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Posts Tagged ‘digital marketing’

Getting a Bigger Bang for Your Buck – Establishing Negative Keywords for Your PPC Ads

September 17th, 2017

negative keywordsRunning paid ads is a great way to boost traffic to your website. They allow you to gain good visibility and can really pack a punch in a short amount of time when targeted correctly. The down side to running paid ads, is that they can be expensive over time. Now if you have an infinite plumbing marketing budget, go ahead and go ad crazy! More power to you! However, you will still want to make sure that you are getting the biggest bang for your buck right? Nobody wants to pour money down the drain, this is where negative keywords come into play.

 

What Are Negative Keywords?

The terms SEO are keywords are everywhere. By now you are probably very familiar with both, but what about negative keywords? Negative keywords are not as talked about, and quite frankly most people don’t leverage them enough either. In short, negative keywords are the opposite of what your keywords are, or a set of keywords that are not relevant to you. By establishing these negative keywords, you reduce the amount of visibility to search queries that are not relevant to your business.

 

How Negative Keywords Help You

Negative keywords help eliminate traffic that would not likely convert to customers. When it comes to running paid ads, or anything related to online plumbing marketing it is important to keep one thing in mind; quality over quantity. But what about getting the most traffic and visibility? Remember, just because you have a lot of traffic, does not mean you will have high conversions. If you have people that are clicking on your ads, who are not relevant to your business, they are not going to become customers. Furthermore, they just wasted your plumbing marketing budget by clicking on your ad even though it wasn’t relevant to them. By establishing negative keywords, Google, or whatever ad placement service you select, will not show your ads to those queries. This prevents a flow of traffic from going to your website that isn’t convertible. Which also reduces your bounce rate.

 

How to Select Negative Keywords

There are a couple of ways you can identify negative keywords. Start by doing some research in adwords. When performing your keyword research in adwords, adwords will prompt you with a list of keywords ranking in competitiveness. Scope out the list and see negative keywordsif there are any negative keywords there. You can also consult your search terms report. This report tells you what search terms people typed in to trigger your ad. This report will help you identify both positive and negative keywords. You can conduct your own research by typing your keywords into your search bar and analyzing the results. See what results come up and try to identify any negative keywords from the result.

 

When it comes to negative keywords, it is important to remember that this should be an ongoing process. Just like every aspect of your digital marketing plan, it something that you need to be consistent with and willing to continually work at. For more information on plumbing marketing and other related topics visit contact Grow Plumbing today!

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The Challenges of Modern Day SEO for Plumbing Marketing

August 3rd, 2017

 

The face of the internet and the way people perform search has gradually been changing. When it comes to your plumbing marketing, it is important to be able to keep up. Not staying up to date with the latest in online marketing can result in poor traffic or even penalties from the search engines themselves. Here are some challenges of modern day SEO that you might face.

 

Mobile Friendliness

One of biggest transitions we have seen in recent years, is the transition from desktop users to mobile users. Mobile search now makes up for most of the searches being performed, which means it is becoming more and more important to make sure your plumbing marketing is properly optimized for mobile searchers, this includes your website, social media profiles, and local directory sites. Google utilizes a lot of information about you, which it garners from your phone, to provides customized and more relevant search results. How you optimize your site for mobile search is crucial, and as the integration technology improves between your phone’s apps and Google, it will become more and more important in the future.

 

Security

plumbing marketingOne change we saw this year was Google started flagged website that do not utilize a secure HTTPS as not secure. This online security and identity theft becoming more and more of an issue in this technological era. People are becoming more and more sensitive to how their information is being stored. Users want to feel secure when they are browsing websites, so naturally Google took the steps to provide more relevant and safe search results for its users.

 

Visuals

The internet is becoming more of a visual place. With visually driven social media sites like Instagram taking off, everything else is starting to catch on, the people like visual content. It helps sell a product, service, or idea. Visual content helps strengthen a platform and invoke an emotional connection. Which is why Google has started to pull from Google images in search results to provide more relevant data. As a result, they have been testing image rich cards in certain markets. What this means for the future of your SEO strategy and plumbing marketing, is more of an emphasis on visual content. Start incorporating more images into your content and be sure to use your keywords to optimize your alt tags.

 

Speed

If one thing is consistent, it is the need for speed. Speed for efficient web browsing. There is nothing more annoying when a webpage loads slow. In fact, this is a huge reason

plumbing marketing

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why your bounce rate could be high. To help your SEO and plumbing marketing strategy, you should perform an audit of your site. Make sure it loads quickly for mobile users. One thing that can slow down how fast a website loads is too many images or images that are too large. While you definitely want to use images, as we stated above, make sure they are relevant and that they balance your page. Avoid crowding images, and using images that are too large, the larger the image the longer it will take to convert and load for a smaller screen.

 

For more plumbing marketing tips contact Grow Plumbing today! We specialize in online plumbing marketing and can help you stay on top of your game. Learn more here

 

 

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Tips to Simplify Your Online Plumbing Marketing Strategy

June 1st, 2017

 

Work Smarter Not Harder

 

simplify your plumbing marketing

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Your online plumbing marketing strategy doesn’t need to rule your life. Sometimes people get so caught up in the online trends that they get overwhelmed with their plumbing marketing strategy all together. When this happens, your online plumbing marketing strategy starts to look more like a chore then something you enjoy doing to build your business. Nobody really likes to do chores, and when your plumbing marketing seems like a burden you are more likely to push it to the back of your priorities, and then your back to square one. How are you going to grow plumbing businesses online if your plumbing marketing duties are not getting done? The trick is to simplify your online plumbing marketing strategy. It doesn’t have to be this super complex thing. Here are some tips to help simplify your online plumbing marketing strategy.

 

#1 Focus on What You Know

One way we get tripped up is trying to take on too many new elements. While trying new things and new marketing tactics is a good idea. It is important to focus on things that you do know, while slowly incorporating new ideas. Avoid taking on too many new things at once. Focus on what you know works and delivers results, then try new things.

 

#2 Commit to Your Content Strategy

One thing is for sure, content is king when it comes to your plumbing marketing. If all else fails, commit to your content strategy, it will be your saving grace. Aim to update your blog at least one time a week, and update your status updates several times a week. Write about what you know, topics that interest you, and topics that interest your audience. Relevancy and consistency is key. To stay on top of things keep a running list of possible blog topics, and when you think of something that would make and excellent blog, write the topic down. You should also create a collection of ready to go status updates that are always relevant. You can recycle them as needed.

 

#3 Automate Just a Little Bit

Automation can really help simplify your plumbing marketing strategy. One area that we recommend you automate is your status updates. You can utilize a universal social media platform like Hootsuite to update all of your social media sites

simplify your plumbing marketing

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simultaneously, and ahead of time. This saves you a ton of time, which helps guarantee that it is getting done.

 

#4 Measure Results

Keeping track of your results is another important aspect of simplifying your plumbing marketing strategy. Make it a point to check your analytics at regular intervals. See what is working and what isn’t. Then you can adjust your strategy as needed. It makes no sense to continue to put forth effort in channels that aren’t performing. This simplifies things a lot, because you are working more efficiently and effectively.

 

#5 Quality not Quantity

If all else fails, keep in mind that quality is more valuable than quantity when it comes to your plumbing marketing. Don’t waste your time trying to amass a huge following. Think concise, consistent, and effective. Put forth your efforts and resources into areas that will deliver. And, make sure you are targeting the right audience.

 

Need help with your plumbing marketing strategy? Sometimes the most important thing you can do for your plumbing marketing is to admit that you might need a little help. That is where we come in. Grow Plumbing specializes in online plumbing marketing and can get you get the results you want. Learn more here.

 

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Re-Thinking Your Content Strategy for Plumbing Marketing

May 21st, 2017

 

By now you already know that your content strategy is really important in order to get ahead with your plumbing marketing. Your publishing content on a consistent basis, but you aren’t really getting any bites. What gives? The thing to keep in mind when it comes to your content strategy is that it’s not a one size fits all type of thing. A content strategy should be individually crafted to meet your individual needs and the needs or your customers. What works for one person may not be the right strategy for you. If you aren’t getting the type of reaction out of your audience you are after then it may be time to start re-thinking your content strategy for plumbing marketing to gain a new perspective.

 

Status Updates

Part of your content strategy for plumbing marketing should contain what we like to call evergreen posts. These are general status updates that never expire, much like an evergreen tree. They remain relevant to the times and your business.  content strategy for plumbing marketingThese updates should provide general information about your business. Some topics that make for good evergreen posts for plumbing marketing include:

  • Before and after pictures
  • Specialty services
  • Plumbing tips
  • Water saving tips
  • Plumbing do’s and don’ts
  • Information about the culture of your business

This is information that remains the same, and therefore is always relevant. It’s a good idea to have an arsenal of these. You can create them ahead of time, and recycle them each month. To simplify things even more you can use an automation service like Hootsuite to schedule all of your status updates for all of your social media outlets ahead of time. This saves you a lot of time and ensures that your status updates are getting done.

 

content strategy for plumbing marketingSolving Problems

One thing to keep in mind when it comes to your content strategy for plumbing marketing is problem solving. Plumbers are in the business of problem solving, big time problem solving, so offer some advice. Plumbing problems can be some of the most stressful situations around, in which case preventative measures are the best solution for plumbing problems. A good way to incorporate this into your content strategy is to identify a problem that your customers might face, and offer them a solution. Some examples of this include:

  • How to prevent clogged drains
  • How to keep your garbage disposal working properly
  • How to prevent leaks
  • What to do in a plumbing emergency

Timing

Something you need to consider when it comes to your content strategy for plumbing marketing is timing. In this business, timing is everything. You could be publishing amazing content, but if you are publishing it at the wrong time, then your audience might not see it. Consider the platforms you are publishing to and the active users that are using it. Do some research into what times of day are the most active, and publish your content at those times. This will enable the best visibility for your content and help generate more traffic.

 

For more plumbing marketing tips contact Grow Plumbing today!

 

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Adventures in Plumbing Marketing Part 2: Implement

May 14th, 2017

 

With a well thought out plumbing marketing strategy in place the next step is to implement your plan. There are lots of tips out there for being productive. Remember to do plumbing marketing strategywhat works best for you and your company. Here are some tips for implementing your plumbing marketing strategy.

 

#1 Start Small and Work Your Way Up

One of the easiest ways to get a leg up on your plumbing marketing is to start small and work your way up. You can apply this theory to several different areas of your plumbing marketing.  For example, when it comes to implementing your content strategy, you can start with a blog that you update once a week. Once you feel comfortable with it, and are able to stay consistent with it start updating it several times a week, then eventually you can start incorporating other types of content into your content strategy. The Idea is to give yourself little tasks to master, then adding to that. You want to avoid overloading yourself, and taking on more than you can handle. This will prevent you from getting burned out and discouraged.

#2 Create a Calendar

Creating a calendar or schedule for your plumbing marketing is another helpful tip when it comes to implementing your plumbing marketing strategy. It helps to allocate a little time here and there. For example; you could set an hour each morning to perform some of your social media duties. You want to avoid getting overwhelmed and also stay organized. Scheduling a time to do a little bit each day is the best to way to stay productive and organized.

#3 Automate

plumbing marketing strategyDon’t be afraid to automate a little bit. This can save you a lot of time. While you don’t want to automate everything, one place you can easily automate is with your social media updates. Hootsuite is a wonderful app you can use to simultaneously update all of your social media accounts from one dashboard. Hootsuite also allows you to schedule you posts in advance and in bulk, saving you a ton of time. Social updates can be tedious, having the ability to schedule your posts ahead of time and for all of your sites is a real lifesaver.

#4 Delegate

When it comes to running a business, it is important to keep in mind that when things get busy you can’t do it all. Knowing when to ask for help is a sign of a true leader. You cannot master the areas that are most important when you are spread too thin. When it comes to your plumbing marketing, don’t be afraid to ask for help. Delegate to another member of your team if you are feeling overwhelmed. You may also want to consider outsourcing your plumbing marketing to a plumbing marketing professional.

 

After creating a plan and implementing your plan the next step is measuring your results. 

 

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5 Simple Things You Can Do to Get More Likes on Facebook

May 4th, 2017

 

When it comes to social media for digital marketing purposes, Facebook reigns supreme. With millions of active users, and a broad demographic it is the perfect place to reach your target audience. Creating a Facebook page for your business is a smart choice. It allows you to strengthen your brand and improve engagement. But how can you get more likes on your Facebook page? Here are 5 simple things you can do to get more likes on Facebook.

 

#1 Optimize Your Page

One of the most important things you can do to get more likes on Facebook is to optimize your page. You should utilize your high-ranking keywords throughout your page and

Get more likes on facebook

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also provide a link back to your website. Facebook has a pretty extensive search option; well optimized profiles are more likely to appear at the top of Facebook search results. More exposure on Facebook will help you get more likes on Facebook.

 

#2 Promote Good Quality Content

Promoting good quality content on a regular basis is one of the most effective ways to get more likes on Facebook. Social media runs a steady stream of good quality content, so it is a good idea to stay on top of your content strategy and update your Facebook page with good quality content several times a week. This will help boost engagement which will in turn help you get more likes on Facebook.

 

#3 Promote Your Facebook Page

Another simple thing you can do to get more likes on Facebook is to cross promote your Facebook page everywhere. Let your audience know where to find you. Share a link to your Facebook page on your website, local directory sites, and other social media sites. The more places you share the better for optimum exposure.

 

#4 Invite Your Friends

One of the simplest and most direct ways to get more likes on Facebook is to invite your friends to like your page. People are more likely to support someone they know, so extend an invitation to like your page.

 

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#5 Paid Ads

Running strategically paid ads with Facebook is another great way you can get more likes on Facebook. Paid ads are highly targeted and can deliver amazing results. Ads are particularly good if you are looking to get a little boost, or promote a new special. The thing to keep in mind with paid ads, is that they are paid for. Ads can get expensive over time, so use them wisely.

 

Want more information on how to get on top with your Facebook strategy? Contact Grow Plumbing to learn more.

 

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Plumbing Marketing Tips – The Importance of Monitoring Your Success

May 1st, 2017

One of the biggest plumbing marketing tips we can offer is to make it a habit to check your analytics. Monitoring your success is one of the most important things you can do to get the most out of your efforts. After all, how can you effectively formulate an effective plumbing marketing strategy if you do not know what is working and what isn’t?

 

Where is Your Traffic Coming From?

One of the biggest reasons why monitoring your success with your plumbing marketing is so important is your analytics report will tell you where your traffic is coming from. Why do you need to know this information? Because knowing what

monitoring your success

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sources of traffic are paying off is important for you to move forward with your strategy. It makes sense to put forth more effort in the channels that are actually performing and delivering results. So, for example: if you analytics report shows that most of your traffic is coming from Facebook, then you can allocate more time, effort, and funds to your Facebook marketing strategy, and perhaps tone down areas that are not delivering the results you want.

 

What Search Terms Did Visitors Use to Find Your Site?

Another important thing that your analytics report will show you, is what search terms visitors used to find your website. Keywords play a huge role in search ranking, it’s important to know what keywords are actually effective. Keywords can be highly competitive, so knowing which keywords are delivering results for you is important moving forward. Focus on the keywords that are driving traffic and affecting your search results.

 

What Pages Are Getting the Most Traffic?

Content is huge, by now you should already know that. One plumbing marketing tip that we can’t stress enough, is creating content that your readers want. To do this you need to monitor your success and see what pages are actually driving the highest results. This way you can create more of what your visitors want.

 

How Long are Visitors Staying on Your Site?

How long visitors on staying on your site, or your bounce rate is important to know. The less time a visitor is on your site, the less likely they are to convert. A high bounce rate signifies that something is wrong. Perhaps the layout of your website is too confusing to navigate. Perhaps your website isn’t relevant. Or Maybe your website lacks a convicting call to action. Whatever the reason this is a call for further investigation. You won’t know what your bounce rate is unless you monitor your success.

 

Click Throughs and Conversions

Click throughs and conversions are the end result of a solid performing website. Again, unless you are monitoring your success, you won’t know how your website is performing.  Your analytics report will provide you with all of the information

monitor your success

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regarding your click throughs and conversions. This will help you with maintaining and designing an effective website, instilling strong call to actions, and creating content that your readers want.

 

Monitoring your success with your plumbing marketing should be an ongoing task. Make it a point to review your analytics report monthly, quarterly, at the half year mark, and annually. Doing so will help you create the most effective plumbing marketing strategy. To learn more contact Grow Plumbing today!

 

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Understanding the Difference Between Marketing and Branding

April 29th, 2017

 

the difference between marketing and brandingWhen it comes to your digital marketing plan, sometimes the line gets a little blurry between marketing and branding. Understanding the difference between marketing and branding will help you achieve your goals for your digital marketing. Here are some things to keep when mind for your digital marketing.

 

The Cause: Marketing 

Marketing is the action you take to create your brand. Be it content, social media, running ads, creating and maintaining your website, and everything else you do on a daily basis to expand your business and generate leads. Having a good marketing strategy in place will help you create a strong brand for your company. There are many different channels out there for marketing your business. What will work best for your company will depend on your company’s individual needs. We encourage you to try different things and see what works. For best results, you will want to monitor your action using analytics. This will help you know what avenues are working, and what areas you should and shouldn’t commit your plumbing marketing budget to.

the difference between marketing and branding

 The Effect: Branding

Branding on the other hand is creating a recognizable culture associated with your company. From your logo or slogan to the images you use. Your brand is what you are marketing. By creating a strong brand, customers should be able to quickly identify your company. The key to building a strong brand is to be consistent with it. You should utilize the same branding materials across all outlets of your plumbing marketing; digital marketing, and traditional marketing tactics alike. This means that you should use the same color scheme, font, and same images on your website and on your flyers and business cards. You should also use the same images to create a cohesive culture on your social media channels as well. By creating a united front, you make your brand easily recognizable.

 

Marketing and branding go hand in hand, one is the cause and one is the effect. Plumbing marketing becomes stronger, more efficient, and more effective when a strong brand is created. When creating a strong brand aim to use eye catching color schemes, and legible font that is easy on the eyes. Part of creating a strong brand is creating something that is not only recognizable, but also easy on the eyes. For more information on marketing and branding your business visit our website at www.growplumbing.com.

  

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Improve Your Plumbing Marketing Get Social, Get Mobile, Get Local

March 11th, 2017

When it comes to improving your plumbing marketing it is always a good idea to stay up to date with the times. In the world of digital marketing things can change pretty rapidly. With more of an emphasis being placed on mobile devices there are three areas that you can focus on to help get you’re the most exposure; social, mobile, and local.

 

plumbing marketing

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Get Social

If you haven’t already incorporated a social media strategy into your plumbing marketing now is the time to do so. It is never too late to try something new with your plumbing marketing, in fact trying something new with your plumbing marketing is a great way to gain new exposure. Even if you already have a social media strategy there is always room for improvement. Try changing your content strategy a little bit by incorporating live video streaming, or try a new social media platform. With social media, there are many options.

 

 

Get Mobile

Over the last several years the mobile first marketing approach has really taken hold. In fact mobile users have now surpassed traditional desktop users. What this means for

plumbing marketing

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your plumbing marketing is that more users are using their mobile devices to find the goods and services they are in need of. For the purposes of expanding your reach with your plumbing marketing, a focus on the mobile audience is crucial. Local directories ad strategically placed ads can help boost your visibility for the mobile audience. In addition, it is also important to make sure your website converts to the smaller screen.

 

plumbing marketingGet Local

Placing an emphasis on local marketing strategies can really help with getting you the right kind of exposure for your plumbing marketing.  Try optimizing your website with Geo specific keywords, and created dedicated Geo specific pages to drive traffic to. By focusing on your local SEO you gain the right kind of exposure with an audience that is more likely to become customers.

 

Improving your plumbing marketing should be an ongoing process. The best ways to see what areas of your plumbing marketing need improvement is to check your analytics report on a regular basis. This will provide you with valuable information on what your customers behaviors are. To learn more about improving your plumbing marketing and other digital marketing tips please visit www.growplumbing.com

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Building a Good Website for Your Plumbing Marketing

March 9th, 2017

 

A good website can make or break your plumbing marketing. The point of having a good website is that it works all on its own at converting traffic into customers. A website that is properly done will be able to effectively work at driving business. So, what does it take to create a good website? Here are some must have’s in order to create a good, solid performing website.

 

 Easy Navigation

plumbing marketing

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Easy navigation is a must for a well-designed website. Visitors to your site should be able to find the information they need easily, with clearly marked tabs and relevant links. To make navigation as simple as possible perform regular audits of your website to see which pages are performing and which aren’t. Consider removing pages that do not serve a purpose.

 

Simple Design

Fancy extravagant designs can leave room for distraction, not to mention can be harsh on the eyes. Instead opt for a clean and simple design with reader friendly colors and fonts. Make sure to use light backgrounds with dark font, and make sure you don’t go overboard with graphics that can distract and slow down loading space.

 

Easy to Find Contact Information

Many companies make the mistake of hiding their contact information under navigation tab, and this is a mistake. Don’t have you contact information hiding, instead put out

plumbing marketing

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in the open where people can easily see it. The top right or left corner is the best place for contact information, and you should include your contact information on every page. Remember not every visitor wants to click through your entire website to find your contact information.

 

Testimonials

Many customers put a huge emphasis on what other customers think. Positive testimonials can help build your case on why customers should choose to do business with you. They help give you credibility, and strengthen your brand.

 

Quality Content

Quality content is a must for a good website. It provides your audience with what they are searching for, builds your brand, improves your credibility, plays a huge role in your SEO strategy, and also is important for your social media strategy. Content should be relevant to your business, as well as unique and useful.

 

To learn more about building a good website for your plumbing marketing please visit www.growplumbing.com.

 

 

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