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Posts Tagged ‘Creating a plan for plumbing marketing’

Creating a Plan for Plumbing Marketing: Who, What, Why, When, Where? Part Two

December 4th, 2013
 

 

We have established that creating a plan for plumbing marketing is a crucial step in the success of your plumbing marketing endeavors. Previously we discussed the who and the what factors in creating a plan for plumbing marketing. Once you have established who your target audience is and what you are selling you can move forward in creating a plan for plumbing marketing. The why, when, and where are easier to determine once you have established the who and the what.

 

Why?

 

creating a plan for plumbing marketingWhy becomes an important factor in creating a plan for plumbing marketing because it establishes what it is you want to get out of plumbing marketing. Having goals is important especially when you own a plumbing business. Goals are effective motivators and also a true test the effectiveness of your plumbing marketing. If you aren’t hitting your goals then maybe its time to make some adjustments to your plan for plumbing marketing. Meeting your goals after all is why you are promoting your business in the first place. So it is important to consider where you want to go with your business. By creating short term and long term goals for your plumbing business you will know how to gear your efforts in creating a plan for plumbing marketing and know what you want to get our of it.

 

 

When?

 

In order to be successful with plumbing marketing you have to have time to do it. So that is where the when factors in. When is an important part of creating a plan for plumbing marketing. Creating a schedule that works for you and your business is the best way to stay organized and productive. To be effective with plumbing marketing you don’t have to spend countless hours performing various tasks, but perhaps a couple of hours a week. If you have a blog plan to update it several times a week, spend a few hours a week engaging with your customers and fans on social networks, and create a schedule for providing content for status updates. A schedule of events for plumbing marketing is the best way to stay on top of it.

 

Where?

 creating a plan for plumbing marketing

Where you focus your efforts is another aspect of creating a plan for plumbing marketing. There are a lot of options out there these days. From online plumbing marketing to more traditional means of plumbing marketing. All have a lot they can offer your business. So is important to do your research and choose the plumbing marketing platforms that best meat the your needs. Some avenues work really well for some and not as well for others. That is why it is important to investigate all avenues and decide which ones you want to embark upon in creating a plan for plumbing marketing.

 

Creating a plan for plumbing marketing doesn’t take a lot of time and will truly be a benefit to your plumbing marketing efforts. Creating a plan for plumbing marketing allows you to stay focused and saves times and money in the long run.

 

 

 

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Creating a Plan for Plumbing Marketing: Who, What, Why, When, Where? Part One

December 2nd, 2013

 

Creating a plan for plumbing marketing is the best way to achieve results. It allows you to stay organized and truly see what works best for your company. Without a plan you kind of wander around aimlessly hoping for big things to happen, with this method how can you see what avenues of plumbing marketing are actually garnering results and which ones are just a waste of time? The most important questions you will ask yourself when creating a plan for plumbing marketing are: Who, what, why, when, and where? The answers will help create a map to follow that will set you up for success with your plumbing marketing. We have broken this topic down into two parts. In part one we will be discussing the who and the what.

 

Who?

 

Who you are marketing to is very important. This is the first step of creating a plan for plumbing marketing. If you haven’t established who your ideal customer is then you need to go back to the drawing board. Nobody should know who your customers are better than you! Take a little time and consider who you are marketing to. Consider the area that you service, keep things local. Have you started networking with other service professionals? Some examples of who you should be marketing to are: homeowners, property management companies, real estate agents, contractors, electricians, and other local businesses. In addition you should always continue to market to your existing customers because repeat customers are the most valuable to your business, and also become a marketing platform for you.

 

What?

 

What are you selling? As a plumber you are selling yourself. Lets face it the plumbing industry can be pretty competitive. So how are you going to establish that you are the best choice? The what is probably the most profound part of creating a plan for plumbing marketing because you have to really analyze your business. What are you focusing on as a plumber? Do you specialize in anything? How is your customer service? Are you going above and beyond for your customers? Are you competitively priced? Do you provide good quality work with quality material? Consider all of these things and think about what your ideal customer would be looking for in a plumber. What is unique about you?

 

When creating a plan for plumbing marketing it is really important to do some self reflecting on your business. If you don’t understand your business or your customer then how can you sell your business. Understanding the who and the what are the two most important parts of creating a plan for plumbing marketing. Once you have established who you are marketing to, and what you are selling you can continue with creating a plan for plumbing marketing that will be calculated and economical for your business. Remember when creating a plan for plumbing there is some trial and error so always leave room for adjustments. Stay tuned for part two why, when, and where.

 

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