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Posts Tagged ‘Keywords for plumbing marketing’

SEO and Plumbing Marketing Part 1: Keywords and Links

September 7th, 2016

 

SEO for plumbing marketingThe term SEO is a online marketing term you should be familiar with. Whether you fully understand the function of SEO and how it effects your plumbing marketing or haven’t a clue on how to leverage SEO for your plumbing marketing; you know that it is important for the success of your online plumbing marketing strategy. If you are just getting started or simply revamping your online plumbing marketing strategy here are some SEO tips that will set your up for success.

 

Keywords

SEO has two basic parts. Keywords and Links. Keywords play a huge role in how a website gets indexed by search engines. While Google has adapted over the years in an effort to prevent keyword manipulation. Keywords still play an important role in your SEO strategy. Carefully consider keywords or keyword phrases that are relevant to your business that you would like to rank for. Consider terms that are exclusively related to your business like location or niche, terms that will be less competitive for you to rank for. The broader the term the more competitive it will be.

 

Once you have established your keywords you can go to work optimizing your website. Include your keywords in the body text of your website and throughout your content. Make updates on a regular basis to keep things fresh. A great way to update information on your

SEO for plumbing marketing

Mikki Allen, http://goo.gl/699HVg, 09/07/2016

website is to publish your blog on your website. You can update your blog on a routine basis, and therefore continue to find new creative ways to use the keywords you want to rank for.

 

 

Links

Links are the other important part of SEO. Its important to make sure your link strategy is on point when it comes to your SEO for plumbing marketing. You need a healthy mix of both external and internal links for a well rounded link building strategy.

 

SEO for plumbing marketingExternal links:When we say external links these are going to be links from external websites pointing to your website. A couple of good places to start building external links are on your social media profiles and your local directory sites.

 

Internal Links: For internal links consider the pages within your website that you want to draw the most attention too and promote those links on your homepage. Realize that your homepage will naturally receive the most visits, so its up to you to drive the traffic your website receives where you want it. Of course people can use the navigation bar, however providing clear, prominent links makes it a lot easier to find your most important information, and search engines place more authority on the links within your body text than on the navigation bar.

 

When it comes to SEO for your plumbing marketing it really matters how you build the foundation. Of course a good foundation still requires constant maintenance, but there is a clear and easy way to set things up and allow for regular updating. It shouldn’t be a confusing process, however if you find yourself in over your head then you may want to contact a professional SEO specialist who can help you set up your website. Grow Plumbing specializes in online plumbing marketing and can help you with your SEO strategy. To learn more about Grow Plumbing’s services and more SEO tips click here.

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Good Practices When Using Your Keywords for Plumbing Marketing

August 17th, 2016

 

 

Keywords play and important role in your plumbing marketing. Keywords are instrumental in increasing search ranking, driving traffic to your website, and help you create a central theme for your plumbing marketing. As with most things, having a plan for implementing your keywords is a good idea and will help you get better results. Here are some good practices when using your keywords for plumbing marketing.

 

Do Your Research

keywords for plumbing marketing

The World Cafe, http://goo.gl/YFyjni, 08/17/2016

Before getting started on any campaign you should do your research first. You want to make sure that the keywords you have selected are right for what you are trying to accomplish. Some things you can do get research the keywords you are thinking about is to use the Google Adwords tool and see how competitive the keyword is. Remember the broader the keyword or keyword phrase the more competitive it will be, which means it will be harder to rank for. You can also try typing your keywords into the Google search bar and see what Google suggests. This will help tell you what others have searched for and help you create more relevant keywords to what people are searching for.

 

Stay Relevant

It is really important to make sure your keywords are relevant to your business. Don’t use a keyword that is popular or trending just to get traffic. This could result in a high bounce rate, which means that the visitors are leaving your site right away. Remember you want to increase your traffic but you also want that traffic to be convertible. Don’t waste you time or energy on marketing to people who would never become a customer.

 

Keep Balance

Another important thing to keep in mind when using keywords for plumbing marketing is to maintain balance. You want to use your keywords, however you want to make sure that you are applying the correct ratio. Don’t stuff your website full

keywords for plumbing marketing

PERICHORESIS, https://goo.gl/R8RsNn, 08/17/2016

of keywords, this is hard to read and you could end up being penalized by Google. Instead use your keywords frequently but appropriately.

 

Unify

Keywords can be used everywhere not just on your website. For the best results you should also optimize your social media profiles, blog, and local directories with your keywords. This will help improve your search ranking and also help unify your plumbing marketing efforts.

 

For more tips on using keywords for plumbing marketing please visit our website at www.growplumbing.com.

 

 

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Establishing the Right Keywords for Your Plumbing Marketing

July 17th, 2016

 

Keywords are important for your plumbing marketing because they help establish what you are marketing and who you are marketing to. You can design your entire plumbing marketing plan around your keywords. Establishing your keywords should be one of the first steps in creating a good, solid plumbing marketing strategy. There are a few things you should consider when choosing the right keywords for your plumbing marketing.

 

Establish What You Are Doing

One of the fist things in selecting keywords for your plumbing marketing is to establish what you are doing. What things do you want to target in your plumbing marketing strategy. Are the there areas that you specialize in that you would like to target for your plumbing marketing, for example green plumbing, or perhaps remodeling. Keywords related to these topics will help you formulate a more complete plumbing marketing plan and give you some areas to focus on.

 

Establish Where You Are Marketing

keywords for plumbing markeitng

Local Vox, http://goo.gl/lkLKpa, 07/17/2016

Another fundamental step in selecting keywords for your plumbing marketing is to establish your geographic perimeters. Narrowing down your keywords geographically is a great way to stay relevant, bring in more quality leads, and remain more competitive. Keywords can be extremely competitive, especially for higher ranking keywords. Adding a specific location is a great way to select keywords for your plumbing company that aren’t as competitive.

 

Establish Who You Are Going to Market To

Knowing who is audience is is crucial in determining your keywords for plumbing marketing. By identifying individuals that meet your criteria for ideal customers you can select keywords that area tailored to you target audience. Using keywords for your plumbing marketing that are geared towards your ideal customers allows you to work more efficiently and more effectively.

 

Establish How You Are Going to Market

Part of employing keywords for your plumbing is determining how you are going to utilize them. The obvious places are on the body text of your website and on your blog. Other areas that are important are titles tags, meta tags, and alt tags on your website, social media sites, keywords for plumbing marketingand local directory sites. Always seize and opportunity to optimize.

 

Lear more about choosing your keywords for plumbing marketing and other plumbing marketing topics here.

 

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3 Important Things to Stay On Top of Your SEO

March 4th, 2016

 

SEO should play a huge role in your plumbing marketing efforts. It should work as a basic foundation for all of your plumbing marketing efforts, from your website, content strategy, and social media. SEO is something that just about anybody can do for their online plumbing marketing, however that being said that doesn’t mean there wont be challenges. As things are constantly changing in the digital marketing world its important to stay on top of the latest SEO trends to be effective for your plumbing marketing. Here are some things to consider for your SEO strategy.

 

#1 Target Your SEO Strategy Around Your Customers

seo for plumbing marketing

Knowing who your audience is will help you get the right kind of traffic.

What are your customer searching for? What do they want out of a plumbing company? When it comes to SEO for plumbing marketing quality matters. Its important to stay relevant to your business. You can be generating a lot of traffic, however if you aren’t targeting the right customers what good does it do? You may increase your search ranking but if the right people aren’t viewing your business then you won’t be able to increase your conversions. You want good quality visibility so make sure you are targeting people who would likely become a customers. Local SEO is really good for plumbers, its less competitive and will have a higher chance of delivering the customers you want. How do you know if you are reaching the right audience? You can check your bounce rate. Your bounce rate is displayed in your analytics report, it tells you how long each visitor is on your site. A high bounce rate may indicate that you are targeting the wrong audience.

 

#2 Use the Right Keywords

Keywords can be a little tricky. You really need to think long and hard about what terms your customers would be searching for to find your business. Aside from what your customers want you also need to consider how competitive the keyword is. Long tail keywords, keywords that contain more than one word are often more effective and less competitive. They can be more specific to your business which in turn should generate more quality leads. However you want to make sure that your keywords aren’t too specif to be obsolete. You also want to steer clear of using keywords that are trending but aren’t relevant to your business. Remember you want quality traffic that could possibly become a customer. For the purposes of plumbing marketing consider keywords that are relevant to your specialties and your location.

 

seo for plumbing marketing

Driscoll Brothers, http://goo.gl/UdacKr, 03/04/2016

#3 Measure Your Results

Its important to consult your analytics report to see how effective your SEO efforts are. Regularly checking your analytics report will give you important insight into your SEO strategy, and also the rest of your plumbing marketing efforts. It will

tell you which keywords are most effective, where your customers are coming from, what pages of your website gained the most traffic and clicks, etc… all of this information will help you form a better SEO and plumbing marketing strategy.

 

For more SEO tips and other plumbing marketing tips visit our website at www.growplumbing.com.

 
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Forming Good Habits When Using SEO for Plumbing Marketing

March 9th, 2015

 

SEO plays a huge role in plumbing marketing and getting your website ranked by Google. You know how important SEO is and maybe have implemented an SEO strategy as part of your plumbing marketing plan. While utilizing SEO and keywords is an important part of plumbing marketing you still have to be careful. Certain practices can actually have a negative impact on your plumbing marketing. What worked yesterday may no longer work well today. When using SEO for plumbing marketing its important to stay on top of the trends as search engines evolve and get smarter so do we.

 

  1. Avoid Over Optimization

    Part of using SEO for plumbing marketing is selecting your keywords and statically placing them throughout the content of your website or blog. This sounds easy enough, however it is really easy to get carried away. When using SEO for plumbing marketing one of the best practices is to make sure that everything reads well. Don’t just use keywords for the heck of it, keep things readable.

     

    seo for plumbing marketing

    When using SEO for plumbing marketing maintain a balance to avoid being penalized.

  2. Duplicate Content

    In the spirit of keeping things readable we come to your next tip and that is avoiding duplicate content. While duplicating content sounds like and easy way to provide a steady stream of content, it actually can have the opposite effect of what you were hoping to achieve. When it comes to your content strategy its important to keep things unique, relevant and engaging. While you can utilize the same keywords, its important to maintain a balance as well.

     

  3. Low Quality Links

    If is sounds too good to be true it probably is, especially when it comes to link building. Link building plays a huge role when it comes to using SEO for plumbing marketing, however easy link easy go. We can’t stress enough how important good quality links are for your plumbing marketing. In this case quality over quantity trumps the bill! While this may take a little more time and effort, it really pays off in the long run.

 

When using SEO for plumbing marketing it is important to form good habits. Remember good results for your plumbing marketing efforts will take a little time and anything that comes to easily will probably not have lasting results. For more information on using SEO for plumbing marketing please visit our website at www.growplumbing.com.

 

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Master Your Keywords for Plumbing Marketing with These 5 Tips

December 19th, 2014

 

Keywords are an important part of your plumbing marketing. Proper implementation of your keywords can have a major impact on your plumbing marketing. In order the get the most out of your keywords you need to carefully consider which keywords you want to rank for, do some research on those keywords, and strategize how you are going to use them.

 

  1. Identify your keywords

    Consider what keywords you want to use for plumbing marketing. Choose words that are relevant to your business. For best results when selecting keywords for plumbing marketing, make sure the keywords are entirely specific to your company. While a more broader keyword may have more activity it is a more competitive keyword and could result in lower conversion rates. Consider quality over quantity when it comes to selecting keywords for plumbing marketing.

     

  2. Do your research

The most successful outcomes using keywords for plumbing marketing will come from researched keywords. Once you have identified which keywords you want to rank for in your plumbing marketing you need to research their effectiveness. You can consult your Google analytics to monitor how any given keyword is performing. Then you can make necessary charges and gear your plumbing marketing campaign towards what works best.

  1. Balance

    When using keywords for plumbing marketing it is important to maintain a little balance. Do not use keywords just for the sake of using keywords. Keep your wording fluid and easy to read. Keyword stuffing is a practice that is frowned upon by Google and could have ill effects on your plumbing marketing.

     keywords for plumbing marketing

  2. Be engaging

    Using keywords for plumbing marketing is a great way to boost your search ranking however, when it comes to your content strategy and using your keywords make sure that you are creating content that people will find engaging. Content that is created for the sole purpose of using keywords could result in good traffic but low conversion rates. Engagement plays just as much of a role in good conversion rates as does the properly placed keywords.

     

  3. Routine maintenance

    A keyword strategy requires a little maintenance. You need to constantly stay on top of your keyword research and think about new keywords you can use. Trends are constantly changing and in order to get the best results with your plumbing marketing you want to achieve the highest level of exposure and that may mean changing up your keywords every once in a while.

 

Deciding on your keywords for plumbing marketing should be one of the first steps in creating your plumbing marketing plan. To learn more about selecting the right keywords for plumbing marketing visit our website at www.growplumbing.com.

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3 Tips to Help You Choose Keywords for Plumbing Marketing

August 20th, 2013

 

Keywords are a fundamental part of SEO (search engine optimization), and a key component of plumbing marketing. The great thing about using keywords for plumbing marketing is that anyone can do it! How do you choose good keywords for plumbing marketing? Here are a few tips to help you choose keywords for plumbing marketing.

 

1) Its all relevant

Keep keywords for plumbing marketing relevant. Keywords are short phrases that people use to search for information online. For example “plumber in Orange County”; the end result of searching for “plumber in Orange County” should be search results with plumbers located in Orange County. Search results are based on relevant information so when using keywords for plumbing marketing make sure the keyword phrase is relevant to your webpage. You can’t just use keywords that are ranked really high but have nothing to do with your content.

 

keywords for plumbing marketing2) Consider Demographics

Keeping things local and within  your demographics is a great way to use keywords for plumbing marketing. Many keywords are extremely competitive, so while keywords for plumbing marketing are a great way to drive traffic to a website, when everyone uses the same keywords for plumbing marketing it is sort of like a rat race. For example “plumbing company” is a really broad keyword for plumbing marketing, there are so many plumbing companies that this keyword would be extremely difficult to use and get results. However in conjuncture with the term “ plumbing company”, keeping things local and particularly relevant (there’s that word again) would be a way to gain results. For example if your plumbing company is located in Glendale, using “Glendale plumbing company” as a keyword for plumbing marketing is a more appropriate solution that has a better chance of gaining results because the competition is less.

 

3) What is unique about your plumbing company?

When determining good keywords for plumbing marketing it is a good idea to keep keywords unique to your plumbing company. Incorporating what you specialize in or what brands you use is a great way to do this. This narrows it down and allows you to be competitive with your keywords for plumbing marketing and is still relevant to what people are searching for. That being said be unique with your keywords for plumbing marketing but not so unique that people aren’t searching for your keyword. Remember if people aren’t searching for your keyword, there will be no results. So unique and relevant; yes! unique and irrelevant; no!

keywords for plumbing marketing

 

Keywords for plumbing marketing is one of the simplest ways to increase traffic to a website or plumbing blog. There are many ways to use keywords for plumbing marketing which we will drive more into on future posts. For more information on using keywords for plumbing marketing and other plumbing marketing topics please visit www.growplumbing.com.

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