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Posts Tagged ‘Email marketing’

4 Important Things For Crafting The Perfect Email

August 31st, 2020

When it comes to your plumbing marketing strategy, it is important to have a well rounded strategy. This involves a combination of social media, online ads, and email marketing just to name a few things to consider. Contrary to popular belief, email marketing is not dead. In fact, email marketing is effective for extending offers to customers, staying in touch with customers, and lead generation and has a 120% ROI. Which makes it an important aspect of your plumbing marketing strategy. So how do you craft the perfect email? One that is engaging and leads to click throughs and conversions? Here are 4 things the perfect email needs.

perfect email

Good Subject and Preview Line

The subject and preview line are the first thing your audience will see about your email. And will ultimately be the decision maker when they determine if they want to open your email or not. So it is really important to make the most out of this space. Good subject lines need to create a sense of urgency and be compelling. You have heard us talk about call to actions before, the same applies to your subject line. Your preview line should support the subject line and also give a small preview to what the email is about. A few things to consider when it comes to your subject line are:


  • Keep it short and sweet

  • Don’t give away too much information

  • A little humor goes a long way

  • Don’t make false promises

  • Make it personal


Also consider asking a question. Leading questions can be really useful for email subject lines.


Keep The Message Short and Brief

When it comes to the body text of your email, make it short and sweet. There is no need to write an essay when it comes to your email. The average time a persona will spend reading and email is about 11 seconds, which means you only have 11 seconds to peak their interest and funnel them on to the next destination. You also want to avoid giving away too much information. You have heard of saying, “why buy the whole cow when you can get the milk for free”, well this can apply to your email marketing as well. The purpose of outbound marketing strategies like email marketing is to encourage your audience to follow your marketing stream. You want to encourage them to click through so you want to make sure you are only providing them with enough information to peak their interest and leave them wanting more, this should encourage them to click over to your website to find out more.


Call To Action

Here we go again with creating a sense of urgency and being compelling. You ultimately want your audience to click over to your website where you can convert them. To do this you need to entice them with a good call to action. Some examples include: learn more now, get your free trial, and book now. For the best results, your call to action should be tied to a landing page where you can drive your point home. Make sure your call to action stands out, a lot of time this can be a button that is a different color or in bold font. Make it obvious that this is where your offer is. 



While we don’t expect anyone to be a grammar scholar, it is important to make sure your email is free from errors. These days, there are so many extensions and tools that you can use to make sure your email is free from grammatical and spelling errors. 


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Grow Plumbing specializes in plumbing marketing and can help you with all aspects of your plumbing marketing strategy. To learn more or to schedule and complementary analysis contact the experts at Grow Plumbing today!



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How to Increase The Open Rate for Your Email Campaign

July 28th, 2019

An email campaign is a natural part of any good marketing plan. Some think email marketing isn’t that effective, however that couldn’t be further from the truth. In fact, email open rates have steadily increased every year for the last 5 years. When it comes to reaching your audience, it is best to have a diversified plan. Some people respond well to social media, some like video content, some read your blog, and others like emails. After all you don’t want to put all of your eggs in one basket right? You want to cast a wide net, and appeal to everyone. With that being said, getting people to open your emails can be a bit of a challenge. Everyday people are bombarded with information from all angles, social media, paid ads, emails…. There is a lot of information to sift through and process. So how do you stand out? Here’s how to increase the open rate for your email campaign. 


email campaign

Image Credit:

Know Your Audience

Aside from trying to increase the open rate for your email campaign, you should always know your audience when it comes to your marketing efforts. What kind of information are they interested in? People like good quality content that is relevant and useful to them. If you are simply slapping an email together for the sake of it, that could be why your open rates are so low. Focus on mind blowing content, even if it means you decrease your frequency, in this case quality trumps quantity.


Don’t Be Afraid to Cull Your Subscriber List

This may sound a little harsh, but if your audience isn’t right, and they are consistently not opening your emails, it may be time to remove them. Check your open rates, are there any subscribers who haven’t opened any emails? Remove those subscribers, to help you get a better return on your investment. 


Optimize for Mobile

Over 60% of all emails are opened on mobile devices, so if your email doesn’t convert for the smaller screen it could be winding up in the spam folder. People aren’t going to waste their time opening an email that doesn’t fit on their screen and are more likely to delete it upon opening it. Everything is on mobile these days, so make sure your emails are converting accordingly.


email campaign

image credit:

Craft The Right Subject Line

In order to increase the open rate for your email campaign, you need to craft a steller subject line. This is the first thing people see, and influences over 47% of people to actually open any given email. The subject line is not something you want to through together, give it some careful thought and consideration. Make sure it is the right length, not to short, not to long, 6-10 word is best. 


What’s In a Name?

People are more likely to open an email from someone vs. a company name. It’s just more personal. In fact over 65% of emails get opened because the sender’s name. In addition, if you can incorporate the recipients name into the email using CRM, you can increase your by as much as 20%.

email campaign

Timing is Everything

When trying to increase the open rate for your email campaign, timing is everything. For example, people are more likely to open emails mid week, Mondays can be crazy and people tend to check out on the weekend. The best day of the week with the highest open rates is Tuesday. And the best time of day is around 3pm. In addition, you could also increase your open rates, by sending your email twice, perhaps your some of your audience was busy when you sent your initial email, a follow up send can help increase the likelihood that they open your email. 


Need help with your email campaign? Grow Plumbing can help! We specialize in plumbing marketing and can help you with all aspects of your plumbing marketing. Click here to learn more. 


Questions? Looking To Get Started?
Call 310-909-8835 

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Create Better Emails for Your Email Marketing Campaign

March 25th, 2016


email marketing

Digital Trends,, 03/25/2016

An email marketing campaign is still an effective way to marketing your plumbing business. An email marketing campaign is effective for your plumbing marketing because: A) some people prefer to receive marketing material via email and B) email marketing is mobile friendly. With a majority of individuals now checking their email on their mobile devices, this is a huge audience you don’t want to miss out on.


Craft Eye Catching Emails for Your Email Marketing Campaign


  1. Taylor your email for mobile users. As we stated above most users are checking their emails on their mobile devices so its important for the format of your email to convert to mobile guides lines: fit to smaller screens and have easy contact

    email marketing

    Find Paid Focus Group,, 03/25/2016

    accessibility. Keep the layout simple and easy to navigate, with links that are easy to touch and click on.


  2. Make links easy to see and click on. Don’t make readers search high and low for links. Keep them in plain site. Its also best to provide more than one link to your website for the best results. Before sending your email out make sure the links work, there is nothing worse than sending a piece of marketing material out with a broken link. Always double check your work.


  3. Stay focused. Don’t ramble on. Keep your email simple and to the point. More than likely people aren’t going to read the whole thing anyways. Utilize subtitles and bullet points so that people can quickly find the information they are looking for. The longer the email the higher the chances that the email won’t get read at all.


  4. Utilize Images. Images are great for email marketing. Select images that further prove your concept. Make sure they are compelling and related to the topic of your email. When using images for your email marketing campaign keep in mind that many people don’t have images load automatically so don’t craft an email entirely of images or else you risk an entire blank page. Be sure to use alt text and title tags in the descriptions of your photos so that the information still shows up.


  5. Write compelling subject line and headline. Just like your landing pages and blog titles, your subject line and headline need to capture peoples attention. However you don’t want to seem spammy, and you don’t want to get stopped by spam filters. Some spam words you will want to try and avoid are: cash, money, cheap, buy, clearance, order, shop, free, etc… some of these words are hard to avoid all the time, use them sparingly to improve your chances of getting opened and also getting through the spam detector.

 Grow Your Plumbing Business

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Plumbing Marketing Tips for Your Email Marketing

January 23rd, 2015


Email marketing is nothing new to plumbing marketing. Every since the early days of online plumbing marketing, email marketing has played an important role in a comprehensive plumbing marketing strategy. Are you utilizing email marketing as part of your plumbing marketing plan? If you are considering starting an email marketing campaign, or considering revamping your email marketing here are some tips to help you get the most out of your email marketing for plumbing marketing.


  • Be Mobile Friendly

    When using an email marketing strategy as part of your plumbing marketing you want to make sure that everything is compatible with mobile devices. These days most people use their mobile devices for everything, and since most of us are on the constantly, receive most of our emails on the go.

    plumbing marketing

    Make sure your email marketing pieces convert for the mobile user.

  • The Subject Line

    The subject line of your email marketing is extremely important. Remember the subscriber may not know you personally, so it is important to create captivating subject lines that will entice the reader to open your email.

  • Deliver

    By deliver we mean deliver what you promise. Say what you mean and mean what you say. The subject matter of your email marketing should match the subject line. This helps build trust, which is extremely important in building credibility with your plumbing marketing.

  • Add Visual Elements

    Visual elements can be very convincing when it comes to plumbing marketing, the same holds true for email marketing. Images and video helps break up the monotony of text and help further communicate your message.


Email marketing is a great way to reach customers. Remember all people are different in there preferences, so its important to diversify your plumbing marketing to gain the most visibility from the most sources. Don’t miss an opportunity for plumbing marketing.

 Internet Marketing

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