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Posts Tagged ‘google ads’

Getting Started With Local Service Ads

September 29th, 2019

Local service ads have been gaining traction over the last several years. While initially only available in select markets, this year Google is making local service ads available across the country and for some select categories like plumbing, HVAC, and locksmiths, in Canada. Local service ads are great for generating local leads. As a plumber, if you are just getting started or thinking about getting started with local service ads, here is what you need to know. 

 

local service ads

Image Credit: Five Channel, https://bit.ly/2oqiekc


What Are Local Service Ads

Local service ads are the ads the display at the top of search results. This means that local service ads get the best visibility in serps. When you utilize local service ads you create search criteria based off of your industry, location, and business specifics, when a search query matches the criteria, your ad eligible to be displayed. Local service ads display the business’s name, rating, location, and contact information. The contact information is what is key, as the phone number displays as a click to call icon, making it easy for people to contact potential service providers right from their smartphones. This is important because more than half of local searches take place on mobile devices.

 local service ads

How Effective Are Local Service Ads

Local service ads are effective at generating leads for plumbers for several reasons. As we mentioned above they appear at the top of search results, which is prime real estate. In addition to prime visibility, relativity is also a factor. Google only wants to provide search queries with relevant search results, so as a result only qualified ads will appear in the search results. This makes for a better experience for the user and the advertiser. Lastly Google, also offers a Google guarantee, which backs the service provider in the event something goes wrong. There are a few stipulations, however it is designed to give customers some peace of mind when hiring a service provider. To qualify for the Google guarantee:

  • All technicians must undergo a no cost background check performed by Google’s provider.local service ads

  • Recertification will occur periodically.

  • New hires and legal issues that may affect eligibility must be brought to the attention of the background company. 

  • All license and insurance requirements must be met.

Also keep in mind that the Google guarantee badge may only be used with Google local service ads, any external use is prohibited. 

 

Ranking Factors

As with all things Google, there are certain ranking factors that come into play when determining how ads rank. For starters, your rating plays an important role. Service providers with good reviews and good ratings are more likely to rank better than service providers who don’t have any ratings or have poor reviews. Another thing Google takes into consideration is your proximity to the user. These are local service ads, local being the operative word. Your responsiveness to inquiries is also a factor. This means if you get right back to potential customers right away, you have a more favorable rating with Google. 

 

How Does Google Charge

Local service ads are not pay per click but pay per lead ads. If contact is made with a customer through a local service ad, then Google considers it a lead. Contact could mean a text, email, voicemail, or live call from a customer. The price per lead depends on the industry and location. The cost per lead could be less that $10 or as much as $100, it depends on how competitive the market is. For most plumbers, the cost per lead hovers around $20-$30. 

 

Establishing Your Profile

Relativity is important for both the customer and the service provider, so it is important to make sure you create an accurate profile. Be sure to provide accurate information about your business. Consider information like your hours of operation, the locations you service, and the types of service you offer. The more accurate you are the better quality leads you will receive. 

 

Looking to get started with local service ads? We can help! Grow Plumbing specializes in plumbing marketing and can help you with setting up and managing your Google local services ads account. To learn more contact Grow Plumbing today! 

Questions? Looking To Get Started?
Call 310-909-8835 

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Google Chrome Ad Blocking – Tips for Better Ad Placement

February 18th, 2018

 

Google Chrome Ad Blocking

Image Credit: Big Startups, https://goo.gl/sStSmK

Within the last week, Google began the practice of blocking annoying and intrusive ads in their Chrome browser. This of course, is an effort to improve the user experience on Chrome. Google announced the chances to their ad blocking algorithm a few months ago, so marketers have had some time to prepare. It you didn’t get the memo, its ok. It is hard to keep track of all the changes, especially when it seems like there is something new every week. Here is what you need to know about the new Google Chrome ad blocking update.

 

Annoying and Intrusive Ads

Google’s goal is to make Google more appealing to users. They are already on the top, when it comes to search engines, however, they don’t want to go anywhere. They are constantly looking for new ways to improve the users experience by rolling out new innovations and updates. Ad placement matters when it comes to improving the users experience. Some types of ads prove to be more annoying, intrusive, and obnoxious, and are otherwise ineffective. For example:

 

  • Video ads that play at high volume
  • Popups with hard to find exit buttons
  • Ads that block the main content on the page
  • Distractive flashing ads

 

These are the findings by the Coalition for Better Ads.

 

Effective Ad Placement

Interestingly enough, users who were surveyed didn’t find anchor ads that annoying or annoying at all. Anchor ads are ads that are fixed to either the top of the bottom of the screen. They aren’t disruptive to the user, and therefore are viewed more favorable and effective.

 

Google’s Role

Google evaluates pages with either a passing, warning, or failing grade. This grading curved is based on the standards set forth by the Coalition for Better Ads. This is based on the number of page views. Marketers now have the opportunity to

Google Chrome Ad Blocker

Image Credit: Neowin, https://goo.gl/AffXzf

view Google’s assessment in the Ad Experience Report. Now under the new guidelines, if you receive a failing grade, you have 30 days to make adjustments. Failure to do so, could result in Chrome blocking your ads.

Desktop users have had the ability to block ads for quite some time. As ads became more aggressive on mobile devices, many users have already taken the necessary steps to block ads on the smartphones and tablets by downloading ad blockers. The new Chrome ad blocker is focused on cleaning up ads for mobile users, as about 50 percent of mobile search takes place via Chrome. It will be interesting to see how this plays out. 

 

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