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Posts Tagged ‘creating a brand’

Getting Started With Your Plumbing Marketing

June 5th, 2016


The decision to embark on the exciting journey of growing your plumbing business is a big decision. Taking your plumbing company to the next level could profoundly affect your future. Whether you make it or break it is all up to you and effort you are willing to put into it. One thing you have to consider when expanding your business is how you are going to market your business. Part of growing any business starts with a good solid marketing strategy. Its important to have a good plan when it comes to your plumbing marketing so if you are just getting started, or even if you have been at it a while its a good idea to put a plan in action.


The Basic Building Blocks of a Good Plumbing Marketing Plan

 plumbing marketing

#1 What

One of the fundamental steps of forming a good plumbing marketing plan is to know what you trying to do. This covers several different areas. First you need to know what you are offering. What is your company all about? What sets you apart from the competition? Think about niche areas and the basic culture of your business. This will help you form a good brand, which is what you are going to be promoting and strengthening everyday with your plumbing marketing.


#2 Where

Where do you want to go? Once you know what you are you need to know where you are going. Part of your plumbing marketing plan should encompass your goals. You can’t very well make a plan for your plumbing marketing without setting some goals for yourself. Where do you see your business in 3 months? 6 months? A year from now? 5 years from now? Once you have established you goals go to work on a actionable plan. Remember setting goals is only part of it, creating a plan is the next step. A goal without a plan is just a wish.


plumbing marketing

The Stone Foundation,, 06/05/2016

#3 Words

Words as in keywords or keywords phrases is a basic part of a good plumbing marketing plan. What words or phrases can you identify with your plumbing marketing? Your keywords make up your SEO or search engine optimization. You need to think about what words your customers would use to find your business online. For best results try to be as specific as possible. The broader the term is going to be more competitive and deliver broader results. You will be using your keywords throughout most of your plumbing marketing. From your website to social media sites and local directories. From blog posts to status updates. These words will become part of your brand.


#4 Who

Who you are marketing to is just as important and what keywords you are using. So who are you marketing to? What type of person is your ideal customer? Where do they live? How old are they? What are their interests? Knowing these things can help you narrow down your plumbing marketing and be as effective as possible. It will help you know where to spend more time as well, for example is your target audience spending more time on Facebook or LinkedIn? Identifying who you target audience is will also be important when it comes to running ads online. After all you want to make sure that the right people see your ads right?


Going through the 4 W’s of plumbing marketing will help you understand your brand better, and what outlets you want to use for plumbing marketing. Designing your plumbing marketing strategy around your ideal customers is a great way to stay ahead of the game and remain competitive. To learn more about plumbing marketing visit our website at



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The Difference Between Plumbing Marketing and Creating a Brand

October 17th, 2015


When it comes to growing your plumbing business you want to get the word out there. Attracting new customers and maintaining relationships with existing customers is no small feat, and depending on the scale of your business can be a full time job in itself. When it comes to spreading the word about your plumbing company branding and plumbing marketing go hand in hand. It is sometimes hard to distinguish between the two, while similar plumbing marketing and branding are not exactly the same things. Here we will outline the difference between plumbing marketing and branding.


Branding is a key element of any successful plumbing marketing strategy, but in and of itself branding takes on a life of its own aside from your plumbing marketing. Building a strong brand is how customers will associate with your company. Although important, your brand is so much more than your logo or slogan. Your brand should be constant and have the ability to unify all of your different plumbing marketing outreaches. Building a strong band takes time and dedication. A strong brand will speak volumes and show not only the outward aspect of your company but also the core values of your company.


branding vs plumbing marketing

To create a strong brand its best to have a solid plumbing marketing strategy

Plumbing marketing is more of a method of sharing your brand. Logo design, website design, social media marketing, even content marketing should all incorporate aspects of your brand, but the difference these things can change over time and also adapt to the season. Your brand should always remain the same. Plumbing marketing is the voice of your brand. Its running a paid ad, or promoting a new promotion.


Plumbing marketing is more successful when you have a strong brand. Its hard to have one with out the other, as plumbing marketing should naturally complement the brand that has been established. If you are unsure of where you are heading with your brand and your plumbing marketing the maybe its time to enlist the help of a plumbing marketing specialist. Grow Plumbing specializes in plumbing marketing and can help you build a strong brand and share your brand with the rest of the world. To learn more about creating a strong brand for your plumbing company and plumbing marketing visit


Internet Marketing

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