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Posts Tagged ‘Call to action’

Crafting the Perfect Call to Action

March 5th, 2017


As you should know by now, your call to action really matters for improving all aspects of your plumbing marketing. From increasing clicks throughs, increasing captures, and improving conversions. A good call to action will inflict a sense of urgency about your brand and influence people to click, provide information about themselves, and ultimately become customers. How you word your call to action is, where you place your call to action, it’s relevancy, and if you are incorporating it into a button or not make a huge impact on how effective your call to action is.


Wording Your Call to Action

When it comes to crafting the perfect call to action you don’t have a lot of space. So, it is really important to make sure you choose the right verbiage. Utilize phrases that
landing page for plumbing marketingconvey a sense of urgency and demonstrate value. For example; call now for your free estimate, or learn about the benefits of…. You can try playing around with different phrases to see what works best for your campaign. Check your analytics to see which phrases are most effective.



Your call to action should be clear and easy to see. A hidden call to action does your plumbing marketing absolutely no good. Your call to action should be apparent. You can put your call to action at the top of the page, in the middle, or at the bottom, just be sure it doesn’t go without being noticed. The best call to actions will stand out and beg to be clicked.



Relevancy is key when it comes to making an effective call to action. Let the call to action match the content. You have nothing to gain by using a call to action that is not relevant to the content on the page. Such practices could be deemed as misleading and will not provide you with organic leads.


Build Trust

call to action

Image Credit: Jenn Bovee,

Part of getting people to follow through on your call to action is to create trust. Let them know that there is no risk to them by clicking. A guarantee of some kind works really well to build trust. For example: Our work is 100% satisfaction guaranteed, call now risk free, receive your no obligation consultation.


Incorporate into a Banner or Button

One of the best ways to let your call to action stand out is to incorporate it into a banner or button. Banner or buttons will stand out from the rest of the text on your page and should be brightly colored, but easy to read. You can strategically place these at the top, middle, or bottom of the page.


Learn more about crafting a strong call to action here.



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6 Key Elements for Your Landing Page for Plumbing Marketing

March 11th, 2016


Landing pages have proven to be very effective for plumbing marketing. When creating a landing page for plumbing marketing you want to make sure that it will convert visitors into customers with ease. If set up correctly you could see great results. There are certain key elements every landing page should have. Here are some tips for designing your landing page for plumbing marketing.


First lets discuss what a landing page is. This of a landing page as an extension of your website. Its a single page that is dedicated to a specific topic. The goal of you landing page is to convert the traffic, or basically be so compelling that the visitor does exactly what you want them to do.; for example if you are trying to get them to subscribe to your newsletter. Now that we have gone over what a landing page is, lets discuss how you can use a landing page for plumbing marketing and what key elements you need to make a great landing page.


Key Elements of a Good Landing Page


#1 Headline/Sub-headline

A headline needs to be key catching and commanding. Its the first thing people will read on your landing page and a big deciphering factor if they choose to remain on your page. A great way to come up with a good headline is formulate a

landing page for plumbing marketing

JV Mechanical Contractors,, 03/11/2016

problem that your visitors are having and provide them with a solution. For example:


Headline Do you want to save money on your household utilities with an on demand water heater ?


Sub-headline If the answer is yes then call now to schedule your free consultation.


Aside from commanding peoples attention your headline and sub-headline need to be relevant to the page and the original link that your visitors clicked on to get them there. So if your original link is about on demand water heaters then your landing page also needs to be about on demand water heaters.


#2 Body Text

The body text is going to be the convincing argument of your landing page. You will want to include bullet points or a few short sentences that support your headline. In this instance you will want to include a few points on the benefits of on demand water heaters. Keep things short and sweet, provide enough information to peek the interest of your visitors but leave them wanting more. Also keep in mind that each visitor may or may not read your landing page in its entirety.


# 3 Contact Form

Of course we want people to call but not everyone is going to call. Make it easy for people and provide a contact form they can fill out. This will be located in the call to action button. Your call to action button should be eye catching and stand out. There must be an irresistible urge to click on the call to action button. Keep your contact form simple and only ask for information you actually need.

 landing page for plumbing marketing

#4 Add Testimonials

Testimonials can be very effective for plumbing marketing. You can include a few good testimonials on your landing page or even provide a link to your Yelp! account. More and more people are going on Yelp! to find the goods and services they need and peer review is a compelling sales factor.




#5 Make it Impossible Not to Find Your Contact Information

You phone number should be blatant and in their face. Prominently display your phone number at the top in your header and also at the bottom. The less the visitor has to work to find your information the better. Also make sure your landing page is set up for mobile users, meaning when they click on your phone number they are automatically taken to the call screen.

plumbing marketing

#6 Images and Videos

Images and videos are great additions to your landing page. You want to make sure they are relevant and further support the topic of your landing page. You don’t want things to get too busy so keep things simple.



Learn more about using landing pages for plumbing marketing at





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Three Things to Help Convert More Visitors into Customers

January 24th, 2016


Getting more sales and converting more visitors into customers is the main focus of your website. In order to get more sales creating traffic is only half of the equation. The next step is to convert them. This falls on the shoulders of your website or landing page. When set up right, your website or landing page will have no trouble converting visitors into customers. So how can you set yourself up for success? Here are some things to consider.



convert more visitorsOne of the biggest reasons a website or landing page fails to convert is it leave too much room for distractions. When you are trying to convert visitors into customers you want to maintain their focus and attention. Don’t leave too much room for them to wander. For the purpose of creating a strong website or landing page that converts keep things simple, easy to understand, and easy to navigate. Your visitors to be able to quickly ascertain where the information they are looking for is. When information is not readily available, most will not waste their time looking for it, and simply bounce on to the next site.


Call to Action Button

A strong call to action is crucial in order to convert more visitors into customers. This is a message that conveys urgency, “Click Here Now”, “Buy Now”, “Schedule Your Appointment Today” are all examples of a call to action. It gives the visitor only a few seconds to think about it before they click on it. Once they click and you have their information you have a better chance at converting them. A call to action button should be in plain site and stand out! It should be loud and easy to read. Remember it needs to be compelling!



Testimonials or reviews are very helpful in helping you convert more visitors into customers. You should have an area on your website or landing page where you share some of your best testimonials or reviews. Seeing the experience that your customers had with you, helps new customers make up their mind about your business. Plus its incentive for other current customers to write reviews for you. Reviews and testimonials also play a role in SEO, as they inadvertently contain relevant keywords. Use your positive reviews and testimonials to your advantage.


Want more tips on how to convert more visitors into customers? Check out our website at


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Plumbing Marketing – The Right Way to Implement a Call to Action

April 28th, 2015


A call to action is an important part of a plumbing marketing campaign. A good call to action can drastically improve your conversion ratio when implemented correctly. There are a few things to consider when employing a good call to action for your plumbing marketing. Here are some tips to help you boost your conversion ratios when an excellent call to action.

 call to action


When it comes to the effectiveness of your call to action it is important to make sure you are communicating, and by communicating we mean clearly and blatantly. Make your call to action easy to understand. Be blatant. No hidden messages, you don’t want your visitors to have to think too much about your message. If you leave too much room for interpretation the message could very easily be lost in translation.


Be Compelling

In addition to communicating in a clear fashion you also want to make sure your message is compelling enough to warrant a click. Emphasize your value and create a sense of urgency. Your verbiage is very crucial in creating a compelling call to action for your plumbing marketing. Avoid using generic words that have a broad meaning. Choose words that better communicate the added benefit of click through.



One of the biggest down falls of a call to action is it isn’t visible. A call to action that is hiding in plain site is not going to be very effective for your plumbing marketing. Keep your call to action isolated away from the rest of your content so that it stands out. Keep the color scheme bold and contrasting from the rest of your color scheme. Your call to action should be as easy to find as possible.



Make sure your call to action is relevant. It is really important to be consistent with your call to action. Any action on your part should be relevant to the particular call to action. Building trust is crucial when it comes to growing your business. For example if your call to action says “click here for your free quote” be prepared to offer a free quote.


A call to action can be a very powerful addition to your plumbing marketing. Make sure you are using your call to actions right and as effectively as possible. Not sure if you are implementing them correctly or have questions about plumbing marketing? We are here to answer your questions.


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