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Posts Tagged ‘increase social media following’

Tips for Growing Your Social Media Following

January 31st, 2017

 

increase your social media following

Image Credit: Nigel's Blog, https://goo.gl/uOUZdl

Social media is a great lead generator for any business. Aside from generating inbound leads it is a great way to increase brand awareness and engage with customers.  There are many great benefits to having  a strong social media game, however none of them are possible without a following. From Facebook, Twitter, LinkedIn, and Instagram, having a diverse presence is a great way to gain the best online exposure. Growing your social media following is something that is best done organically. Here are some tips for growing your social media following.

 

Cross Promote

A great way to grow your social media following is to cross promote your social media sites. Promote your Facebook account on Twitter, promote your Instagram account of Facebook. You should also promote your social media sites on your website and local directories. The goal is to make is as easy as possible for customers to connect with you on the social media site of their choosing.

 

Prioritize

Think about what social media site is most likely to harbor your ideal customer. Spend the most time there growing your network. While we encourage diversity as far as social media goes, spread your time out accordingly. Different social media sites appeal to different types of people, you must take this into consideration when identifying where you target audience spends most of their time.

 

Optimize

When it comes to SEO you should never miss an opportunity to optimize. Optimize all of your social media profiles with your keywords. This can help with your search ranking and also helps you appear in search results on social media as well.

 

increase social media following

Image Credit: Griffith Hack, https://goo.gl/G4HlMp


 Use Hashtags

Hashtags are a great way to grow your social media following, particularly on Twitter and Instagram. By attaching a hashtag that has mass appeal to your post you automatically join the thread associated with that hashtag. This gains exposure for your content with people who are interested in that hashtag. Some good examples of hashtags for plumbing marketing include hashtags about remodeling, green plumbing, or how to save water. The best hashtags will incorporate a topic that is already trending.

 

Content

Content plays a huge role in social media, in fact it is a major driving force.  All internet users seek content. The type of content will depend on the person. Each social media sites promotes a specific type of content. Which is why it’s a good idea to diversify your content; from blogs, status updates, images, memes, and short videos, they all have their place. Work on providing useful and unique content. Keep what your customer wants out of their content experience in mind.

 

Shareable

Make it easy to share your content. Include social media specific share buttons on all of your content. If you post a blog on your website for example, include the share widget so your readers can share your blog with their social media following. Make it as easy as possible to share your content.

 

Increasing your following on social media is a great way to increase traffic to your website. To learn more about how to increase your social media following and other plumbing marketing topics please visit our website at www.growplumbing.com

 

 

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