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Posts Tagged ‘google analytics’

Free Google Tools That Can Help with Your Plumbing Marketing Strategy

December 16th, 2016

 

What doesn’t Google offer these days? Google, the leading innovative tech guru, is not the king of search but also a great resource of free tools to help with your plumbing marketing strategy. As Google continually seeks to innovate new apps and tools to make the users experience better, it not only makes life easier for searchers, but also for business. Here is a list of free Google tools that can help with your plumbing marketing strategy.

 

#1 Google Analytics

This should come as no surprise. Measuring your success is one of the most important parts of running a successful plumbing marketing strategy. For a free tool, Google Analytics is very comprehensive. As the leading search engine, it only makes sense that they would also offer a solid analytics platform. With Google Analytics, you can see where your traffic is coming from, who your traffic is, what pages people are visiting the most, how long people are staying on your page, and more. This information is crucial for forming an effective plumbing marketing strategy.

 google tools

#2 Google AdWords

Google AdWords is a great way to get a little boost in your plumbing marketing. Paid ads are effective in driving traffic because they are targeted to individuals who meet specific criteria set by you. You choose the keywords, the demographics, and set the budget. AdWords also has the keyword research tool which can help you identify keywords that are relevant to your business that you would like to rank for. 

 

#3 Google Insights

Google Insights is another free Google tool that can help with your plumbing marketing strategy. Like the keyword research tool in Google AdWords, Google Insights helps you keep track of the trends for keywords. Google Insights allows you to see which keywords are growing more popular, what specific geographic areas are searching for the terms, and other influences.

 

#4 Google Trends

Google Trends offers information on the current searches that are most popular. This can really help your plumbing marketing, because you can incorporate what is trending into your content strategy. This can help improve your organic search results. Just make sure you are staying relevant to your business.

 

#5 Google Alerts

Google Alerts is a great way to stay in the loop on topics you are interested in, for example your brand. You can set the alerts for terms or mentions of your brand and Google will email you a list as frequently as you specify. This is another way you can measure your success, when you start getting Google Alerts of your own brand you know you are doing something right.

 

There are of course many other useful tools in Google, and newer developments are constantly being made. For example, Google Home Services, which is being tested in specific markets in CA right now, is anticipated to be expanded very soon. Google Home Services connects consumers with home service companies like: plumbers, electricians, house cleaners, and more. Think of it as the Angie’s List of Google. Google Home Services will act like the featured ads that are visible at the top of search results. All the searcher needs to do is enter their zip code and the type of service they are looking for and they will be provided with a list of service providers that meet the criteria. What this does is provide a more relevant search experience for the user, and helps organic search results appear closer to the top, instead of irrelevant paid ads. It simplifies the search experience for both the consumer and the service provider. For more information on how to get listed in Google Home Service please contact us today!

 

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Tips for Measuring Your Success With Plumbing Marketing

August 21st, 2016

 

One of the most important parts of any plumbing marketing strategy is measuring your success. Its important to know what is working and what isn’t working so that you can tailor your efforts. So what are the best ways for measuring your success with plumbing marketing? Here are a few tips to help you measure your success so you can put more effort into the areas that matter most for your plumbing marketing!

 

Analytics

Consulting your analytics report is the first place you should stop when it comes to measuring your success with plumbing marketing. You can consult your analytics report on the back end of your website or also with Google. Google analytics ismeasuring your success one of the most useful tools offered by Google when it comes to running a business. So if you are unsure or can’t find the analytics report from your web host you can use Google’s which is extremely comprehensive. All you need to do is set up the account and paste the tracking code provided by Google onto the pages of your website you want measured. Don’t worry the code does not show up in the published version of your website, its kind of like an html code. Once you have this set up you can start measuring your success with Google analytics. Google analytics will show you:

 

  • Where you traffic is coming from
  • How long visitors on staying on your site or your bounce rate
  • Which pages are most often frequented
  • What keywords or phrases people used to find your website
  • The demographics of visitors
  • And so much more

 

Insights

You can also measure your success with plumbing marketing with the page insights of your Facebook account. If you are using Facebook for plumbing marketing and have a page set up you should easily be able to find your insights by logging into your account and accessing your page. Your page insights will tell you:

 

measuring your success

Action Sprout, http://goo.gl/ObYaIj, 08/21/2016

  • How many likes you received in the last week
  • How many followers where engaged
  • How many shares your posts received
  • How many likes your posts received
  • Which posts performed the best 

With this information in hand you can create more posts that generate a high level of likes and shares. Which overall will help improve your visibility.

 

Google Alerts

measuring your success

Computer Help for Seniors, http://goo.gl/Z4UPm6, 08/21/2016

Another great tool from Google that will help you measure you success with plumbing marketing is Google alerts. Google alerts monitors the web for content that you are interested in. You can create the alerts by logging into your Google accounts and setting up alerts with keywords or phrases that are relevant to your business. Google will email you anytime relevant content is found. If you set up alerts that are relevant to your business and your content or website shows up then you know you are doing a great job with your plumbing marketing.

 

For more plumbing marketing tips visit www.growplumbing.com.

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The Importance of Analytics and Plumbing Marketing

May 21st, 2014

 

When it comes to plumbing marketing an important step is tracking your success. Analytics plays an important role in tracking the success of your plumbing marketing efforts. Here are the basics on what you need to know about using analytics to monitor your plumbing marketing.

 analytics plumbing marketing

Analytics is an affordable way to monitor plumbing marketing. Most web hosts already have an analytics already built in. If you are familiar with the back side of your website you should be able to find access to your analytics with ease with no additional cost. Google analytics is also free, but in order for Google analytics to work it requires a piece of code to be copied into the template of your website. Access to the back side of your website is required for this as well, but you can monitor it directly from your Google account.

 

Analytics is a very valuable tool when it comes to plumbing marketing. Reviewing your analytics tells you a couple of things about your plumbing marketing. It tells you who is viewing your website, what sources they are coming from, how long they are on your website for, and what keywords they used to get there. Google analytics also shows you who is linking to you. All of this is pertinent information for you plumbing marketing. With this information you can see what is working, what isn’t working, and make adjustments as necessary.

 analytics plumbing marketing

Regularly checking your analytics should be part of your plumbing marketing plan. If you aren’t tracking the success of you plumbing marketing, how do you know if what you are doing is really working? Perhaps you are spending plumbing marketing dollars on areas that aren’t giving you much of a return. Diagnosing your analytics is the best way to keep track of this and run your plumbing marketing efficiently and smoothly.

 

Remember a lot of plumbing marketing is trial and error. If you find that something you were doing with plumbing marketing isn’t working as well as you thought or anticipated, don’t beat yourself up. Rework, regroup and try again. At Grow Plumbing we are always here to help! Do you have questions about plumbing marketing? We have the answers! 

 

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Tools to Help Make Social Media for Plumbing Marketing Easier

August 29th, 2013

 Social media is very important for plumbing marketing. Social media helps plumbers find new customers and connect with existing customers, distribute content, improve search ranking, and drive traffic to their websites. Voila! Simple as that right? Well yes, but then there is a lot of time that goes into social media for plumbing marketing, especially to get results. Fortunately there are tools that can help make social media for plumbing marketing easier and so much more simple.

 

 

  1. Social Media Dashboards

    A social media dashboard allows users to control all social media sites from one convenient place. Hootsuite is among the favorite and is free to join. Hootsuite allows users to post updates and blog posts simultaneously to all of their social media sites and even allows them to schedule posts for the future. This makes social media for plumbing marketing so much easier because plumbers don’t have to login and repost their updates to each site, and have the option to create posts for the whole month at one time!

    social media for plumbing marketing

    Hootsuite, https://hootsuite.com, 08/29/2013

  2. Tweet Adder

    Tweet Adder is a great way to gain new followers on Twitter. It automatically searches for Twitter users based on the keywords and criteria the user stipulates and follows them. It can take a lot of time to build a following on Twitter, and can be very time consuming, so this makes Tweet Adder a very efficient tool to make social media for plumbing marketing easier. Tweet Adder also has the ability to automatically update Tweets, which updating Tweets is the same as updating a status. It helps create a loyal following and engages with customers, plus enables plumbing companies to appear in Twitter search results. While Tweet Adder isn’t free, it is highly successful and making Twitter a lot easer to use for plumbing marketing.

    social media for plumbing marketing

  3. Bookmarking Buttons

    Bookmarking buttons are great because they create a shortcut to various social bookmarking sites like Pinterest, Delicious, Stumble Upon, G+ etc… This way when a user stumbles upon something useful or interesting while surfing the web they can easier add it to their social bookmarking sites. This works especially well when promoting a blog post or webpage from their website as well. Even better is their bookmarking sites are integrated with social networking site like Facebook and Twitter. This makes adding relevant and interesting content much easier and makes social media for plumbing marketing easier.

  4. Analytics

    Analytics help plumber analyze the success of social media for plumbing marketing. Google Analytics is probably the most well know and is great because it is free. Google Analytics allows users to track web traffic and site the source and ascertain the success of keywords used for social media for plumbing marketing. This is great because it allows plumbers to see what works and what does not, and adjust their efforts.

Social media for plumbing marketing shouldn’t feel like a chore, and hopefully with these tools social media for plumbing marketing will be a lot easier and less intimidating for plumbers looking to embark and the social media adventure. Remember we are always here to help!

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