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Posts Tagged ‘changes in SEO’

How Important Online Reviews are to Your Plumbing Marketing

October 25th, 2013

 

Online reviews play an important roll in your ability to grow plumbing business, not just with word of mouth marketing, but online reviews also have a stake in the success of your online plumbing marketing. If you aren’t soliciting your customers for online reviews then you could be missing out on some great plumbing marketing opportunities.

 

Nunez Group, http://goo.gl/YFb2Ve, 10-25-2013

In the past word of mouth marketing was a very powerful plumbing marketing tool, and it still is today however with the onset of the internet word of mouth marketing has changed form over the years. While the traditional form of word of mouth marketing is still alive and well, the power of online reviews supersedes the later. With online plumbing marketing trends changing ever so rapidly it is important to stay on top of the trends. Google algorithms are constantly changing and adapting to combat some of the earlier strategies of SEO and link-building, in an effort to promote relevant content for search results. In addition with the onset or more and more mobile searches, online reviews prove to be more relevant in some search results.

 

Here’s why you should be soliciting online reviews

 

  • Online reviews for a plumbing company allow owners to reach out to customers. We hope that all of your customers have wonderful things to say about your plumbing company, however on occasion there will be a disgruntled customer. Online reviews allow plumbing company owners to correct a bad business experience. By taking a negative situation and correcting it, it creates a positive customer experience. This is pure customer service, and an important part of owning a plumbing company. It allows plumbing companies to find out what their customers are looking for to better serve them.

 

  • Online reviews are also great to create new business. Like we stated before this is the new word of mouth marketing, and new customers are more likely to hire a professional plumber that has great reviews vs. one who has bad reviews with no resolution or one who has none at all. Customers listen to what other customers have to say more than any other source.

 

  • Online reviews help improve search ranking. The more reviews a plumbing business has the more relevant to search engines your plumbing company will be. Google favors online reviews because they are organic. With Google Local reviews are heavily weighted, and many mobile users pull up search results from platforms such as these because they are more compatible with mobile use. In this sense you are allowing your customers to do the plumbing marketing for you. In addition many reviews will contain key words that bring in new customers. online reviews

All in all online reviews are great for plumbing marketing and growing plumbing business. If you are short on reviews first make sure you have claimed your local directories on Google, Bing, Yahoo! and Yelp! Them simply as your customers to review your plumbing business, you can even send a follow up email after service has be completed or reach out to them on social media. This is a great way to engage with your customers and do some free plumbing marketing.

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