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The Benefits of Google Home Services

December 15th, 2017

 google home services

As a plumber attempting to grow plumbing business, placing ads with Google is a logical step. Over the last year, Google has been rolling out Google Home Services, an extension of Google Adwords for home service providers. What this does is it connects customers with the services they need more quickly, more efficiently, and more effectively. For customers and Google, it seems like a win, and in fact it is actually a win for plumbers using the service as well.


How it Benefits Customers

As technology improves, customers are looking for more direct, more relevant, and faster results. When a customer performs a search, they want to be connected to accurate data right away. Google Home Service ads put customers in touch with home service providers that meets their specified query. This saves time, which ultimately pleases the customer. If they don’t have to be referred out to a different site, but can simply select a worthy service provider from the list that Google provides, then they save time and solves their problem efficiently.


How it Benefits Google

By improving the users experience, and giving users what they want faster and more effectively, Google stifles the competition. As more interactive technology is developed,google home services Google is looking to be more than just a search engine. Over the last several years, Google has dabbled in the tech industry, releasing the Pixel phone and the Google Home Smart Speaker Assistant. As the demand for this type of technology increases, you better believe that Google wants a piece of the pie. Google wants to seamlessly provide the most relevant search results via Google products. Google Home Services is a way for Google to improve their search results, and keep customers on Google longer, in addition to delivering via voice activated smart products.


How it Benefits Plumbers

Plumbers looking to gain exposure, would be wise to take advantage of the benefits of Google Home Services. It connects plumbers with customers who are in need of their services, but more importantly, it provides plumbers with QUALITY leads. Instead of generating leads from all over, it narrows it down to a very specific group of people who would likely become a customer. In addition, as we mentioned above, Google Home Services syncs with Smart speakers and smart phones. It allows for plumbers to be visible to mobile users, which lets face it, most people take to their smart phones these days in lieu of their desktop computers. Mobile visibility is crucial to remaining competitive.

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Looking to Get Started with Google Home Services?

If you are looking to get started with Google Home Services, let Grow Plumbing help you! We specialize in online plumbing marketing, and can help you set up your Google Home Services campaign. Learn more here.


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Revving Up Your Content Strategy for the New Year!

December 12th, 2017


Can you believe that we are already at years end? With only a few short weeks until the New Year, there is never a better time to start focusing on your plumbing marketing content strategystrategy for next year. This includes your content strategy. This year we saw a huge focus on content, and it doesn’t look like anything is going to change next year. If you are just embarking on your content strategy journey, or perhaps you are looking to breath new life into your plumbing marketing, here are some tips to help you rev up your content strategy for the New Year!


#1 Company Needs

In creating a comprehensive content strategy, you must first look at the needs of your business. What are you trying to achieve with your content strategy? You can start by outlining your goals for your business. What would you like to accomplish next year? For example: are you trying to boost engagement on social media? Or are you simply trying to gain more traffic to your website? You need to address the needs of your business before you create a plumbing marketing strategy. We suggest having two sets of goals; short term and long term. Goals should be revisited on a regular basis, say; quarterly, semiannually, and annually. This helps you market better, and helps put things into perspective. When creating goals, make sure you are creating achievable goals. Don’t be afraid to adjust your goals accordingly.


#2 Self Audit

content strategyPart of creating a new plan, is analyzing your old plan. Which you should be conducting regular analysis of your website analytics. However, if you haven’t done so before, now is the perfect time to conduct a self-audit of your website. Look at your content, look at your navigation, what pages are generating the most traffic? What keywords are delivering? Do you have duplicate old content that needs to be re-purposed or retired? Updating your website should be an ongoing process. It keeps things fresh and relevant and let’s search engines know that you are serious.


#3 Customer Wants

Part of creating a good content strategy is addressing what your customers want. You can do this by again, consulting with your analytics. What content drives the best engagement scores? Meaning most likes, comments, and shares. The goal is to find out what your customers want to see from you, then generate more content that is similar. Not to say that this is all you are going to generate, diversity is also valuable. But if you know what drives your audience you can create better content for them.


#4 Competitive Analysis

When creating a new plan for your plumbing marketing, it is always a good idea to perform a competitive analysis. What is your competition doing? This helps you identify new possible strategies, helps you diversify, and gives you insight into what works and what doesn’t. Of course, you don’t want to copy anybody, however knowing what your competition is up to with their content strategy helps you remain competitive.


#5 Distribution and Promotion

Distribution is part of any content strategy. How are you going to get your content out to the masses? Social media is the obvious choice, but which social media profiles? It is important to make sure that you content is scene by the right audience, so take some time to identify which social media sites your audience is most likely to be. A little automation, using a social media dashboard, like Hootsuite for example, can help you manage and update all of your profiles from one convenient location.  In addition, you can also see which posts perform then boost them. This is a form of paid advertising in which the social media site will promote your content to the audience that you specify. This can be great to generate more exposure and create a boost in traffic.


For more tips on creating a better content strategy for the New Year contact Grow Plumbing today!


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Online Plumbing Marketing Tips for a Tight Budget

December 7th, 2017


If you are a small business, or if you are just getting started, then you might be working with a tight budget for your plumbing marketing. Navigating the sometimes-confusing waters of online plumbing marketing can be quite cumbersome if you are on a tight budget. You have to spend money to make money, right? That saying is true, however it isn’t always applicable. When you are looking to grow plumbing business, it is possible to achieve great results without an endless budget. Here are some online plumbing marketing tips when you are on a tight budget.


#1 Know Your Customer

online plumbing marketing

Image Credit: Drinkpreneur,

One of the most important things when it comes to working with a tight budget is to know you customer well. Know their online habits; where they are most likely to spend their time socially online, what times of day they are most likely to be active, and what types of content they are interested in. You may have to do some research into the different demographics of each social media outlet. Try to think like your ideal customer. What are they searching for? What are they interested in? If you are unsure, conduct some research. Take a survey, take a poll on social media, ask your customers for feedback. The more you know about your customers, the more you can customize your plumbing marketing efforts to their tastes and get a bigger bang for your buck.


#2 Check Your Analytics

You also need to be consulting with your analytics report on a regular basis to gain a good sense of who is visiting your website and what sources they are coming from. This information can help you identify potential sources of traffic you were unaware of. It can also help you prioritize your plumbing marketing efforts and appropriate funds accordingly. After all, it makes more sense to put more of your budget in areas that are performing well vs. those that are not really delivering. You analytics report can also help you identify which keywords are driving traffic, which pages receive the most visits, what, types of content people are responding to, how long people are staying on your sight, and so much more. All of this information can help you run a more efficient and effective plumbing marketing strategy.


#3 Elbow Grease

When you are working with a tight budget, you may have to put in a little extra elbow grease to get the results you want but they are absolutely attainable. You simply have to

online plumbing marketing

Image Credit: Quotes Valley,

be willing to put in the time and effort. Remember good things don’t happen overnight, and when you are attempting to create a sustainable presence online, it is going to take a little time. Dedicate time to your plumbing marketing. Make it a point to get a blog post done at least once a week. Spend an hour or so in the morning nurturing your social media sites. What’s important is to remain consistent.


#4 Take Advantage

There are many sites out there that are completely free and allow for great exposure. Social media is a great starting place. Facebook, Twitter, and Instagram are all free sites that you can create yourself and also optimize. You should also claim your local directory sites like Yelp and Google Local. These sites are also free, and have ample room to optimize. You don’t have to spend a lot of money to get your name out there. Set up your profiles, claim your listings, optimize your pages, provide a link to your website, supply content if applicable, and ad some images.


#5 Paid Advertising

Paid advertising is a great way to get a boost for your efforts. However, it isn’t the solution for long time sustainable traffic. That is unless you are willing to shell out the cash. If you are on a tight budget, but still want to see what paid ads can do for your business, there ads placement services out there that are more affordable. It all depends on your audience and what you are trying to achieve. This is where knowing who your customer is comes into play. You have to be strategic; target the right audience, use the right words, use the right images. Google and Facebook are obvious choices, but have you considered Bing? Bing is less expensive than Google, and while they don’t have the same amount of users, ads ran with Bring tend to deliver quality results when you are on a tight budget.


For more plumbing marketing tips and tips on how to achieve results on a tight budget please contact Grow Plumbing today! 



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Tips for a Better Social Media Strategy

December 4th, 2017


As you are probably well aware, having a social media strategy for your plumbing marketing is a must these days. With everyone on social media the exposure is to great to pass up. Regardless of if you are an accomplished social media marketing or have only dabbled with it, there is always ways you can improve your social media strategy. Here are some tips for a better social media strategy.


#1 Put Your Brand into It

social media strategy

Image Credit: Linda Danaher,

Part of creating a better social media strategy is to put your brand into it. Social media is a great way to increase brand awareness. Having strong branding also helps pull your whole social media strategy by presenting a cohesive front. Incorporate elements of your brand like: logo, slogan, color scheme, professional head shot, and other images. Remember to keep things consistent with all of your social media profiles.


#2 Put Your Personality into It

Social media users like to feel like they are associating with real people on the other end. They don’t want to feel like they are dealing with a robot, which is why it is ok to incorporate aspects of your personality into your social media profiles. A great place to do this is with your profile picture. While you want to incorporate aspects of your brand, you also want to make things personal. Which is why a head-shot is best for profile pictures.


#3 Participate

Another important aspect of your social media strategy is your participation. It is important to make sure that you are taking an active participation in your social media. Engage with people, acknowledge your following, participate in conversations, like, share. When it comes to social media, thins are often reciprocal, meaning you give a like you get a like back. You will get a better reaction from your following when you take an active interest in them.


#4 Share, Share, Share

Part of gaining success with social media is your ability to share quality, relevant, unique content. Think of social media as a platform to distribute all of your content. The social media strategymore you share the more visibility you will get, and the better engagement you will received. Content is the main driving factor of social media, without content it doesn’t exist.


#5 Diversify Profiles

Diversify your social media strategy. Try different social media profiles to see what works for you. Remember, social media is not a one shoe fits all type of deal. What works for one, may not work for another, however in order to see what works for you, you need to experiment with different sites. You also don’t want to miss out on potential exposure. Different social media sites attract different types of users. To get the most out of your social media experience, identifying who your customers base is and where they are more than likely to be socially online is crucial.


#6 Diversify Content

Just as it is important to diversify your social media profiles, it is also important to diversify the type of content you promote. The good content is paramount, and part of having a well-rounded content strategy is offering a variety of content. From, blogs, micro blogs, images, memes, infographics, video, video stories, and live streaming. Its all relevant these days and each type of content speaks to a different type of user. You want to gain the broadest reach when it comes to your content distribution, and one way to achieve that is to promote different types of content.  This year, we saw a surge in live streaming and video stories as more social media profiles adopted the medium. This isn’t going anywhere anytime soon. Play around with it and see what works for you.


Need a little direction when it comes to your social media strategy? Grow Plumbing is here to help! We specialize in online plumbing marketing, and can help you hone your strategy. Learn more here


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The Case for Mobile Marketing

November 15th, 2017


Plumbing marketing has had many advances over the years. As technology improves the need for your marketing strategy to keep up is crucial. With more and more users on mobile devices, we are at a pivotal turning point; one might even say that we are beyond it. Which bring us to the emergence of the mobile first marketing movement. Having a mobile marketing strategy in this day and age is crucial, if not fundamental. Mobile users recently surpassed desktop users, so in order to be relevant and competitive, you must have a good mobile marketing strategy. Here are some things to consider when it comes to your mobile marketing.


Consistently Available

With mobile marketing, users have the ability to constantly have access to your brand. Since mobile users carry their devices with them, they constantly have information at their fingertips. This give you more opportunity to expand your .


Content is More Simple

One of the biggest perks to mobile marketing, is that the content is simplified and often less expensive to cultivate. One of the main reasons for this, is in order for content to convert to smaller screen, it has to be simplified there simply isn’t Image result for information at your fingertipsthat much room. The more basic and simple the content is the better it will convert for smaller screens.


Easy to Share

The ability to share content with mobile devices is incredibly easy. Since information is right at the user’s fingertips, they can easily share information with friends and family via social media, text message, or email.


Response Times

Another perk to mobile marketing, is the tracking. Tracking of mobile engagement is almost instantaneous. This makes analyzing users behaviors easier. Measuring your results is a huge part of your marketing strategy. It’s important to know what drives customers behaviors and how they respond to your efforts. This helps you form a better strategy for the future.


Mobile Payment

Image result for mobile paymentMobile payment has become bigger over the last several years. It makes accepting paying while on the go so much easier. As a service technician, mobile payment can help you run your business more efficiently and provides a convenient way for customers to pay their invoices.


Mobile marketing is only grow and the demand increases. Make sure you mobile strategy is dialed in. Contact Grow Plumbing today! We specialize in online plumbing marketing and can help you form a better strategy for your mobile marketing.

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Everything you Need to Know About Google Home Services

October 24th, 2017


With the release of Google Home Services, Google has accomplished a couple of things: A) It provides customers with more relevant search results and B) Provides quality leads to plumbers and other service technicians. So far Google Home Services is only google home servicesavailable in limited geographic areas, but that is all changing, as Google is quickly releasing Google Home Services every day to new locations. So, what does this mean for your plumbing marketing?


Relevant Search Results

For customers looking for home services like: plumbers, electricians, lock smiths, and house cleaners, Google Home Services matches search queries with results that meet the specific search criteria. This allows users to narrow down results with specific search criteria. Google will then provide 3 listings that match the query as closely as possible. From areas of specialty, to specific geographic location, Google will only provide the most relevant listings. This saves users time, and keeps them on Google instead of referring them out to local directory sites like Yelp! Instead of middle manning the search, Google is providing more direct search results.  

google home services

Quality Leads

Google Home Services is beneficial for plumbers too. It provides plumbers with quality leads. When it comes to generating leads for your business, one of the most important things is to make sure the leads are of good quality. That they fit the description of your target customer. Generating a lot of leads is good for exposure, however if the leads don’t fit the right profile, then they probably won’t convert, and this will give you a low ROI.


So What’s Next?

Like we said, Google Home Services is slowly being released around the country. If you plan on taking advantage of the benefits Google Home Services offers, there are a couple of things you can do to prepare. First create and optimize a Google Local Business page, then encourage your customers to review and rate your business. Good online credibility is part of the deciphering factor for which business populate in results.


To learn more about Google Home Services and how your business can benefit from it join us for our webinar this Thursday, Oct. 27 at 8:30 AM PST. Contact Grow Plumbing to learn more!

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Success with Online Plumbing Marketing – 4 Things That Really Matter

October 10th, 2017

When it comes to expanding your business online, having a good online plumbing marketing strategy is crucial. As the playing field get more and more competitive, staying on top of your game to stay relevant can really make or break your strategy. Despite all the trends, that tend to come and go, there are a few things we have found that stay consistent and relevant when it comes to gaining success with online plumbing marketing.


#1 Variety

One way to gain success with online plumbing marketing is to try a variety of methods. To successfully grow your business online, requires a broad approach. It’s not a one size fits all kind of deal. What we have found to be true, is that having

online plumbing marketing

Image Credit: Venta,

a diverse strategy helps you get the most visibility and the best results. When done well, each aspect of your online plumbing marketing strategy should complement the next. Your content strategy goes hand in hand with your social media strategy, and your social media strategy plays a role in your link building strategy. Each aspect of your plumbing marketing plan works better, when in sync with supportive elements from other strategies and outlets. They balance and support each other. Strive for balance, and variety.


#2 Consistency

Staying consistent with your online plumbing marketing strategy is another huge aspect of success. Think of it as a constant work in progress, something that needs to be maintained on a regular basis. Simply setting everything up, and hoping for the best will not deliver success. You have to constantly work at it. This requires consistent updating, engaging with customers, growing your networks, actively creating new content, and generating new and relevant links. The more effort you put in, the better results you will get.


#3 Explore Options

In the world on online plumbing marketing there are always new things being developed. Trying new things and exploring your options is part of running a successful online plumbing marketing strategy. See what works, see what doesn’t. You won’t know if a new strategy is going to work until you try it. Staying on top of the latest in digital marketing will help you stay relevant, competitive, and can open your brand up to a new world of online exposure and untapped resources of traffic.


#4 Measure Your Success

online plumbing marketing strategy

Image Credit: Tech Jeni,

It is hard to know where you are going, if you don’t know where you come from. Measuring your success if part of running a successful online plumbing marketing strategy. Know where your traffic is coming from, know what keywords are driving more clicks, know what your click through rate is, know what your bounce rate is. This is all pertinent information to help you create a more thoughtful and effective strategy. Make it a point to check your analytics on a regular basis.


If you want to take your business to the next level, having a comprehensive online plumbing marketing strategy is a must. Grow Plumbing can help you with your strategy. Contact Grow Plumbing today to learn more!


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Getting a Bigger Bang for Your Buck – Establishing Negative Keywords for Your PPC Ads

September 17th, 2017

negative keywordsRunning paid ads is a great way to boost traffic to your website. They allow you to gain good visibility and can really pack a punch in a short amount of time when targeted correctly. The down side to running paid ads, is that they can be expensive over time. Now if you have an infinite plumbing marketing budget, go ahead and go ad crazy! More power to you! However, you will still want to make sure that you are getting the biggest bang for your buck right? Nobody wants to pour money down the drain, this is where negative keywords come into play.


What Are Negative Keywords?

The terms SEO are keywords are everywhere. By now you are probably very familiar with both, but what about negative keywords? Negative keywords are not as talked about, and quite frankly most people don’t leverage them enough either. In short, negative keywords are the opposite of what your keywords are, or a set of keywords that are not relevant to you. By establishing these negative keywords, you reduce the amount of visibility to search queries that are not relevant to your business.


How Negative Keywords Help You

Negative keywords help eliminate traffic that would not likely convert to customers. When it comes to running paid ads, or anything related to online plumbing marketing it is important to keep one thing in mind; quality over quantity. But what about getting the most traffic and visibility? Remember, just because you have a lot of traffic, does not mean you will have high conversions. If you have people that are clicking on your ads, who are not relevant to your business, they are not going to become customers. Furthermore, they just wasted your plumbing marketing budget by clicking on your ad even though it wasn’t relevant to them. By establishing negative keywords, Google, or whatever ad placement service you select, will not show your ads to those queries. This prevents a flow of traffic from going to your website that isn’t convertible. Which also reduces your bounce rate.


How to Select Negative Keywords

There are a couple of ways you can identify negative keywords. Start by doing some research in adwords. When performing your keyword research in adwords, adwords will prompt you with a list of keywords ranking in competitiveness. Scope out the list and see negative keywordsif there are any negative keywords there. You can also consult your search terms report. This report tells you what search terms people typed in to trigger your ad. This report will help you identify both positive and negative keywords. You can conduct your own research by typing your keywords into your search bar and analyzing the results. See what results come up and try to identify any negative keywords from the result.


When it comes to negative keywords, it is important to remember that this should be an ongoing process. Just like every aspect of your digital marketing plan, it something that you need to be consistent with and willing to continually work at. For more information on plumbing marketing and other related topics visit contact Grow Plumbing today!

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How to Master Your Social Media Strategy

September 11th, 2017

 Three Tips to Get You Ahead of The Game with Your Social Media Strategy

Social media is an excellent way to expand your reach online. With each social media site you are involved with, there is ample opportunity to reach new and existing customers. When it comes to using social media, there are a lot of options to expand growth and improve engagement, so having a good social media strategy is crucial to the success of your plumbing marketing efforts while using social media. Here are some tips to help you master your social media strategy.


Explore Your Options

There are a lot of social media sites out there, and new ones being developed each day. It’s hard to say which ones are going to take off, and which ones are going to flat-line. Over the course of the last decade or so, Facebook has ruled the roost, social media strategyand at this point in time it doesn’t look like it is going anywhere. However, that does not mean that you should spend all of time your working your Facebook strategy; see what else is out there. Try new things, see what works. You may be surprised about the results you get from trying a different social media site.  Having a diversified social media portfolio is the key to success.



While it is a good idea to diversify your social media efforts, it is also a good idea to prioritize your social media strategy. It makes sense to put forth more time, effort, and budget into outlets that are delivering results. Take the time to analyze your endeavors, measure your successes, and prioritize your social media strategy. For example: if you generate the most traffic from Facebook it would make more sense to spend more of your marketing budget and time with Facebook, then let the rest of your time and budget trickle down the hierarchy of social media sites in order of results oriented status.


Share Content

social media strategyOne of the keys to success when using social media for plumbing marketing is content. Content can single handedly change the results of your social media strategy. Share often, share quality, share variety, share, share, share…. When it comes to your social media strategy and your content strategy, sharing really is caring. So, hone your content strategy, like a fine work of art. Share useful tips, interesting images, things that are humorous. Include videos, pictures, infographics, and links. The more you share, the more variety you share, the better your engagement will be, and the more visibility you will enjoy.


For more tips on mastering your social media strategy and other plumbing marketing tips contact Grow Plumbing today! We specialize in plumbing marketing, and together we can grow your business online! 



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Tips for Your Online Plumbing Marketing Strategy

August 29th, 2017


Things can change really quickly when it comes to your online plumbing marketing strategy. You may have a strategy that is working really well one day, the poof, Google makes another update to their algorithm and your back to square one. Staying on top of the latest in digital marketing is a must, however it is also good to have some good online plumbing marketing tactics that you can count on. Here are some online plumbing marketing tips that are as relevant today as they were yesterday.


Be Consistent

One of the biggest tips we can offer is to be consistent with your online plumbing marketing strategy. In all that you do, from social media to content marketing and everything else in between, keep a routine and be consistent. Success doesn’t happen overnight, the longer you do it the better results you will get.


Offer Variety

online plumbing marketing

Offer a variety of ways customers can find you online.

Offering a variety of ways for customers to engage with your band is also important. You have to appeal to different types of people. Some people love social media, others want to read your blog, while some want to watch YouTube videos. The more variety you offer the better exposure you will get.


Avoid Too Much Automation

While some automation can definitely make your life easier, it is best to avoid overuse. People want to feel like they are dealing with real people, not machines. Offer your customers a glimpse of your personality, let it becomes a part of your brand and your company culture. This will help boost excitement and engagement about your brand.


Keep it Professional

Always promote a professional image of your business, from your branding, to your content, if you have to question it, it probably isn’t the right choice. This goes to getting too political as well. Remember not all your customers will agree with you. When it comes to your online plumbing marketing you goal is to grow your business so you want to appeal to a broad group of people, avoid getting political or controversial, and always stay professional.


Don’t Be Afraid to Try Something New

When it comes to online plumbing marketing it is important to keep an open mind. Don’t be afraid to try something new. This could be a new ad, a new social media account, or even a new website design. You will never know until you try.

Check Your Resultsonline plumbing marketing

Checking your results is one of the most important aspect of a successful online plumbing marketing strategy. Make it a point to consult your analytics report at regular intervals. You won’t know what is working and what isn’t unless you do. This information is vital to creating a strategy that will deliver the results you want.


In a plumbing marketing slump? Contact Grow Plumbing today! We specialize in online plumbing marketing and can help you come up with a strategy that meets your individual needs!


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