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Posts Tagged ‘link building’

Link Building – How to Successfully Build Links to Your Website

October 13th, 2017

 

link buildingIn the world of online plumbing marketing, link building has been one of those hot words over the last several years. With Google wiping out any chance of search engine manipulation, via link building, the practice sometimes gets a bad rep, because it is deemed unsafe or too risky. The truth of the matter is, is that link building is still important for your plumbing marketing, and there are safe ways to build links to your website.

 

Quality

The temperamental climate of Google over the last several years, has led many to believe that link building will get their website penalized by Google. While careless practices and spamy link building can land your website in some hot water, there are plenty of legitimate ways to go about your link building. If all else fails, consider quality to be most important when link building. Focus on links that are organic, and come from a good source. Paid links, that don’t occur naturally are where people can get in trouble, and while they can deliver instantaneous results, they are usually short lived on not sustainable.

 

Long Game

Link building is a great way to build a good search ranking for the long haul. These are links are thoughtful, relevant, well placed, and organic. This requires a good strategy and consistent effort. It is something that you work at for a while and take the time to link buildingbuild.

 

Authority

One thing to keep in mind when building links for your website is the authority of the site you are linking with. The more popular a site is, the more links it has, the more authority it will have. It is much better to link to a site that has links of its own vs linking with a new website that doesn’t have any. It is like a popularity contest, Google puts more weight with sites that are popular.  

 

Outsource

One of the best things you can do for your plumbing marketing is it admit when you need help. Plumbing marketing and link building can be confusing for some, and while many people are successful running their own marketing, others need a little help. It’s like repairing a clogged drain, some homeowners may know exactly what to do, however many are much better off calling a professional plumber. Grow Plumbing specializes in plumbing marketing, and can help you grow your business organically online. Contact us today to learn more about our services, and how we can help you grow your business. 

 

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SEO and Plumbing Marketing Part 1: Keywords and Links

September 7th, 2016

 

SEO for plumbing marketingThe term SEO is a online marketing term you should be familiar with. Whether you fully understand the function of SEO and how it effects your plumbing marketing or haven’t a clue on how to leverage SEO for your plumbing marketing; you know that it is important for the success of your online plumbing marketing strategy. If you are just getting started or simply revamping your online plumbing marketing strategy here are some SEO tips that will set your up for success.

 

Keywords

SEO has two basic parts. Keywords and Links. Keywords play a huge role in how a website gets indexed by search engines. While Google has adapted over the years in an effort to prevent keyword manipulation. Keywords still play an important role in your SEO strategy. Carefully consider keywords or keyword phrases that are relevant to your business that you would like to rank for. Consider terms that are exclusively related to your business like location or niche, terms that will be less competitive for you to rank for. The broader the term the more competitive it will be.

 

Once you have established your keywords you can go to work optimizing your website. Include your keywords in the body text of your website and throughout your content. Make updates on a regular basis to keep things fresh. A great way to update information on your

SEO for plumbing marketing

Mikki Allen, http://goo.gl/699HVg, 09/07/2016

website is to publish your blog on your website. You can update your blog on a routine basis, and therefore continue to find new creative ways to use the keywords you want to rank for.

 

 

Links

Links are the other important part of SEO. Its important to make sure your link strategy is on point when it comes to your SEO for plumbing marketing. You need a healthy mix of both external and internal links for a well rounded link building strategy.

 

SEO for plumbing marketingExternal links:When we say external links these are going to be links from external websites pointing to your website. A couple of good places to start building external links are on your social media profiles and your local directory sites.

 

Internal Links: For internal links consider the pages within your website that you want to draw the most attention too and promote those links on your homepage. Realize that your homepage will naturally receive the most visits, so its up to you to drive the traffic your website receives where you want it. Of course people can use the navigation bar, however providing clear, prominent links makes it a lot easier to find your most important information, and search engines place more authority on the links within your body text than on the navigation bar.

 

When it comes to SEO for your plumbing marketing it really matters how you build the foundation. Of course a good foundation still requires constant maintenance, but there is a clear and easy way to set things up and allow for regular updating. It shouldn’t be a confusing process, however if you find yourself in over your head then you may want to contact a professional SEO specialist who can help you set up your website. Grow Plumbing specializes in online plumbing marketing and can help you with your SEO strategy. To learn more about Grow Plumbing’s services and more SEO tips click here.

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Three SEO Tips You Can’t Ignore for Your Plumbing Marketing

June 24th, 2016

 

SEO is still very much and important part of your plumbing marketing. While it may look slightly different than it did 10 years ago it should still be a priority for your plumbing marketing strategy. With more of an emphasis on quality search results are delivering more relevant content to users and also more relevant leads for marketers. Quality is important on both sides when it comes to SEO and plumbing marketing. While you want as much exposure as possible it is also important to make sure that the exposure that you get is good quality. Here are some SEO tips that will help you build a solid campaign and bring in quality leads.

 

#1 Make Sure Your Website is Index-able

SEO tipsGoogle uses web crawlers that index each website. There are certain elements that each website should have to ensure that they are getting properly indexed by web crawlers. Aside from the body text of a website, web crawlers also index title tags, meta tags, and alt tags. Easy navigation is also important, and now with more of an emphasis on mobile friendliness your websites ability to convert for mobile users is another factor.

 

#2 Focus on Quality

Focus on quality when it comes to your keywords and keyword usage. Its important to strategically utilize your keywords throughout your website and social media sites, however quality is extremely important. Keyword stuffing is never a good choice, it can serve to alienate potential visitors and have a negative impact on your search ranking. Hidden text is also a no no, you could suffer a Panda penalty if you misuse keywords. Focus on high quality keywords that are relevant and create a balance with them. Quality also applies to links. Good quality links are just as important to your plumbing marketing as your keywords, however its important to remember that if its questionable then veer on the side of caution.

 

# 3 Generate Content With Your Audience in Mind

Content is an important part of your plumbing marketing. While you want to produce a steady stream of content for search ranking purposes it is also important to create content with your customers in mind. Consumer driven content that is SEO tipsproperly optimized will give you the best of both worlds, as you want to increase your search ranking to gain more visibility and also increase your readers engagement. If people aren’t interested in what you are creating then you won’t be able to convert them.

 

While SEO has changed a little over the years it is still an effective tool to leverage when it comes to your plumbing marketing. For more tips on SEO and other plumbing marketing topics please visit our website at www.growplumbing.com.

 

 

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Tips to Drive Traffic With Your Content

February 26th, 2016

 

You hear a lot about content these days, and with good reason. Content is one of the most important parts of an online plumbing marketing plan. It helps boost your search ranking, increase conversions, and build engagement. Simply putting the content out there will not drive traffic alone, there are other parts of online plumbing marketing that will complement your content strategy and help drive traffic with your content.

 

Generate Links

drive traffic with your contentLinks are important to help drive traffic with your content. Not only do you want to generate external links, but also internal links. Find networking partners to share links with and share the link to your website on all of your local directory sites and social media site. When it comes to internal links, these are links that should be pointing to other sources of content on your website. For example if you write a blog about plumbing tips to save on your water bill, you could easily link to other blog posts about on demand water heaters, high efficiency toilets, etc….similar topics that are relevant. This helps generate more interest in your company, boost engagement because you are providing more useful information, and keep people on your site longer. The longer a visitor is on your website the higher the chances are that they will convert.

 

Share on Social Media

Social media and content go hand in hand and sharing your blog on social media will help drive traffic with your content. Internet users are thirsty for content and social media provides an excellent platform to quench their thirst. Share often, drive traffic with your contentprovide links, and engage with your following/friends/contacts. A lot of social media sites also have groups that are good to participate in and share your content. You can also make use of hashtags to drive more traffic with your content, just be sure to practice good hashtag habits.

 

Include Images

Images are great for content! Many people are very visual and studies show that visual content generates more clicks than a page filled with words. While avid readers will read your whole blog post, some people will pass if you don’t add images to break up the monotony. Use images that are relevant an eye catching. Remember if you are using an image you found online it could belong to someone, avoid royalty issues by always siting where you got the image from and provide the title of the page, website, and date you accessed the image.

 

You have to have a plan when it comes to driving traffic with your content. Be sure to update your content on a regular basis and have fun with it. Talk about what you know. Don’t make it a chore to generate content. If you are having trouble updating on a regular basis, or simply aren’t that great at writing ask for help, delegate. For more information on how to drive traffic with your content visit www.growplumbing.com.

 

 

 

 

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SEO Mistakes That Could Have a Negative Effect On Your Plumbing Marketing Part 2: Links

February 9th, 2016

 

SEO mistakes

Natural links, or organic links supersede all other tactics

Links play a huge role in the success of a plumbing marketing plan. The truth of the matter is without links to your web page its hard to generate traffic. Not building quality links is another SEO mistake that could have a negative effect on your plumbing marketing. There has been much talk in recent years over how safe it is to build links to your web page, and with good reason. Earlier SEO tactics were deemed by search engines as manipulation of search results resulting in Google’s release of the penguin and panda algorithms. Keeping this in mind link building still has a place in SEO.

 

When it comes to link building quality is more important than quality. You can work on building the most links possible but if you focus on links that are good quality and relevant they will work much better in the long run, and be more sustainable. Links that are grown organically have a higher impact than links that are bought (a practice that isn’t looked at fondly by Google). Hard work pays off, especially when it comes to link building.

 

So how can you build good quality links?

 

You can link with other professionals. Do you have any networking partners? Is there an expert in the industry who has a great blog? Comment and link to their blog, more than likely your link will be reciprocated. Cultivating these relationships is a great way to trade links. So share and share a like.

 

Create a video and upload it to YouTube with a link to your web page. Google likes video, in fact if a company has a presence on YouTube, they have a better chance at populating at the top of search results.

SEO mistakes

Ryan's FBA Journey, http://goo.gl/A7DYQf, 02/09/2016

 

Write testimonials for other companies that you like. It’s a great way to not only generate organic links, but also gain a testimonial or review of your company.

 

Include a link to your web page on all of your profiles. Most social media sites and local directory sites allow you to share the link to your business. Always take advantage of this.

 

Another thing to consider is creating internal links throughout the content of your web pages. Generating internal links to other web pages on your blog help strengthen your content. Web crawlers also index your website as a whole, instead of just one page, the more links you have to a variety of pages, as opposed to just your homepage is important.

 

Link building isn’t dead you just have to get creative with it. Avoiding links all together because you are worried about penalties is an SEO mistake that won’t help you deliver the results you want. Just keep in mind relevancy. If you are linking to good quality sources then you shouldn’t have anything to worry about. If you find yourself second guessing yourself than maybe you should consult a professional SEO specialist. Grow Plumbing is here to answer all of your questions regarding good quality link building and SEO. Learn more here.

 

 

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How to Safely Go About Link Building

How to Safely Go About Link Building

October 24th, 2015

 

Link building is still a huge part of online plumbing marketing. With so much emphasis on content marketing and social media marketing, sometimes we forget how important link building actually is. More importantly we forget how much link building has changed over the last several years.

 

link buildingAs technology improves Google works harder and harder to improve its products so that users get the best possible results for their searches. What was happening before with link building was an attempt to manipulate search results not only with a bunch of links, relevant or not and keywords. The end result was searches with less relevant results. Over the last several years Google has rolled out several updates including Panda, Hummingbird, and Penguin, all designed to weed out the manipulators so that only the best quality and relevant search results appear.

With everything that has happened in terms of link building don’t shy away from link building. Of course you want to be cautious to avoid being penalized by search engines, focus on links that are of good quality and relevant to your business. A great way to do this is with local directories, social media, and even with your blog. Chances are if you are already incorporating the three the links will form naturally.

Networking with other professionals is also a great way to build credible links. Form relationships with other professionals where you both benefit from link sharing. LinkedIn is a great place to build relationships with other professionals. Long term networking partnerships are good for a variety of things aside from great link building.

Link building plays a vital role in achieving top search results as this is part of what is indexed with web crawlers so its important to have some sort of link building strategy as part of your plumbing marketing plan. Unsure how to go about it? Grow Plumbing specializes in plumbing marketing and can help make sure your link building strategy is on point. To learn more about Grow Plumbing and link building please visit our website at www.growplumbing.com.  

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Networking with other professionals is also a great way to build credible links. Form relationships with other professionals where you both benefit from link sharing. LinkedIn is a great place to build relationships with other professionals. Long term networking partnerships are good for a variety of things aside from great link building.

 

Link building plays a vital role in achieving top search results as this is part of what is indexed with web crawlers so its important to have some sort of link building strategy as part of your plumbing marketing plan. Unsure how to go about it? Grow Plumbing specializes in plumbing marketing and can help make sure your link building strategy is on point. To learn more about Grow Plumbing and link building please visit our website at www.growplumbing.com.

 

 

 

Local Directories for Plumbing Marketing – Getting Started

August 5th, 2015

 

Local directories play a vital role in your plumbing marketing. As more and more people start using the internet to find the goods and services they are looking for, having a handle on your local directories will become more and more important. If you haven’t started working on your local directories here are some starting points.

 local directories and plumbing marketing

Correct Information

When it comes to local directories for your plumbing marketing, may sites like Yelp and Google Local will already have a listing for your business. This is a generic listing that will have the basic information about your business. With this in mind it is important to make sure the information is accurate. Information like phone number, hours of operation, areas serviced etc.

 

Website

Aside from making sure the local directories have the correct business information, when using local directories for plumbing marketing you want to make sure your website is also listed. This helps customers find you and also serves for link building purposes, another important aspect of your plumbing marketing strategy.

 

Images

Generic listings on local directories do not usually come with images. Images are an important part of your plumbing marketing. It helps catch peoples attention, builds your brand, and give you credibility. Most local directories allow you to add a couple of images. When using local directories for plumbing marketing make sure the images you are using a professional, relevant to your business, and help strengthen your brand.

 

Optimization

When using local directories for plumbing marketing, most will allow you space to describe your business or provide a bio section. Always fill these areas out in their entirety. Remember to use this space also for optimization. SEO is not just for your website, but also for your local directories and social media profiles.

 

Local directories are really a great place to market your plumbing business. They are mobile friendly, help with your search ranking, and help you engage with customers. To learn more about using local directories for your plumbing marketing please visit www.growplumbing.com.

 

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Challenges of SEO for Plumbing Marketing

April 7th, 2015

 SEO for Plumbing marketing

SEO for plumbing marketing is an integral part of any online plumbing marketing strategy. For some SEO for plumbing marketing is a daunting process that is not fully understood. With so much changing in SEO over the last several years, some are hesitant to embark on an SEO for plumbing marketing strategy for fear of being penalized by search engines. While the risks are real, they are a result of an attempt to manipulate the search engines with content that is not relevant, not for the ever day Joe attempting to increase their online presence by using SEO for plumbing marketing. SEO for plumbing marketing can actually be a really good thing, in fact you may already be doing a little SEO for plumbing marketing and not even realize it. Let look at your plumbing marketing plan.

 

Content Strategy

If you have any type of content strategy as part of your plumbing marketing, then you are utilizing a little SEO for plumbing marketing. A successful content strategy is driven by content that is relevant to your business and strategically filtered with your select keywords. Keyword optimization is a huge part of SEO for plumbing marketing, and the safest way to utilize your keywords is through a steady stream of content. So blog away. When it comes to your content strategy more is better especially more high quality relevant content.

 

Social Media

SEO for Plumbing marketingA social media presence is another important aspect of SEO for plumbing marketing. If you aren’t already engaged in some sort of social media for your plumbing marketing its time to start, because its not going anywhere. Try a couple of different social media sites and see which ones work best for you. Then optimize your profiles and post a your content often and consistently.

 

Local Directories

Local directories are kind of an extension of your social media strategy. Its important to claim these profiles to 1) make sure the information about your business is accurate 2) optimize your profile and 3) receive reviews and ratings. The more reviews SEO for Plumbing marketingand ratings you receive the more visible you becomes. Local directories are also more mobile friendly.

 

Link Building

Link building is yet another important part of SEO for plumbing marketing that gets a lot of negative press. Never the less is is important, just keep in mind that there is a wrong way and a right way to do everything, especially when it comes to your SEO for plumbing marketing. By running a successful social media campaign you should also be able to generate a strong link building strategy. Your main focus when it comes to link building to to make sure it is a high quality link and gained organically.

 

SEO for plumbing marketing can really help you boost your online presence and grow your plumbing business. If you are not sure where to start with your SEO for plumbing marketing we are here to help. Grow Plumbing Specializes in SEO for plumbing marketing and can create a customized plumbing marketing plan that fits your needs. To learn more about SEO for plumbing and the services offered by Grow Plumbing click here!

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Forming Good Habits When Using SEO for Plumbing Marketing

March 9th, 2015

 

SEO plays a huge role in plumbing marketing and getting your website ranked by Google. You know how important SEO is and maybe have implemented an SEO strategy as part of your plumbing marketing plan. While utilizing SEO and keywords is an important part of plumbing marketing you still have to be careful. Certain practices can actually have a negative impact on your plumbing marketing. What worked yesterday may no longer work well today. When using SEO for plumbing marketing its important to stay on top of the trends as search engines evolve and get smarter so do we.

 

  1. Avoid Over Optimization

    Part of using SEO for plumbing marketing is selecting your keywords and statically placing them throughout the content of your website or blog. This sounds easy enough, however it is really easy to get carried away. When using SEO for plumbing marketing one of the best practices is to make sure that everything reads well. Don’t just use keywords for the heck of it, keep things readable.

     

    seo for plumbing marketing

    When using SEO for plumbing marketing maintain a balance to avoid being penalized.

  2. Duplicate Content

    In the spirit of keeping things readable we come to your next tip and that is avoiding duplicate content. While duplicating content sounds like and easy way to provide a steady stream of content, it actually can have the opposite effect of what you were hoping to achieve. When it comes to your content strategy its important to keep things unique, relevant and engaging. While you can utilize the same keywords, its important to maintain a balance as well.

     

  3. Low Quality Links

    If is sounds too good to be true it probably is, especially when it comes to link building. Link building plays a huge role when it comes to using SEO for plumbing marketing, however easy link easy go. We can’t stress enough how important good quality links are for your plumbing marketing. In this case quality over quantity trumps the bill! While this may take a little more time and effort, it really pays off in the long run.

 

When using SEO for plumbing marketing it is important to form good habits. Remember good results for your plumbing marketing efforts will take a little time and anything that comes to easily will probably not have lasting results. For more information on using SEO for plumbing marketing please visit our website at www.growplumbing.com.

 

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Plumbing Marketing – What Aren’t You Doing?

February 20th, 2015

 

Growing your plumbing business takes time and effort. If you have recently started to up your plumbing marketing efforts have you considered what you aren’t doing? If you are not reaching the goals you set for your plumbing marketing its time to consider a different approach. By simply tweaking your plumbing marketing strategy you could have great success. So what aren’t you doing in terms of plumbing marketing?

 

Social Media

social media for plumbing marketingWe have already established how important social media is for your plumbing marketing, and hopefully you have incorporated some kind of social media into your plumbing marketing plan. If for some reason you haven’t or are not having the success you hoped for here are some areas in social media to consider.

 

  • Your overall presentation – how are you coming across? Consider your profile and cover picture. Do your profile pictures communicate professionalism?

     

  • Profile completion – have you completed your profiles? Often times people simply skip filling out the bio section which is a huge mistake, not only does this section tell people a little bit about your company, but also provides and excellent place to optimize!

     

  • Your target audience – are you targeting the right people? When using social media for plumbing marketing its important to target the right people. Avoid targeting people that are less likely to become customers. Focus your efforts on a very specific group for the best results.

     

  • Updates – how often are you updating your profiles? A constant stream of content is necessary in order to sustain any type of social media effort for plumbing marketing. So if you aren’t updating your profiles at least a couple of times a week its time to rethink your strategy.

 

Content

We know you have heard it before, but content is king when it comes to plumbing marketing. If you haven’t beefed up your content marketing strategy it is time. Content isn’t going away anytime soon, and is the safest possible way to properly optimize your website and social media profiles without being penalized by the Google algorithm. So start blogging and sharing more content that is relevant, useful and above all else engaging!

 

Link Building

Yes link building is a thing of the past and is still very important for your plumbing marketing. When it comes to link building for plumbing marketing you want to focus on quality. A great way to do this is to include a links to your website or landing page of your choosing on all of your social media profiles and local directory sites. As well as including a couple of strategically placed links within the content of your blog and status updates. This is considered a more organic way to build links, just be sure that the links you are creating are relevant and of the highest quality.

 

Local Directories

We can’t stress enough how important local directories are to your plumbing marketing. Not only are local directories beneficial for your link building but they also help you gain visibility, especially with the mobile user (which accounts for a large portion of searches performed today). Its important to monitor your local directory sites for accurate information and to nurture and respond to positive and negative feedback, remember just because you don’t see it doesn’t mean it not there. Ignoring bad reviews is one of the biggest mistakes you can make.

 

plumbing marketing

Remember plumbing marketing is different for everyone. What works for one may not work for another. That’s why Grow Plumbing create a customized plumbing marketing plan that will meet your individual needs. Click here to learn more about plumbing marketing and our services.

 

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