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Posts Tagged ‘Get a boost for your plumbing marketing’

Plumbing Marketing – Tips for Running Paid Ads

October 8th, 2016

 

Sometimes what your plumbing marketing needs is a little boost. You may be seeing great results with your current plumbing marketing strategy, however every now and then things can get a little stale or perhaps you are rolling out a new promotion or product. A great way to get a little boost for your plumbing marketing is to run a paid ad. Paid ads can serve as a wonderful way to extend exposure and gain a little traction for your campaign. Here are some tips to help you strategically run a paid to get a little boost for your plumbing marketing.

 

#1 Have a Plan

When it comes to running a paid ad for your plumbing marketing you need to make sure you have a plan. Running ads can be costly so you want to make sure you message is clear and so are your objectives. What are you trying to accomplish by running a paid ad? What are you promoting? Don’t just pay to run an ad with no clear objective. Have a point and promote that point.

 

#2 Know Who You Are Targeting

Aside from having a clear objective in running a paid ad, its important to know who you are targeting. Be as specific as possible. While gaining exposure is great for your brand, you want to make sure that the people that are viewing your ads

plumbing marketing

Prince William County Public Schools, https://goo.gl/KmU3YF, 10/08/2016

are actually prospects. Don’t waste money on running ads to people that will never become customers. Think about geographic location, age, interests etc…

 

#3 Ad Service

When it comes to running paid ads as part of your plumbing marketing just know that you have a lot of options. From Google, Facebook, Twitter, Bing etc.. you have a lot of options in terms of who runs your ads. A few things should be considered when selecting who you are running your ads with. First think about your budget. Some ad services are going to cost a lot more. Think about what your budget is for running an ad and then see where you will get the biggest bang for your buck. You will also want to consider you customers, and where they are more likely to be. Are your customers on Facebook? In order to get a good boost for your plumbing marketing you will want to run ads where your customers are.

 

#4 Be Prepared to Convert

plumbing marketing

Face It Portal, https://goo.gl/Cl9zaM, 10/08/2016

Running an ad is only half of the battle. The next step is to convert. You can spend all this money on generating traffic with a paid ad, but you have to be ready on the receiving end to convert them. Make sure your website or landing page is ready to convert. Make sure the traffic is arriving at the right location, and that you have a strong call to action that is relevant. The information you provide in your ad should match the final destination, failure to do so could be deemed as misleading, which can do more harm than good.

 

Running a paid ad is a great way to get a little boost for your plumbing marketing, however keep in mind that there is a cost. Ads can be costly over time, especially if you are in a competitive market. When it comes to running paid ads, you must choose wisely! To learn more about running paid ads and other ways to get a boost for your plumbing marketing visit www.growplumbing.com.

 

 

 

 

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