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Posts Tagged ‘Local directories’

How to Cultivate and Protect Your Online Reputation

June 12th, 2018

 

Just about everyone is online these days, which means as a business you must be conscious of your online presence and your online reputation. Since modern day word of mouth marketing has taken on the persona of local directory sites like Yelp and Google, your online reputation is becoming increasingly important. So, how do you cultivate and protect your online reputation? Today we will discus how you can build a great online reputation, and how you can manage it.  Click here to join us on the next webinar – Online Reviews, Magic Secrets Revealed!

 

Cultivating Your Online Reputation

online reputationCultivating your online reputation is a simple thing to do. Start with creating a strong brand. Brand recognition is one of the most important parts of creating a good online reputation. It is how people will associate with your brand. Create a website that reflects your culture and your branding. Keep logos, banners, themes, and images universal across all platforms.

 

Once you have your branding in place, you will want to take some time claiming and creating profiles on social media and local directory sites. Optimize these profiles with the latest news about your business. Make sure all of the information is accurate and correct. Update contact information and include a link to your website. You can also ad images and logos to help strengthen your brand. Social media sites are a great way to reach your target audience and engage with them. Local directory sites, like Yelp and Google are a great way to increase your online visibility. Both social media and local directories will help you gain insight into how your customers associate with your brand.

 

Once you have your social media profiles create, it is important to cultivate an ongoing content strategy. A good content strategy will help you cultivate a good online reputation, because it gives your credibility. You content strategy allows you to demonstrate your knowledge and establish yourself as an expert in your field. A good content strategy will incorporate a diverse assortment of content from: simple status updates, a blog, images, videos, infographics, memes, and short video clips. The more diverse your content strategy, the better visibility you will have, which gives you a chance to create a better online reputation.

 

Manage Your Online Reputation

Once you have established your online reputation, it is important to continually manage it, in order to protect it. While you can’t stop someone from leaving a bad review, you can be proactive when these things happen. Monitor your localonline reputation directory and social media profiles. Stay on top of your reviews. Know what people are saying and respond. Respond to the good and thank then for their kind words. Respond to the bad and try to find a resolution.

 

When dealing with negative comments and reviews, timing is everything. You don’t want to respond in the heat of the moment. Take some time to decompress and reflect on the situation. Never respond in anger and try to avoid getting defensive. Try to see things from the customers point of view. Remember, while there may be a negative situation you are dealing with, half of the battle is how you respond. You have the ability to change the situation from a negative to a positive just by how you respond. So, make your response count. Be thoughtful, compassionate, and most importantly; be nice.

 

Ongoing Maintenance

Part of cultivating a good online reputation is ongoing maintenance. Audit your profiles and website at regular intervals to make sure all of the information is still relevant and true. Delete content that isn’t relevant anymore.

You also want to make sure that you are updating and posting regularly. This involves updating your profiles with relevant content on a regular basis. Make sure that the content you post is relevant, accurate, useful, and unique. Always fact check before you post and avoid posting about topics that are controversial. As a brand, it is important to remain transparent so that you can appeal to a broader audience. You don’t want to alienate a potential audience because you posted something offensive. Save politics, personal beliefs, and religion for your personal profiles. Keep your business profiles professional and relevant to your business.

 

For more information on how to cultivate and protect your online reputation contact Grow Plumbing today!

Also, click here to join our online review next webinar! 

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Why Your Local Directories Matter

July 13th, 2016

 

Local directories are becoming increasingly important for your plumbing marketing. Especially as more and more searches are being performed on mobile devices. More and more users are now using sites like Google Local and Yelp to find the goods and services they need. That’s why it is important to make sure you are taking advantage of your local directories. Here are some reasons why your local directories matter.

 

Some interesting facts about Yelp:

 

  • Yelp has 145 million visitors each monthlocal directories

  • 86 million of those users are mobile users

  • Yelp has 102 million cumulative reviews

  • 35% of those reviews come from mobile users

  • 70% of page views on Yelp come from mobile users

 

*DMR Stats and Gadgets, http://expandedramblings.com/index.php/yelp-statistics/, 07/13/2016

 

Local directories help with your search ranking. Aside from being a convenient place to find goods and services your local directories matter because they help with your search ranking. Local directory listing often appear at the top of search results under the paid ads. The more relevant you listing is the more likely the chances of your local directory listing ranking at the top. Local directory sites also provide a place for some good quality link building, which further helps your search ranking.

 local directories

Ratings and reviews are another reason why your local directories matter. Local directory sites offer a place for customers to rate and review your business. Reviews help new customers make decisions about doing business with you, and inadvertently also contain some of your keywords or keyword phrases which helps with your SEO. While you don’t have control over what customers write about your business you do have control over how you react. Reviews allow you to address breakdowns in service head on and can help demonstrate your superior customer service.

 

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Local directories also help with your SEO. Most directory sites will provide a place for you to not only share the link to your website but also provide a little background information about your company. This is an excellent opportunity for you to put your keywords to work.

 

Another reason local directories matter is that you can share important business information; for example your hours of operation and areas you service. You can also talk about any services you may specialize in. Local directories will often times also let you run specials or ads through them. Yelp in particular will let you run a promo, which can help give you a boost in business and attract new customers.

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How to Get Customers to Find Your Business

February 19th, 2016

 

Its important to increase your online visibility in order to get customer to find your business online. Creating a good website is only part of the equation. The next step is to get customers to find your business. So how do you get customers to find your business? You have to lead them to your business strategically. You can do this with a great content strategy, social media, and local directories.

 

Content Strategy

A good content strategy will help customers find your business by providing them with good quality content, which all internet users seek. Content that is routinely updated will help customer find your business by providing a good opportunity to optimize your content with your keywords, which will help with your search ranking further helping customers find your business. Aside from the SEO perks content also helps establish your authority in the industry and helps you build credibility with your customers.

 

Social Media

help customers find your businessThere is no doubt that social media is a great way to help customers find your business. You can grow your networks with your existing customers and seek out new ones. Implementing your content strategy into your social media is also good and helps build engagement with your following and create traffic to your website. When it comes to social media there are a lot of options. If you are just getting started we suggest going with the big 4, Facebook, Twitter, LinkedIn, and Google +. Get a feel for those sites and then branch on from there. Remember aside from helping customers find your business you are also building a brand, so keep things uniform to help strengthen your brand.

 

Local Directories

Local directories are huge when it come to helping customers find your business, especially with mobile users. Sites like Yelp and Google Local can be instrumental in helping customers find your help customers find your businessbusiness. So take advantage of these sites. Optimize your sites with your keywords, add pictures, add your logo, and make sure that all the pertinent business information is accurate. Many of these sites also allow you to add your website, a crucial part of information to help customers find your business. Many of these sites also allow for ratings and reviews which also help customers find your business. Encourage your customers to leave positive feedback and reviews to help increase your visibility.

 

These are just 3 areas you can focus on to help customers find your business. If you are just starting out, concurring these areas will give you a good start. You may also want to consider running a paid ad here and there to boost traffic. Facebook is a good place to run ads, or you may consider a Google Adwords campaign. To learn more about plumbing marketing and how to get customers to find your business please visit www.growplumbing.com.

 

 

 

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Getting Started With Your Online Plumbing Marketing

January 14th, 2016

 

Online plumbing marketing is a great way to attract new customers and also gain repeat business from existing customers. In today’s ever changing technological world online plumbing marketing is becoming more and more important in order for you to grow your plumbing business. If you are new to online plumbing marketing or have dabbled but haven’t really mastered it yet here are some tips for getting started with online plumbing marketing.

 

SEO for Plumbing Marketing

Search engine optimization better known simply as SEO is a vital part of getting listed on search engines. Most people find the goods and services they need by using a search engine like Google or Bing. So getting your business to populate in top search results is really important. You can of course run paid ads to get to the top, however this is not long term and comes with a higher cost. SEO is a way to get your business to the top of search engines with a more organic approach. This allows for more longevity and also more relevancy when maintained on a regular basis.

 

Content Marketing

Content marketing is a great way to build credibility in the industry. It helps establish your knowledge and expertise, helps customers get to you and what they would get from hiring you, helps build your brand, and also helps with your SEO. A good steady source of content is becoming more and more important for the success of your online plumbing marketing. A blog is a great way to provide content for your online plumbing marketing. You can update it several times a week and also incorporate your keywords, which helps your search ranking.

 

Social Media Marketing

Social media marketing is yet another piece of the puzzle for your online plumbing marketing. It encompasses both SEO and content marketing as it provides another place to optimize plus syndicate your content. Its also great for providing links back to your website and engaging with customers.

 

online plumbing marketingLocal Directories

Local directories are also important for your online plumbing marketing. Local directory sites like Yelp and Google Local are becoming increasingly popular. Not only do people use them to search for what they need but local directory sites also help your search ranking. They also provide a place for customers to leave ratings and reviews which helps you convert more customers.

 

All of the above mentioned online plumbing marketing methods are easy to get started with and best of all have little or no cost to get started, which is really great if you are just getting started with your online plumbing marketing. Need a little assistance getting started with your online plumbing marketing? We can help! Grow Plumbing specializes in online plumbing marketing and would love to help you get started! Click here to learn more!

 

 

 

 

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Forming Better Habits When it Comes to Your Plumbing Marketing in 2016

January 8th, 2016

 

At the beginning of each year we all make an attempt at bettering ourselves. From bettering our personal lives and self growth to improving our fitness, this is the time of year to make a plan for improvement in all areas of our lives, including our business. That is why it is important to create goals for your plumbing marketing and also form better habit for your plumbing marketing. Here are some things you may want to avoid when it comes to your plumbing marketing in 2016.

 

Not Updating Enough

plumbing marketing

Computer World, http://goo.gl/V8ZK5i, 01/08/2016

When we say update we are referring to not only your social media sites and content but also your website. Its really easy to get comfortable when it comes to your digital plumbing marketing, however don’t get too comfortable. You need to be updating often. Web crawlers love an updated site, it shows that your information is still relevant, and relevancy is key for populating good search results. Updating your sites also helps improve engagement by supplying your visitors with fresh information that is current. While we don’t suggest a major overall on a regular basis, we do suggest tweaking and updating information on a regular basis to help you stay relevant. One of the biggest mistakes you can make for your plumbing marketing is ignoring the maintenance on your website and social media sites.

 

Not Converting

Last year mobile marketing was a hot button, and it still is this year. With the release of the new Google algorithm, there was fear that websites that did not convert for mobile users would cease to exist among the search rankings. Hopefully you headed this warning and made the necessary changes to your website. If not, well that could be why your website isn’t generating the leads it should. Mobile users dwarf traditional desk top users, and if your website doesn’t conform to the mobile screen that is a lot of exposure you are missing.

 

Local Directories

Speaking of mobile users, one the easiest ways to generate more traffic among mobile users is to utilize your local directory sites. Sites like Yelp, and Google Local are some of the more well known sites, that can really help broaden your exposure. If you haven’t started using these profiles for your plumbing marketing, then we strongly suggest you start in 2016. You can add pictures, important business information, and even run special offers for your customers. Local directories are a great way to get in front of the right audience in the right place.

 

We already know that 2016 is going to be a great year! Have you started working on your plumbing marketing strategy for 2016? Remember Grow Plumbing is here to help! We specialize in plumbing marketing and together we can come up with a strategy that best suits your individual needs. Learn more here.

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The 4 C’s of Local Directories

August 17th, 2015

 

local directoriesWord of mouth marketing is a very powerful thing, especially in this day and age where news travels at the speed of light. With all this being said, local directories can now be viewed as the new age word of mouth. Sites like Yelp and Google Local are becoming increasingly effective in driving business, especially with mobile users. To get the most out of local directories you must include them in your plumbing marketing strategy. Here’s how:

 

Claim Them

A lot of local directory sites already have a listing for your business so all you need to do is claim your profile. For some sites its as easy as clicking to claim, for others (Google Local) you may have to wait for post card confirmation. By claiming your profile you have the ability to add more information about your business. Which brings us to our next topic.

 

Complete

Completing your local directory profiles is very important. The more information you provide the better. This also allows to makes sure that all information about your business is accurate and help your make sure you are getting the best use out of your keywords.

 

Content

Some sites will even allow space for your blog (Merchant Circle) which is great for visibility. Aside from your written content, you should also include images on your local directory sites. Studies show that people are more likely to engage with a profile that includes images, it looks more personal and more legit.

 local directories

Comments

Comments or reviews is were the word of mouth really comes into play. Local directory sites are great for feedback. Encourage your customers to leave you feedback on your local directories. The more reviews you have the more curious people will be about your company. People like to see what others are saying, in fact other customer reviews play a huge factor in the decision making process for a lot of people. Just be prepared to take the good in with the bad. Remember to be proactive when it comes to your reviews.

 

Local directories are great for plumbing marketing. If you haven’t already incorporated them into your plumbing marketing strategy, you should do so today. One of the best parts is that they are effective and free. Learn more about claiming your local directories at www.growplumbing.com.

 

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Plumbing Marketing – What Aren’t You Doing?

February 20th, 2015

 

Growing your plumbing business takes time and effort. If you have recently started to up your plumbing marketing efforts have you considered what you aren’t doing? If you are not reaching the goals you set for your plumbing marketing its time to consider a different approach. By simply tweaking your plumbing marketing strategy you could have great success. So what aren’t you doing in terms of plumbing marketing?

 

Social Media

social media for plumbing marketingWe have already established how important social media is for your plumbing marketing, and hopefully you have incorporated some kind of social media into your plumbing marketing plan. If for some reason you haven’t or are not having the success you hoped for here are some areas in social media to consider.

 

  • Your overall presentation – how are you coming across? Consider your profile and cover picture. Do your profile pictures communicate professionalism?

     

  • Profile completion – have you completed your profiles? Often times people simply skip filling out the bio section which is a huge mistake, not only does this section tell people a little bit about your company, but also provides and excellent place to optimize!

     

  • Your target audience – are you targeting the right people? When using social media for plumbing marketing its important to target the right people. Avoid targeting people that are less likely to become customers. Focus your efforts on a very specific group for the best results.

     

  • Updates – how often are you updating your profiles? A constant stream of content is necessary in order to sustain any type of social media effort for plumbing marketing. So if you aren’t updating your profiles at least a couple of times a week its time to rethink your strategy.

 

Content

We know you have heard it before, but content is king when it comes to plumbing marketing. If you haven’t beefed up your content marketing strategy it is time. Content isn’t going away anytime soon, and is the safest possible way to properly optimize your website and social media profiles without being penalized by the Google algorithm. So start blogging and sharing more content that is relevant, useful and above all else engaging!

 

Link Building

Yes link building is a thing of the past and is still very important for your plumbing marketing. When it comes to link building for plumbing marketing you want to focus on quality. A great way to do this is to include a links to your website or landing page of your choosing on all of your social media profiles and local directory sites. As well as including a couple of strategically placed links within the content of your blog and status updates. This is considered a more organic way to build links, just be sure that the links you are creating are relevant and of the highest quality.

 

Local Directories

We can’t stress enough how important local directories are to your plumbing marketing. Not only are local directories beneficial for your link building but they also help you gain visibility, especially with the mobile user (which accounts for a large portion of searches performed today). Its important to monitor your local directory sites for accurate information and to nurture and respond to positive and negative feedback, remember just because you don’t see it doesn’t mean it not there. Ignoring bad reviews is one of the biggest mistakes you can make.

 

plumbing marketing

Remember plumbing marketing is different for everyone. What works for one may not work for another. That’s why Grow Plumbing create a customized plumbing marketing plan that will meet your individual needs. Click here to learn more about plumbing marketing and our services.

 

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The Most Popular Apps Customers Use to Find Your Plumbing Company

February 13th, 2015

 

Today consumers do a lot of research online for the goods and services they need. There are a variety of apps and local directory sites that people use to find what they are looking for. For plumbing marketing purposes its important to make sure that you have as much exposure online as possible so that you appear in more search results. Here is a list of some of the most used apps customers will use to find your plumbing company.

 

Yelp!

plumbing marketingYelp! is one of the most popular local directory apps that customers will use to find your plumbing company. It has a large network of users and incorporates an area for reviews, tips, pictures, and more. Its important to maintain your plumbing companies profile on Yelp! to make sure your information is accurate and also moderate reviews and ratings. Yelp! also allows you to run specials or offer deals to customers, which is a great incentive to stir up some new businessmen.

 

Google Local

Google Local is also one of the most used local directory apps that customers will use to find your plumbing company. With over 100 billion search performed each month, it only makes sense to have a Google Local account to help customers find your plumbing company online. In addition to helping increase your online visibility, a Google Local account also allows for reviews and ratings and is a mobile friendly app customers can use to find your plumbing company.plumbing marketing

 

Yell.com

Yell is a great app that helps customers find your plumbing company and also contact your plumbing company. Yell easily syncs with mobile users and allows them to call you with one tap and also get directions.

 

Foursquare

Foursquare is a mobile app that helps customers find your plumbing company by sharing information about location and also allows you to run specials and deals, which is a great incentive for new customers.

 

Getting found online isn’t always as easy as it seems. There are many others apps out that help customers find your plumbing company and more and more developed everyday. We recommend trying new apps and seeing which ones work best for your plumbing marketing. Don’t be afraid to make adjustments as you go. One day one app may work wonders the next day it may not, that’s what happens as trends change. For more information on plumbing marketing and other apps that help customers find your plumbing company please visit our website at www.growplumbing.com.

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4 Tips to Help You Rock Local Directories for Plumbing Marketing

December 16th, 2014

local directories and plumbing marketing

Local directories can have a huge impact on your plumbing marketing.

 

Local directories are an important part of your plumbing marketing. With more and more people using mobile search to find the products and services they are looking for, local directories and playing more and more of an important role in the success of your plumbing marketing. That being said, local directories require some strategy for the best results.

 

1) Attention to Detail

As with other aspects of your plumbing marketing attention to detail is very important when it comes to local directories. You want to make sure that all of the important business information is accurate. Inaccurate information about your business will not get you great results. For starters make sure your phone number, address, and website are all accurate and consistent. Inaccuracies can not only be confusing to potential customers but also through off your SEO.

 

2) Complete Information

All local directories are different in the amount of information they allow you for your profile. One thing is for certain that in order to get the biggest bang for your buck you need to make sure your profiles are complete. This gives you room for some SEO, and you never want to miss an opportunity for a little SEO. For plumbing marketing purposes try and fill out your local directories with as much information as possible. This can be a little time consuming, but its worth the time.

 

local directories and plumbing marketing

Never miss an opportunity to optimize for your plumbing marketing.

3) Social Media

Social media also plays a role in local directories. In fact some users would prefer to connect with your via social media instead of visiting your website. So in order to make the biggest impact with your local directories make it easy for customers to find you. Give them options. Provide links not just to your website but promote the social media channels that you are apart of.

 

4) Reviews

Reviews are a no brainer when it comes to plumbing marketing. Local directories provide a great place for customers to leave reviews about your business. What can be tricky is actually getting those reviews. If you are lacking in the review department simply ask for reviews. Ask your customers after you have completed a job, ask previous customers to review your business via email, ask for reviews through your social media. Reviews help build credibility and improve your search ranking.

 

As more and more people start depending on their mobile devices to find what they need, local directories will become more and more important to your plumbing marketing campaign. Make sure customers can find your business! For more information on local directories and plumbing marketing visit www.growplumbing.com.

 

Click button above to create a FREE listing in Grow Plumbing’s Directory   

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5 Tips to Help You Get More Online Reviews for Your Plumbing Marketing

July 21st, 2014
online reviews plumbing marketing

 

There is no doubt that online reviews are an important part of plumbing marketing. Previously we went over why online reviews are so important to your plumbing marketing; now we are going to discuss how to get them. Sometimes online reviews are not easy to come by, and for various reasons. Here are some tips to help you get more online reviews for your plumbing marketing.

 

 
  1. First and foremost we sincerely hope that you have claimed your local directories. Yelp!, Google Local, Yahoo etc… are all local directory sites that enable online reviews. Not claiming these local directory listings could be a detriment to your plumbing marketing. To ensure that all pertinent business information is correct and to start monitoring your online reviews you must claim these local directory listings. If there isn’t a local directory listing for your plumbing company then you can set one up. Its easy, simple and won’t take long at all.

     

  2. Monitor the existing online reviews you do have. Be aware of what people are saying about your plumbing company. There may be some negative reviews that need to be addressed. Not addressing these can do a lot more harm than has already been done. Be proactive and address the issues head on. If you can make adjustments within your operation to alleviate common customer service drawbacks. Happy customers will leave happy reviews.

     

     

  3. Solicit reviews. Simply ask your customers to give their feedback once a job has been completed. Many customers will happily give their feedback, especially if you let them know that you value their opinion.

     

  4. Incorporate your online reviews with your social media. These days people devote a lot of time to social media so this is a good way to solicit reviews. You can promote your directory listings and positive reviews using social media, or you can create a fan page for your business. All outlets of plumbing marketing generally work together to create the best possible results. The same holds true for online reviews and social media.

     

     

  5. Remember the more reviews you have the more likely you are going to get a negative review here and there. Even if you are providing the best service you can, some people just like to complain, and that’s okay so long as the majority of your online reviews are good reviews. Remember to address the negative reviews in a timely manner and do what you can to alleviate the problem.

    online reviews plumbing marketing

    Hiring Thing, http://goo.gl/8bjmtG, 7/21/2014

 

Online reviews are a pertinent part of your plumbing marketing. They help boost your credibility and help increase your exposure. To learn more about how online reviews affects your plumbing marketing and other plumbing marketing topics please visit www.growplumbing.com.

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