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Posts Tagged ‘branding’

How to Cultivate and Protect Your Online Reputation

June 12th, 2018

 

Just about everyone is online these days, which means as a business you must be conscious of your online presence and your online reputation. Since modern day word of mouth marketing has taken on the persona of local directory sites like Yelp and Google, your online reputation is becoming increasingly important. So, how do you cultivate and protect your online reputation? Today we will discus how you can build a great online reputation, and how you can manage it.  Click here to join us on the next webinar – Online Reviews, Magic Secrets Revealed!

 

Cultivating Your Online Reputation

online reputationCultivating your online reputation is a simple thing to do. Start with creating a strong brand. Brand recognition is one of the most important parts of creating a good online reputation. It is how people will associate with your brand. Create a website that reflects your culture and your branding. Keep logos, banners, themes, and images universal across all platforms.

 

Once you have your branding in place, you will want to take some time claiming and creating profiles on social media and local directory sites. Optimize these profiles with the latest news about your business. Make sure all of the information is accurate and correct. Update contact information and include a link to your website. You can also ad images and logos to help strengthen your brand. Social media sites are a great way to reach your target audience and engage with them. Local directory sites, like Yelp and Google are a great way to increase your online visibility. Both social media and local directories will help you gain insight into how your customers associate with your brand.

 

Once you have your social media profiles create, it is important to cultivate an ongoing content strategy. A good content strategy will help you cultivate a good online reputation, because it gives your credibility. You content strategy allows you to demonstrate your knowledge and establish yourself as an expert in your field. A good content strategy will incorporate a diverse assortment of content from: simple status updates, a blog, images, videos, infographics, memes, and short video clips. The more diverse your content strategy, the better visibility you will have, which gives you a chance to create a better online reputation.

 

Manage Your Online Reputation

Once you have established your online reputation, it is important to continually manage it, in order to protect it. While you can’t stop someone from leaving a bad review, you can be proactive when these things happen. Monitor your localonline reputation directory and social media profiles. Stay on top of your reviews. Know what people are saying and respond. Respond to the good and thank then for their kind words. Respond to the bad and try to find a resolution.

 

When dealing with negative comments and reviews, timing is everything. You don’t want to respond in the heat of the moment. Take some time to decompress and reflect on the situation. Never respond in anger and try to avoid getting defensive. Try to see things from the customers point of view. Remember, while there may be a negative situation you are dealing with, half of the battle is how you respond. You have the ability to change the situation from a negative to a positive just by how you respond. So, make your response count. Be thoughtful, compassionate, and most importantly; be nice.

 

Ongoing Maintenance

Part of cultivating a good online reputation is ongoing maintenance. Audit your profiles and website at regular intervals to make sure all of the information is still relevant and true. Delete content that isn’t relevant anymore.

You also want to make sure that you are updating and posting regularly. This involves updating your profiles with relevant content on a regular basis. Make sure that the content you post is relevant, accurate, useful, and unique. Always fact check before you post and avoid posting about topics that are controversial. As a brand, it is important to remain transparent so that you can appeal to a broader audience. You don’t want to alienate a potential audience because you posted something offensive. Save politics, personal beliefs, and religion for your personal profiles. Keep your business profiles professional and relevant to your business.

 

For more information on how to cultivate and protect your online reputation contact Grow Plumbing today!

Also, click here to join our online review next webinar! 

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Online Plumbing Marketing – Is Your Plumbing Website Working Against You?

April 1st, 2015

You have a website right? You are engaging in social media right? You have all the right traffic, but why are you not getting more leads? There are a couple of factors that could be to blame, one key area to look at is your website. Is your plumbing website working against you? Maybe its been a while since you updated your plumbing website, or maybe you through you website together really quickly in hopes on jumping on the online plumbing marketing bandwagon. Whatever the case its important to make sure you aren’t making any of these mistakes when it comes to your plumbing website.

 

Too Much Going On

plumbing website

Wheat Eaters, http://goo.gl/i0Yjb7, 03/31/2015

When looking at your plumbing website it is important to consider the design of your plumbing website. The most important thing to keep in mind when designing your plumbing website is to keep it simple. You have worked hard for that traffic, if there is too much going on you may end up distracting your visitors, and you want them focused, very focused. Don’t leave any room for confusion. Keep things organized and easy on the eyes. Be sure your plumbing website transitions with ease amongst the pages a slow reaction time can kill attention span. Also be sure your plumbing website converts for the mobile user.

 

Navigation

When designing your plumbing website be sure that it is easy to navigate. Again it is important to keep things simple. Make sure that the content of each page matches the title. Most importantly, make sure your contact information is easy to find, super easy in fact blatantly in your face. Don’t provide too many options, stick to the critical pages and information necessary, remember you still want to give your visitors a reason to contact you.

 

Call To Action

A call to action is vital in make your plumbing website convert traffic to to customers. Give your visitors and incentive to click where you want them to. This is the best way to capture their information and then follow up with them. Making contact is crucial in turning a prospect into an actual customer. So peak their interest with a compelling call to action button. There are many different types of call to actions to choose from, what ever one you choose just be sure to deliver.

 

Cross Promote

Social media is a huge part of online plumbing marketing. This could be a huge source of traffic for your plumbing website. To get the most out of using social media for online plumbing marketing you want to cross promote it. Just like you have links to your website on your social media profiles you also need to have links to your social media profiles on your website. This helps make you easier to find, boosts the engagement with your customers, and helps strengthen your brand.

 

Stock Photos

When creating a plumbing website it is important to use some original photos. Don’t simply use a bunch of stock photos. This is generic and chances are your visitors may have seen the images already if they are shopping around. Try to be original with your pictures. Take pictures of your staff to help give personality on your plumbing website and let people know who they are dealing with. Also include actual pictures of your work, this is very effective in generating a response from your visitors.

 

Your plumbing website should be able to close the deal for you. You have spent all this time and effort on building up an audience, make sure your plumbing website is effective at converting that traffic. Remember to keep things tasteful and professional. To learn more about online plumbing marketing and creating the best plumbing website please visit www.growplumbing.com.

Grow Your Plumbing Business

 

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Plumbing Website – 4 Tips to Help Increase Your Conversion Rate 

Avoid The Top 5 Mistakes When Designing Your Plumbing Website 

 How to Drive Traffic from Yelp! to Your Plumbing Website 

 

 



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