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Frequently Asked Questions About Online Plumbing Marketing

February 3rd, 2018


online plumbing marketing

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Online plumbing marketing is crucial these days to growing your business. Over the last decade there has been a huge shift in how people conduct business, shop for goods and services, and receive information. More people are online these days, and as technology improves and advances, even more people will be online. This is not to say that there isn’t room for traditional marketing tactics, many of which are still quite effective. However, in addition to your traditional plumbing marketing tactics, it is now time to embrace online marketing for what it is and find a balance between the two. If you are just getting started with your online plumbing marketing, you may have some questions. Here are some frequently asked questions about online plumbing marketing.


What is the Difference Between Online Plumbing Marketing and Traditional Plumbing Marketing?

Online plumbing marketing reaches customers online. Traditional plumbing marketing uses printed media like fliers and postcards, ads in newspapers or phone-books, radio ads, and television ads. These methods are still relevant, and if you are gaining success with them, then by all means please continue. We simply hope to encourage you to also incorporate online plumbing marketing as well. Online plumbing marketing relies on several different platforms: SEO, social media, content, local directories, and paid ads.


online plumbing marketing

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What is SEO?

SEO is a common term in online plumbing marketing. SEO or search engine optimization utilizes keywords or keyword phrases to attract search engines and explain what your website is about. SEO can be delivered in the body text of your website, the title tags, alt tags, meta description, content strategy, and in your profile descriptions on social media and local directory sites. Keywords and keyword phrases are words or phrases that you think your target audience or customers would use to search for your business. Some keywords will be more competitive to rank for, so it is important to do some research on the keywords you want to use.


How Important is Social Media?

Social media plays a huge role in building brand awareness, increasing customer engagement, improving search ranking, and establishing relevancy and credibility online.

online plumbing marketing

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The most popular social media sites are: Facebook, Twitter, Instagram, and LinkedIn. All of these social media sites cater to a different demographic and with each you have potential to reach your audience. Prioritize the social media sites deliver the best results. Remember to be engaging and participate.


What is Involved in a Strong Content Strategy?

Content is vital to online plumbing marketing, after-all every person who does a search online is looking for one form of content or another. This makes your content strategy one of the most important aspects of your online plumbing marketing. A good content strategy will be diverse; containing: a blog, ongoing status updates, pictures, videos,  and stories. It will also contain your keywords you want to rank for. Content and social media go hand in hand. Your social media strategy will work better with a good content strategy.


How Should I Leverage Paid Ads?

Paid ads are very helpful for your online plumbing marketing. However depending on your budget, they are sometimes harder to sustain. Which is why we recommend periodically running ads that make sense for what you are trying to accomplish and that fit your budget. It is important to keep track of your successes when running paid ads, as you want to achieve the best ROI, or return on investment. There are many ad services to choose from, Google and Facebook are two of the most popular, and also the most expensive. Other search engines like Bing are also effective for running paid ads.


To learn more about online plumbing marketing contact Grow Plumbing today! We specialize on online plumbing marketing and can help you get the results you want!

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