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Posts Tagged ‘improve your search ranking’

Going Organic – How to Improve Your Search Ranking

November 10th, 2017

 improve search ranking


Achieving a top spot with your search ranking is the best way to gain the best visibility online. There are several ways you can achieve this. You can pay to be at the top of search results or you can develop a comprehensive marketing strategy and achieve results organically. The benefits of buying space with search engines is it is automatic and can generate some great visibility and traffic, however it isn’t sustainable without endless marketing dollars being dedicated. Running paid ads is a great way to get a boost, and should be ran strategically. However, to achieve long lasting search ranking, a more organic approach is more sustainable. Here’s how to go organic with your plumbing marketing to improve your search ranking.


Lay the Foundation

The first step in improving your search ranking organically is to lay the foundation. Start with your website. A good website is a fundamental part of a good online plumbing marketing strategy. Part of improving your search ranking involves inviting web crawlersimprove search ranking to index your website. You have to make your website hospitable to web crawlers. A couple of musts for a good website include:

  • A simple layout
  • Easy navigation
  • Optimized content
  • Optimized meta tags, alt tags, and title tags
  • Mobile friendliness


Put Yourself Out There

The more you put yourself out there, the more likely you are to populate in search results.  Social media is a good way to get your name out there. It helps you spread brand awareness and provides evidence to search engines of your relevancy. The more places you improve search rankingare the more likely you will appear in search results. Local directories are also important to put yourself out there. These are reputable sources to align yourself with, and help provide invaluable links, which helps you achieve a good search ranking organically.



Content is one of the most important things you can do for your plumbing marketing. It accomplishes several things that are beneficial for your search ranking. It helps build online credibility, helps your SEO strategy, improves engagement, and provides fresh information that is inviting to web crawlers. Web crawlers like fresh new content. Consistency, relevancy, and quality are all driving factors when it comes to achieving success with your content strategy.


For more information on how to achieve a better search ranking, organically contact Grow Plumbing today!


Internet Marketing

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Improve Your Search Ranking – Make a Good Impression with Google

July 9th, 2017


Search results are an important factor in your online plumbing marketing journey. Achieving a top search ranking on the first page of Google is a much-coveted space, a space that unless you are willing to shell out the cash and pay for ad placement, takes a lot of work and determination. So, what exactly is Google looking for and how can you make a good impression with Google to improve your search ranking?


#1 Credibility

One of the things Google looks for when it comes to indexing your site is credibility. Online credibility is not something that you can create overnight. It takes time and consistency. Google’s mission is to provide the most relevant search

improve search ranking

Image Credit: LinkedIn.

results to its users, meaning trustworthy sites that are going to deliver the results the user is looking for. So how do your build credibility with Google? This is an ongoing multi-step process. For starters, you want to optimize your website. Utilize good keywords that are relevant to your business. Then you will want to focus on creating some high quality inbound links. It is also a good idea to incorporate a consistent content strategy, a blog that you update at least once a week is a good idea. Remember to stay relevant to your field and what people are searching for, and make sure that your content matches the driving keyword.


#2 Time

improve your search ranking

Image Credit: LA Times,

“Age ain’t nothing but a number”, but not as far as Google is concerned. The younger your site, the more difficult it will be to achieve top results. Google is wearier of newer sites, they haven’t established their worth yet. It is kind of like a credit report, the older your lines of credit are, the better your score is. Google wants to trust that your site will be consistent. Once you have a proven track record, your site will be more likely to rank higher.


#3 Consistency

Google like websites that are updated on a regular basis and have a steady stream of content. This shows that you are relevant and active. While staying up to date to the demand for content can be time consuming, it is the best way to generate organic search results and high quality inbound traffic. Of course, you can pay to run ads, but creating a sustainable source of inbound traffic is more efficient and effective in the long run.


It is important keep in mind that to improve your search ranking, it takes time. Results are not generated overnight. Keep with it and wait and see. If you aren’t getting the results you want then maybe it is time to change tactics. Consider talking to a professional plumber marketing specialist. Grow Plumbing is here to help! We specialize in online plumbing marketing and can help you make a good impression with Google and improve your search ranking! Learn more here

Internet Marketing

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