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Posts Tagged ‘digital marketing’

The Future of Ad Spend

October 29th, 2019

When it comes to digital marketing two names come to mind; Google and Facebook. The duopoly of Google and Facebook have dominated digital marketing for the last decade or so, and with good reason. Google is the number used search engine in the world, and Facebook is the most used social media platform. With a vast audience and the ability to reach millions of people, it’s no wonder these two tech giants have dominated when it comes to ad spend. But could all of this be about to change?

 

Monetizing the Small Screen

One of the main reasons why Google and Facebook have remained so popular for advertising, is their ability to monetize the small screen. With the increased usage of smart devices, the ability to evolve for the smaller screen became more and more important. As smart device users surpassed desktop users, Google and Facebook both adjusted the way users view their ads. Google’s adwords ads blend in with regular search results and have been incredibly successful for Google, and Facebook’s ads that populate in news feeds have also been increasingly successful at generating leads for businesses. 

ad spend

Location, Location, Location

In addition, to capitalizing on small screens, Google and Facebook have successfully used location based search to their advantage. Smart devices like phones and tablets that have geo tracking on them allow Google and Facebook to present ads that are location based. This has been huge for home service companies, as it creates a more accurate targeting approach. 

ad spend

Image Credit: SEO Roundtable

 

Smart Speakers, Smart Speakers Everywhere

Voice search has also been instrumental in catapulting Google Home Services. As more, and more households embrace smart speakers like Google Home and Alexa, more and more searches are being completed via voice as opposed to text. Need a plumber simple say “Ok Google” and ask for the best local plumber. Those results will be Google Home Service ads, or even Amazon Home Service ads, which brings us to our next point.

ad spend

Image Credit: Gadgetren

 

The Relevance of Advertising on Amazon

Amazon has been around for a while, and while they have dominated e-commerce, they have stayed relatively quiet in terms of advertising, until recently. However, in the last several years, advertisers have seen the e-commerce giant start to gain momentum in advertising. And why not, they have a huge audience or ready to purchase customers. In fact, Amazon ads have demonstrated some very impressive conversion rates. People on Amazon have already moved passed the investigative phase and are ready to purchase. As opposed to people are Google, are often in the research phase. 

ad spend

Image Credit: Ebusiness Planet

For home services, these ads are usually presented with the purchase of an item. Say an Amazon user wants to buy a new faucet, they now have the option of including installation from a local service provider. 

 

Amazon is currently in 3rd place, behind Google and Facebook in terms of ad spend. This year alone, Amazon has captured 8.8% of the US market, up from 6.8% in 2018. This trend will likely continue, as Amazon makes it easier for all industries to take advantage of their immense customer base. 

 

Out With The Old and In With The New

Embracing new and emerging ways to reach your customers is important. While Google and Facebook are still effective in terms of marketing, trying something new couldn’t hurt. Other social media sites like Instagram and Snapchat have also increased in popularity, especially among younger users. Diversifying your marketing outreach can help you reach new customers and build engagement with them. 

 

Want to get started with a custom marketing plan? Grow Plumbing can help! We specialize in plumbing marketing and can help you form a plan that meets your individual needs. To learn more contact Grow Plumbing today! 

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Plumbing Marketing Tips to Help You Grow in 2019

August 26th, 2019

This is year is more than halfway over, can you believe it? However, with only a few short months left, there is still time to make an impact with your plumbing marketing strategy. Perhaps you aren’t where you wanted to be, or have had to go back to the drawing board. It happens to all of us! One of the most important things when it comes to plumbing marketing is to be able to adapt your strategy when need be. Here we have some simple strategies to help you grow your business and finish the year with a bang!

plumbing marketing

Image Credit: Startup Nation


Establish Your Marketing Fundamentals

Knowing who you are marketing to is one of the fundamental steps in developing a solid plumbing marketing strategy. However, sometimes it is easy to get off track. There are several aspects you need to think about. For example where are they located? How old are they? Establishing a profile, can help you identify where they hang out online and what their tastes are. This helps you develop the rest of your marketing strategy. In addition, you should also be asking yourself some key questions about your business. For example: What value does your business bring? How can your business make people ‘s better? What sets you apart from your competition? This is part of identifying a problem your customers face, and providing a solution.

 

Technology Makes Things Easier

We live in the technological era, where new programs and technologies are being developed at the speed of light. When it comes to your plumbing marketing strategy there are a lot of tools and features available, and not all of them have to cost you a lot. For example, you can create a really nice website yourself using WordPress. With customizable templates to choose from, and plenty of integrations, there is no need to shell out beaucoup bucks for a website these days. This allows you to better focus your marketing budget in areas that will deliver a greater ROI for your business.

 

Fine Tune Your Social Media Presence

Social Media isn’t going anywhere anytime soon. With over 2.8 billion social media users worldwide, it is a great place to reach your audience. But social media isn’t all about getting likes and shares, yes that is a big part of it, however, it can also be a driving force in your customer service, providing a channel for customers to reach out to businesses. In addition, social media allows businesses to diversify strategy, whether you are focusing on short videos, paid ads, or influencer marketing, there are a lot of options that can help you better reach your audience.

plumbing marketing

Image Credit: Small Business Sense


Build Your Contact List

Email marketing is still effective, and an important part of growing your business. The larger your email list is the more effective your email strategy will be. This is why it is important to build your email list. There are several ways you can do this: 

  • Employ landing pages on your website with exclusive content and a strong call to action

  • Leverage social media channels as a way of collecting emails, for example LinkedIn is a great place to gather email addresses.

  • Create a promo and invite people to join.

 

Focus On Meaningful Content

Your content strategy is an important part of your plumbing marketing strategy. You have probably heard of the term “Content is King”, well it still is, and maybe even more so. However, as the technology improves, and with each Google algorithm update, search engines have become increasingly more sophisticated when indexing content. In an effort to improve search results for queries, search engines are looking for high quality content. Meaning well written, unique, useful, and relevant. Aside from the sophisticated palates of bots, your audience is also demanding more meaningful content. Content that is thought provoking will stand out above the rest, as it seems like information is being hurled at users from all directions these days. In order to sift through the noise, be thoughtful, be meaningful, and focus on quality. 

 

Want to take your plumbing marketing to the next level? We can help! Grow Plumbing specializes in plumbing marketing and can help you develop a customized strategy that meets your needs. To learn more contact Grow Plumbing today!

 

Questions? Looking To Get Started?
Call 310-909-8835 

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Social Media Trends That Are All The Rage In 2019

January 26th, 2019

With each new year it is important to stay on top of the latest social media trends. This year doesn’t bring us a whole lot in terms of technology, however, there is still a strong focus on leveraging the latest, for example smart speakers. While there hasn’t been a whole lot change in smart speakers over the course of a year, their use is growing so implementing aspects into plumbing marketing that coincide with smart speakers is well, smart. Let’s take a look at the social media trends that are going to dominate 2019.

 

social media trends

Image Credit: MarTech, https://bit.ly/2F7cR1b

 

1- Personal Information & Security

Social media platforms have taken a lot of flak the last couple of years over personal information and security. It seems like there is a new data breach every week, and so many consumers have lost faith in a lot of the applications they use online. Cyber security is one of the fastest growing industries, and with good reason. For businesses looking to grow their business with digital marketing, it is necessary to take the extra steps in protecting customers information online. For starters make sure your website is secure, this way visitors to your website from social media or any other traffic source will feel protected.

 

It is also important to build trust with your audience. There is a lot of bad information on social media, aka fake news. Part of this could be from marketers bombarding users non stop ads or failing to properly divulge a sponsored ad. This has created an atmosphere of distrust on social platforms like Facebook. This year, it is important to be authentic, genuine, and relatable for users. Work on building meaningful connections with your audience.

 

2- Long Form Content

Content has been front and center for the last several years. While some things change a little bit, the basis remains the same. Content is king and it’s here to stay. So who are you writing your content for? There are several reasons why having a good content strategy is crucial:

 

A) It gives your credibility with your audience & establishes you as an authority in your industry.

B) It helps with search ranking.

 

The later is a little more tricky because search engine algorithms update on a regular basis. What worked before, might not work now. Search engines are constantly trying to innovate new ways to improve the search experience. So what now? In 2019 long form content is definitely going to be viewed more favorably with search engines. Case in point, a high quality articles with 1,000 words is going to rank better than an article of 500 words. This doesn’t necessarily mean that the 500 word article wont get ranked, it just isn’t as favorable. For 2019 focus on the long game when it comes to your content strategy.

 

3-  Video, Video, Video

Video literally killed the radio star, err or the other forms on content on social media. Video is the most effective and most popular form of content on social media. Incorporating some form of video content into your social media strategy will help you reach a new audience, strengthen your brand, and build engagement.  A mix of live streaming, video stories, and video clips can help drive more traffic. Focus on videos that are creative, engaging, and relevant. As opposed to your blog, keep videos shorter in length, unless you are live streaming. Incorporate your face into the video. This allows for a personal touch and allows viewers to get to see the face behind the brand, which helps build trust and credibility.

 social media trends

4- Know Your Platforms

Social media is a great way to connect with your customers. However, it is important to know your platform and the users it attracts. Not all social media sites are created equal. For example Facebook combines a variety of content mediums, video, pictures, stories, and simple status updates. The average age user of Facebook is 35 to 65 in the US. Instagram is purely visual, relying on pictures, videos, and stories. The average ages of an Instagram user is 25 to 34 in the US. With this information in mind, you may have to tweak your content for each platform in order to appeal to its users. In addition, it it a good idea to delegate your time and resources to platforms that are more likely to deliver results. If more of your customer base is on Facebook, spend more time there. This helps insure that you get the best ROI.

 social media trends

5- Quality over Quantity

When we researched social media trends, one thing reigns supreme and that is quality over quantity. Social media users are interested in quality content, they do not want to be bombarded with endless ads and updates. You don’t want to get lost in the shuffle, so try to come up with creative ways of expressing yourself. Use clever hashtags that are relevant to your business, incorporate an image or video with every update, and acknowledge users who engage with your brand.

 

We are certain that 2019 is going to be a good year for all of us! Looking for ways to grow your plumbing business online? Grow Plumbing is here to help! We specialize in plumbing marketing and can work with you to develop a digital marketing strategy that works for your business. To learn more about social media trends in 2019 or to schedule a free consultation contact Grow Plumbing today.

 

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2018 Year in Review and What’s Ahead for Digital Marketing in 2019

December 28th, 2018

digital marketingWith 2018 coming to a close, and 2019 looming in the future, now is as good a time as any for a little annual review. The end of the year is the perfect time to reflect on your successes, achievements, and even failures with your digital marketing strategy. This provides valuable insights, as you start to shape your strategy for next year.

 

Measuring Your Success

In any endeavor it is important to measure your success. Especially when it comes to your digital marketing strategy. One way to measure your success is by consulting your analytics report. Analytics reports provide a wealth of information from keywords, traffic sources, bounce rates, click throughs, and conversions. Some things to ask yourself?

 

  • Which sites provided the most referrals?
  • Which keywords performed the best?
  • What content was the most popular?
  • What was the average time spent on your website?
  • Did people follow through with your call to action?

 

These are all important questions to ask because they will help you decide which areas you should allocate more time and money to in the next year. The idea is to take what works well, and duplicate it.

 

Achievements

When it comes to your digital marketing strategy, it is important to have goals in mind. Short term and long term. Your short term goals would be goals you can achieve on a digital marketing monthly, quarterly, or annual basis. Long term goals would be goals that are in 2-5 years. If done correctly, your short term goals will lead to your long term goals. What goals did you set for yourself at the beginning of the year? Where you able to achieve your goals? Part of reflecting on your year, is recognizing your achievements. Where your goals too easy? Where your goals to unrealistic? It is important to set attainable and realistic goals. End of year analysis of where you are in terms of your goals can help you adjust your goals moving forward. Remember, nothing is set in stone. Make sure you leave room to adapt and change your goals as needed.

 

Overcoming Failures

When it comes to digital marketing, it’s not a one size fits all situation. What works for one business, might not work well for the next. While it is important to experiment and see what works, it is also important to note what works and what doesn’t work. One of the biggest blessings is what we can learn from our failures. Recognizing and learning from your failures allows you to adapt, overcome, and improvise with your digital marketing strategy next year.

 

What’s Ahead

This year we saw a climb in voice search, next year there will probably be even more of an emphasis on voice search. Which means, optimizing your content with keywords and phrases that are in line with how people are searching using voice search. Interactive content, filters, and short video clips like you see with stories will also gain more traction moving into the new year. In addition, online security will continue to be a top priority as well. Fore more information on what’s ahead in digital marketing for 2019 stay tuned! At Grow Plumbing, we hope you had a great year, and we wish you a spectacular 2019.

 

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Online Marketing – Reach More Customers Today!

November 25th, 2018

An online marketing strategy is a must in order to grow your plumbing business. Things have changed a lot in the marketing world over the last decade. While traditional marketing methods like printed ads, and radio and TV commercials are still effective, there is a whole other world out there in the digital marketing realm. Online marketing offers plumbers a chance to take their business to the next level, and reach more customers than they thought possible. Here is how you can reach more customers with your online marketing.

 

online marketing

Online Marketing for All

The best part about online marketing is that it is suitable for all types of businesses. Somewhere, there is someone who is looking for your business online. These days most people take to the internet in search of the goods and services they need. Gone are the days of phone books. In today’s technical era, the internet reigns supreme, and phone books are all but obsolete. What this means for your plumbing marketing is that your customers are already online, you just have to present yourself to them.

 

Conversion Rates and ROI

Online marketing offers better conversion rates because the results are trackable in real time. Online marketing leaves a trail. By consulting your analytics reports, you can see exactly what is working, who your customers are, what sources are referring customers, and so much more. This allows you to create more effective, targeted ads and improves your ROI.

 

Availability

One of the best parts about online marketing is that it is mobile. With more online search taking place on mobile devices, having an online marketing strategy crucial in order to remain competitive and stay relevant. It is important to be online marketingaccessible and available to your customers. The best way to do this is to have a versatile online marketing strategy that incorporates content, social media, local directories, and SEO. Take this opportunity to really engage with your customers. The more ways customers have to get in touch with you, the more available you are to them, the stronger your brand is and the higher your conversions will be. Which brings us to our next point.

Customer Service

Customer service drives business these days. Today’s customers are looking for personalized service and genuine care. Brands that do the best have impeccable customer service. Online marketing allows for businesses to seamlessly interact with their customers. Messaging platforms and chatbots have proven to be really effective in improving customer service. In addition, online surveys and polls distributed through social media can help you gain better insight into what your customers are looking for and how you can better serve them. And lets not forget, local directories and review sites. While reviews may seem like a double edged sword, they can really prove helpful in improving your customer service and overall customer satisfaction, which drives repeat business and referrals.

 

Relevance

Since most of today’s consumers are online, it is important for a brand to have an online presence in order to remain relevant. Most brands that have embraced the digital world have done really well. It is important to take a look at who your target audience is, and market where they are most likely to be. Most of today’s working adults, are online. Taking up new trends and diversifying your marketing strategy can only help you reach a broader audience. For example, video content is on the rise. YouTube in the number one used social media site, and other sites like Instagram and Facebook have seen a lot of success with stories, which are short video clips that terminate after 24 hrs. When it comes to online marketing it is important to embrace what is new and try it. You never know what the results are going to be until you try!

Sometimes it is important to delegate your marketing tasks, this includes online marketing. Grow Plumbing specializes in online marketing for plumbers and can help you create a customer online marketing plan that fits your individual needs. To learn more about online marketing and Grow Plumbing contact us today!

 

Questions? Looking To Get Started?
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How Facebook’s Recent Updates Affect Your Plumbing Marketing

October 27th, 2018

facebook's recent updatesFacebook has been in the news headlines a lot this year. Being under such scrutiny has forced Facebook to make some changes to their algorithm. Just like the Google updates of recent years, Facebook’s updates have forced marketers to adjust their marketing strategy. In fact, failure to adapt one’s strategy could result in ads with less placement, or being removed entirely, and content not being viewed by audience. Plumbing companies looking to extend their reach on Facebook and achieve a good ROI need to pay attention to Facebook’s recent updates and how they can affect their plumbing marketing.

 

Misleading Ads

One of Facebook’s recent updates is designed to restrict or remove ads that are misleading. These are ads that lure users in with a sensational headline, then fail to deliver the correct response on the landing page. When it comes to running ads on Facebook make sure the end location matches the call to action. Failure to do so is misleading, and in all honesty won’t deliver the conversions you are after. When running ads on Facebook, make sure your objective is clear, so as not to mislead users.

 

Clickbait Ads

Another one of Facebook’s recent updates is to help prevent marketers from luring customers in with clickbait ads. These are ads that require users to click through in order to receive the rest of the information. Phrases like “You won’t believefacebooks recent updates what happens next” are considered clickbait. And in 2018, Facebook frowns on ads that aren’t transparent. Avoid using clickbait tactics to generate traffic. These are offer low conversions anyways, which isn’t good for your ROI.

 

Instant Experiences

Instant experiences has replaced canvas ads, and with this change a whole new set of capabilities has been released. Some of the new features that plumbers can take advantage of include:

  • Instant Forms, which allows users to fill out a quick form to learn more about your business.
  • Instant Customer Acquisitions, which helps prioritize specific reactions clean call to actions and showcasing other options.
  • Instant Storytelling, which features images and videos that share your brand’s story.

 

Emphasis on Video

facebook's recent updatesFacebook is attempting to compete with YouTube and Snapchat. Over the course of this year, we saw the release of live video. Due to the competitive nature of this release, Facebook is favoring live videos over other types of content. Which means, you have a better shot of not getting lost in someone’s feed by using live video. In addition, videos that are uploaded directly into Facebook receive and automatic reach bump, than videos that are shared from YouTube.

 

Story Ads

Since Facebook is placing such a high emphasis on video content, story ads are a work in progress, but will be coming very soon. Story ads have shown to be quite successful on other platforms like Instagram. To help streamline the process, users will be able to utilize existing video ads as story ads. The release date of story ads is uncertain. Be sure to stay tuned for more updates.

 

Facebook offers plumbing companies a lot of opportunity when it comes to expanding their business. It is important to be knowledgeable about the platform in order to get the biggest band for your buck. For more plumbing marketing tips contact Grow Plumbing today!

 

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How Online Reviews Can Affect Your Plumbing Marketing

May 18th, 2018

 

Word of mouth marketing is a very powerful thing, recently word of mouth marketing has taken on a whole new persona, in the form of online reviews. With the rise in popularity of local directory sites like Yelp, online reviews became the new word of mouth marketing. Online reviews can have an affect on your plumbing marketing in a couple of different ways, like your online reputation and search ranking. This is why it is important to cultivate a good strategy for soliciting online reviews.

           

Online Reputation

online reviewsOne of the most obvious ways online reviews can affect your plumbing marketing is through your online reputation. Ratings and reviews play a huge role in how potential customers view your brand. Having either a favorable or unfavorable reputation will influence customers decisions to do business with you. In terms of your online reputation and cultivating your reviews you always want to put your best foot forward! It is important to be proactive with your online reviews. Acknowledge favorable reviews with a thank you, and always address negative reviews.

Tips for Handling Negative Reviews:

  •  Think before you react. Never respond to a negative review in the heat of the moment. Take some time to process the information before you respond.
  • Avoid getting defensive. Getting defensive when responding to a negative review can make things worse. Instead swallow your pride and try to see things from the customers point of view. This may give you some insight into areas of your business that could be improved.
  • Be genuine, courteous, and empathetic. You never know what kind of day someone is having. When a customer leaves a negative review, it could have simply been the straw that broke the camels back, and so they are taking it out on you. By showing genuine care and concern, and responding with a courteous and empathetic demeanor, you can deescalate the situation and even turn it around.  
  • Always try to resolve. Always try to find a solution. Most of the time your customer will tell you what they want. Try to make it right! This demonstrates your willingness to go above and beyond for your customers and your exemplary customer service. Which makes others want to do business with you. Remember, we all make mistakes, but sometimes it’s how you respond to a negative situation, that sets you apart from the rest!

Search Ranking

Another way online reviews can affect your plumbing marketing is through search results. With the roll out of Google Services Ads, online reviews play a huge role in which companies get featured in search results. Companies that have a good online reputation, have a better chance at populating in Google Services Ads. This is because Google wants to provide customers with the most relevant and quality results. Because they are putting their guarantee behind it, only reputable companies that have good online reviews and have undergone a background check will populate. Google Service Ads offer a lot of benefits for your plumbing marketing. If you are taking advantage of these ads, or thinking about it, it may be a good idea to rev up your online reviews solicitation efforts.

Some Ideas for Cultivating Online Reviews:

  • Include links to directory sites on your website
  • Promote your directory sites on social media
  • Follow up with your customers after a job is completed, and ask for a review
  • Include links to directory sites on your monthly emails

 

It is never too late to improve your online reputation. If you are suffering from reviews that are not the most favorable, you have several options:

Solicit new reviews – by soliciting new reviews for your business you can eventually bury the ones that are negative. While they may not disappear altogether, having positive reviews outweigh the negative reviews can make the negative online reviewsreviews obsolete. In addition, statistics show that the more reviews you have, the more likely a negative review will sneak its way in eventually. Its probability, even if you do your best every day. It’s important to remember that you can’t please everyone, and sometimes we all have an off day.

 

Ask for the review to be taken down – if you have a negative review that is completely unfounded, you aren’t necessarily at their mercy. You do have the option to have it removed by the site. Contact the site administrator and ask them to remove the review. Most sites are more than willing to remove a damaging review that tarnishes your reputation, granted you provide reasonable cause as to why the review is solicitous and unfounded.

 

For more information on how online reviews can affect your plumbing marketing and how to cultivate more online reviews contact Grow Plumbing today! We specialize in online digital marketing for plumbers and can help you achieve success with your online reviews, Google Services Ads, and more!

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Coming Soon! Google Local Services Ads Coming to a City Near You!

April 20th, 2018

 

We’ve been talking about Google Home Services for some time now. Recently Google began to incorporate other services that take place outside of the home, into their Google Home Services platform. This allows for more industries to take advantage of the benefits offered by Google Home Service ads. If you are just tuning in, you may be wondering how Google Local Services ads vary from traditional adwords. Here is the breakdown and how you can benefit from running Google Local Services ads.

 

How Do Local Services Ads Show Up in Search?

One of the biggest questions people have about Local Services ads, is how do they show up in search? Local services ads appear at the top of search results, where the sponsored ads previously appeared. There are 3 ads that are presented, which meet the search criteria specified. Google has tried to present the most relevant search results for users, and instead of referring the traffic out to other sites, like Yelp or Angie’s List, they have resorted to created service provider ads that are accessible and accurate to the query.

 

How Do I Get Involved?

In order to run Local Services ads, service providers need to apply. There is also the Google Guarantee that requires a background check on all technicians. Proof of licensing and insurance is also required. Google also requires service providers to update any employee information and periodically, re-certify that all information is accurate and up to date. The Google Guarantee backs the services performed, with some restrictions. The Google Guarantee appears as a badge on the ad.

 

Ranking Factors

There are a couple of things that Google takes into consideration when it comes to which ads get featured. One of the most important things is proximity to user, as well as accuracy in terms of the search criteria. In addition, Google also takes Google Local Services adsinto consideration your reputation on Google Local. If you have a Google Local account, take an inventory of your reviews and ratings. Service providers with the highest rankings, will take preference. Also make sure all of your business information is accurate. Your posted hours of operation can also have an effect on if your ad gets featured or not.

 

Where Google Local Services Ads are Available

Over the last year, Google has been adding more and more cities to their Home Services ads portfolio. The goal is to have Local Services ads available nationwide by the end of the year. With that being said the current list of cities Google Local Services ads are available in are:

  • San Francisco
  • San Diego
  • Los Angeles
  • Sacramento
  • San Jose
  • Stockton
  • Philadelphia
  • Phoenix
  • Chicago
  • Washington, DC
  • Atlanta
  • Seattle
  • New York
  • Boston
  • Miami
  • Denver
  • Las Vegas
  • Minneapolis-St. Paul
  • Orlando – Daytona – Melbourne
  • Pittsburgh
  • Portland
  • San Antonio
  • St. Louis
  • Tampa – St Petersburg – Sarasota
  • Dallas
  • Charlotte
  • Cincinnati
  • Atlanta
  • Detroit

 

 

 

Cities that are coming soon include:

  • Columbus
  • Milwaukee
  • Grand Rapids – Kalamazoo – Battle Creek
  • Oklahoma City
  • Birmingham
  • Louisville
  • Harrisburg – Lancaster – Lebanon-York Albuquerque – Santa Fe
  • Richmond-Petersburg
  • Greensboro – High Point – Winston Salem
  • Norfolk – Portsmouth – Newport News
  • Ft. Myers – Naples
  • Memphis
  • Dayton
  • Columbia
  • Charleston
  • Tulsa

 

 

 

 

 

 

Google Local Services adsLearn more about how you can take advantage of the amazing benefits of running Google Local Services ads. As well as how you can leverage your current Google Local strategy to position you for success! Tune into Grow Plumbing’s webinar on Google Local Services ads next Fri. April 27, 2018 at 8:30 AM PST. Contact Grow Plumbing to learn more!

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How to Create Better Facebook Ads

February 9th, 2018

 

Advertising with Facebook is a great way to reach your audience. With millions of active users, Facebook provides an place for your to reach a mass amount of potential customers. When running Facebook ads, it is important to consider your ROI. Since the cost of running Facebook ads can add up really quickly, you will want to make sure you create better Facebook ads that are effective and efficient. Here are some tips to create better Facebook ads.

 

Image is Key

Since on of the first things that people will notice in your Facebook ad is the image your use, it is important to select good visuals. The image you use should be eye catching and help support the topic you are promoting. Play around with colors, design, mediums. Gifs are really popular right now, are fun, and eye-catching. Your ad should also display what you are selling, in the case of plumbing marketing you should showcase your services or area of specialty. Make sure the image is clear and large enough. It is also important to make sure that you use a good font that is easy to read.

 

 

Clear Communication

Another part of running better Facebook ads is clear communication. Since you don’t have that much space, it is important to get your message across in a clear and efficient manner. There isn’t a whole lot of space when it comes to Facebook ads, so you want to make you ad really count. In addition, Facebook can be pretty stringent in terms of size requirements and content. Make sure you look over their guidelines carefully.

 

facebook ads

Image Credit: ReCo, https://goo.gl/kqUFUY

 

Call to Action

Your call to action plays right into clear communication. Your Facebook ad needs to be compelling and command people to click on it. This can be done with images or text. A combination of a strong verbal call to action, mixed with a strong supporting image is the best recipe for success. Make sure you call to action effectively communicates what it is you are selling and what you want people to do. Good call to actions inflict a sense of urgency with phrases like: act now, call now, click now, for a limited time…you get the point.

 

Running Facebook ads that deliver the results you are after can take a little time to fine hone the skill. Grow Plumbing specializes in plumbing marketing and can help you with your Facebook ads and other plumbing marketing needs. Contact Grow Plumbing to learn more.  

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How to Get the Most Out of Your SEO

February 7th, 2018

 

SEO is an important part of your online plumbing marketing strategy. SEO serves several purposes: a) it tells search engines what your website is about and b) helps improve your search ranking. Getting your SEO right can take a little time and you must also have the ability to adapt and evolve your strategy for the changing times. As with most things in online plumbing marketing, SEO grows, changes, and adapts to meet the needs of todays online users. Here is how to get the most out of your SEO.

 

Choose Keywords Carefully

seoThe words your chose for your SEO are important. You want to make sure you chose words that are rankable, relevant, but not too competitive. Remember the broader the word or phrase is, the harder it will be to rank for. The goal is to bring relevant traffic to your site to convert, not get lost in the all the noise. You want to attract the right kind of traffic and that requires the right words. Chose words that are very specific to your business, words that are relevant to your specialty or location. In today’s SEO climate, with so many searches taking place on mobile devices, long tail keywords that are locally based tend to perform better. That is because most people are looking for local results. In addition, more mobile search is occurring via voice search. It is important to consider voice queries and what questions people would ask that will lead them to your business.

 

All the Right Places

Part of gaining success with your SEO is to optimize all the right places. There is more to optimize then just the body text of your website. While body text is important, it doesn’t invite search engines the way you might think. In addition to your body text you should also be optimizing:

 

  • Alt Tags – this is the only way pictures can get indexed
  • Meta Descriptions – this provides users with a little snippet of information about what your page is about. This should contain your keywords and provide and enticing description of your website.
  • Title Tags – Title tags tell search engines what your website is about. The optimization of title tags is the best way to invite search engines to index your page.

 

Update Regularly

Using your keywords on a regular basis is part of what search engines consider important. Updating your website on a regular basis helps demonstrate that you are actively participating and still relevant. A great way to do this is to update your blog at least once a week. This method continually provides new content, which search engines and audiences love. It also helps you use your keywords on a regular basis and boosts your online credibility.

Social Media

Optimizing your social media profiles is another important part of your SEO. Each profile provides a place to write an about section. This section should be optimized. Thisseo helps you populate in more than one location online, which helps boost your search ranking. In addition, the content you distribute on social media should also contain your keywords. This also helps you populate in search.

 

To learn more about SEO and plumbing marketing contact Grow Plumbing today!

 

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