and the use of visual content are becoming more and more important when it come to your SEO and plumbing marketing. Images help support a topic and convey a message and also help catch the viewers eye. Often times the image is the first thing a reader will notice about a website or a blog post. For many the images used in a website or blog post will result in whether or not they want to investigate more or move on. An image can tell a person a lot about the content they are viewing before they start to read it. So its important to make sure that the images you select are relevant to the topic, help support the topic, and are eye catching and interesting.


SEO and plumbing marketing

Best Hardtop Gazbeos,, 09/11/2016

Aside from the images you select you also want to pay attention to the size of the image. When it comes to your website the size of the image matters. You want to make sure the size of your image is just right. Not to big or too small. The problem with too big is is can cause the website to load slowly especially with mobile users. If the image is too small then it may get lost in translation. You also should pay attention to the amount of image you use. You don’t want to litter your page with images. Instead select 2 to 3 images that make your statement stronger. Too many images can also result in a pages slow loading speeds.



The functionality of a website is also crucial when it comes to SEO and plumbing marketing. A website that doesn’t function correctly can be a huge turn off for visitors. When it comes to functionality you want to make sure that everything does what its supposed to do. For

SEO and plumbing marketing

OEE Systems,, 09/11/2016

example, when it comes to the navigation and internal links you want to make sure that each link goes to the correct page. The title of the link should match the topic of the corresponding page. Incorrect links can be deemed as misleading. You also want to make sure that any pages being linked to are active links. There is nothing more annoying then clicking on a link and finding a 404 page on the other end. This doesn’t help you link building or your search ranking and can turn people away.


Another important part of functionality is how your website loads. Slow loading time can lead to a large bounce rate as internet users don’t always have the most patience. If a webpage doesn’t load quickly they may just decide to move on to the next one. This can also effect the mobile friendliness of your website, which also plays a role in your search ranking. If your website is indexed and found to not be mobile friendly then you could be removed from the search results all together. So make sure your website loads quickly and is mobile friendly.


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Understanding Your Analytics Reports for Your Plumbing Marketing

February 12th, 2016


Part of plumbing marketing is being able to measure your success. Google Analytics is a great tool to use for this, but also consulting the built in analytics of your website is also a great option. Being proactive and making a point to analyze your analytics report is very important for your plumbing marketing. If you don’t know how you are actually doing then how can you make improvements right? Perhaps whats more important then checking your analytics report is actually understanding it. Here are some tips to help you understand what you are looking at.

 Google Analytics,, 02/12/2016

Bounce Rate

Your bounce rate measure the amount of time a visitor is on your site before they bounce. The longer people are on your site the better chances of them becoming a customer. So obviously you want them on your site as long as possible. If you have a particularly big bounce rate then there is something wrong and you need to be able to address it. Some common reasons for a big bounce rate are: you website is to busy and confusing, the visitor didn’t find the information they were looking for right away, no call to action, your website wasn’t relevant. In order to fix you bounce rate you need to make sure you website is attractive to customers and is compelling enough to cultivate their interest in your business.


Impressions Report

Impressions measure how often the URL of each page of your website gets indexed in search results. While not garnering clicks all the time, your impressions report can help you identify terms that active searchers are searching for. That way you can garner your content relevant to what people are searching for. After all selecting the right keywords is half the battle, being able to effectively utilize them is the next step.


Conversions Report

When we say conversions what we are talking about are the amount of traffic that actually convert or meet the goals you set forth. This could be subscribing to you blog for example. If you are directing traffic to your blog with the goal of getting more subscribers, the amount of subscribers you get from your campaign would be your conversions. Conversions are the end goal of your plumbing marketing. You conversions report will tell you how successful you were in meeting your goals. If your conversions are low, then you may want to consider your CTA or cal to action. Is it compelling enough? Are you utilizing your space correctly? Is your content relevant? Do you have content?


Traffic Source Report

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Know where your traffic is coming from

One of the most helpful parts of an analytics report for your plumbing marketing is the traffic source report. Knowing where your audience is coming from is helpful. You can spend more time in the areas that are achieving results, after all you want to put your time and money in areas that are delivering results right?


The more knowledge you have about your plumbing marketing the better prepared you are to actually get the results you want. Doing the work is part of plumbing marketing, but also being able to read your analytics report is also important. The more information you have about your traffic, impressions, conversions, and bounce rate the more effective you can be with your plumbing marketing strategy. Learn more about plumbing marketing at


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5 Tips to Help You Lower Your Bounce Rate

October 22nd, 2015


lower your bounce rateWhen consulting your analytics page one of the key things to look for is the bounce rate of your website. A bounce rate is calculated by the average amount of time a visitor spends on your website. If you have a low bounce rate then you are doing everything right, keep up the good work! If you have a high bounce rate then that isn’t a good sign. Lets look at some ways to help you lower your bounce rate.


#1 Keywords

The keywords you select for your SEO have a lot to do with the amount of traffic you get to your website. Relevant keywords are a must! One of the reasons you have a high bounce rate is that your keywords aren’t relevant to what the searcher is looking for. In terms of SEO its important to put quality over quantity, after all whats the point in having traffic that you can’t convert? To order to lower your bounce rate you may have to consider your keywords and make some changes.


#2 Landing Pages

Landing pages have proven to be very effective tools for plumbing marketing, especially when it comes to improving conversions and lowering the bounce rate. Landing pages are great because they focus on one specified topic. This leave little room for distraction which helps lower the bounce rate.


#3 Call to Action

A call to action button is really important for improving conversions and lowering the bounce rate. A good call to action needs to draw the attention of your visitors and will be compelling enough to get them to click. Just with your keywords make sure your call to action is relevant to your page.


#4 Function

One of the biggest culprits of a high bounce rate is that the website doesn’t load quickly. When searchers are looking for specific information they want it then and now, if they have to wait for the website to load they will move on to the next.


# 5 Website Design & Layout

Another contribute to a high bounce rate is that the website is confusing and doesn’t navigate well. If people have to work hard to find the information they are going to bounce, literally. In order to lower your conversion rate think about the design of your website. Is your website confusing to people? Is it easy to navigate? Is your color scheme easy on the eyes? Is your overall design distracting?


A lot goes into to having and maintaining a great website with a lower bounce rate. One thing you can do to lower your bounce rate is ask your customers what they think? How do they feel about the ease of use? Was your website compelling for them? The customer feedback you get from your website will be able to tell you where you can make improvements to help you lower your bounce rate.


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