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Posts Tagged ‘give your audience what they want’

Plumbing Marketing: Give Your Audience What They Want

June 12th, 2017



Content is the driving force of the internet. Whenever anyone performs a search or login to a social media site, they are in search of content. They may not know what they are in search of at the time, or they may have a very good idea of what type of content they are after. Whatever they are after is comes in the form of content. Content comes in many different forms, from the body text on a website, a blog, a video, a picture, a meme. That is why having a good content strategy is a must for the longevity and success of your plumbing marketing.


Know Your Audience

It is important to know your audience in order to create good quality content that will generate results. Create a customer profile, who is your ideal customer? Consider the

plumbing marketing

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following criteria:

  • Where are they from?
  • Where do they live?
  • Are they male or female?
  • How old are they?
  • What do they do for a living?

This information will help you not only create a better content strategy but also a better plumbing marketing plan in general. With this information at hand you can think about what types of content appeals most to your audience, what channels they are using to search for their content, and what types of topics they are most interested in. Promoting the right type of content in the right places will make a huge difference with your plumbing marketing results.


Check Your Results

Regularly checking your analytics is an important part of your plumbing marketing. Not only will help tell you who you customer is, but where they are from, how they got to your site, and what types of content most intrigue them. Your analytics will tell you which pages get the most visits, and what keywords delivered the most traffic. With this information in hand you can create more specific content catered specifically for your audience. The more customized your content is for your audience’s tastes, the better results you will have. So, give you audience what they want.


Grow Plumbing specializes in plumbing marketing. If you need help with your plumbing marketing or you content strategy contact Grow Plumbing today!

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