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Posts Tagged ‘increase conversions’

How to Put Your Website to Work to Increase Conversions

March 29th, 2019

When it comes to your plumbing marketing, you are putting in all of the effort for conversions right? Do you ever find yourself getting frustrated that your sight isn’t converting enough of your traffic? You’ve worked hard to generate a steady flow of traffic, and you don’t want it to go to waste. The reason you might not be getting the conversions you are after is because your website isn’t setup to convert the traffic. After all, getting the traffic to your website is only part of the challenge, the next part is converting that traffic into actionable customers. Here are some tips to help you put your website to work and increase conversions.


Consult Your Analytics

The analytics on your website will provide a wealth of information on the overall performance of your website. If you already employ the use of analytics service like Google analytics then you already have a lot of data you can utilize to improve your conversions. Pay attention to the web pages that attract the most traffic and which pages visitors linger on the longest. See if there are any patterns, for example, if you have a page with a high bounce rate, meaning visitors leave after a few seconds, you may want to consider revamping the page. Update the content, optimize it better, or add a stronger call to action. The point is you analytics will provide you with crucial insight about the behaviors of your visitors.

increase conversions

Find Out What Makes Your Customers Tick

In order to increase conversions you must figure out what makes your customers tick. What are they after? What entices them to click? Is it a promotion? Or perhaps a free service call? Attaching something of value, particular something of value to your customers, to your call to action is a great way to increase brand awareness, boost customer engagement, and ultimately increase conversions. Unfortunately there is not one right answer to this. You may have to toy with several ideas before you find one that works. It’s a little bit of trial and error, but once you find what it is, monetize it.


Test Your Website

You should be aware of how your website is performing. You can do this by testing several aspects of your website on a regular basis. Testing the speed is important, because if your website fails to load right away, you may suffer from a high bounce rate. You can also test hotzones on your website with a tool called Hotjar. Hotjar shows hot and cold click zones on a given page utilizing a heat map. It’s actually pretty neat to check out. Some other things to test for include broken links, and mobile friendliness.

increase conversions

Design Matters

You might not think design matters, but it really does. Studies have shown that websites that perform the best have a more minimalist design. They aren’t’ flashy, don’t overwhelm visitors with information, and are easy to navigate. Keep your website simple, with easy to read colors and fonts. Light backgrounds fair far better than dark backgrounds. Simple designs helps keep visitors focused. Distraction can lead to higher bounce rates. Remember first impressions are everything.


Try Different CTA Buttons

Call to action buttons are a useful tool to increase conversions. Again this isn’t a one shoe fits all situation. Test out different buttons. Different colors, different size, different call to actions. See which one generates the best results, the duplicate. Again it’s all about trial and error. Don’t assume that things are working on their own, that may be why you are suffering from low conversions. Seek to innovate, and improve the process.


Keep Forms Simple

If you are utilizing a form to capture information, keep your form simple. In today’s day in age customers don’t necessarily have to attention span to sit and fill out a long form in its entirety, even if you are offering a really sweat deal. In addition, with security being top priority for many internet users these days, they might not feel comfortable divulging information. This is why it is important to only ask for necessary information. Name, number, email keep it simple.


Build Trust

As we mentioned above, security is on the minds of most consumers these days, and with good reason. There have been a lot of data breaches over the last year, and people want to protect their personal information. To build trust with your customers there are several things you can do. For starters employ a good SSL security certificate to protect your customers data. This can also help protect your search ranking, as sites that aren’t secure may find themselves not gaining as favorable of a rating due to algorithm changes. In addition, to build trust with your customers, put your positive testimonials on display. Let them see what your happy customers think about your business. This is one of the most compelling ways to gain trust and increase conversions.


For more information on how to increase conversions for your website or other plumbing marketing related topics, contact Grow Plumbing today!


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How You Can Create a Better Website to Increase Conversions

February 23rd, 2018


Growing your business online requires a comprehensive plumbing marketing strategy. This strategy should involve utilizing a variety of methods to generate traffic to your website. Once the traffic is on your website, it is up to your website to convert them into customers. Now, if your website isn’t doing its job, then it is time to create a better website.  It is important to remember, that generating the traffic is only half of the battle when it comes to growing your business online. The other half of the job is converting it. If done correctly your website should be able to easily convert traffic into paying customers. Here are some key elements to create a better website to increase conversions.


Simple and Relevant Web Address

It starts with your web address. Your web address is important to create a better website because it is your address online. It should be easy to remember, relevant to your create a better websitebusiness, and help strengthen your brand. Web address that are too long, or to complicated can make it difficult to increase traffic and increase conversions. Keep it simple and keep it relevant.


A Good About Section

The about section is important because it tells people who you are, which helps them determine if your website is relevant to them or not. The about section should be a clear description of who you are. It should be on the first page of your website, and easy to find. Make sure it isn’t too long or too short, and that it contains the appropriate number of keywords. Remember, you not only want to attract new traffic, but you also want to invite web crawlers to index your page.


Easy Navigation

Another important part to create a better website to increase conversions, is easy navigation. Make the information on your website easy to find. Don’t hide important information behind tabs and sub menus. This makes a website hard to navigate. Once your traffic has to work to find the information they are after, they are more likely to bounce instead of stick around. To increase conversions, make sure you have clear and simple navigation, with clearly labeled tabs. Put your contact information in a visible place, like the top right-hand corner of your website.


Load Speed

create a better websiteThe load speed of your website can have a huge impact on its ability to convert traffic. If your website is busy loading a lot of images, graphics, or videos, then your traffic may lose interest and move on elsewhere. Yes, visual content is good, however there needs to be a balance, and your website needs to be able to handle it. If your visual content is bogging down your website, consider resizing them or upgrading your web hosting service.


Website security has been a hot bottom for the last several years. With each year there are more and more reported data breaches, which makes consumers more cautious online. What this means for your websites ability to increase conversions, is that if you are still running http instead of https, then you may want to consider upgrading. There are several reasons why you should. First of all, people are more likely to trust your website if it is secure. Second, Google is releasing an update to their algorithm in next couple of month, that will mark more website as either secure or unsecured. The security status of your website, could affect your search ranking.


For more information on how to build a better website to increase conversions contact Grow Plumbing today! We specialize in online plumbing marketing and can help you form a good plumbing marketing strategy that will help you reach your goals and grow your business.




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Three Things That Really Matter When It Comes to Your Plumbing Marketing

April 14th, 2017


Generating leads and increasing sales is the ultimate goal of any plumbing marketing endeavor. When it comes to online plumbing marketing there is a lot of noise out there about what you should and shouldn’t be doing. While there is some truth in a lot of it, it can get really confusing to keep up with everything, especially if you are busy running a plumbing company. That is why it is important focus on areas that are important and deliver results. Here are three things that really matter when it comes to your plumbing marketing.


Traffic Source

One of the most important things you can focus on for your plumbing marketing is where your traffic comes from. This information is vital for capitalizing on your traffic

plumbing marketing

Image Credit: Pitstop Media,

sources. This information is readily available in your analytics report. Knowing the most prolific sources of traffic helps you be more accurate and aggressive with your plumbing marketing efforts. You can spend more time marketing in sources that are providing traffic and delivering results. This improves your ROI and provides better quality leads.




Keywords play an important role in how customers find your business online. That is why it is important to carefully research keywords and select keywords that are relevant and not too competitive. Utilizing your keywords throughout your website and in a regularly updated blog will help you effectively utilize your keywords. The next step is to monitor your analytics and see which keywords are driving the most traffic, then generate more unique content utilizing those keywords. It boils down to providing your audience with more content that they are interested in. This will help maintain a steady stream of content.



plumbing marketing

Image Credit: Louder Online,

Conversions are your website ability to convert visiting traffic into paying customers. If you have a high conversion rate, then good for you are doing a great job! However, if your conversion rate is lower than you would like it to be then it is time to switch things up a bit. You should be regularly checking your analytics report for insight into your traffic behavior. You analytics report will help you discover the source of your low conversions. Perhaps you don’t have much traffic, then you need to focus on creating a better inbound strategy. Research where you target audience hangs out and put forth more of an effort in those channels, you may also want to consider running some paid ads to boost your traffic. However, if your analytics show that you have a good stream of traffic, but low conversion then the problem lies with your websites ability to close the deal. Consider the navigation of your website, load speed, fluency, images, and call to action just to name a few things. If set up properly your website should work all on its own at converting the traffic.


For more plumbing marketing check out our other articles.


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Crafting the Perfect Call to Action

March 5th, 2017


As you should know by now, your call to action really matters for improving all aspects of your plumbing marketing. From increasing clicks throughs, increasing captures, and improving conversions. A good call to action will inflict a sense of urgency about your brand and influence people to click, provide information about themselves, and ultimately become customers. How you word your call to action is, where you place your call to action, it’s relevancy, and if you are incorporating it into a button or not make a huge impact on how effective your call to action is.


Wording Your Call to Action

When it comes to crafting the perfect call to action you don’t have a lot of space. So, it is really important to make sure you choose the right verbiage. Utilize phrases that
landing page for plumbing marketingconvey a sense of urgency and demonstrate value. For example; call now for your free estimate, or learn about the benefits of…. You can try playing around with different phrases to see what works best for your campaign. Check your analytics to see which phrases are most effective.



Your call to action should be clear and easy to see. A hidden call to action does your plumbing marketing absolutely no good. Your call to action should be apparent. You can put your call to action at the top of the page, in the middle, or at the bottom, just be sure it doesn’t go without being noticed. The best call to actions will stand out and beg to be clicked.



Relevancy is key when it comes to making an effective call to action. Let the call to action match the content. You have nothing to gain by using a call to action that is not relevant to the content on the page. Such practices could be deemed as misleading and will not provide you with organic leads.


Build Trust

call to action

Image Credit: Jenn Bovee,

Part of getting people to follow through on your call to action is to create trust. Let them know that there is no risk to them by clicking. A guarantee of some kind works really well to build trust. For example: Our work is 100% satisfaction guaranteed, call now risk free, receive your no obligation consultation.


Incorporate into a Banner or Button

One of the best ways to let your call to action stand out is to incorporate it into a banner or button. Banner or buttons will stand out from the rest of the text on your page and should be brightly colored, but easy to read. You can strategically place these at the top, middle, or bottom of the page.


Learn more about crafting a strong call to action here.



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Plumbing Marketing – Tips for Running Paid Ads

October 8th, 2016


Sometimes what your plumbing marketing needs is a little boost. You may be seeing great results with your current plumbing marketing strategy, however every now and then things can get a little stale or perhaps you are rolling out a new promotion or product. A great way to get a little boost for your plumbing marketing is to run a paid ad. Paid ads can serve as a wonderful way to extend exposure and gain a little traction for your campaign. Here are some tips to help you strategically run a paid to get a little boost for your plumbing marketing.


#1 Have a Plan

When it comes to running a paid ad for your plumbing marketing you need to make sure you have a plan. Running ads can be costly so you want to make sure you message is clear and so are your objectives. What are you trying to accomplish by running a paid ad? What are you promoting? Don’t just pay to run an ad with no clear objective. Have a point and promote that point.


#2 Know Who You Are Targeting

Aside from having a clear objective in running a paid ad, its important to know who you are targeting. Be as specific as possible. While gaining exposure is great for your brand, you want to make sure that the people that are viewing your ads

plumbing marketing

Prince William County Public Schools,, 10/08/2016

are actually prospects. Don’t waste money on running ads to people that will never become customers. Think about geographic location, age, interests etc…


#3 Ad Service

When it comes to running paid ads as part of your plumbing marketing just know that you have a lot of options. From Google, Facebook, Twitter, Bing etc.. you have a lot of options in terms of who runs your ads. A few things should be considered when selecting who you are running your ads with. First think about your budget. Some ad services are going to cost a lot more. Think about what your budget is for running an ad and then see where you will get the biggest bang for your buck. You will also want to consider you customers, and where they are more likely to be. Are your customers on Facebook? In order to get a good boost for your plumbing marketing you will want to run ads where your customers are.


#4 Be Prepared to Convert

plumbing marketing

Face It Portal,, 10/08/2016

Running an ad is only half of the battle. The next step is to convert. You can spend all this money on generating traffic with a paid ad, but you have to be ready on the receiving end to convert them. Make sure your website or landing page is ready to convert. Make sure the traffic is arriving at the right location, and that you have a strong call to action that is relevant. The information you provide in your ad should match the final destination, failure to do so could be deemed as misleading, which can do more harm than good.


Running a paid ad is a great way to get a little boost for your plumbing marketing, however keep in mind that there is a cost. Ads can be costly over time, especially if you are in a competitive market. When it comes to running paid ads, you must choose wisely! To learn more about running paid ads and other ways to get a boost for your plumbing marketing visit





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How to Get The Most Out of The Images You Use On Your Plumbing Website

September 16th, 2016


Images are important when it comes to creating a functional plumbing website. The job of your plumbing website is to convert visitors into customers. That is why the functionality of your website is so important. A lot of the time people don’t give much thought to the images they use on their plumbing website, but they really do matter. Its important to make sure you are not only carefully selecting the right images but also paying attention to size, layout, and more. Here’s how to get the most out of the images you use on your plumbing website.


Be Selective

using images on plumbing website

Alex's Tech Thoughts,, 09/16/2016

Sometimes we are in a rush just to get things done and published so we can move on to the next thing. When it comes to creating a functional plumbing website you don’t want to rush it, especially as far as images are concerned. Take the time and be selective on what images you choose to use. The images you use on your plumbing website should be professional, relevant, and help support the overall theme of your website. Images that are great to use on your plumbing website are: pictures of you and your staff, pictures of your work, before and after shots, or images of the brands you use. These types of images help support your brand and you work ethic.



Balance is important when it comes to using images on your plumbing website. While its important to make sure you are utilizing strong images, you don’t want to over do it and have a website chock full of nothing but images. You want to use images to help support your topic not take over everything. While images can be a very powerful tool and help with your conversions, if you use too many it can effect the way your website loads, which can increase your bounce rate and lower conversions.



Part of maintaining balance with the images you use for your plumbing website involves the size of your images as well. You don’t want to use images that are so small they get lost in translation, but you also don’t want them to be so large they completely take over. When using images on your plumbing website make sure they flow with the text of your website and keep them to a moderate size.


using images on plumbing website

Snap Sort,, 09/16/2016


When it comes to using images on your plumbing website you want to make sure you take advantage of your alt tags. Alt tags are the only way the images you use will get indexed by search engines. Alt tags appear with a brief description of the image when you hover over them. Take advantage of your alt tags and be sure to optimize them.



When using images on your plumbing website that don’t belong to you its important to site where you got the images from. You can use the caption space provided to properly site where you got the images. To properly site the image you use you should include: the name of the website you found the images, the link where the images can be found, and the date you first accessed the images.


For more tips on creating a functional plumbing website and utilizing images for your website and content check out the rest of our blogs!


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6 Key Elements for Your Landing Page for Plumbing Marketing

March 11th, 2016


Landing pages have proven to be very effective for plumbing marketing. When creating a landing page for plumbing marketing you want to make sure that it will convert visitors into customers with ease. If set up correctly you could see great results. There are certain key elements every landing page should have. Here are some tips for designing your landing page for plumbing marketing.


First lets discuss what a landing page is. This of a landing page as an extension of your website. Its a single page that is dedicated to a specific topic. The goal of you landing page is to convert the traffic, or basically be so compelling that the visitor does exactly what you want them to do.; for example if you are trying to get them to subscribe to your newsletter. Now that we have gone over what a landing page is, lets discuss how you can use a landing page for plumbing marketing and what key elements you need to make a great landing page.


Key Elements of a Good Landing Page


#1 Headline/Sub-headline

A headline needs to be key catching and commanding. Its the first thing people will read on your landing page and a big deciphering factor if they choose to remain on your page. A great way to come up with a good headline is formulate a

landing page for plumbing marketing

JV Mechanical Contractors,, 03/11/2016

problem that your visitors are having and provide them with a solution. For example:


Headline Do you want to save money on your household utilities with an on demand water heater ?


Sub-headline If the answer is yes then call now to schedule your free consultation.


Aside from commanding peoples attention your headline and sub-headline need to be relevant to the page and the original link that your visitors clicked on to get them there. So if your original link is about on demand water heaters then your landing page also needs to be about on demand water heaters.


#2 Body Text

The body text is going to be the convincing argument of your landing page. You will want to include bullet points or a few short sentences that support your headline. In this instance you will want to include a few points on the benefits of on demand water heaters. Keep things short and sweet, provide enough information to peek the interest of your visitors but leave them wanting more. Also keep in mind that each visitor may or may not read your landing page in its entirety.


# 3 Contact Form

Of course we want people to call but not everyone is going to call. Make it easy for people and provide a contact form they can fill out. This will be located in the call to action button. Your call to action button should be eye catching and stand out. There must be an irresistible urge to click on the call to action button. Keep your contact form simple and only ask for information you actually need.

 landing page for plumbing marketing

#4 Add Testimonials

Testimonials can be very effective for plumbing marketing. You can include a few good testimonials on your landing page or even provide a link to your Yelp! account. More and more people are going on Yelp! to find the goods and services they need and peer review is a compelling sales factor.




#5 Make it Impossible Not to Find Your Contact Information

You phone number should be blatant and in their face. Prominently display your phone number at the top in your header and also at the bottom. The less the visitor has to work to find your information the better. Also make sure your landing page is set up for mobile users, meaning when they click on your phone number they are automatically taken to the call screen.

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#6 Images and Videos

Images and videos are great additions to your landing page. You want to make sure they are relevant and further support the topic of your landing page. You don’t want things to get too busy so keep things simple.



Learn more about using landing pages for plumbing marketing at





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Three Things to Help Convert More Visitors into Customers

January 24th, 2016


Getting more sales and converting more visitors into customers is the main focus of your website. In order to get more sales creating traffic is only half of the equation. The next step is to convert them. This falls on the shoulders of your website or landing page. When set up right, your website or landing page will have no trouble converting visitors into customers. So how can you set yourself up for success? Here are some things to consider.



convert more visitorsOne of the biggest reasons a website or landing page fails to convert is it leave too much room for distractions. When you are trying to convert visitors into customers you want to maintain their focus and attention. Don’t leave too much room for them to wander. For the purpose of creating a strong website or landing page that converts keep things simple, easy to understand, and easy to navigate. Your visitors to be able to quickly ascertain where the information they are looking for is. When information is not readily available, most will not waste their time looking for it, and simply bounce on to the next site.


Call to Action Button

A strong call to action is crucial in order to convert more visitors into customers. This is a message that conveys urgency, “Click Here Now”, “Buy Now”, “Schedule Your Appointment Today” are all examples of a call to action. It gives the visitor only a few seconds to think about it before they click on it. Once they click and you have their information you have a better chance at converting them. A call to action button should be in plain site and stand out! It should be loud and easy to read. Remember it needs to be compelling!



Testimonials or reviews are very helpful in helping you convert more visitors into customers. You should have an area on your website or landing page where you share some of your best testimonials or reviews. Seeing the experience that your customers had with you, helps new customers make up their mind about your business. Plus its incentive for other current customers to write reviews for you. Reviews and testimonials also play a role in SEO, as they inadvertently contain relevant keywords. Use your positive reviews and testimonials to your advantage.


Want more tips on how to convert more visitors into customers? Check out our website at


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5 Tips to Help You Lower Your Bounce Rate

October 22nd, 2015


lower your bounce rateWhen consulting your analytics page one of the key things to look for is the bounce rate of your website. A bounce rate is calculated by the average amount of time a visitor spends on your website. If you have a low bounce rate then you are doing everything right, keep up the good work! If you have a high bounce rate then that isn’t a good sign. Lets look at some ways to help you lower your bounce rate.


#1 Keywords

The keywords you select for your SEO have a lot to do with the amount of traffic you get to your website. Relevant keywords are a must! One of the reasons you have a high bounce rate is that your keywords aren’t relevant to what the searcher is looking for. In terms of SEO its important to put quality over quantity, after all whats the point in having traffic that you can’t convert? To order to lower your bounce rate you may have to consider your keywords and make some changes.


#2 Landing Pages

Landing pages have proven to be very effective tools for plumbing marketing, especially when it comes to improving conversions and lowering the bounce rate. Landing pages are great because they focus on one specified topic. This leave little room for distraction which helps lower the bounce rate.


#3 Call to Action

A call to action button is really important for improving conversions and lowering the bounce rate. A good call to action needs to draw the attention of your visitors and will be compelling enough to get them to click. Just with your keywords make sure your call to action is relevant to your page.


#4 Function

One of the biggest culprits of a high bounce rate is that the website doesn’t load quickly. When searchers are looking for specific information they want it then and now, if they have to wait for the website to load they will move on to the next.


# 5 Website Design & Layout

Another contribute to a high bounce rate is that the website is confusing and doesn’t navigate well. If people have to work hard to find the information they are going to bounce, literally. In order to lower your conversion rate think about the design of your website. Is your website confusing to people? Is it easy to navigate? Is your color scheme easy on the eyes? Is your overall design distracting?


A lot goes into to having and maintaining a great website with a lower bounce rate. One thing you can do to lower your bounce rate is ask your customers what they think? How do they feel about the ease of use? Was your website compelling for them? The customer feedback you get from your website will be able to tell you where you can make improvements to help you lower your bounce rate.


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How to Increase Traffic to Your Website by Using Social Media

October 12th, 2015



Increasing traffic to your website is a main factor in embarking on a plumbing marketing journey. More traffic = more sales right? Well there is a little more to it but that is the gist of it. Today we are going to discuss increasing the traffic to your website, because you can’t improve your conversions (increase sales) with out traffic. That’s like marketing to no one, which serves no purpose. Social media is a great way to increase traffic to your website. Its really a no brainer because just about every uses some sort of social media site be it Facebook, Twitter, Pinterest etc… By being active on these sites you have the ability to drive some major traffic if you play your cards right! Here are some tips to use social media to increase traffic to your website.


Share Your Blog

If you didn’t know by now, blogging is really good for your plumbing marketing. Aside from containing all kinds of wonderful keyword rich content, which helps increase traffic to your website by the way, it is also wonderful content to share on your social media sites. By sharing your blog on your social media sites you get more visibility to your blog which helps increase traffic to your website.


Your Email Contacts

Your email contact list can be very helpful in increasing traffic to your website. Aside from doing routine email blasts to all of your contacts, add your contacts to your social media profiles. Adding your email contacts to your social media accounts should be one of the first things you do to grow your audience. By increasing your audience you increase your visibility, which…..helps you increase traffic to your website.

Retargeting Ads

Running paid ads is a great way to increase traffic to your website. When considering running a paid ad, you should consider your options. Many PPC ads focus on gaining new exposure, they can be more time consuming, and cost more. Retargeting ads are great if you already have established some traffic to your website. You can install a pixel that records visitors to your website, then the retargeting sends them little reminders to re-visit your website. This can be particularly effective because if they have already visited your website chances are they are already interested and will visit again.


Remember increasing traffic to your website is only part of the equation. The next step is to convert them. This is where things can get challenging again so its important to pay attention to your websites design and function, but this is a topic for another day. Need a little help increasing traffic to your website? We are here to help! Grow Plumbing specializes in digital marketing and can help you increase traffic to your website and help you increase conversions. To learn more about Grow Plumbing’s services please visit

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