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Posts Tagged ‘Facebook for plumbing marketing’

3 Ways to Increase Engagement While Using Facebook for Plumbing Marketing

November 19th, 2016

 

Using Facebook for plumbing marketing is a great way to improve your online visibility. As the largest social network out there, you have a lot of opportunity to reach new customers and connect with existing customers. Engagement is crucial when it comes to using Facebook for plumbing marketing. What is engagement you might ask? Engagement is the emotional attachment someone has to a brand. Engagement is what grows conversions and brings customers back. Its how a customers views your brand. Facebook is a great way to build your brand and increase engagement with your brand. Here are 3 ways to increase engagement while using Facebook for plumbing marketing.

 

#1 Build Relationships

First and foremost Facebook is all about building relationships or connecting with people. One of the key parts about using Facebook for plumbing marketing is to grow your network and connect with people. The first step in building relationships on Facebook and growing your network is to reach out to existing customers and people you already have in your contacts. By connecting with people you already know and existing customers you get a head start in growing your network. Next you should seek to connect with people that meet your target audience. Facebook allows you to search for users based on a multitude of factors, so be specific. The larger your network is the more opportunities you have to engage people with your brand and the more visibility you will have.

 

facebook for plumbing marketing

Tamara Mccleary, https://goo.gl/JtMPWJ, 11-19/2016


#2 Promote Quality Content

Content is the main reason anyone goes online in the first place. We are all thirsty for content. Content the is unique, useful, and relevant to our daily lives. Facebook provides an excellent platform to distribute content. The more content the

facebook for plumbing marketing

XDA Developers, https://goo.gl/CfXLmx, 11/19/2016

better; from blog posts, status updates, and visual content, its all good. The key is to promote quality content that is relevant, unique, and useful. Think about what type of content your audience is interested in. What might they be searching for? Then do your best to generate content based on the preferences of your target audience. A great way to tell what content your audience likes the best is to consult your page insights and your analytics. These reports will tell you which posts your audience responded the most too. With this information in hand you can generate more of the same type of content.

 

#3 Generate Likes

Generating likes is a tell tale sign that your audience is engaged with your brand. But how can you generate more likes? The best way is to post frequently and diversify the type of content you are posting. Update your status several times a day and incorporate images into your repertoire. Good images that support your brand and your message are the easiest way to generate likes. Also consider incorporating topics that are trending into your updates. Aside from what you are posting you can also engagement with your audience as well. Like their posts, comment on their posts, and always comment back when they comment on your posts. Ask questions, and put out polls and surveys. Customers like to feel like you value their opinion. By including them they will be more likely to like your posts and be engaged with your brand.

 

To learn more about how to increase engagement with your audience and get the most out of using Facebook for plumbing marketing check out our other articles here.

 

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Tips to Make Using Facebook for Plumbing Marketing Easier

April 23rd, 2016

 

Using Facebook for plumbing marketing is great. You have the opportunity to reach a broad audience of people who are interested in your brand, engage with them, and hopefully convert them into customers. Using Facebook for plumbing marketing has a lot of benefits, however its easy to get confused over what you should and shouldn’t do, especially as trends change and algorithms are updated. Here are some tips to help make using Facebook for plumbing marketing easier.

 

# 1 Plan Your Content

Content is the single force driving Facebook, and social media for that matter. Content is why people login every day. From blogs, videos, pictures, memes, infographics you name it. Its important to have a plan for your content. Utilize content that is relevant to your business and useful. If you can you should be updating several times a day. Diversify between status updates, blog posts, articles that you find interesting and relevant, videos, pictures, memes, and infographics. Its ok to reuse content, in fact if you have some content that drives results its good to use, especially if it generates a reaction. Consider the content that does generate likes and comments and create more content that is similar.

 

#2 Make it a Point to Work On Facebook

We know that time is of the essence, especially when you run a plumbing company. With all of the tasks associated with running a small business its important to allocate you time appropriately. This means creating a set time where you workFacebook for plumbing marketing on your plumbing marketing tasks, including Facebook. You are more likely to complete a task if you make it routine.

 

#3 Check Out The Competition

Part of being successful using Facebook for plumbing marketing is to check out what the competition is doing. You don’t necessarily have to copy them, but knowing what they are doing can you create a better plan for your own plumbing marketing. Maybe they have done something you are considering doing, or maybe they are trying something you haven’t thought of before. Its good to scope out what your competitors are doing to help you gain insight and also remain competitive.

 

#4 Utilize a Social Media Management Dashboard

Facebook for plumbing marketingThere are many applications that can make managing you social media a lot easier. We like to use Hootsuite to manage social media. The Hootsuite dashboard allows you to schedule posts in advance for all of your social media sites, upload updates in bulk, and monitor feeds from all of your social media sites in one convenient location. Hootsuite has a free version or you can pay for more features. Its a great way to save time on your social media tasks, which leaves more time for other things on your to do list.

 

 

Using Facebook for plumbing marketing shouldn’t feel like a daunting task. You should be able to enjoy yourself while promoting your business. For more tips on using Facebook for plumbing marketing and other plumbing marketing topics click here.

 

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Get The Most Out of Your Facebook Business Page

April 21st, 2016

 

Facebook is an excellent place to attract customers. As the most popular social media site with the broadest audience there are plenty of opportunities to connect with new and existing customers. Of course you always want to present yourself in the best possible way in order to get the best exposure, using Facebook is no different. Here are 3 things you can do to help your customers find you on Facebook.

 

  1. Optimize Your Profile

    SEO should play a huge role in your online plumbing marketing strategy, and not just with your website. You should seize every opportunity you have to optimize. This means you social media profiles and local directories as well. Your

    help customers find you on Facebook

    Panda, http://goo.gl/Ep571A, 04/21/2016

    about section on Facebook is a great place to optimize for several reasons; A) it gets indexed by search engines and B) it tells people about what you do. By optimizing your about section you can help customers find you on Facebook by utilizing your keywords, and also provide links to your website.

     

  2. Content

    Content is very important for using Facebook for plumbing marketing, and will help customers find you on Facebook. Content is the way you will be able to connect and engage with your customers. People are on Facebook to be social and have so its important to diversify your content. When it comes to your content strategy and Facebook its important to be consistent. Post often and post unique content that your customers will find useful and entertaining. Include news about your industry, how to’s, and funny stories. Utilize blogs, videos, pictures, and memes.

     

  3. Be Involved

    help customers find you on facebookOne way to help customers find you on Facebook is to also be involved. When a customer comments or likes a post acknowledge that. This demonstrates to your customers that you care and are really interested in connecting with them.

 

Facebook provides a lot of opportunities to advance your plumbing marketing. Its important to remember that using Facebook for plumbing marketing requires constant attention. You cannot simply set it up and leave it. You need to be active and update your profile on a regular basis. You may even want to run a paid add every now and then to generate a boost. This also helps customers find your business on Facebook. To learn more about using Facebook for plumbing marketing visit our website at www.growplumbing.com.

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Maximizing Facebook for Plumbing Marketing

April 14th, 2016

 

facebook for plumbing marketingFacebook is the most popular social media site, and has dominated social media for the better part of the last 10 years. That makes Facebook an obvious choice for plumbing marketing. When it comes to using Facebook for plumbing marketing you have to be active you simply can create a page and then sit back and watch the fans roll in. It takes a little more effort than that, which is why we are bringing you tips to maximize Facebook for plumbing marketing.

 

  1. Create a Business Page

    Facebook has two different types of profiles; personal profile pages, and business pages. Personal profile pages are just what they sound like and should be used for sharing pictures of your pets, family, trips, personal interests etc… While you can promote your business on your profile page, its more effective to do so with a business page. A Facebook business page offers you a lot of insights about traffic, clicks, engagement, post likes, and post comments. It also allows for reviews, maps, a call to action button and many other functions that will serve your plumbing marketing purposes far better than a profile page. Plus you friends and family wont get as annoyed with you when you plug your business.

     

  2. Use a Professional Picture

    You profile pictures speaks volumes, and if you are using Facebook for plumbing marketing we recommend using a professional head shot. Note we do not mean it has to be taken by a professional photographer, we simply mean it needsfacebook for plumbing marketing to be professional in nature. Free of clutter, preferably a head shot in your uniform. For other pictures on your page and your cover picture you can include pictures of your work, your team, logo and any other pictures that are relevant to your business.

     

  3. Take advantage of the Call to Action Button

    The call to action button on your business page displays up at the top on your cover page. This can say things like book now or call now. It creates a sense of urgency and helps your fans get in contact with you easier.

     

  4. Content

    Content is always important and when using Facebook for plumbing marketing its really important to provide a steady stream of content. Update your blog several times a week, post status updates several times a week, upload videos, share pictures. Content really drives Facebook, so its important to make sure you are sharing and sharing often. Make sure you are staying relevant to your business. Avoid posting things that are too political or controversial, remember this is for your business and you want to grow your business, so you don’t want to alienate anyone. Save these posts for your personal profile.

     

  5. Provide Links

    When using Facebook for plumbing marketing its ok to promote your other social media sites and local directories. Your helping your fans get in contact with you in more than one way. A link to you website is also a crucial part of setting up a business page. This helps with your search ranking and also helps generate more traffic to your website.

 

For more tips on using Facebook for plumbing marketing please visit our website at www.growplumbing.com.

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Engagement or Likes? Which is More Important for Plumbing Marketing

March 17th, 2016

 

Obtaining a lot of likes on Facebook is a lofty goal. Its often perceived that the more likes a brand has the more successful they are. However this isn’t always the case. Studies have shown that overall engagement is actually a better indicator of the success of a Facebook marketing strategy than the amount of likes. Here’s why engagement is more important than the amount of likes you have for your plumbing marketing.

 

plumbing marketingFirst lets talk about why having a lot of likes on Facebook is good for your plumbing marketing. As a general rule of thumb the more likes you the higher the chances that some of those likes will be active fans; liking, commenting, and sharing your content. Then there is the trickle down effect, where you gain visibility through association. The idea is that once a person likes your page then their friends see that they liked your page and will also like your page. Having more likes also can give you more credibility on Facebook, people are more likely to like pages that have a high number of likes. People like brands that other people are interested in and are more likely to follow suite.

 

With all that being said does a high number of likes actually mean good quality likes? Like we have stated before quality is always more important than quantity. After all what good is all that exposure if most of your likes are never going to become customers? While gaining a lot of likes won’t necessarily hurt you, it could give you a false impression that your plumbing marketing is performing better than it actually is.

 

Engagement is actually a better indicator that your plumbing marketing is paying off. Engagement is largely cultivated with a good content strategy. If you are routinely providing your fans with content that is relevant, useful, and unique then

plumbing marketing

Come and See, http://goo.gl/5iPg5L, 03/17/2016

the likes, comments, and shares will come naturally. A good way to do this is to update you Facebook status several times a week with fresh content. Syndicate new blog posts to your Facebook page. In addition to blogs visual content is extremely successful at boosting engagement, try sharing videos, images, and infographics that you feel your audience would appreciate. You can share any specials or coupons you may be running, or advertise your referral program, these are also great ways to boost engagement.

 

You can measure your engagement by the amount of likes, comments, shares, and clicks that you receive by checking the insights on your Facebook page. If your engagement scores are low then it probably time to adjust your content strategy. Try updating more often and diversify the types of content you are using. Think of ways you can make people smile or laugh. What is it that your customers want? For more information on how to boost engagement please visit our website at www.growplumbing.com.

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Plumbing Marketing Hacks That Are Budget Friendly: Part One Advertise on Facebook

September 8th, 2015

 

When it comes to plumbing marketing you don’t have to set a bug budget in order to get results. A small plumbing marketing budget can actually be more effective than a large plumbing marketing budget because you are more conscious of where the funds are going. When it comes to plumbing marketing we like the saying “work smarter not harder”, this applies to the budget as well. We want to see your hard earned dollars put to good use for your plumbing marketing, so here are some simple things you can do to help your plumbing marketing that are budget friendly.

 advertise on facebook

Advertise on Facebook

Everyone and their mother is on Facebook which makes Facebook an excellent place to market your business. Its good for exposure, good for customer engagement, helps your search ranking, is simple to use, and is budget friendly. It is important to have a strategy when it comes to using Facebook for plumbing marketing. A couple of quick do’s when it comes to using Facebook for plumbing marketing:

 

 

  • Do create a business page

  • Do distribute your content: blog, videos, pictures you name it

  • Do participate with customers

  • Do searches for ideal target customers

  • Do paid ads every now and then

 

When it comes to advertising on Facebook for your plumbing marketing, paying to boost a post can really pay off. Facebook wants to get paid obviously, so sometimes getting the traction that you need can be tricky considering the Edgerank Algorithm, which dictates the content displayed in a feed. Unless there is already a huge following in place, achieving a higher ranking on someones feed can be tricky. But fortunately you don’t have to spend a lot of money to gain exposure with Facebook, simply budgeting a dollar a day can help you generate huge results.

 

Remember you don’t have to allocate a lot of funds in order to gain exposure on Facebook. Just be sure to spend wisely. The best way to see if Facebook Advertising is right for you is to try it. Try advertising on Facebook for your plumbing marketing and see how it works for you. Just be sure to measure your results, that way you can make changes. You can also adjust the budget at any time. We suggest starting out with a dollar per day and going from there. For more plumbing marketing hacks that are budget friendly stay tuned for part two.

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Social Media for Plumbing Marketing: Get More Likes on Facebook

June 14th, 2015

plumbing marketing get more likes on Facebook 

 

Facebook plays an important role in your online plumbing marketing. Since Facebook is one of the most widely used social media platforms its also one of the best social media sites to gain exposure for your plumbing marketing. A Facebook page for your business is a great way to boost traffic and engage with your customers, getting “likes” for your Facebook page is part of running a successful plumbing marketing campaign on Facebook. Here are some ways you can get more likes on Facebook.

 

 

  1. Complete Your Profile

    One of the first steps in getting more likes on Facebook is to make sure your profile is complete. There are a couple of reasons why you want your profile complete; first it looks more professional and second it helps with your SEO. Not completing your profile is an easy fix. It doesn’t take much time and if you are serious about your plumbing marketing then there really is no excuse to not have a completed profile.

     plumbing marketing get more likes on Facebook

  2. Images

    Images are really important when using social media for plumbing marketing, especially with your Facebook account. In order to get more likes on Facebook make sure you have a good profile picture. Not having a profile picture is just as bad if not worse then having an incomplete profile. Nobody is going to like a page without an image. Make sure you are using images that are relevant to your business, consistent with your brand, and professional. Aside from your profile pictures, incorporate various types of images into your content strategy. This makes things more versatile and interesting for your audience ultimately leading to better engagement which leads to more likes on Facebook.

     

  3. Make it Easy

    plumbing marketing get more likes on FacebookMake it easy to like your Facebook page. Include a like button on your website and on your blog. To get more likes on Facebook you need to be more visible so put a link to your Facebook page wherever it is appropriate. You should also cross promote on other social media sites as well as on your email signature and printed marketing materials.

     

  4. Invite

    Invite everyone you know to like your page. This should be one of the first things you do when trying to get more likes on Facebook. Ask your friends and family, ask employees, ask your email contacts, ask your current customers. The easiest way to get more likes on Facebook is to ask people that are already familiar with your brand, they are the easiest to engage.

     

  5. Ads

    Once in a while you may want to consider running a paid ad to get more likes on Facebook. While running an ad on Facebook does cost money, so depending on your plumbing marketing budget we don’t recommend running an ad indefinitely, a strategically placed ad can really boost your exposure and help you get more likes on Facebook.

 

Get more tips for using social media for plumbing marketing and other plumbing marketing topics at www.growplumbing.com.

 

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The 5 Most Important Steps When Using Facebook for Plumbing Marketing

February 9th, 2015

 

Facebook for plumbing marketing is a great way to increase your exposure online. Like many people you may already have a personal account, but are looking to expand your efforts for plumbing marketing. Or perhaps you have been trying to use Facebook for plumbing marketing for a while. What ever the case, there are certain steps you should take in order to get the most out of using Facebook for plumbing marketing.

 

1) First and foremost when using Facebook for plumbing marketing you want to make sure you have optimized all of your information. Your about me section is a great place to do this also make sure you provide your contact information and a link to your website.

 facebook for plumbing marketing

2) In addition to optimizing your profile, when using Facebook for plumbing marketing you want to make sure you are using a professional profile picture. This is the first impression people will get from your profile. Keep things simple and professional. Avoid busy backgrounds and lots of accessories. A head shot is always best. For branding purposes definitely include your logo in subsequent pictures. Also consider your cover photo. This should be eye catching, professional, and go with your brand and overall theme.

 

3) When using Facebook for plumbing marketing you should also create a business page. This is a special page that is dedicated solely to your plumbing company. Once you have created your page you can promote your Facebook friends to like your page. This will help your Facebook business page to get more exposure.

 facebook for plumbing marketing

4) An important part of using Facebook for plumbing marketing is growing your network. To start you should add all of your current customers. People that have already done business with you and like your company will be more likely to befriend you and like your page. Next you should use Facebook graph search to search for your target audience. Facebook allows you to get pretty specific when performing a search. You can narrow down the geographic area, which will allow you to search for potential friends or customers in your area.

 

5) Status updates are another important part of using Facebook for plumbing marketing. One of the main reasons you should use Facebook for plumbing marketing it to promote your content. You should aim to update your status at least a couple of times a week. You can schedule these ahead of time using a service like Hootsuite to make things easier and more efficient. If you have a plumbing blog this is a great place to promote it, after all your friends need unique informative content to help keep them engaged.

 

Facebook for plumbing marketing is a great way to reach new and existing customers and really connect with them. Remember to keep things light, fun and professional. For more help using Facebook for plumbing marketing or for more information on other plumbing marketing topics visit our website at www.growplumbing.com.

 

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5 Tips to Help Get More Likes on Facebook When Using Facebook for Plumbing Marketing

October 22nd, 2014

 

Creating a Facebook business page is only half the battle when it comes to using Facebook for plumbing marketing. In our previous post we discussed how to create a Facebook business page for plumbing marketing, now we will discuss the next part of using Facebook for plumbing marketing; getting more likes!

 

Facebook for plumbing marketingGetting likes on Facebook is important because it helps give you more credibility with new customers. Facebook users are more likely to like a page when they see that other people also like the page. The more likes you have the more likes you will attract. Likes on Facebook also help boost your visibility. When new users like your Facebook page this becomes visible to their friends and followers. So how do you get more likes on Facebook?

 

  1. Make sure your page is complete

    When you create your Facebook page for plumbing marketing you want to make sure you page is complete. Make sure all of your business information is filled out and accurate. Next fill out the entire about section and make sure you have a professional profile picture and cover image. An incomplete profile can send potential followers the opposite direction. A complete page communicates professionalism and legitimacy.

     

  2. Invite your friends to like your page

    When using Facebook for plumbing marketing you should definitely invite your friends and family to like your page. Look at your email contacts or your Facebook friends on your regular profile. It doesn’t hurt to ask, your friends and family will be more than likely happy to oblige.

     

  3. Run a paid ad

    Once you have invited all of your personal contacts to like your page, you should consider running a paid ad with Facebook. A paid ad will be targeted to your specific demographics and you have the ability to set a budget. While this can get costly after a while, we wouldn’t recommend running an ad indefinitely, but to get you started or every once and a while a paid ad can be really beneficial to your plumbing marketing.

     

  4. Provide useful information

    Using Facebook for plumbing marketing is a great way to distribute your content. Content is what users find useful and valuable. The more unique, relevant, and useful your content is the more likes you will get.

     

  5. Promote you Facebook page on other outlets

    To truly get the most with your plumbing marketing you should be cross promoting your plumbing marketing campaigns. Include an invite to like your Facebook page on your email newsletter or on any printed plumbing marketing Facebook for plumbing marketingmaterials. Cross promoting can really help you get more exposure.

     

Using Facebook for plumbing marketing is a brilliant way to reach new and existing customers. By following these simple steps you can help increase your exposure and gain more likes for you Facebook business page.

 

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Creating A Facebook Business Page for Plumbing Marketing

October 20th, 2014

 

Creating a Facebook Business Page for Plumbing Marketing

Creating a Facebook Business Page for Plumbing Marketing

Using Facebook for plumbing marketing is a great way to get the word out there about your plumbing business. An important step in using Facebook for plumbing marketing is to create a Facebook business page for your plumbing business aside from your regular profile. This is a simple process that can be completed in just a few moments. We will outline the steps to creating a Facebook business page for plumbing marketing here.

 

The first step is to fill out all of your business information including address, phone numbers, and web address, be sure to select the appropriate business category for your business. Part of filling out your business information is to fill out the about section. Facebook gives you 155 characters to describe your business. Make the most of this section with properly placed keywords. Its not a lot of space, but don’t miss out on the opportunity to perform a little SEO, every space counts! When it comes to making the most out of space, be sure to fill out your page completely. As Facebook gives you plenty of other areas that can be optimized.

 

Creating a Facebook Business Page for Plumbing Marketing

Select the appropriate category when creating a Facebook business page for plumbing marketing

Next you want to add some images. To be more specific your profile picture and your cover image. These two images are extremely important when it comes to creating a Facebook business page for plumbing marketing. This is the first thing that potential fans will see so make a good first impression. The images on your Facebook business page should be professional, simple, relevant to your business, and consistent with your brand. In addition you cover photo should be engaging and eye catching, also be sure to add a description of your cove photo.

 

Once you have created your Facebook business page for plumbing marketing you want to start posting content. Content is a driving factor for success using Facebook for plumbing marketing. Remember to keep things relevant, useful and engaging, and diversify the type of content you are promoting. Visual content does really well on Facebook.

 

When it comes to using Facebook for plumbing marketing nothing is set in stone. Remember to monitor your results and make changes when necessary. For more tips on using Facebook for plumbing marketing check out our other blog posts!

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