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Posts Tagged ‘keyword marketing’

Creating Keywords for Your Customers and for Google

November 8th, 2017

Keywords are an important part of your online plumbing marketing strategy. Aside from their primary function, they also help give your strategy a theme or direction. In order to select the right keywords for your plumbing marketing campaign there are a few things you should consider; 1) what are your customers searching for? 2) what is Google looking for? You want to be able to attract both, customers and search engines, so finding a balance is a must.

 

What are Your Customers Searching for?

plumbing marketingFirst and foremost, when it comes to deciding on keywords for your plumbing marketing, you must think about what your customers are searching for. Think of simple but specific terms. Remember, your customers aren’t the expert, so they probably won’t be searching for really complicated terms that only those in the industry know. You also want to be specific. For example, incorporate a geographic location to narrow down the results. The broader the term, the harder it will be to rank for. By using the keyword “Anaheim Plumbing Company” instead of “Plumbing Company” you have made less difficult to rank, and also narrowed down the demographic to provide more relevant traffic. Quality traffic is always going to be better than volume. You can also try using industry specific terms that narrow down your niche, for example “Green Plumbing”, “Anaheim Drain Cleaning Specialist”, “Anaheim Rooter”. These terms will help narrow the results down to your specific customer.

 

What is Google Searching for?

Google and other search engines deliver the results to your customers. It’s their job to ascertain if your website is relevant to the search query or not. So how do they accomplish this? They index your website with webcrawlers. They analyze the links coming in, theplumbing marketing body text, the alt tags, title tags, and so forth. When it comes to creating keywords for search engine, they still be to be specific for search, but also utilized in the appropriate areas. For example, images provide no SEO benefit, unless you utilize Alt tags, and your title tags are specifically designed to tell webcrawlers what your website is about. Take advantage of these and optimize them appropriately. You should also be aware that search engines have become more sophisticated in their ability to determine what a website is about. Gone are the days of keyword stuffing, this practice can in fact land you in some hot water with search engines. Instead focus on quality content that is unique, relevant to your business, and what your customer want to read. The more natural things are developed the better for your business in the long run.

 

What customers want is better more relevant search results and Google wants to deliver. If you need a little help with your online plumbing marketing strategy, contact Grow Plumbing today! We specialize in plumbing marketing and can help you with your strategy. Learn more here. 

 

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Three Things That Really Matter When It Comes to Your Plumbing Marketing

April 14th, 2017

 

Generating leads and increasing sales is the ultimate goal of any plumbing marketing endeavor. When it comes to online plumbing marketing there is a lot of noise out there about what you should and shouldn’t be doing. While there is some truth in a lot of it, it can get really confusing to keep up with everything, especially if you are busy running a plumbing company. That is why it is important focus on areas that are important and deliver results. Here are three things that really matter when it comes to your plumbing marketing.

 

Traffic Source

One of the most important things you can focus on for your plumbing marketing is where your traffic comes from. This information is vital for capitalizing on your traffic

plumbing marketing

Image Credit: Pitstop Media, https://goo.gl/6hv94B

sources. This information is readily available in your analytics report. Knowing the most prolific sources of traffic helps you be more accurate and aggressive with your plumbing marketing efforts. You can spend more time marketing in sources that are providing traffic and delivering results. This improves your ROI and provides better quality leads.

 

 

Keywords

Keywords play an important role in how customers find your business online. That is why it is important to carefully research keywords and select keywords that are relevant and not too competitive. Utilizing your keywords throughout your website and in a regularly updated blog will help you effectively utilize your keywords. The next step is to monitor your analytics and see which keywords are driving the most traffic, then generate more unique content utilizing those keywords. It boils down to providing your audience with more content that they are interested in. This will help maintain a steady stream of content.

 

Conversions

plumbing marketing

Image Credit: Louder Online, https://goo.gl/EW32c7

Conversions are your website ability to convert visiting traffic into paying customers. If you have a high conversion rate, then good for you are doing a great job! However, if your conversion rate is lower than you would like it to be then it is time to switch things up a bit. You should be regularly checking your analytics report for insight into your traffic behavior. You analytics report will help you discover the source of your low conversions. Perhaps you don’t have much traffic, then you need to focus on creating a better inbound strategy. Research where you target audience hangs out and put forth more of an effort in those channels, you may also want to consider running some paid ads to boost your traffic. However, if your analytics show that you have a good stream of traffic, but low conversion then the problem lies with your websites ability to close the deal. Consider the navigation of your website, load speed, fluency, images, and call to action just to name a few things. If set up properly your website should work all on its own at converting the traffic.

 

For more plumbing marketing check out our other articles.

 

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Your SEO Strategy

October 14th, 2015

 

When you first started your online plumbing marketing you probably incorporated a little SEO strategy into your game plan. SEO is an important part of a digital plumbing marketing plan. Is you SEO strategy the same as when you first started? As time goes on its important to adapt your SEO strategy to encompass changes in trends and guidelines.

 

Search Engines

SEO strategySearch engines like Google are constantly making updates and changes in order to improve their product. Their job is to provide the most relevant and easily attainable search results. Over the last several years Google has rolled out a number of algorithms in order to counter act certain, shall we say, black hat practices of SEO. An example of black hat SEO practices is keyword stuffing. Years ago online marketers could achieve top ranking status by stuffing keywords throughout their website; this involved visible keywords and also keywords that are hidden from plain site (the font and background were the same color). The thought process behind this technique is the more time the keyword is mentioned the more relevant Google will find the content and reward the page with a top search ranking. Well eventually Google caught on. Now if Google suspects this method is being used it could result in being completely removed from the search rankings all together.

 

As part of your ongoing SEO strategy its important to stay up to date on the latest updates from search engines like Google. Google updates its algorithm on a regular basis. A lot of the times these are small updates that hardly have any effect, other times its a big update that could have an effect on your plumbing marketing. Its important to remain in the know when it comes to search engine updates and your SEO strategy.

 

Staying Relevant

Relevant keywords are huge for your SEO strategy. Keywords are terms that users search for to find your business. In terms of staying relevant its important to consider your keywords from time to time. Things change over time, not just withSEO strategy online trends but also trend with your business. To stay competitive you must update your keywords. A steady stream of new content is a great way to implement new keywords that you want to promote; blogging is an excellent way to do this, landing pages are also effective. Aside from droning up new keywords to remain in the know, you also must consider whether your current keywords are A) effective and B) still relevant. Perhaps when you first started with your SEO strategy you had certain keywords that you were targeting. Have you ever checked your analytics report to see if they are effective? Or perhaps you set your website up a few years ago and back then you were in a different place with your business so you went with keywords that were relevant at the time. Are they still relevant to your business?

 

Your SEO strategy needs to be constantly maintained. If you don’t make updates or changes to your SEO strategy every now and then you risk not being relevant anymore, which does nothing for your search ranking. Actually it could have a negative effect on your search ranking.

 

If you haven’t updated your SEO strategy in a while maybe you should do so. Need help? Grow Plumbing is here to help! We specialize in plumbing marketing and can help you with your SEO strategy. To learn more visit www.growplumbing.com.

 

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4 Tips to For Using SEO for Plumbing Marketing

September 6th, 2014
 

Using SEO for plumbing is an important part of a plumbing marketing strategy. Whether you are a novice or have been implementing your own SEO for a while, every now and then you need to consider whether or not your efforts are working or not. As will all things plumbing marketing related, using SEO for plumbing requires a certain amount of maintenance to be truly effective. Here are some tips on how to get the most out of your SEO.

 

  1. Keyword research

    When it comes to the keywords that you are using it is really important to know how effective and competitive they are. One way to do this is to input the keyword in the search engines and see what words or terms are being suggested. The most commonly searched terms are the ones that will be recommended. You can also consult your analytics report to determine which keywords are bringing traffic in to your site and which are not.

     

    SEO for plumbing marketing

    Appian Insight, http://goo.gl/5qQWbj, 09/06/2014

  2. Provide a steady stream of content

    Creating new content is one of the best ways to increase your search ranking, that being said remember to optimize your content with your keywords. SEO plays a huge factor in the searchability of your blog. Don’t just provide content make your blog to work for you and your plumbing marketing.

     

  3. Don’t keyword stuff

    With SEO you need to keep a good balance. The appropriate ratio of words and keywords. Stuffing a bunch of your keywords in the text of your blog or website may seem like the way to go, but over the years search engines have caught on and have adapted. The act of keyword stuffing can now carries negative consequences, and result in your website being striped off the search results all together. So when using SEO for plumbing marketing make sure to keep things fluid and readable.

     

  4. Optimize everything

    When it comes to using SEO for plumbing marketing you have a lot of options. The obvious ones, your website and blog, but also consider optimizing your about me sections on your social media sites and your local directories. That this is also indexed by search engines and can only help with your search ranking. Again keep things readable.

 

Using SEO for plumbing marketing is a great way to boost your search ranking. It can be a little tricky at first, but once you get started it does get easier we promise! Remember sometimes its not about the number of visits you have coming to your site, but the quality of visitors. When it comes to identifying your keywords keep that in mind. For more information on using SEO for plumbing marketing and other plumbing marketing topics please visit www.growplumbing.com.

 

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