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2018 Year in Review and What’s Ahead for Digital Marketing in 2019

December 28th, 2018

digital marketingWith 2018 coming to a close, and 2019 looming in the future, now is as good a time as any for a little annual review. The end of the year is the perfect time to reflect on your successes, achievements, and even failures with your digital marketing strategy. This provides valuable insights, as you start to shape your strategy for next year.

 

Measuring Your Success

In any endeavor it is important to measure your success. Especially when it comes to your digital marketing strategy. One way to measure your success is by consulting your analytics report. Analytics reports provide a wealth of information from keywords, traffic sources, bounce rates, click throughs, and conversions. Some things to ask yourself?

 

  • Which sites provided the most referrals?
  • Which keywords performed the best?
  • What content was the most popular?
  • What was the average time spent on your website?
  • Did people follow through with your call to action?

 

These are all important questions to ask because they will help you decide which areas you should allocate more time and money to in the next year. The idea is to take what works well, and duplicate it.

 

Achievements

When it comes to your digital marketing strategy, it is important to have goals in mind. Short term and long term. Your short term goals would be goals you can achieve on a digital marketing monthly, quarterly, or annual basis. Long term goals would be goals that are in 2-5 years. If done correctly, your short term goals will lead to your long term goals. What goals did you set for yourself at the beginning of the year? Where you able to achieve your goals? Part of reflecting on your year, is recognizing your achievements. Where your goals too easy? Where your goals to unrealistic? It is important to set attainable and realistic goals. End of year analysis of where you are in terms of your goals can help you adjust your goals moving forward. Remember, nothing is set in stone. Make sure you leave room to adapt and change your goals as needed.

 

Overcoming Failures

When it comes to digital marketing, it’s not a one size fits all situation. What works for one business, might not work well for the next. While it is important to experiment and see what works, it is also important to note what works and what doesn’t work. One of the biggest blessings is what we can learn from our failures. Recognizing and learning from your failures allows you to adapt, overcome, and improvise with your digital marketing strategy next year.

 

What’s Ahead

This year we saw a climb in voice search, next year there will probably be even more of an emphasis on voice search. Which means, optimizing your content with keywords and phrases that are in line with how people are searching using voice search. Interactive content, filters, and short video clips like you see with stories will also gain more traction moving into the new year. In addition, online security will continue to be a top priority as well. Fore more information on what’s ahead in digital marketing for 2019 stay tuned! At Grow Plumbing, we hope you had a great year, and we wish you a spectacular 2019.

 

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Online Marketing – Reach More Customers Today!

November 25th, 2018

An online marketing strategy is a must in order to grow your plumbing business. Things have changed a lot in the marketing world over the last decade. While traditional marketing methods like printed ads, and radio and TV commercials are still effective, there is a whole other world out there in the digital marketing realm. Online marketing offers plumbers a chance to take their business to the next level, and reach more customers than they thought possible. Here is how you can reach more customers with your online marketing.

 

online marketing

Online Marketing for All

The best part about online marketing is that it is suitable for all types of businesses. Somewhere, there is someone who is looking for your business online. These days most people take to the internet in search of the goods and services they need. Gone are the days of phone books. In today’s technical era, the internet reigns supreme, and phone books are all but obsolete. What this means for your plumbing marketing is that your customers are already online, you just have to present yourself to them.

 

Conversion Rates and ROI

Online marketing offers better conversion rates because the results are trackable in real time. Online marketing leaves a trail. By consulting your analytics reports, you can see exactly what is working, who your customers are, what sources are referring customers, and so much more. This allows you to create more effective, targeted ads and improves your ROI.

 

Availability

One of the best parts about online marketing is that it is mobile. With more online search taking place on mobile devices, having an online marketing strategy crucial in order to remain competitive and stay relevant. It is important to be online marketingaccessible and available to your customers. The best way to do this is to have a versatile online marketing strategy that incorporates content, social media, local directories, and SEO. Take this opportunity to really engage with your customers. The more ways customers have to get in touch with you, the more available you are to them, the stronger your brand is and the higher your conversions will be. Which brings us to our next point.

Customer Service

Customer service drives business these days. Today’s customers are looking for personalized service and genuine care. Brands that do the best have impeccable customer service. Online marketing allows for businesses to seamlessly interact with their customers. Messaging platforms and chatbots have proven to be really effective in improving customer service. In addition, online surveys and polls distributed through social media can help you gain better insight into what your customers are looking for and how you can better serve them. And lets not forget, local directories and review sites. While reviews may seem like a double edged sword, they can really prove helpful in improving your customer service and overall customer satisfaction, which drives repeat business and referrals.

 

Relevance

Since most of today’s consumers are online, it is important for a brand to have an online presence in order to remain relevant. Most brands that have embraced the digital world have done really well. It is important to take a look at who your target audience is, and market where they are most likely to be. Most of today’s working adults, are online. Taking up new trends and diversifying your marketing strategy can only help you reach a broader audience. For example, video content is on the rise. YouTube in the number one used social media site, and other sites like Instagram and Facebook have seen a lot of success with stories, which are short video clips that terminate after 24 hrs. When it comes to online marketing it is important to embrace what is new and try it. You never know what the results are going to be until you try!

Sometimes it is important to delegate your marketing tasks, this includes online marketing. Grow Plumbing specializes in online marketing for plumbers and can help you create a customer online marketing plan that fits your individual needs. To learn more about online marketing and Grow Plumbing contact us today!

 

Questions? Looking To Get Started?
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Small Business Tips – How to Stay Competitive with Your Plumbing Marketing

September 26th, 2018

As a small business owner you typically don’t have an extensive plumbing marketing budget to work with. Which can make competing with the big boys challenging. So how can you make your small business stand out in such a competitive market? Here are some plumbing marketing tips that can help you get the most out of your budget, and make your small business stand out!

 

1- Leverage Your Online Reputation

small business

Image Credit: JW Max Solutions, https://bit.ly/2QYlDAu

Your online reputation and reviews are invaluable when it comes to your plumbing marketing. If you have already established a positive online reputation on local directory sites like Yelp!, you can promote it on all of your social media platforms. This provides an excellent source of content, and highlights your reputation. Potential customers put a lot of stock in what others have experienced. Online reviews are revered as being organic and more genuine than expert opinions. A company that has more positive reviews on Yelp! is more likely to get showcased in search results, and more likely to convert more potential customers.

 

If you don’t have that many reviews, or they don’t show the best side of your business, start cultivating reviews today! Ask customers for feedback, and make it easy for them to review your business by including links to your local directories on your website, social media profiles, and emails.If doesn’t hurt to ask, and it can really work wonders for your plumbing marketing strategy.  

 

2- Showcase Achievements

Another great way to market your small business, is to showcase your achievements. If you have an A+ rating with the BBB, utilize this to your advantage. This goes for any local awards and memberships with the chamber of commerce.small business

 

3- Make it Easy to Contact You

One of the biggest mistakes a small business can make when it comes to their plumbing marketing is to hide their contact information. Make it effortless for a customer to contact you. Utilize different contact options as well. Some people may prefer to call, others may want to chat, some may prefer to connect over social media, while others want to send and email. You have to appeal to everyone. Highlight all of your contact information on your website in obvious locations. You should also make sure customers can find your contact information on all of your social media platforms and local directory sites.

 

4- Mobile Marketing

small businessThese days, most of your leads are going to come from mobile users. Mobile search surpassed traditional computer search years ago, and it is only increasing. The average person spends about 6 hours a day on their phones. With information available at our fingertips, it has become second nature to reach for our phones whenever we need something. Make sure everything you do online, works for the mobile user. Websites need to convert to smaller screens, click to call features need to be enabled, and local directory sites need to be utilized.

 

5- Re-targeting Ads

Re-targeting ads are great for small businesses operating on a small budget. They are less expensive to run, and typically have a pretty good return on investment. Since, the customer has already demonstrated interest in your brand, they are more likely to become a customer. Re-targeting ads, work by placing ads in front of potential customers who have already visited your website. They show up in social media feeds, or in side ads when you are surfing the web. They say “hey remember me”? It is important to note, that some traffic has to be generated to your website in order for re-targeting ads to work.

 

For more plumbing marketing tips for small business owners contact Grow Plumbing today! We specialize in online plumbing marketing and can help you grow your business!

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Ongoing Lead Generation – How to Generate Ongoing Leads for Your Plumbing Company

August 30th, 2018

 

 

The ability to generate ongoing leads for your plumbing company is important to sustain growth. So how do you get ongoing lead generation? There are many tools and practices plumbing companies can adopt to help them generate ongoing leads. Here are some tips to help with ongoing lead generation.

 

#1 Customer Referral Program

One of the most effective ways to generate ongoing leads is to ask existing customers for referrals. In fact the most quality leads will probably come from loyal customers. This is because people only refer their friends and family to companies they know and trust. Existing customers who value the service they receive are more likely to refer business. At the same time, new customers are more often to go off of a referral from someone they trust. It’s really a win win situation. Referral programs are quite effective at ongoing lead generation. A referral program provides incentives customers to refer new business by offering them some kind of reward. It could be points, a discount, a complementary service, or even a gift.

 

#2 Network

Networking is a very effective way to generate ongoing leads. Networking with other professionals is a smart way to find new customers because there is a level of trust that has been established. Trust is key in generating referrals, and just like customer referral, referrals from networking partners also carry a lot of personal trust. There are many networking groups for businesses around, as well as online networking groups. LinkedIn if very effective at generating a good group of networking affiliates.

 

#3 Community

ongoing lead generationGetting involved in the local community is also good for ongoing lead generation. By establishing a strong sense of community, a plumbing company can generate good PR about the culture of their business. Charitable events are always a good choice, fundraisers that support local public services like the police department or fire department are great, and so are school fundraisers.

 

#4 Social Media

Social media is a great place for ongoing lead generation. Social media offers a broad reach of potential customers. The opportunities are endless on social media. Customers can be reached with targeted ads as well as an ongoing content distribution. Social media offers the perfect platform to seek out and engage customers. Plumbing companies are encouraged to establish a presence on Facebook, Twitter, and Instagram to start. There are the most widely used social media sites with the most reach.

 

#5 Content

By creating an ongoing flow of unique and engaging content, plumbing companies can draw traffic to their website and increase brand awareness, which if done correctly ongoing lead generationshould generate ongoing leads. Content strategies should be diversified with blogs, pictures, stories, and videos. Content also helps improve the online reputation of a company by establishing them as an authority in their field.

 

Ongoing lead generation takes time and consistency. Many plumbing companies choose to outsource their ongoing lead generation so that they can focus on other aspects of their business. Grow Plumbing specializes in plumbing marketing. We have helped many plumbing companies with their ongoing lead generation and can help you too! To learn more about ongoing lead generation and other plumbing marketing topics contact Grow Plumbing today!

 

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Coming Soon! Google Local Services Ads Coming to a City Near You!

April 20th, 2018

 

We’ve been talking about Google Home Services for some time now. Recently Google began to incorporate other services that take place outside of the home, into their Google Home Services platform. This allows for more industries to take advantage of the benefits offered by Google Home Service ads. If you are just tuning in, you may be wondering how Google Local Services ads vary from traditional adwords. Here is the breakdown and how you can benefit from running Google Local Services ads.

 

How Do Local Services Ads Show Up in Search?

One of the biggest questions people have about Local Services ads, is how do they show up in search? Local services ads appear at the top of search results, where the sponsored ads previously appeared. There are 3 ads that are presented, which meet the search criteria specified. Google has tried to present the most relevant search results for users, and instead of referring the traffic out to other sites, like Yelp or Angie’s List, they have resorted to created service provider ads that are accessible and accurate to the query.

 

How Do I Get Involved?

In order to run Local Services ads, service providers need to apply. There is also the Google Guarantee that requires a background check on all technicians. Proof of licensing and insurance is also required. Google also requires service providers to update any employee information and periodically, re-certify that all information is accurate and up to date. The Google Guarantee backs the services performed, with some restrictions. The Google Guarantee appears as a badge on the ad.

 

Ranking Factors

There are a couple of things that Google takes into consideration when it comes to which ads get featured. One of the most important things is proximity to user, as well as accuracy in terms of the search criteria. In addition, Google also takes Google Local Services adsinto consideration your reputation on Google Local. If you have a Google Local account, take an inventory of your reviews and ratings. Service providers with the highest rankings, will take preference. Also make sure all of your business information is accurate. Your posted hours of operation can also have an effect on if your ad gets featured or not.

 

Where Google Local Services Ads are Available

Over the last year, Google has been adding more and more cities to their Home Services ads portfolio. The goal is to have Local Services ads available nationwide by the end of the year. With that being said the current list of cities Google Local Services ads are available in are:

  • San Francisco
  • San Diego
  • Los Angeles
  • Sacramento
  • San Jose
  • Stockton
  • Philadelphia
  • Phoenix
  • Chicago
  • Washington, DC
  • Atlanta
  • Seattle
  • New York
  • Boston
  • Miami
  • Denver
  • Las Vegas
  • Minneapolis-St. Paul
  • Orlando – Daytona – Melbourne
  • Pittsburgh
  • Portland
  • San Antonio
  • St. Louis
  • Tampa – St Petersburg – Sarasota
  • Dallas
  • Charlotte
  • Cincinnati
  • Atlanta
  • Detroit

 

 

 

Cities that are coming soon include:

  • Columbus
  • Milwaukee
  • Grand Rapids – Kalamazoo – Battle Creek
  • Oklahoma City
  • Birmingham
  • Louisville
  • Harrisburg – Lancaster – Lebanon-York Albuquerque – Santa Fe
  • Richmond-Petersburg
  • Greensboro – High Point – Winston Salem
  • Norfolk – Portsmouth – Newport News
  • Ft. Myers – Naples
  • Memphis
  • Dayton
  • Columbia
  • Charleston
  • Tulsa

 

 

 

 

 

 

Google Local Services adsLearn more about how you can take advantage of the amazing benefits of running Google Local Services ads. As well as how you can leverage your current Google Local strategy to position you for success! Tune into Grow Plumbing’s webinar on Google Local Services ads next Fri. April 27, 2018 at 8:30 AM PST. Contact Grow Plumbing to learn more!

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Forming Good Habits When Using Social Media for Plumbing Marketing

March 3rd, 2018

 

Forming good habit when it comes to using social media for plumbing marketing is crucial to gaining success. They say it takes 21 times to create a new good habit, but only once to break it. Forming good habits early on will help set to the tone for a plumbing marketing strategy and set it up for success. Using social media for plumbing marketing is an ongoing process that constantly needs to be adjusted and improved upon. There are always new things emerging in the world of social media, new sites, new mediums, new technology. Staying on stop of things by forming good habits can help set you up to be relative and competitive.

 

#1 Respond and Engage

Engaging with your audience is one of the most crucial things a marketer can do. It is important to get in the habit of responding to comments, likes, reviews, and messages in a timely manner. Failure to do so, could leave the engagement score lacking, not to mention brush of customers. Its important to make customers feel important by acknowledging them, especially when they take the extra time to engage directly. In the case of reviews, particularly bad reviews, it is always best to respond and attempt to work it out.

social media for plumbing marketing

 

#2 Post Compelling Content

Posting compelling content on a regular basis is crucial to the success of using social media for plumbing marketing. Every day people login to their social media accounts with the intent of consuming content. When using social media for plumbing is it important to get in the habit of posting content on a regular basis. It should be as frequently as possible, several times a week, if not every day. It is also important to embrace different types of content; from blogs, videos, images, memes, infographics, short video clips, live video streaming, and stories, its all relevant these days. And for each type of content there is a consumer waiting to eat it up! Posting regularly and diversifying the type of content is part of forming good habits when using social media for plumbing marketing.

 

#3 Actively Seek New Followers

Part of a successful social media strategy, is growing the network. The more visibility achieved, the more traffic generated, and the more conversions. It is important to actively seek new followers on a regular basis. Perhaps once a week, takesocial media for plumbing marketing time to search for new followers that meet your target audience. Think about their location, or the things that they are interested in. There are a lot of ways to specify specific criteria, when it comes to searching for new followers.

 

#4 Check Insights

When using social media for plumbing marketing, most social media sites offer a profile for businesses. These business profiles also offer valuable insight as to who is engaging with your brand and so forth. It’s like the analytics for your social media profiles. Just like it is important to consult with your analytics report on a regular basis it is also a good habit to check your page insights.

 

#5 Scope out the Competition

We are huge advocates for scoping out the competition. You should be aware of what others are doing around you, especially when it comes to using social media for plumbing marketing. We recommend selecting 3 of your closest competition and monitor their activities on social media. What types of content are they promoting? Are they running ads? Are customers engaging with their brand? This will give you valuable insight and help your form a better social media strategy.

 social media for plumbing marketing

To learn more about using social media for plumbing marketing, contact Grow Plumbing today! We specialize in online plumbing marketing and can help with your social media strategy!

 

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Why Your SEO Strategy Should Always be a Work in Progress

February 28th, 2018

 

A lot goes into achieving a good search ranking, social media, content, link building, and ads to name a few. SEO also plays an important role at generating traffic and increasing search ranking. One important thing to consider when it comes to your SEO strategy and plumbing marketing in general is that is should always be a work in progress. The fact of the matter is, is that things are constantly changing in the digital marketing world. There are new trends and new technologies available every day. While its important to continue your efforts in areas that deliver results, it is also important to consider new opportunities. Here’s why your SEO strategy should always be a work in progress.

 

Innovations in Technology

SEO strategyOver the last couple of years, we have seen a lot of improvements in technology. For example, voice search alone, has grown exponentially as the technology improved and became more accurate. What does this technology mean for your SEO strategy? It means that not only do you have to consider traditional search terms and phrases, but also the terms people use when they speak a command into Siri or Google. Since most of these searches happen on mobile devices, including location-based keywords is important. It is also noted that most voice search contain more words in the query. This isn’t surprising, considering the ease with which we have conversations with technology these days. This changes things a little bit for your SEO strategy. Long tale keywords are going to become more relevant, as voice search continues to grow, and more people start utilizing voice active assistants like Alexa.

 

Social Media Trends

Social media trends are also important to consider when it comes to your SEO strategy. For example, the hashtag. The hashtag originally started on Twitter and was used to join conversations containing the same hashtag in the same thread. It didn’t take long before other social media sites incorporated the hashtag. Now, the hashtag is most relevant on sites like Instagram, where learning how to incorporate hashtags into your strategy can help you gain more exposure and better engagement. Its no doubt, that your keywords can be hashtags too. In fact, this is a great way to incorporate your keywords into your social media strategy and stay on trend. In, there are other ways you can incorporate your SEO strategy into your social media strategy. Start by properly optimizing your about sections, and continually providing new fresh content that is relevant.

 

Check the Results

Checking the results of your SEO strategy is one of the most important parts of staying up to date with your strategy. Your analytics report provides a wealth of information, all SEO strategyof which is vital to creating the more effective and efficient strategy. By consulting your analytics report, you will more about the habits of your customers, what keywords were used to find your business, what pages of your website are most popular, and how long people are spending on your website. All of this information can help you grow and improve your SEO strategy.

 

When we say work in progress, what we really mean is a willingness to try new innovations and trends as they come a long. Like we said, don’t stop doing something that works really well, simply incorporate new tactics and see if they work too. Your SEO strategy and your plumbing marketing strategy should always be a work in progress. Willingness to innovate will help you stay relevant and help you connect better with your customers. Remember a good SEO strategy takes time to cultivate, good results don’t happen overnight, but if you continue to put efforts into growing and exploring new options you will see success. To learn more about how to improve your SEO strategy contact Grow Plumbing today!

 

 

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How You Can Create a Better Website to Increase Conversions

February 23rd, 2018

 

Growing your business online requires a comprehensive plumbing marketing strategy. This strategy should involve utilizing a variety of methods to generate traffic to your website. Once the traffic is on your website, it is up to your website to convert them into customers. Now, if your website isn’t doing its job, then it is time to create a better website.  It is important to remember, that generating the traffic is only half of the battle when it comes to growing your business online. The other half of the job is converting it. If done correctly your website should be able to easily convert traffic into paying customers. Here are some key elements to create a better website to increase conversions.

 

Simple and Relevant Web Address

It starts with your web address. Your web address is important to create a better website because it is your address online. It should be easy to remember, relevant to your create a better websitebusiness, and help strengthen your brand. Web address that are too long, or to complicated can make it difficult to increase traffic and increase conversions. Keep it simple and keep it relevant.

 

A Good About Section

The about section is important because it tells people who you are, which helps them determine if your website is relevant to them or not. The about section should be a clear description of who you are. It should be on the first page of your website, and easy to find. Make sure it isn’t too long or too short, and that it contains the appropriate number of keywords. Remember, you not only want to attract new traffic, but you also want to invite web crawlers to index your page.

 

Easy Navigation

Another important part to create a better website to increase conversions, is easy navigation. Make the information on your website easy to find. Don’t hide important information behind tabs and sub menus. This makes a website hard to navigate. Once your traffic has to work to find the information they are after, they are more likely to bounce instead of stick around. To increase conversions, make sure you have clear and simple navigation, with clearly labeled tabs. Put your contact information in a visible place, like the top right-hand corner of your website.

 

Load Speed

create a better websiteThe load speed of your website can have a huge impact on its ability to convert traffic. If your website is busy loading a lot of images, graphics, or videos, then your traffic may lose interest and move on elsewhere. Yes, visual content is good, however there needs to be a balance, and your website needs to be able to handle it. If your visual content is bogging down your website, consider resizing them or upgrading your web hosting service.

Security

Website security has been a hot bottom for the last several years. With each year there are more and more reported data breaches, which makes consumers more cautious online. What this means for your websites ability to increase conversions, is that if you are still running http instead of https, then you may want to consider upgrading. There are several reasons why you should. First of all, people are more likely to trust your website if it is secure. Second, Google is releasing an update to their algorithm in next couple of month, that will mark more website as either secure or unsecured. The security status of your website, could affect your search ranking.

 

For more information on how to build a better website to increase conversions contact Grow Plumbing today! We specialize in online plumbing marketing and can help you form a good plumbing marketing strategy that will help you reach your goals and grow your business.

 

 

 

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Are Reviews Going to Be the Key for Google Home Services?

January 25th, 2018

 

Google has been slowly releasing Google Home Services across the nation. Currently it is only available in select cities: Seattle, San Francisco, Los Angeles, and Phoenix to name a few. As Google Home Services starts to take momentum, and google home serviceswe think it well in the very near future, how can you set yourself up for success? One key thing, that we think will have a lot of pull in determining your success and ranking factor with Google Home Services is your online credibility, more importantly your reviews.

 

Purpose

The whole point of Google Home Services is to keep users on Google, as opposed to referring them out to other sites like Yelp or Angie’s List. What Google has found, is that by converting business listings into Google Home Service ads, they can accomplish several things: A) Keep searchers on Google and B) connect plumbers and other service professionals with customers. It looks like a win win for Google, as they will be providing more relevant search results faster and without referring the traffic out, and they will be able to increase their ad revenue with service professional customers.

 

How Does This Affect Search?

This is going to have an affect on search in several different ways. Instead of side ads, Google Home Service ads will be at the top of the screen. There will be 3 service professionals to choose from. Once connected with a potential customer, Google will assign a custom tracking number for that customer, so that they can keep track of the transaction. Google is also offering a guarantee on Home Services transactions. Customers may be more inclined to trust Google Home Services ads, as opposed to other plumbing companies that appear in search organically.

 

google home services

Image Credit: Blue Corona, https://goo.gl/bpsAjp


Online Reputation

The reviews you have with Google, will be a huge determining factor in how they present your company with Home Service ads. Once you are set up with Home Services, there are also going to be separate reviews associated with your Home Services account. If you are just getting started and you want to grab the bull by the horns, we suggest soliciting your existing customers for reviews now. Include a link to your Google Local page on all your marketing pieces, in your emails, and promote it on social media. Follow up with your customers after a job is completed with an email and a link. Make it easy for them. The more favorable reviews and the volume of reviews will help Google determine how relevant your business is. This will help them bestow more favor to your listing. This is their reputation as well, they want to make sure that users get the best possible experience by providing them with trustworthy and credible home services professionals.

 

To learn more about getting started with Google Home Services contact Grow Plumbing today!

 

 

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Why You Might Want to Expand Your Social Media Portfolio

January 22nd, 2018

 

By now your social media portfolio probably consists of the big ones: Facebook and Twitter. However, when it comes to social media things are constantly changing and evolving. What was popular yesterday, may not even be relevant today. And since staying relevant is key when it comes to growing your business it is important to embrace new trends and refocus your efforts every now and then. 2018 is going to be an exciting year for plumbing marketing. This year we will see more of a focus on mobile marketing, augmented reality, the evolution of smart speakers and their effect on search. In addition, this year is a good year to expand your social media portfolio as well.

 

social mediaSites to Consider

If you are looking to expand your social media portfolio, a couple of good additions are Instagram and Snapchat. Both are extremely relevant in today’s social media culture, as visual content and live video streaming are becoming more and more effective at creating brand awareness and engaging with customers. Instagram releases Instagram Stories last year, and already has over 200 million users. That number alone should be enough to entice you to explore the possibilities. Instagram also offers a fun and creative way to engage with customers and build your brand. It’s simple and easy to use, and all you need is a smartphone or tablet to generate good quality content.

 

Sites to Reconsider

Since trends are constantly changing in social media, its important to reconsider some of the sites you are using. Peoples preferences change over time, new generations come of age, which ultimately influences where social media trends go. Twitter is a good example of one social media site you may want to rethink in 2018. Twitters growth features have been on a steady decline for the last several years. Instead of growing and improving user experiences, Twitter has remained relatively stagnant over the last several years. Now we aren’t saying to drop your Twitter strategy altogether, however, we do suggest prioritizing your efforts into areas that are going to deliver.

 

Embrace New Generations

Part of growing your business online is to get the best visibility for your brand. As new generations start to come of age, your audience has the potential to grow. It is important to make sure that as a brand you are appealing to all age brackets, because let’s face it, everyone will need a plumber at some point in time. Expanding your audience to include other generations will require you to expand your social media portfolio. As Generation Y starts to mature, it will be important to figure out where they are spending their time online, and what types of content they are consuming. This approach will give you a broader audience to market to.

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