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Posts Tagged ‘increase search ranking’

Good Practices When Using Your Keywords for Plumbing Marketing

August 17th, 2016

 

 

Keywords play and important role in your plumbing marketing. Keywords are instrumental in increasing search ranking, driving traffic to your website, and help you create a central theme for your plumbing marketing. As with most things, having a plan for implementing your keywords is a good idea and will help you get better results. Here are some good practices when using your keywords for plumbing marketing.

 

Do Your Research

keywords for plumbing marketing

The World Cafe, http://goo.gl/YFyjni, 08/17/2016

Before getting started on any campaign you should do your research first. You want to make sure that the keywords you have selected are right for what you are trying to accomplish. Some things you can do get research the keywords you are thinking about is to use the Google Adwords tool and see how competitive the keyword is. Remember the broader the keyword or keyword phrase the more competitive it will be, which means it will be harder to rank for. You can also try typing your keywords into the Google search bar and see what Google suggests. This will help tell you what others have searched for and help you create more relevant keywords to what people are searching for.

 

Stay Relevant

It is really important to make sure your keywords are relevant to your business. Don’t use a keyword that is popular or trending just to get traffic. This could result in a high bounce rate, which means that the visitors are leaving your site right away. Remember you want to increase your traffic but you also want that traffic to be convertible. Don’t waste you time or energy on marketing to people who would never become a customer.

 

Keep Balance

Another important thing to keep in mind when using keywords for plumbing marketing is to maintain balance. You want to use your keywords, however you want to make sure that you are applying the correct ratio. Don’t stuff your website full

keywords for plumbing marketing

PERICHORESIS, https://goo.gl/R8RsNn, 08/17/2016

of keywords, this is hard to read and you could end up being penalized by Google. Instead use your keywords frequently but appropriately.

 

Unify

Keywords can be used everywhere not just on your website. For the best results you should also optimize your social media profiles, blog, and local directories with your keywords. This will help improve your search ranking and also help unify your plumbing marketing efforts.

 

For more tips on using keywords for plumbing marketing please visit our website at www.growplumbing.com.

 

 

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Why Your Local Directories Matter

July 13th, 2016

 

Local directories are becoming increasingly important for your plumbing marketing. Especially as more and more searches are being performed on mobile devices. More and more users are now using sites like Google Local and Yelp to find the goods and services they need. That’s why it is important to make sure you are taking advantage of your local directories. Here are some reasons why your local directories matter.

 

Some interesting facts about Yelp:

 

  • Yelp has 145 million visitors each monthlocal directories

  • 86 million of those users are mobile users

  • Yelp has 102 million cumulative reviews

  • 35% of those reviews come from mobile users

  • 70% of page views on Yelp come from mobile users

 

*DMR Stats and Gadgets, http://expandedramblings.com/index.php/yelp-statistics/, 07/13/2016

 

Local directories help with your search ranking. Aside from being a convenient place to find goods and services your local directories matter because they help with your search ranking. Local directory listing often appear at the top of search results under the paid ads. The more relevant you listing is the more likely the chances of your local directory listing ranking at the top. Local directory sites also provide a place for some good quality link building, which further helps your search ranking.

 local directories

Ratings and reviews are another reason why your local directories matter. Local directory sites offer a place for customers to rate and review your business. Reviews help new customers make decisions about doing business with you, and inadvertently also contain some of your keywords or keyword phrases which helps with your SEO. While you don’t have control over what customers write about your business you do have control over how you react. Reviews allow you to address breakdowns in service head on and can help demonstrate your superior customer service.

 

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Local directories also help with your SEO. Most directory sites will provide a place for you to not only share the link to your website but also provide a little background information about your company. This is an excellent opportunity for you to put your keywords to work.

 

Another reason local directories matter is that you can share important business information; for example your hours of operation and areas you service. You can also talk about any services you may specialize in. Local directories will often times also let you run specials or ads through them. Yelp in particular will let you run a promo, which can help give you a boost in business and attract new customers.

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