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Posts Tagged ‘how social media is evolving’

How Social Media Is Evolving In 2020

May 28th, 2020

Marketers have been using social media to market their businesses for over a decade now. Since the inception of social media sites like Twitter and Facebook, marketers from all industries have been able to reach and engage with their audiences, and drive traffic to their websites. However, as technology advances, social media sites have advanced as well. Social media strategies that once delivered good ROIs are now obsolete. Which is why it is important to stay up to date with the latest trends in social media. Here is how social media is evolving in 2020.


Long Term Engagement

The quest for likes has been a key driver in social media success for a long time. However, as things evolve, more meaningful engagement is demonstrating more staying power in driving conversions for a brand. This means generating a conversation and a personal experience for your audience, rather than a spike in likes. Customers today are looking for more personalized service. The focus should be engaging in meaningful conversations with your audience. While most brands naturally want to reach as many customers as possible, the focus should always be quality over quantity.

social media is evolving in 2020

Direct Social Ads

One way social media is evolving in 2020 is with more direct social ads. Social media users are becoming increasingly more comfortable with shopping for goods and services on social media sites. The buyable pins on Pinterest, and the shopping feature on Instagram have proven to be quite successful. This had paved the way for more dynamic and advanced social media ads. These ads are encouraging business directly from the ads. 


Influencer Marketing

Influencer marketing has really grown over the last several years. It has definitely proven to be an effective way at driving conversions. However, with that being said, some of the most recent data suggest that big time influencers are good at driving short term engagement but not as good at driving long term more meaningful engagement. Which is why many brands are switching to nano influencers, those that have less followers, but more a more meaningful connection to their followers. The idea is that these types of influencers will generate more discussion and more meaningful engagement. 



Video marketing is as popular as ever, especially with sites like TikTok gaining in popularity. Video content, both long form and short form is the most shared type of content on social media sites. Which means, businesses really can’t ignore video content. And with advances in technology, you don’t need a lot of fancy expensive equipment to get started, just a smartphone. Consider the fact that Youtube is the second most used social media platform behind Facebook, with over 2 billion users worldwide. Again, it is important to consider meaningful content that is entertaining and engaging.

social media is evolving in 2020


Short stories on sites like Instagram have been extremely successful over the last several years. And as technology improves, they will continue to be effective at driving conversion. Interactive stories and polls and proving to be very helpful in driving engagement with audiences. 


In The End Do What Works

The effectiveness of any given social media site will depend on your brand, your audience, and the effort you put into it. Not all social media platforms perform the same for every business. What works for one business may not be as effective for the next. Its all about trial and error. Don’t be afraid to try new things and see what works. Once you find something that works, stick with it. To learn more about how social media is evolving in 2020 or to learn more about plumbing marketing, contact Grow Plumbing. We specialize in plumbing marketing and can help you form a comprehensive strategy that works for your business. 




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