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Posts Tagged ‘competitive plumbing marketing strategy’

Creating a Competitive Plumbing Marketing Strategy

November 11th, 2016

 

The plumbing industry can be a very competitive market. When it comes to plumbing marketing its important to have a plumbing marketing strategy that will help you compete. Part of having a competitive plumbing marketing strategy is to be proactive with the outlets you choose to promote your business, with your target audience, and with your content strategy. Here are some tips to help you form a competitive plumbing marketing strategy.

Choosing the Right Outlets

Part of forming a competitive plumbing marketing strategy is to be active on social media as well as local directories. When it comes to choosing

competitive plumbing marketing strategy

Interlink One, https://goo.gl/MOVly6, 11-11-2016

the right social media sites there are a lot of options to choose from. Facebook, Twitter, and LinkedIn are among the most popular and widely used. Subsequent social media sites you may want to consider are Google +, Pinterest, and Instagram. Each social media site has something different to offer. The only way you will know if a site is a good fit is if you try it out.

 Local directory sites are also important when it comes to creating a competitive plumbing marketing strategy. Local directory sites like Yelp and Google Local can be instrumental in achieving top search results. Local directories allow to you reach out to a local audience which also helps improve conversions.

Choosing the Right Audience

competitive plumbing marketing strategy

Pelfusion, https://goo.gl/uB5QSM, 11-11-2016

Who you choose to market to is another aspect of creating a competitive plumbing marketing strategy. It’s important to make sure that you are reaching out to the right audience on social media as well as with your ad placement. Ensuring that the right audience sees your message is crucial. Being proactive with who your target audience is allows you to be competitive with your plumbing marketing strategy. This may require you to do some research on where to find your target audience, what social media sites are they on? You may also have to re-evaluate who your target audience is every now and then to stay competitive.

Choosing the Right Content Strategy

Content may be one of the most important tools you have for creating a competitive plumbing marketing strategy. Part of being competitive with your content strategy is too selectively choose the right keywords. Keywords or keyword phrases can be super competitive. The more competitive the keyword the harder it is to rank for. So, in a since selecting less competitive keywords can actually help you stay more competitive with your plumbing marketing strategy. Choose keywords that are specific to your business. Think about geographic location or perhaps any niche areas that you might specialize in. The more relevant and specific your keywords are the better results you will get for your efforts. 

Creating a competitive plumbing marketing strategy  is not just about creating an actual plan, but also maintaining and adapting your strategy. Most plumbing marketing strategies will have to be tweaked a little as time goes on, its part of being competitive but also part of adapting to meet the ever changing demands of the digital world. To learn more about plumbing marketing check out the rest of our articles.

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