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Posts Tagged ‘content marketing’

Revving Up Your Content Strategy for the New Year!

December 12th, 2017

 

Can you believe that we are already at years end? With only a few short weeks until the New Year, there is never a better time to start focusing on your plumbing marketing content strategystrategy for next year. This includes your content strategy. This year we saw a huge focus on content, and it doesn’t look like anything is going to change next year. If you are just embarking on your content strategy journey, or perhaps you are looking to breath new life into your plumbing marketing, here are some tips to help you rev up your content strategy for the New Year!

 

#1 Company Needs

In creating a comprehensive content strategy, you must first look at the needs of your business. What are you trying to achieve with your content strategy? You can start by outlining your goals for your business. What would you like to accomplish next year? For example: are you trying to boost engagement on social media? Or are you simply trying to gain more traffic to your website? You need to address the needs of your business before you create a plumbing marketing strategy. We suggest having two sets of goals; short term and long term. Goals should be revisited on a regular basis, say; quarterly, semiannually, and annually. This helps you market better, and helps put things into perspective. When creating goals, make sure you are creating achievable goals. Don’t be afraid to adjust your goals accordingly.

 

#2 Self Audit

content strategyPart of creating a new plan, is analyzing your old plan. Which you should be conducting regular analysis of your website analytics. However, if you haven’t done so before, now is the perfect time to conduct a self-audit of your website. Look at your content, look at your navigation, what pages are generating the most traffic? What keywords are delivering? Do you have duplicate old content that needs to be re-purposed or retired? Updating your website should be an ongoing process. It keeps things fresh and relevant and let’s search engines know that you are serious.

 

#3 Customer Wants

Part of creating a good content strategy is addressing what your customers want. You can do this by again, consulting with your analytics. What content drives the best engagement scores? Meaning most likes, comments, and shares. The goal is to find out what your customers want to see from you, then generate more content that is similar. Not to say that this is all you are going to generate, diversity is also valuable. But if you know what drives your audience you can create better content for them.

 

#4 Competitive Analysis

When creating a new plan for your plumbing marketing, it is always a good idea to perform a competitive analysis. What is your competition doing? This helps you identify new possible strategies, helps you diversify, and gives you insight into what works and what doesn’t. Of course, you don’t want to copy anybody, however knowing what your competition is up to with their content strategy helps you remain competitive.

 

#5 Distribution and Promotion

Distribution is part of any content strategy. How are you going to get your content out to the masses? Social media is the obvious choice, but which social media profiles? It is important to make sure that you content is scene by the right audience, so take some time to identify which social media sites your audience is most likely to be. A little automation, using a social media dashboard, like Hootsuite for example, can help you manage and update all of your profiles from one convenient location.  In addition, you can also see which posts perform then boost them. This is a form of paid advertising in which the social media site will promote your content to the audience that you specify. This can be great to generate more exposure and create a boost in traffic.

 

For more tips on creating a better content strategy for the New Year contact Grow Plumbing today!

 

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Content Marketing Tips That Matter Now

August 28th, 2017

 

There have been a lot of changes in SEO and content marketing over the last several years. It used to be that you optimized everything, created infinite inbound links, and stuffed your keywords in everything as a way to tell Google that your website was worthy of a good search ranking. While SEO is still an important determining factor in how Google indexes a website, it isn’t the end all be all. In fact, things have gotten a lot more complicated as the technology has become more sophisticated. Content marketing plays an important role in how customers and Google interact with your brand. Here are content marketing tips that matter now.

 

Content Marketing and SEO Go Hand in Hand

Your content marketing strategy should go hand in hand with your SEO strategy. You can merge your content strategy and SEO strategy by creating quality content utilizing your keywords. This is one of the easier and safest ways to

content marketing

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consistently stay on top of your SEO. However, instead of stuffing a bunch of keywords in a post, use them in a way that makes sense. For today’s content marketing standards, focus on quality not volume.

 

Analytics

Analytics will tell you everything you need to know about what your audience is engaging with.  After all you want to give your audience more of what they want right? You need to make a point to check your analytics on a regular basis, so that you know what content is driving the most traffic, generating the most links, and what keywords you are ranking for. While you want to be able to provide a good variety of content, this can help you navigate the best topics and sources for promotion.

 

Write For You Customers Not Machines

In the end, it really boils down to what your customers want to see from you. Customer engagement is becoming more of a driving force in pushing and strengthening a company’s brand. If you aren’t promoting content that your customers are interested in, then having a good search ranking, won’t do much to convert your readers. And conversions are your ultimate goal behind all of your online marketing efforts.

 

For more content marketing tips and how to merge your content marketing strategy with your SEO strategy contact Grow Plumbing today. We specialize in online plumbing marketing and can help you with your strategy. 

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Three Important Things You Can Do for Your Plumbing Marketing

August 16th, 2017

 

Staying on top of your plumbing marketing is important for you to be able to grow your plumbing business. It is important to remember that you have to take the right steps in order for your efforts to be effective. Making the right choices, and putting time and effort into areas that are effective is extremely important. You simply can’t go through the motions and expect to have great results. You have to make conscious decisions on your plumbing marketing choices that will put you in a good position to grow.

 

#1 Create a Good Home Base

plumbing marketingWhen we say create a good home base we are talking about your website. Your website should be the home base or central hub of all of your plumbing marketing efforts. This means that all of your traffic should be flowing to your website. It is your websites duty to convert the traffic into customers, which is why it needs to be dialed in. Focus on creating a website that is easy to navigate, easy to understand, and easy on the eyes; meaning it is easy to read and free of distraction. A good website will have a simple design and incorporate elements of the company’s brand. It will have all of the most important information like contact information in plain sight, making it easy to visitors to contact you. A good website will also have a strong call to action and a system in place to capture information. Good images and testimonials are also effective at converting traffic. If properly set up your website will do a lot of the hard work for you.

 

#2 Good Traffic Referrals

Once you have a solid home base set up, it is important to start creating that traffic with your plumbing marketing. Social media is the obvious choice. Setting up and managing your social media profiles is an ongoing process that takes time and dedication. It takes time to cultivate a following of good quality followers, and it takes to continually stay on top of the demand for content. Social media provides the perfect place to locate and engage with customers. It is important to take the time to:

  • Optimize your profiles, utilize your keywords and provide links back to your website
  • Cross promote, share your social media profiles on other social media profiles, local directories, and on your website. Let customers know all the different ways they can contact you.
  • Engage with followers, when they like, share, or comment acknowledge them. Participate in ongoing meaningful conversations.

 

#3 Content is Still King

When it comes to your plumbing marketing, content is still king. Content has ruled to roost for the last several years, and trust us, it isn’t going anywhere anytime soon. If

plumbing marketing

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anything, the demand for good quality content has gone up. Aside from keeping a steady stream of good quality, relevant content, it is also important to diversify your content. Offer a blog, a video, a meme, images, and infographic. The more diverse the better. With social media sites like Instagram promoting more of an image driven content stream, good quality images are important for your plumbing marketing, as well as live video and video stories.

 

Need a little help with your plumbing marketing strategy? Grow Plumbing is here to help! We specialize in plumbing marketing and can help you create a customized plan that meets your individual needs. Contact Grow Plumbing today!

 

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3 Areas to Focus on for Your Online Plumbing Marketing Strategy

June 23rd, 2017

 

When it comes to your online plumbing marketing strategy it can be easy to get overwhelmed with all of the options out there. How do you know which areas are most important to focus on? What we have discovered is that if all else fails, social media, content, and SEO are most important for delivering results. These 3 areas are things you can focus on now to improve your online plumbing marketing strategy.

 

Social Media

Social mediais a great way to get started with your online plumbing marketing. Start gaining exposure and building your brand right away.  You can connect with your existing customers and reach out to new customers. Think of social media

plumbing marketing

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as a branding tool. Promote your logo, company culture, and content. Your social media strategy should present a uniformed front, and influence how your customers associate with your business. Remember to be friendly, professional, relevant, and try to incorporate a little bit of your personality. Customers like to feel like they are dealing with a real person on the other end.

 

Content

Content can really make or break your online plumbing marketing strategy. If you are producing a blog that is well thought out and generates a good following, your content strategy could single handedly make your online plumbing marketing strategy. There are a lot of success stories out there, with companies who deliver the results they want for their online marketing by creating and promoting good content. However, it is important to keep in mind that it does take time, dedication, consistency, and good promotion. Incorporating good images into your content is another must.

 

SEO

use customer feedback to your advantageSEO is important for a lot of different parts of your online plumbing marketing strategy. Keywords along with link building is how web crawlers find your website, social media profiles, content, and local directories. Think of SEO as a roadmap telling search engines where you want them to go. Getting indexed by search engines is important to improve your search ranking. Of course, you want to get to the first page of search results, and a good SEO strategy is how you are going to get there. A good SEO strategy will incorporate a couple thoughtful keywords or keyword phrases, meaning keywords that are specific, easy to rank for, and of good quality. These will often in tale locally driven keywords. These keywords should be equally distributed throughout your website, content, title tags, meta description, alt tags, social media profiles, and more. In addition, there should also be a healthy amount of natural, inbound links to your website. These can be created by sharing links to your website on social media sites, local directory sites, and with any networking partners.

 

By focusing on these 3 things for your online plumbing marketing you can greatly improve your results. Of course, running some paid ads can also help, if you are just getting started these 3 things is a good place to start. Need a little help with your online plumbing marketing strategy? We are here to help! Grow Plumbing specializes in online plumbing marketing and can help you formulate a plan that will deliver the results you are after. Learn more here

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Signs You Need to Revamp Your Plumbing Marketing Strategy

June 2nd, 2017

 

When it comes to your plumbing marketing strategy it is important to remember that things can change. Sometimes our efforts can get a little stale, knowing how to recognize the signs that you need to revamp your plumbing marketing strategy is an important thing. Your plumbing marketing strategy should work to improve your reach and increase your customer base in an efficient and effective manner. If this isn’t happening then it is time to shake things up a bit. Here are some signs you need to revamp your plumbing marketing strategy.

 

#1 You Have No Direction

re-vamp your plumbing marketing strategy

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One important aspect of any marketing strategy is that you have an objective, a light at the end of the tunnel, direction. Creating a plan is hard to do if you don’t know where you want to go with it.  If you find yourself aimlessly going out with your plumbing marketing strategy with no real objective, or you can’t recognize your objective anymore then you might need to revamp your plumbing marketing strategy. Start by identifying what you would like to accomplish with your plumbing marketing. Once you have goals in place then you can rework your strategy.

 

#2 You Don’t Know Who You Customers Are

One of the biggest mistakes you can make is not knowing who are customers. If you can’t properly identify who your

re-vamp your plumbing marketing strategy

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customers are how will you know where to market and what to promote. A targeted approach to your plumbing marketing will help you work more efficiently and more effectively. Start by identifying who your customer is. Once you know who you are marketing to you can start to narrow down other aspects of your approach. What do they like? Where are they more to spend their time online? What times of day are they more likely to spend online? What types of content do they gravitate towards? Identifying these things will help you get your message across to the right people.

 

#3 You Neglect Your Content Strategy

If you rarely update your content or don’t have a focused approach to your content then this could be a sign you need to revamp your pluming marketing strategy. Content is crucial to a successful plumbing marketing strategy. From blogs to status updates being consistent is key. If this is an area where you fall short, then consider outsourcing or delegating this task to someone you trust. Revamping your content strategy needs to be a part of your efforts to revamp your plumbing marketing strategy. A fresh and diversified approach.

 

#4 You Don’t Have a Mobile Strategy

A mobile first marketing strategy is becoming more and more important as more and more people start ditching traditional desktop technology for mobile devices. This means that you need to have a stronghold with your local directories. Local SEO is important for your mobile marketing strategy. Start by encouraging customers to rate and review your business on sites like Yelp and Google can give you more visibility in mobile search.

 

It is important to revamp your plumbing marketing strategy every so often, change is good to help you learn and grow and develop new business strategies. Are you in a plumbing marketing rut? Contact Grow Plumbing today to learn more about how together we can re-vamp your plumbing marketing strategy. 

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How to Make Your Content Standout

May 29th, 2017

 

Content is the primary focus for social media.  While everyone logs on to their social media profiles with the intent to in fact “be social”, everyone is admittedly or inadvertently in search of content. Whether it’s content from their friends, groups, pages, or sponsored ads, content is the driving force behind social media. As more and more companies and marketers alike embrace content marketing, it is becoming more and more of a challenge to stay in the limelight. So how can you avoid being lost in the constant stream of new content? Here’s how you can make your content standout.

 

#1 Timing

Timing is huge when you are trying to make your content standout. For optimal visibility, you will naturally want to post at times when your content is most likely to behow to get your content to standout viewed. This requires you to do a little research into the habits of your target audience. Consider what social media sites your target audience is most likely to use and what days of the week, and times of day they are most likely to be online. Then start posting your content at peak times for visibility. For example; studies show that working adults with a typical 9 to 5 gig or most likely to be active on social media during their commute to and from work (that is if they rely on public transportation, this will vary depending on the area), during lunch hours, in the late afternoon, and close to on or on the weekend. So, to get the most out of your content, you wouldn’t want to promote your content say at 10:30 AM on a Wed, when you target audience is most likely engaged with work duties. No, you want to post when they are more likely to be online closer to lunch time.

 

#2 Images

The visual aspects of your content really matter. In fact, many people will determine whether or not they are going to click or read a piece of content based on the image used. So, if you are forgoing images all together, then the likelihood of your content being lost in the shuffle is pretty high. Use images that are supporting, evoke a sense of emotion, and are eye-catching. Remember this is your contents opportunity to make a good first impression, so the image needs to be compelling.

 

#3 Headline

how to make your content standout

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In all reality, there is a good chance that the bulk of your content doesn’t get read in its entirety. However, this doesn’t mean that it isn’t effective at boosting engagement. Many social media users are simply bombarded with content coming at them from all kinds of sources, and will more often than not like or engage with a piece of content without ever reading it. Utilizing a strong headline that compels users to engage with it is crucial. To be effective and efficient, try utilizing a strong headline with a good image, this will increase your chances of getting likes, shares, and comments.  

 

A strong brand with your social media will also help make your content standout. Be consistent with your content. Loyal followers will come to expect a certain culture when it comes to your content. Do some research into what types of content generate the best buzz, and create similar pieces. For more information on social media and how to make your content standout contact Grow Plumbing today!

 

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How to Create Useful, Unique, and Relevant Content for Your Plumbing Marketing

May 26th, 2017

 

 

Content plays a huge role in the success of a plumbing marketing strategy. It drives engagement and traffic. A consistent content strategy is a must in order to remain relevant and competitive. Content not only effects customer engagement, but it also helps influence search engines. A steady stream of content is inviting to web crawlers, who play a vital role in your search ranking. Keeping this mind, you also want to create content based on the needs of your audience. We’ve touched on this before, now we are going to delve into how to create useful, unique, and relevant content.

 

Useful

Usefulness is key when creating content with your audience’s needs in mind. One of the most successful strategies is to identify a common problem and provide a solution. create useful, unique, and relevant contentWhen it comes to plumbing, there are a lot topics and plumbing problems that you can provide simple solutions for. Some examples of excellent topics include:

  • How to unclog a drain
  • How to keep your garbage disposal running effectively
  • Things not to flush down the toilet
  • How to maintain your water heater

With topics such as these you have identified a problem and provided a solution, and in so doing have demonstrated your knowledge and ability which improves your online credibility and establishes you as an expert in your field.

 

Unique

Unique content is also a determining factor for search ranking. Web crawlers like to see new and fresh content on a regular basis. So, it is important to consistently create new content. Keeping up with a consistent demand for new content can be a little time consuming, and even the best of us suffer from writers block every now and then; so, don’t be afraid to refresh, or as we like to call it “re-purpose” old content. This is a quick and simple way to create a new, unique piece of content with a topic you have already covered. Unique doesn’t necessarily have to mean a topic that is abstract, but more so a piece of content that has been reworked, where you have put your own brand into it. A new approach, or fresh look.

 

Relevant

create useful, unique, and relevant content

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Promoting content that is relevant to your business is also a must. It helps you build trust with your audience and also delivers more quality traffic. There are many topics you can focus on when it comes to plumbing from plumbing how to’s, plumbing don’ts, water saving tips, plumbing technology, the topics are endless.

 

To learn more about how to create useful, unique, and relevant content for your plumbing marketing contact Grow Plumbing today!

 

 

 

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Plumbing Marketing – Steps for Creating Good Content

February 19th, 2017

 

There has been a huge focus on creating good content for digital marketing. You know you should be doing it, but you aren’t exactly sure how to go about it. Collectively scribbling your thoughts down in digital form really aren’t cutting it, and you aren’t getting any hits. So, what can you do to not only create good content, but create better content that will deliver results? Here are some steps for creating good content for your plumbing marketing.

Select Keyword or Keyword Phrase

A keyword or keyword phrase is an important step in creating good content. To select good keywords you need to do a little keyword research. Start by thinking about what terms your customers would search for to find your company. Next you should check how competitive your keywords are. You can do this by plugging them into the Google Adwords Keyword tool. Keywords that are too competitive or broad will be harder to rank for. Instead focus on keywords that are specific to your business. Consider geo specific keywords or keywords that are relevant to your niche.

Write Quality Content

creating good content

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Once you have established the topic of your content with the keywords you selected, the next step is to create your content. Content should be well organized and well written. Free of any spelling or grammatical errors. Pay attention to sentence structure and the length of your text. You don’t want anything too short or too long, try to stay around 300-500 words. Make it simple, write about what you know, or topics that interest you.

Use Keyword(s)

Implementing your keywords is the next step. Aside from the text of your content your keyword should also be utilized in the following areas:

  • Title
  • URL
  • Alt Tags
  • Meta Description
  • Title Tags

These are all areas that search engines will index when analyzing your content.

Internal Links

Internal links are important to include in your content. These are links that point to other pages in your website. What this accomplishes is A) it tells search engines you have other relevant supportive content and B) provides your readers with more in depth information on the topic they’re interested in.

Distribution and Promotion

Distribution and promotion is the next step to creating good content. After all what is the point in creating good content is nobody sees it. You should share with all your social media channels, and share the link in a couple of social

creating good content

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bookmarking sites. In addition, consider sharing your link with your networking partners, a link shared here or there provides a good quality external link, which in turn helps tell search engines how awesome your content is.

When it comes to creating good content remember it should always be about quality and not quantity. When it comes to plumbing marketing, quality wins at everything; from content to traffic. Having the right visibility beats an over-abundance on visibility that will never convert. For more information on creating good content and other plumbing marketing tips please click here.

 

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Creating Good Infrastructure for Your Online Plumbing Marketing

August 3rd, 2016

 

online plumbing marketingCreating good infrastructure for your online plumbing marketing will help set you up for success. It creates a basis for you to drive your online plumbing marketing efforts in a cohesive manner. When it comes to creating as strong strategy for online plumbing marketing most outlets are actually intertwined together, because of this good infrastructure is need in order to present a unified front and drive your brand. Here are some tips for creating good infrastructure for your online plumbing marketing.

 

 

#1 Pick a Theme

Choosing a theme for your online plumbing marketing is a great place to start. When we say theme what we are talking about is establishing what your message is. What point are you trying to get across? This really needs to be the driving force behind your online plumbing marketing efforts. For example, are you the green plumbing guru in your neighborhood? Drive that theme home! The whole culture surrounding your brand and your online plumbing marketing should present a universal front around that theme. Every aspect of your brand needs to encompass the theme of green plumbing; from your website, blog, social media sites, local directories, and any ads that you choose to run. Focusing on your theme will help you focus your efforts and strengthen your brand.

 

#2 Select Outlets

What outlets are you going to utilize for your online plumbing marketing? Are you going to go big and try your hand at everything? Or are you going to focus your efforts in one place? Only you can determine the right path for your online plumbing marketing. Sometimes you won’t know until you try a little big of everything.

 

#3 Establish Your Presence

The next step in creating good infrastructure for your online plumbing marketing is to establish your presence. Start by sharing the link to your website across all outlets you are using for online plumbing marketing. Then slowly grow your networks on social media with people who fit the profile of your ideal customer. Most social media sites allow for pretty extensive search. You can try joining groups and participating in group discussions.

 

#4 Create Content

Content plays a very important role when it comes to your online plumbing marketing, and so establishing your strategy for content is important to do from the start. Are you going to blog? How often? What other types of content are you going to share? Content drives the internet, whenever you perform a search online you are searching for what? Content. Content is necessary to increase engagement, stay relevant, and be competitive.

 

 

The main areas you need to focus on for creating good infrastructure for online plumbing marketing are: website, social media, local directories, link building, and content. Just to simplify things a little. Mastering these areas will help set you up for success with your plumbing marketing and also prepare you for any changes that might occur. Always be willing to adapt to change, especially when it comes to online plumbing marketing, as things tend to change over night. Learn more about online plumbing marketing here.

 

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Three SEO Tips You Can’t Ignore for Your Plumbing Marketing

June 24th, 2016

 

SEO is still very much and important part of your plumbing marketing. While it may look slightly different than it did 10 years ago it should still be a priority for your plumbing marketing strategy. With more of an emphasis on quality search results are delivering more relevant content to users and also more relevant leads for marketers. Quality is important on both sides when it comes to SEO and plumbing marketing. While you want as much exposure as possible it is also important to make sure that the exposure that you get is good quality. Here are some SEO tips that will help you build a solid campaign and bring in quality leads.

 

#1 Make Sure Your Website is Index-able

SEO tipsGoogle uses web crawlers that index each website. There are certain elements that each website should have to ensure that they are getting properly indexed by web crawlers. Aside from the body text of a website, web crawlers also index title tags, meta tags, and alt tags. Easy navigation is also important, and now with more of an emphasis on mobile friendliness your websites ability to convert for mobile users is another factor.

 

#2 Focus on Quality

Focus on quality when it comes to your keywords and keyword usage. Its important to strategically utilize your keywords throughout your website and social media sites, however quality is extremely important. Keyword stuffing is never a good choice, it can serve to alienate potential visitors and have a negative impact on your search ranking. Hidden text is also a no no, you could suffer a Panda penalty if you misuse keywords. Focus on high quality keywords that are relevant and create a balance with them. Quality also applies to links. Good quality links are just as important to your plumbing marketing as your keywords, however its important to remember that if its questionable then veer on the side of caution.

 

# 3 Generate Content With Your Audience in Mind

Content is an important part of your plumbing marketing. While you want to produce a steady stream of content for search ranking purposes it is also important to create content with your customers in mind. Consumer driven content that is SEO tipsproperly optimized will give you the best of both worlds, as you want to increase your search ranking to gain more visibility and also increase your readers engagement. If people aren’t interested in what you are creating then you won’t be able to convert them.

 

While SEO has changed a little over the years it is still an effective tool to leverage when it comes to your plumbing marketing. For more tips on SEO and other plumbing marketing topics please visit our website at www.growplumbing.com.

 

 

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