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Posts Tagged ‘get your seo on’

Get Your SEO on – Tips to Improve Your SEO

January 11th, 2017


improve your SEO

Early Information Science,, 01/11/2017

We are currently at the starting line for the year! While we always encourage self-improvement at any time of the year, this is the perfect opportunity to start improving your plumbing marketing and that means improving your SEO. One of the easiest and most talked about ways to get your SEO on is through content. Content was a big focus last year and will continue to be a big focus this year. As things get more and more competitive it will be an important and deciphering factor in your engagement and your search ranking. Here are some things you can do to improve your SEO.


#1 Research Based Content

Research based content refers to content that has been created based on what your audience is in to. If you have been creating content for a while you can go back through your analytics reports and determine what type of content your audience prefers based on the number of clicks, views, and bounce rate. What keywords drive the most traffic? This is all in your analytics reports. This information can help you create more content that revolves around what your audience wants. By creating more of the content your audience craves you improve your SEO.


#2 Quality Control

Quality control should always be part of running any type of business. After all you want to make sure that you are offering your customers the very best you can, right? With that being said, quality control also should apply to your plumbing marketing. It’s important to make sure everything works as it’s supposed to. For the purposes of quality control and improving your SEO conduct an internal audit of your plumbing marketing. How quickly does your website load? Does your website convert for mobile users? Is your website easy to navigate? Are all the links on your website correct and operable? These things are important for increasing conversions and to improve your SEO. If the user experience isn’t up to par on your website what is going to compel customers to stick around?


#3 Expand Your Niche

Focusing on a niche is a great way to expand your business and improve your SEO. It gives your SEO focus if you will, allowing you to dominate and drive home a solid topic or niche. This allows you to be specific with your target audience and your keyword marketing. Narrowing things down to specifics can really help increase your conversions because you are more focused on quality leads vs the quantity of leads. Niche marketing also helps build your credibility by establishing your authority on the subject matter.


#4 Local SEO

improve your SEO

AIChE,, 01/11/2017

Focusing on local SEOis another way you can improve your SEO. Just like with niche marketing you are narrowing down your audience to a very specific group with the intent of getting higher quality leads that are more likely to become

customers. Part of your local SEO strategy should be dominating your local directories as well as creating geo-specific landing pages particular to the group you are targeting.


 For more plumbing marketing tips or more information on how to improve your SEO visit

Internet Marketing


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