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Posts Tagged ‘google home services’

The Future of Ad Spend

October 29th, 2019

When it comes to digital marketing two names come to mind; Google and Facebook. The duopoly of Google and Facebook have dominated digital marketing for the last decade or so, and with good reason. Google is the number used search engine in the world, and Facebook is the most used social media platform. With a vast audience and the ability to reach millions of people, it’s no wonder these two tech giants have dominated when it comes to ad spend. But could all of this be about to change?


Monetizing the Small Screen

One of the main reasons why Google and Facebook have remained so popular for advertising, is their ability to monetize the small screen. With the increased usage of smart devices, the ability to evolve for the smaller screen became more and more important. As smart device users surpassed desktop users, Google and Facebook both adjusted the way users view their ads. Google’s adwords ads blend in with regular search results and have been incredibly successful for Google, and Facebook’s ads that populate in news feeds have also been increasingly successful at generating leads for businesses. 

ad spend

Location, Location, Location

In addition, to capitalizing on small screens, Google and Facebook have successfully used location based search to their advantage. Smart devices like phones and tablets that have geo tracking on them allow Google and Facebook to present ads that are location based. This has been huge for home service companies, as it creates a more accurate targeting approach. 

ad spend

Image Credit: SEO Roundtable


Smart Speakers, Smart Speakers Everywhere

Voice search has also been instrumental in catapulting Google Home Services. As more, and more households embrace smart speakers like Google Home and Alexa, more and more searches are being completed via voice as opposed to text. Need a plumber simple say “Ok Google” and ask for the best local plumber. Those results will be Google Home Service ads, or even Amazon Home Service ads, which brings us to our next point.

ad spend

Image Credit: Gadgetren


The Relevance of Advertising on Amazon

Amazon has been around for a while, and while they have dominated e-commerce, they have stayed relatively quiet in terms of advertising, until recently. However, in the last several years, advertisers have seen the e-commerce giant start to gain momentum in advertising. And why not, they have a huge audience or ready to purchase customers. In fact, Amazon ads have demonstrated some very impressive conversion rates. People on Amazon have already moved passed the investigative phase and are ready to purchase. As opposed to people are Google, are often in the research phase. 

ad spend

Image Credit: Ebusiness Planet

For home services, these ads are usually presented with the purchase of an item. Say an Amazon user wants to buy a new faucet, they now have the option of including installation from a local service provider. 


Amazon is currently in 3rd place, behind Google and Facebook in terms of ad spend. This year alone, Amazon has captured 8.8% of the US market, up from 6.8% in 2018. This trend will likely continue, as Amazon makes it easier for all industries to take advantage of their immense customer base. 


Out With The Old and In With The New

Embracing new and emerging ways to reach your customers is important. While Google and Facebook are still effective in terms of marketing, trying something new couldn’t hurt. Other social media sites like Instagram and Snapchat have also increased in popularity, especially among younger users. Diversifying your marketing outreach can help you reach new customers and build engagement with them. 


Want to get started with a custom marketing plan? Grow Plumbing can help! We specialize in plumbing marketing and can help you form a plan that meets your individual needs. To learn more contact Grow Plumbing today! 

Questions? Looking To Get Started?
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Coming Soon! Google Local Services Ads Coming to a City Near You!

April 20th, 2018


We’ve been talking about Google Home Services for some time now. Recently Google began to incorporate other services that take place outside of the home, into their Google Home Services platform. This allows for more industries to take advantage of the benefits offered by Google Home Service ads. If you are just tuning in, you may be wondering how Google Local Services ads vary from traditional adwords. Here is the breakdown and how you can benefit from running Google Local Services ads.


How Do Local Services Ads Show Up in Search?

One of the biggest questions people have about Local Services ads, is how do they show up in search? Local services ads appear at the top of search results, where the sponsored ads previously appeared. There are 3 ads that are presented, which meet the search criteria specified. Google has tried to present the most relevant search results for users, and instead of referring the traffic out to other sites, like Yelp or Angie’s List, they have resorted to created service provider ads that are accessible and accurate to the query.


How Do I Get Involved?

In order to run Local Services ads, service providers need to apply. There is also the Google Guarantee that requires a background check on all technicians. Proof of licensing and insurance is also required. Google also requires service providers to update any employee information and periodically, re-certify that all information is accurate and up to date. The Google Guarantee backs the services performed, with some restrictions. The Google Guarantee appears as a badge on the ad.


Ranking Factors

There are a couple of things that Google takes into consideration when it comes to which ads get featured. One of the most important things is proximity to user, as well as accuracy in terms of the search criteria. In addition, Google also takes Google Local Services adsinto consideration your reputation on Google Local. If you have a Google Local account, take an inventory of your reviews and ratings. Service providers with the highest rankings, will take preference. Also make sure all of your business information is accurate. Your posted hours of operation can also have an effect on if your ad gets featured or not.


Where Google Local Services Ads are Available

Over the last year, Google has been adding more and more cities to their Home Services ads portfolio. The goal is to have Local Services ads available nationwide by the end of the year. With that being said the current list of cities Google Local Services ads are available in are:

  • San Francisco
  • San Diego
  • Los Angeles
  • Sacramento
  • San Jose
  • Stockton
  • Philadelphia
  • Phoenix
  • Chicago
  • Washington, DC
  • Atlanta
  • Seattle
  • New York
  • Boston
  • Miami
  • Denver
  • Las Vegas
  • Minneapolis-St. Paul
  • Orlando – Daytona – Melbourne
  • Pittsburgh
  • Portland
  • San Antonio
  • St. Louis
  • Tampa – St Petersburg – Sarasota
  • Dallas
  • Charlotte
  • Cincinnati
  • Atlanta
  • Detroit




Cities that are coming soon include:

  • Columbus
  • Milwaukee
  • Grand Rapids – Kalamazoo – Battle Creek
  • Oklahoma City
  • Birmingham
  • Louisville
  • Harrisburg – Lancaster – Lebanon-York Albuquerque – Santa Fe
  • Richmond-Petersburg
  • Greensboro – High Point – Winston Salem
  • Norfolk – Portsmouth – Newport News
  • Ft. Myers – Naples
  • Memphis
  • Dayton
  • Columbia
  • Charleston
  • Tulsa







Google Local Services adsLearn more about how you can take advantage of the amazing benefits of running Google Local Services ads. As well as how you can leverage your current Google Local strategy to position you for success! Tune into Grow Plumbing’s webinar on Google Local Services ads next Fri. April 27, 2018 at 8:30 AM PST. Contact Grow Plumbing to learn more!

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Online Ads and the Onset of Ad Blockers

February 21st, 2018


Online ads are an important part of plumbing marketing. They can help generate a lot of traffic in a short period of time, which in turn should help improve your conversion ratio. When it comes to running ads, you want to make sure you are ad blockergetting the most out of them, right? After all, they do cost money to sustain, we would think you want to make sure you secure the best possible ROI. Which also means being visible. There are been a lot of talk about ad blockers lately, particularly on mobile devices. What instigated this onset of ad blockers? And how do we get around them?


The Onset of Ad Blockers

Ad blockers have increase in popularity over the last several years, as more and more users are viewing certain types of online ads as intrusive, obnoxious, and annoying. The problem with certain forms of ads, is that they block the content the user is trying to view, which in turn makes the user work harder for the content that they seek. This is what has led to so many internet users to employ the use of ad blockers. Some of the main concerns of users who have downloaded ad blockers are:


  • Ads are too intrusive, meaning they interfere too much with the user’s experience. Some ads that could be seen as intrusive include: popup ads, auto playing videos, ads that monopolize the entire screen, and poor-quality ads.
  • Ads are a security risk for some, especially with the growth in identity theft, most of which is taking place online.
  • Ads take too long to load, which slows down the users experience and uses too much bandwidth.


Online ad practices like the ones listed above is what drove many to use ad blockers. With ads blockers many users can access the content they are interested in, without being interrupted by ads. So, as an advertiser and someone looking to grow their plumbing business online, how do you get around ad blockers and still generate good quality traffic?


ad blocker

Image Credit: Didit,

How to Get Around Ad Blockers

There are several things you can do to still gain the type of exposure you want to achieve, without being annoying or intrusive. For starters look at the types of ads you are running. Studies show that users are not as easily offended by ads that are stagnate at the bottom or top of the page. These ads still offer good visibility, without overwhelming the viewer. Make sure your ads employ good use of images that are relevant and help support your cause. Try not to be disruptive, but still use a good call to action. You may also want to beef up some of your other online marketing tactics like: content distribution, social media presence, native advertising practices, micro moment, and local directories. These methods help improve your visibility as well, which will help you appear organically in search.


Google Home Services

As a plumber, Google Home Services ads are the perfect way to get around ad blockers. They appear at the top of search results as featured ads, that are relevant to the search. Google Home Services, is Google’s way of improving the users experience by providing them with the content they seek, without referring them out to other sites like Yelp and Angie’s List. While, Google Home Service isn’t available in every city across the nation just yet, there are currently about 30 cities that are live, including Los Angeles, San Francisco, Seattle, and Phoenix to name a few. To get started with Google Home Service contact Grow Plumbing today!



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Are Reviews Going to Be the Key for Google Home Services?

January 25th, 2018


Google has been slowly releasing Google Home Services across the nation. Currently it is only available in select cities: Seattle, San Francisco, Los Angeles, and Phoenix to name a few. As Google Home Services starts to take momentum, and google home serviceswe think it well in the very near future, how can you set yourself up for success? One key thing, that we think will have a lot of pull in determining your success and ranking factor with Google Home Services is your online credibility, more importantly your reviews.



The whole point of Google Home Services is to keep users on Google, as opposed to referring them out to other sites like Yelp or Angie’s List. What Google has found, is that by converting business listings into Google Home Service ads, they can accomplish several things: A) Keep searchers on Google and B) connect plumbers and other service professionals with customers. It looks like a win win for Google, as they will be providing more relevant search results faster and without referring the traffic out, and they will be able to increase their ad revenue with service professional customers.


How Does This Affect Search?

This is going to have an affect on search in several different ways. Instead of side ads, Google Home Service ads will be at the top of the screen. There will be 3 service professionals to choose from. Once connected with a potential customer, Google will assign a custom tracking number for that customer, so that they can keep track of the transaction. Google is also offering a guarantee on Home Services transactions. Customers may be more inclined to trust Google Home Services ads, as opposed to other plumbing companies that appear in search organically.


google home services

Image Credit: Blue Corona,

Online Reputation

The reviews you have with Google, will be a huge determining factor in how they present your company with Home Service ads. Once you are set up with Home Services, there are also going to be separate reviews associated with your Home Services account. If you are just getting started and you want to grab the bull by the horns, we suggest soliciting your existing customers for reviews now. Include a link to your Google Local page on all your marketing pieces, in your emails, and promote it on social media. Follow up with your customers after a job is completed with an email and a link. Make it easy for them. The more favorable reviews and the volume of reviews will help Google determine how relevant your business is. This will help them bestow more favor to your listing. This is their reputation as well, they want to make sure that users get the best possible experience by providing them with trustworthy and credible home services professionals.


To learn more about getting started with Google Home Services contact Grow Plumbing today!



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Get on Board with Google Home Services

January 9th, 2018


GOOGLE home servicesGoogle has been working on expanding Google Home Services for the last several years. While only being tested in select markets for the last several years, they are in the process of rolling out the platform nationally. Currently Google Home Services is available in 30 US cities including: Los Angeles, San Francisco, Seattle, Phoenix, Atlanta, Philadelphia, and Baltimore to name a few. This year it is expected that Google Home Services will be available in even more cities, as Googles looks to streamline the Google Home Services platform. If you haven’t looked in to Google Home Services yet, now it the perfect time to get on board with Google Home Services, here’s what you need to know.


No Longer the Middleman

With the release of Google Home Services, Google has decided that they no longer want to be the middleman in lead generation. Instead of referring visitors to sites like HomeAdvisor or Angie’s List, Google realized that it is more advantageous to keep traffic on their own turf, instead of referring it out. While home services companies will still be advertising with Google, the Home Services ads are different from Adwords. Instead of buying advertising space, businesses with home services ads will be “brokered” to potential customers.


Quality Control

In addition to “brokering” deals between service companies and customers, Google will also be checking for quality control. Google realizes that in order for this platform to be a success, customers need to be paired with service companies that have a good reputation.

  • Google will be monitoring Google Local profiles, so if you have a listing now is a good time to start monitoring it. Monitor reviews and encourage customers to leave feedback. It is important to be aware, that once enrolled in the program, there will be a separate rating and review section aside from your Google Local listing. These are reviews solicited directly from the Google Home Services app.
  • Google will also be conducting an initial background check and license check. This is all part of the Google Guarantee, which covers customers in the event that they are not satisfied with the work quality.


Why You Should Get on Board

One thing to keep in mind, is that other sites like HomeAdvisor, Yelp, and Angie’s List are all relying on search results to generate traffic, not the other way around. Which is why Google Home Services ads will have better visibility in search. Google Home Services also caters to mobile users, which is important to gain the best visibility for your company, as most search now takes place on smartphones and tablets. To learn more about Google Home Services contact Grow Plumbing today! We specialize in plumbing marketing and can help get your business ready for Google Home Services. 



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The Benefits of Google Home Services

December 15th, 2017

 google home services

As a plumber attempting to grow plumbing business, placing ads with Google is a logical step. Over the last year, Google has been rolling out Google Home Services, an extension of Google Adwords for home service providers. What this does is it connects customers with the services they need more quickly, more efficiently, and more effectively. For customers and Google, it seems like a win, and in fact it is actually a win for plumbers using the service as well.


How it Benefits Customers

As technology improves, customers are looking for more direct, more relevant, and faster results. When a customer performs a search, they want to be connected to accurate data right away. Google Home Service ads put customers in touch with home service providers that meets their specified query. This saves time, which ultimately pleases the customer. If they don’t have to be referred out to a different site, but can simply select a worthy service provider from the list that Google provides, then they save time and solves their problem efficiently.


How it Benefits Google

By improving the users experience, and giving users what they want faster and more effectively, Google stifles the competition. As more interactive technology is developed,google home services Google is looking to be more than just a search engine. Over the last several years, Google has dabbled in the tech industry, releasing the Pixel phone and the Google Home Smart Speaker Assistant. As the demand for this type of technology increases, you better believe that Google wants a piece of the pie. Google wants to seamlessly provide the most relevant search results via Google products. Google Home Services is a way for Google to improve their search results, and keep customers on Google longer, in addition to delivering via voice activated smart products.


How it Benefits Plumbers

Plumbers looking to gain exposure, would be wise to take advantage of the benefits of Google Home Services. It connects plumbers with customers who are in need of their services, but more importantly, it provides plumbers with QUALITY leads. Instead of generating leads from all over, it narrows it down to a very specific group of people who would likely become a customer. In addition, as we mentioned above, Google Home Services syncs with Smart speakers and smart phones. It allows for plumbers to be visible to mobile users, which lets face it, most people take to their smart phones these days in lieu of their desktop computers. Mobile visibility is crucial to remaining competitive.

 google home services

Looking to Get Started with Google Home Services?

If you are looking to get started with Google Home Services, let Grow Plumbing help you! We specialize in online plumbing marketing, and can help you set up your Google Home Services campaign. Learn more here.


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Get Your Customers to Leave More Online Reviews for Your Business

November 2nd, 2017

Marketers and business owners alike, know the importance of good online reviews. Online reviews help increase brand awareness, help with search ranking, help reach new customers, and provide opportunities for you to make your business better. Online reviews mean you will have to learn how to take the good in with the bad, however the good far outweighs the bad. Good customer service and online reputation monitoring can help you navigate any reviews that are less than favorable. Here are some tips to help you get your customers to leave more online reviews for your business.


Claim Your Listings

The first thing you will want to do on your quest for more online reviews is to make sure you claim your profiles. Go the most popular sites like Google, Yelp, Bing, and Yahoo for example and claim those profiles. This way you can make sure get your customers to leave more online reviewsall of the business information is accurate about your business and monitor your reviews.


Make it Easy for Them

One of the best ways to get your customers to leave more online reviews for your business is to make it as easy as possible for them. Send a follow up email with links to your profiles, or send a text follow up text with a link. The easier you make the process, the more likely your customers will leave more online reviews for your business.


Timing is Important

You want to make sure you are soliciting reviews at the right time. Ask too soon, and your customers might not have an opinion yet because the job is too new, as too late and they might not remember. Find a middle ground. You don’t want to come off as desperate or pushy either.


Offer Incentives

get more customers to leave online reviewsWhile paying for reviews isn’t such a good idea, you can offer incentives. Perhaps a reward program or a free gift. This places a value on your customers opinion, and they are more likely to cooperate when they feel like they are getting something out of the deal. Remember you want genuine and authentic reviews.


Monitor and Respond to Reviews

It can be time consuming to respond to every review, however it can be a very rewarding practice. You don’t have to write a long dissertation, a simple “thanks for the review” will work. This demonstrates that you are active and proactive about your customer service. In addition, monitoring your reviews is the best way to stay on top of negative reviews.

Reviews are an important part of your online marketing strategy. They help influence new customers decisions to do business with you, and also help with your visibility. As Google moves forward with Google Home Services, there will be more of an emphasis on online reviews for your business. Get a head of the game now and be proactive when it comes to online reviews. For more information on Google Home Services and how to get your customer to leave more online reviews for your business, contact Grow Plumbing today!

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Everything you Need to Know About Google Home Services

October 24th, 2017


With the release of Google Home Services, Google has accomplished a couple of things: A) It provides customers with more relevant search results and B) Provides quality leads to plumbers and other service technicians. So far Google Home Services is only google home servicesavailable in limited geographic areas, but that is all changing, as Google is quickly releasing Google Home Services every day to new locations. So, what does this mean for your plumbing marketing?


Relevant Search Results

For customers looking for home services like: plumbers, electricians, lock smiths, and house cleaners, Google Home Services matches search queries with results that meet the specific search criteria. This allows users to narrow down results with specific search criteria. Google will then provide 3 listings that match the query as closely as possible. From areas of specialty, to specific geographic location, Google will only provide the most relevant listings. This saves users time, and keeps them on Google instead of referring them out to local directory sites like Yelp! Instead of middle manning the search, Google is providing more direct search results.  

google home services

Quality Leads

Google Home Services is beneficial for plumbers too. It provides plumbers with quality leads. When it comes to generating leads for your business, one of the most important things is to make sure the leads are of good quality. That they fit the description of your target customer. Generating a lot of leads is good for exposure, however if the leads don’t fit the right profile, then they probably won’t convert, and this will give you a low ROI.


So What’s Next?

Like we said, Google Home Services is slowly being released around the country. If you plan on taking advantage of the benefits Google Home Services offers, there are a couple of things you can do to prepare. First create and optimize a Google Local Business page, then encourage your customers to review and rate your business. Good online credibility is part of the deciphering factor for which business populate in results.


To learn more about Google Home Services and how your business can benefit from it join us for our webinar this Thursday, Oct. 27 at 8:30 AM PST. Contact Grow Plumbing to learn more!

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Your Complete Guide to Google Home Services

September 14th, 2017


google home servicesOver the last several months we have been discussing the roll out of Google’s Home Services division. As home services begins to be available in more markets, it will be more and more important to have a good strategy for your Google Home Services plan. This early in the game, laying to right foot work, will set you up for success in the future. Get a head crowds and start working on your Google Home Services strategy today!


What Is Google Home Services

First and foremost, let’s be clear on what Google Home Services is. The intent behind Google Home Services to improve the user experience within Google. Google figured that instead of referring traffic to other sites like Yelp, they could keep users on Google longer by providing them with direct ads for home service providers. Over the last several years there has been a huge movement towards interactive apps like Amazon Alexa and Apples Siri that help users find the goods and services they need. As the technology improves, the race has been on to dominate the interactive technology space. This is part of what Google hopes to do with its Home Services division, in conjuncture with Google Echo.

 google home services

The technology and thought behind Google Home Services is that users will verbally ask Google to locate plumbers in their area via the app on their phone, or using an Echo device. Google will then provide 3 local results based on the search criteria specified by the user.


How Google Home Services Works for Home Service Providers

In order for home service providers to take advantage of the benefits of Google Home Services, service providers will have to apply for an account and be approved by Google. Some of the criteria for approval are: service provider must be licensed, bonded, and insured, and have good online credibility. Having an existing Google Local account will help, however it isn’t an automatic rollover, service providers will have to apply for a new Home Services account.

 google home services

The Benefits Service Providers

Google Home Services will be putting service providers in contact with customers looking for their services. When a potential customer completes a query, Google will provide 3 service providers in the results. The customer will have the option to contact home service providers, but the service providers will also have the opportunity to make contact. Home Services ads help generate leads for service providers, and helps expand their online exposure.


The Benefits for Customers

Google is constantly looking for new ways to improve the user experience. Home services helps provide users with more relevant search results. Users will be able to specify exactly what they are looking for and Google will present the results in a consolidated manner. With the Home Services Division, Google is cleaning up their ad space, by only providing three service providers. This gives Google, a cleaner look that will be easier to navigate for users.


What’s Next for Service Providers?

As of now Home Services is slowly being released across the country, however eventually Google will make it available everywhere. It is currently active in San Francisco, Los Angeles, Sacramento, and Phoenix to name a few. You can check with Google to see if it google home servicesis available in your areas, as they are consistently adding new areas. In addition, Google is currently working with Plumbers, Electricians, Roofers, Locksmiths, and Cleaning Services. However, Google will eventually add more industries.

If you are looking to get started with Google Home Services there are a few things you can do. For starters take advantage of the benefits of having a Google Local account. Create a business listing. Google Local helps improve your online credibility, improve your exposure, and helps with your mobile friendliness. Generating good reviews and ratings on sites like Google Local and Yelp will help improve your online credibility which will help you in the long run, gain a favorable position with Google Home Services. Encourage your customers to leave positive feedback now. Click here for some tips on how to solicit reviews from your customers.


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Looking for help to get started with your Google advertising strategy? Grow Plumbing specializes in online plumbing marketing and we can help put your business on the fast track to success with your online plumbing marketing. Learn more today about how to leverage your business for success with Google Home Services.

Click Here 

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The Future of Google Advertising– Google Home Services

August 13th, 2017


Recently we have been advocating for the rollout of Google Home Services. Over the last year or so Google has been testing their new Google Home Services platform in select markets, with the intent of rolling it out on a national basis in the near future. As more and more markets are able to take advantages of the benefits offered by Google Home Services, it will be more important for service companies like: plumbers, electricians, and locksmiths to understand how to leverage their online plumbing marketing tactics to gain an advantage with Google Home Services.

 google home services

The Future of Google Adwords

If you have an existing marketing relationship with Google already, then you are probably familiar with Google Adwords. Google Adwords is the platform that you run ads through. However, with the roll out of Google Home Services, Google is looking to replace Adwords with Home Services for home service businesses like: plumbers, electricians, locksmiths, cleaning services, and more. Currently there are a few select industries they are working with, but eventually they will probably expand to other industries. Likewise, they have only been testing this new platform in select locations, however they are consistently adding new locations. As technology changes and improves to allow for more integration and innovative services like voice controlled speakers, platforms like Google Home Services will be necessary in order to stay relevant and competitive.


The Benefits of Google Home Services

Google Home Services will make it easier to put customers in touch with trustworthy home services providers. Users will perform a search for the home service they need, and the top 3 results populated will be home service providers who have a Google Home Services account. The results that are generated will take several things into account like relevancy to the search and online reputation. Home service providers will have to apply for a Home Services account and meet the criteria set forth by Google. This is great for both the customer and the home service provider, as it puts customers in contact with trustworthy and reputable service providers, and it expands the visibility of service providers.


Google Home Service could be coming to a city near you! We can help you with your Google Home Services strategy! Contact Grow Plumbing today to learn more!

Get the best advice for your companies future!

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