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Posts Tagged ‘create a better website’

How You Can Create a Better Website to Increase Conversions

February 23rd, 2018

 

Growing your business online requires a comprehensive plumbing marketing strategy. This strategy should involve utilizing a variety of methods to generate traffic to your website. Once the traffic is on your website, it is up to your website to convert them into customers. Now, if your website isn’t doing its job, then it is time to create a better website.  It is important to remember, that generating the traffic is only half of the battle when it comes to growing your business online. The other half of the job is converting it. If done correctly your website should be able to easily convert traffic into paying customers. Here are some key elements to create a better website to increase conversions.

 

Simple and Relevant Web Address

It starts with your web address. Your web address is important to create a better website because it is your address online. It should be easy to remember, relevant to your create a better websitebusiness, and help strengthen your brand. Web address that are too long, or to complicated can make it difficult to increase traffic and increase conversions. Keep it simple and keep it relevant.

 

A Good About Section

The about section is important because it tells people who you are, which helps them determine if your website is relevant to them or not. The about section should be a clear description of who you are. It should be on the first page of your website, and easy to find. Make sure it isn’t too long or too short, and that it contains the appropriate number of keywords. Remember, you not only want to attract new traffic, but you also want to invite web crawlers to index your page.

 

Easy Navigation

Another important part to create a better website to increase conversions, is easy navigation. Make the information on your website easy to find. Don’t hide important information behind tabs and sub menus. This makes a website hard to navigate. Once your traffic has to work to find the information they are after, they are more likely to bounce instead of stick around. To increase conversions, make sure you have clear and simple navigation, with clearly labeled tabs. Put your contact information in a visible place, like the top right-hand corner of your website.

 

Load Speed

create a better websiteThe load speed of your website can have a huge impact on its ability to convert traffic. If your website is busy loading a lot of images, graphics, or videos, then your traffic may lose interest and move on elsewhere. Yes, visual content is good, however there needs to be a balance, and your website needs to be able to handle it. If your visual content is bogging down your website, consider resizing them or upgrading your web hosting service.

Security

Website security has been a hot bottom for the last several years. With each year there are more and more reported data breaches, which makes consumers more cautious online. What this means for your websites ability to increase conversions, is that if you are still running http instead of https, then you may want to consider upgrading. There are several reasons why you should. First of all, people are more likely to trust your website if it is secure. Second, Google is releasing an update to their algorithm in next couple of month, that will mark more website as either secure or unsecured. The security status of your website, could affect your search ranking.

 

For more information on how to build a better website to increase conversions contact Grow Plumbing today! We specialize in online plumbing marketing and can help you form a good plumbing marketing strategy that will help you reach your goals and grow your business.

 

 

 

Internet Marketing

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