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How to Get the Best Results for Your Paid Ads

October 17th, 2017


Running paid ads online can help you reach another level of exposure online. Before running paid ads, we suggest doing your research. Attaining the level of exposure offered by running paid ads, comes with a price tag. We want you to get your monies worth when it comes to running paid ads online. Here are some important things to consider before you start your ad campaign.


Keyword Research

Keyword research is vital for running successful paid ads. You want to make sure you are selecting keywords that will deliver results. This can be challenging because there are a lot of options out there when it comes to selecting keywords. Asrunning paid ads you know some keywords are more competitive, and harder to rank for. These keywords will be general in nature, and since they are so broad, are less likely to perform well. Instead choose keywords that are specific to your business. Select terms your customers would use to find your business online. Incorporate geographic location, or your specialty, or any other keyword that helps narrow down your business. This will help you drive better quality traffic with your ads.


Select the Right Advertising Platform

Running paid ads in the right place is also important. There are so many places you can run ads, so it makes sense to do some research first. Running ads with Google is an obvious choice for most businesses. There is a lot of room for exposure with Google, however it is more expensive, so if you are just starting out or don’t have much room in your budget, you may want to consider running a paid ad with Bing. While Bing is not used as frequently it is still an effective place to advertise your business with a good ROI. Running ads on social media sites, is also effective. You just need to make sure that wherever you run ads, you audience is. For many their audience is on FB, Twitter, or Instagram.


Set Up Tracking

running paid ads

Image Credit: Tech Target,

One of the most important parts of running paid ads, is tracking your results. If you aren’t prepared to measure your results, then you should hold off on running ads. Ad tracking helps you learn what is working and what isn’t. Google analytics is definitely a favorite, because it is so comprehensive and easy to use. From checking your analytics, you will learn: which keywords are driving results, which platforms are sending the most traffic, what geographic areas your audience is from, how many click throughs you have, and more. This information will not only help you create better paid ads, but also help you improve your online plumbing marketing as a whole.


For assistance with your online plumbing marketing and paid ad placement contact Grow Plumbing today! We specialize in online plumbing marketing and can help you strategically place your paid ads to get the best results. Learn more here

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4 Tips to Improve Your Plumbing Website and Increase Your Web Presence

September 11th, 2013


A plumbing website is the base for all of your plumbing marketing. If your plumbing website is a few years old, it may be time for an update to combat the constant change of technology and trends. A great plumbing website that is easy to use can really make or break your plumbing marketing attempts, and can be a great source to drive new business. The trick is to get the web traffic to your plumbing website. To do this you need to increase your web presence.


1) Is your plumbing website mobile accessible?

More and more users are using mobile devices these days to find things on the web. Smartphones and tablets are taking over and eventually it is believed that mobile users will surpass desktop users in the next couple of years. With this in mind, if your plumbing website does not resize when accessed by a mobile device, the ease of use gets more complicated and visitors are more likely to move on to a site that is more mobile friendly. Many web hosts allow you to make your website mobile user friendly, in doing so you don’t isolate mobile users and make your plumbing website more effective in increasing your web presence.


2) Integrate your social media.

Social media is a force to be reckoned with, as it can be a great source for web traffic to your plumbing website. To be success with social media for plumbing marketing and to increase your web presence you should provide links on your website to your social media accounts and vice versa. Inbound links from social media sites could very possibly be the largest source of traffic for your plumbing website if utilized properly. You should be actively growing your networks with people that fit your target audience, and provide content that is relevant on a regular basis. Social media does a lot of the work for you, the larger your network the more of a trickle down effect you get with reaching new customers, as friends of friends can see your posts and updates.

 increase web presence for plumbing website

3) Provide content.

Content is really the backbone of increasing web presence and enables customers to find their way to your plumbing website. After all what are customers looking for? Content. To be effective with your content make sure it is relevant to your plumbing business and is something that customers will be searching for. Utilize keywords and infiltrate your website, social media sites, and blog with this content. A consistent flow of content is even better. Regular blogging is a great way to do this to increase your web presence and improve the effectiveness of your plumbing website.


4) Claim your plumbing business profiles.

Google Places or Google Local is among the top local business listings. To not claim your plumbing business profile would be a huge mistake in increasing your web presence and traffic to your website. After all Google is the mother of search engines, so utilizing their platforms is very important. You can also provide content with your keywords in the description of your plumbing business. In addition you can easily merge your Google local with your Google + page of optimal use. Google has many great features that can really benefit your plumbing business and increase web presence. So if you haven’t looked in to this we strongly suggest you do.


Your plumbing website is only going to be as effective as you make it. Simply just creating a website and expecting it to bring business knocking down your door is simply not enough. You have to be proactive in increasing your web presence in order to achieve the goal you set forth for your plumbing business.



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