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Posts Tagged ‘landing page’

6 Key Elements for Your Landing Page for Plumbing Marketing

March 11th, 2016


Landing pages have proven to be very effective for plumbing marketing. When creating a landing page for plumbing marketing you want to make sure that it will convert visitors into customers with ease. If set up correctly you could see great results. There are certain key elements every landing page should have. Here are some tips for designing your landing page for plumbing marketing.


First lets discuss what a landing page is. This of a landing page as an extension of your website. Its a single page that is dedicated to a specific topic. The goal of you landing page is to convert the traffic, or basically be so compelling that the visitor does exactly what you want them to do.; for example if you are trying to get them to subscribe to your newsletter. Now that we have gone over what a landing page is, lets discuss how you can use a landing page for plumbing marketing and what key elements you need to make a great landing page.


Key Elements of a Good Landing Page


#1 Headline/Sub-headline

A headline needs to be key catching and commanding. Its the first thing people will read on your landing page and a big deciphering factor if they choose to remain on your page. A great way to come up with a good headline is formulate a

landing page for plumbing marketing

JV Mechanical Contractors,, 03/11/2016

problem that your visitors are having and provide them with a solution. For example:


Headline Do you want to save money on your household utilities with an on demand water heater ?


Sub-headline If the answer is yes then call now to schedule your free consultation.


Aside from commanding peoples attention your headline and sub-headline need to be relevant to the page and the original link that your visitors clicked on to get them there. So if your original link is about on demand water heaters then your landing page also needs to be about on demand water heaters.


#2 Body Text

The body text is going to be the convincing argument of your landing page. You will want to include bullet points or a few short sentences that support your headline. In this instance you will want to include a few points on the benefits of on demand water heaters. Keep things short and sweet, provide enough information to peek the interest of your visitors but leave them wanting more. Also keep in mind that each visitor may or may not read your landing page in its entirety.


# 3 Contact Form

Of course we want people to call but not everyone is going to call. Make it easy for people and provide a contact form they can fill out. This will be located in the call to action button. Your call to action button should be eye catching and stand out. There must be an irresistible urge to click on the call to action button. Keep your contact form simple and only ask for information you actually need.

 landing page for plumbing marketing

#4 Add Testimonials

Testimonials can be very effective for plumbing marketing. You can include a few good testimonials on your landing page or even provide a link to your Yelp! account. More and more people are going on Yelp! to find the goods and services they need and peer review is a compelling sales factor.




#5 Make it Impossible Not to Find Your Contact Information

You phone number should be blatant and in their face. Prominently display your phone number at the top in your header and also at the bottom. The less the visitor has to work to find your information the better. Also make sure your landing page is set up for mobile users, meaning when they click on your phone number they are automatically taken to the call screen.

plumbing marketing

#6 Images and Videos

Images and videos are great additions to your landing page. You want to make sure they are relevant and further support the topic of your landing page. You don’t want things to get too busy so keep things simple.



Learn more about using landing pages for plumbing marketing at





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Three Things to Help Convert More Visitors into Customers

January 24th, 2016


Getting more sales and converting more visitors into customers is the main focus of your website. In order to get more sales creating traffic is only half of the equation. The next step is to convert them. This falls on the shoulders of your website or landing page. When set up right, your website or landing page will have no trouble converting visitors into customers. So how can you set yourself up for success? Here are some things to consider.



convert more visitorsOne of the biggest reasons a website or landing page fails to convert is it leave too much room for distractions. When you are trying to convert visitors into customers you want to maintain their focus and attention. Don’t leave too much room for them to wander. For the purpose of creating a strong website or landing page that converts keep things simple, easy to understand, and easy to navigate. Your visitors to be able to quickly ascertain where the information they are looking for is. When information is not readily available, most will not waste their time looking for it, and simply bounce on to the next site.


Call to Action Button

A strong call to action is crucial in order to convert more visitors into customers. This is a message that conveys urgency, “Click Here Now”, “Buy Now”, “Schedule Your Appointment Today” are all examples of a call to action. It gives the visitor only a few seconds to think about it before they click on it. Once they click and you have their information you have a better chance at converting them. A call to action button should be in plain site and stand out! It should be loud and easy to read. Remember it needs to be compelling!



Testimonials or reviews are very helpful in helping you convert more visitors into customers. You should have an area on your website or landing page where you share some of your best testimonials or reviews. Seeing the experience that your customers had with you, helps new customers make up their mind about your business. Plus its incentive for other current customers to write reviews for you. Reviews and testimonials also play a role in SEO, as they inadvertently contain relevant keywords. Use your positive reviews and testimonials to your advantage.


Want more tips on how to convert more visitors into customers? Check out our website at


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