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What’s Ahead in Digital Marketing for 2018

December 30th, 2017

 whats ahead in digital marketing for 2018

With only a few short days until the close of 2017, now is as good a time as any to think about next years marketing strategy. The holidays can get busy and it’s easy to get distracted, however, planning ahead for next year’s digital marketing strategy is always a good idea. So, what’s ahead in digital marketing for 2018?


Capitalize on Micro Moments

What is a micro moment? A micro moment occurs when a mobile user turns to their phone to act on a need- to know, go, do, or buy. So how can you capitalize on this? It’s called anticipatory service. To do this you need to know you

whats ahead in digital marketing for 2018

Image Credit: LinkedIn,

customers well. This helps you pinpoint when a micro moment will happen. Then you can be in the right place at the right time. This plays heavily into your mobile marketing strategy. You have to be able to provide the information people are looking for quickly and quench their thirst for knowledge. In part, its about instant gratification, mobile users are becoming increasingly impatient. They want the information they want, and they want it now. For a home services provider like a plumber, consider running ads with Google Home Services. This is the perfect platform to capitalize on users needs, and take advantage of their micro moments.



Artificial intelligence technology is gaining traction. This year we saw a lot of improvement in this scope. We only anticipate things to get better from here on out. What does this mean for your digital marketing? Since people are relying on voice activated technology and gadgets, content needs to be geared for voice activated search. With the onset of Amazon’s Echo, Microsoft’s Cortana, Google Home Services, and Apple’s Siri there have been a lot of advances in an effort to remain competitive. Personalization, and relevancy are key. For plumbers attempting to remain relevant and competitive, it will be important to focus on long tail keywords that users will be searching for. This gears your SEO for this type of search. Also, local directories and running ads with Google Home Services will also be important in order to be “visible” for these types of searches.


Social Media

whats ahead in digital marketing for 2018Social media is definitely going to be relevant in 2018, however, there has been a shift in popularity over the last year. Twitter, actually saw a decline in users in 2017, while sites like Instagram and LinkedIn saw an increase. The reason being, is Instagram and LinkedIn focused on improving the user experience with new innovations, as opposed to user acquisition. Instagram stories was rolled out this year, and was instantly popular, surpassing Snapchat with 800 million users a month. 2018 will only give Instagram more traction, as this form of content distribution is growing in popularity. If you haven’t already done so, we recommend getting on board the Instagram train. As more and more users are shifting their preference.

2017 was a great year for digital marketing, we have high hope for 2018 as well! Now is the perfect time to get you digital marketing strategy dialed in for 2018! Contact Grow Plumbing today! We specialize in online plumbing marketing and can help you with your 2018 strategy!


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4 Common Mistakes You Could Be Making With Your Digital Marketing Plan

November 7th, 2015


When it comes to your digital marketing you want to make sure you are doing everything right. Unfortunately sometimes we all make mistakes. Its hard to admit, but being able to identify the areas you may be falling short of with your digital marketing is the first step in getting back on the right path.


#1 You Have no Plan

Not having a plan for your digital marketing is the worst mistake you can make. You try a little of this, you try a little of that with no direction at all. This is a recipe for disaster. The first step in creating a plan for digital marketing is to write down your goals. Knowing what you want to accomplish will help you choose avenues for your digital marketing that best fit your business.

# 2 Your Spreading Yourself too Thin

digital marketingHave you heard of the saying “Jack of all trades master of none”? Apply this to your digital marketing plan. There are a lot of options out there when it comes to digital marketing. Not all of them will be the right fit for your business. Don’t go a particular route just because everyone is doing it. Stick to what works for you, it will save you time and money and allow you to focus.


#3 Your Going Through the Motions

Simply going through the motions will not get you results. Have a purpose, this is part of creating a plan. Know who you are marketing too, and how you are going to reach them. Know what message you are sending.


# 4 You Aren’t Measuring Your Results

How do you know what is working for your digital marketing plan without measuring the results? You can’t make the necessary changes unless you know the important facts like: where the traffic is coming from, what keywords they used to find your, how long they are staying on your website etc… all of this information is conveniently located in your analytics. Use this information to your advantage.


Sometimes you need to take a step back, even with your digital marketing. And sometimes you may need a little help. That’s where we come in. Grow Plumbing specializes in digital marketing for plumbers and can help you with your digital marketing plan. Not asking for help with you need it is another mistake you could be making with your digital marketing, contact Grow Plumbing today to learn more.


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