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Posts Tagged ‘budget friendly’

Plumbing Marketing Hacks That Are Budget Friendly: Part Three Retargeting Ads

September 13th, 2015


We have been discussing plumbing marketing hacks that are budget friendly. Previously we talked about advertising on Facebook and advertising on Bing, both really effective ways to spread the word about your business and generate traffic very affordable. Now for our third and final addition to this series: “Plumbing Marketing Hacks That Are Budget Friendly” we will be talking about retargeting ads.


advertising with retargeting ads

Retargeting Ads can be a great addition to your plumbing marketing plan.

Retargeting Ads

Retargeting Ads is a form of plumbing marketing that is very budget friendly and can be very effective.. Whats great about retargeting ads is that they target people who have already visited your site. Why is this so great you ask, because they are already familiar with your brand and familiar with your site, making them easier to convert. Once you have peaked someones interest, the act of converting them is a lot easier. You don’t have to work so hard to get them to your site, because they have already been there.


Retargeting ads uses a form of cookies to help keep you in front of your visitors. You know when you are checking your email and an ad pops up in the right hand corner? Or when you are on Facebook and there are ads on the right hand side of the page? Have you ever noticed that those ads are often sites that you have just visited? Displaying products that you were interested in? These ads serve as gentle reminders “hey don’t forget about me…” This form of advertising that could be beneficial to your plumbing marketing.


Whats create about retargeting ads too is that they are way more budget friendly. For under a dollar a day you can generate great traffic with retargeting ads. Some of the benefits of using retargeting ads for plumbing marketing are:


  • Retargeting ads have a lower cost per impression

  • Higher conversion rates

  • Better ROI

  • More accurate targeting

  • Helps strengthen brand


For more plumbing marketing hacks that are budget friendly check out our previous posts on advertising on Facebook and advertising on Bing.

 Internet Marketing

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 Plumbing Marketing Hacks That Are Budget Friendly: Part One Advertise on Facebook 

Plumbing Marketing Hacks That Are Budget Friendly: Part Two Advertising on Bing 

Mobile Marketing – A Necessary Part of Today’s Plumbing Marketing Strategy 

Plumbing Marketing Hacks That Are Budget Friendly: Part Two Advertising on Bing

September 10th, 2015

 advertising on bing

When it comes to plumbing marketing it is good to get creative and think outside the box sometimes, however we have found that sometimes the simplest approach works the best. In today’s time it seems that things are moving so fast and we try so hard to stay on top of things that sometimes we over complicate things, which in return does not usually pay off. Mostly because its hard to keep our eyes on our goals when we are being distracted with everything that we “should” be doing. In terms of plumbing marketing, you don’t have to get supper fancy and you don’t have to spend a lot of money either. In this three part blog we are discussing plumbing marketing hacks that are budget friendly. Previously we discussed Advertising on Facebook. For the purposes of today’s blog we will be talking about advertising on Bing.


Advertising on Bing

Bing really doesn’t get enough credit. Next to big daddy Google, Bing is often overlooked and it really shouldn’t be. Bing accounts for about 16% of searches and is primarily used in the US. While Google controls the amount of searches being done with about 80%, advertising on Google can be expensive, in fact prices to advertise on Google have gone up 26% since 2012. The Average cost per click for Bing is about $1.07 compared to Google at $1.83. So while Google has more traction, the cost to advertise with them is about 70% more expensive than Bing. From a budget standpoint, if you Bing is a great option. Another great aspect of advertising on Bing is that there is less competition on Bing. Google attracts more advertisers and so Advertising on Bing increases the chances of your ads being seen.

 advertising on bing

When advertising on Bing it is important to measure your results. Analyze each click and see what is working and what isn’t. You want to campaign to run as efficiently as possible right? So you really need to pay attention to what keywords are driving the most business. If you haven’t tried advertising on Bing yet, but are familiar with Google Adwords, Bing is very similar and in fact makes the process really simple by offering an “import form Google Adwords” button to import your existing ad from Google to Bing.


A great way to shake up your plumbing marketing is to try new things. If you aren’t getting the results you want with your plumbing marketing or are simply looking to shave a few dollars off your plumbing marketing budget, then try running an ad on Bing. For more plumbing marketing hacks to help you save on your plumbing marketing budget look for our next post: Plumbing Marketing Hacks That Are Budget Friendly: Part Three Retargeting Advertisements.

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