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Posts Tagged ‘local SEO’

How to Use Local SEO to Boost Search Ranking

February 16th, 2018

 

Plumbing marketing is competitive, you have a lot of competition out there competing for the same leads. One way to stand out and boost search ranking is with local SEO. Using locally driven keywords that are specific to your area helps produce better search ranking in local search and help generate the right kind of traffic. Since most searches are performed looking for local results, it is important to be visible to this audience. Here is how to boost search ranking using local SEO.

 Figure Out Who Cares

First and foremost, you need to identify who you are marketing to. Who is your target audience? Hopefully you already have some ideas, but consulting your analytics is a great way to see who is actually paying attention and what sources

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theyare coming from. Is your traffic being referred to you? Or are you getting direct traffic? What keywords are users typing in to find your business online? This is important information to have to effectively use local SEO.

 Optimize All the Right Places

Next you want to make sure you are optimizing in all the right place. Title tags and meta descriptions are a must. Title tags and meta descriptions help tell search engines what your website is about. You will also want to take advantage of alt tags as well. These are tags that are assigned to images. This is the only way image are indexed by search engines. Utilizing Schema markup is also a great way to boost traffic, as it provides more in-depth detail and location specific information. This compels users to click on your link because it providers users with relevant information. The more relevant you are in search the better results you will get. Remember it isn’t just about search ranking. Relevancy is key, in order to turn traffic into customers.

 

local seo

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 Implement Good Content Strategy

When it comes to leveraging local SEO, there are variety of ways you can go about it. Of course you should have a blog, however this isn’t the only way to utilize local SEO to boost search rankings. You can also utilize landing pages, optimize profiles, and gain benefit from online reviews. All of which help contribute to your relevancy and credibility online, in addition to your search ranking.

There is a lot of potential to reach new customers using local SEO. Local SEO is a great way to not only boost search ranking but also reach the right customers and stay competitive. To learn more about local SEO contact Grow Plumbing today!

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Get Better Results with Local SEO

June 18th, 2017

 

SEO is important for your plumbing marketing strategy. There can be a lot of confusion when it comes to SEO. Are my keywords right for me? Am I using my keywords

local SEO

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enough? Am I using my keywords too much? When it comes to search engine optimization one of the most successful strategies is local SEO. Local SEO places the focus on a consolidated area, which give you a smaller space to focus on and a more leveled playing field where it isn’t as tough to rank. Putting and emphasis on local SEO can help you get better results with your plumbing marketing. Here are some tips to get better results with local SEO.

 

Local Directories

First thing first, local directories matter when it comes to your local SEO, especially Google Local. We suggest claiming these profiles and optimizing them with your locally driven keywords. Make sure all of your business information is accurate and make it easy to get in contact with you. In addition, you should also ad supporting images to help strengthen you brand. Local directory sites always appear at the top of search results and are more widely used by mobile users, which make up a huge demographic of online users.

 

Reviews

One important thing to remember when it comes to local SEO and local directories is the reviews. Reviews serve a couple of purposes; first they help promote your listing to the top, and second they are very effective at compelling people to do business with you. So, while not all reviews are going to be favorable, the good far outweighs the bad. To get and edge with your local SEO, ask your customers to leave reviews of your business on Google and Yelp.

 

Title Tags and Meta Tags

Title tags and meta tags are important for your local SEO. Title tags are in place for search engines, they help tell web crawlers what a page is about. To dominate your local SEO these should be optimized appropriately with locally driven keywords. You meta tags or meta description appears in search results, it provides a brief description of what your page is about. This description is important because it is what compels people to click on your link.

 

Local Landing Pages

Landing pages are another effective tool to help you get better results with local SEO. These are dedicated pages to one theme, which makes them highly targeted and highly effective at driving search. If there is a particular thing you are trying to promote a landing page is a great way to achieve your goals.

Local SEO is a great way to get ahead of the game with your plumbing marketing. For assistance with your plumbing marketing or to learn more about local SEO contact Grow Plumbing today!

 

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Three Important Parts of Running a Competitive Social Media Strategy for Plumbing Marketing

April 26th, 2017

Social media is an important part of your online plumbing marketing. With more and more users every day and new social media sites popping up all the time, participation isn’t really an option if you want to remain competitive. If you have already embarked on your social media adventure then you are off to a good start, if not then it is definitely time to jump on the social media train! Here’s how you can get a head of the competitive using social media for plumbing marketing.

 

Dominate Local SEO

Plumbing marketing can be a very competitive thing, especially in a saturated market. This is one reason why getting involved with your social media strategy can help you

social media for plumbing marketing

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dominate your local SEO. A highly-targeted approach with an emphasis on your local area will deliver the most quality leads. When it comes to growing your business, one of the most important things to focus on is the type of leads you are generating. To dominate your local SEO with your social media, start by ensuring that your profile is optimized. Then start growing your network and following with individuals that meet the criteria of your target audience. Once you have established a following you can start crafting social updates geared towards their preferences. You can also try placing ads or promoting posts as well to generate more visibility.

 

Pay Attention to Insights

Part of working your social media strategy like a champ is to pay attention to your insights. If you have a business listing, many social media sites offer you page insights. You can also check your analytics report. Page insights will tell you how many likes, clicks, visits, and what your engagement score is. This can help you form a better strategy by giving you insight into what the behaviors of your audience is. You can be more accurate with your targeting and also craft better content for your audience by keeping track of your insights. Learn what works and what doesn’t. This is important to be more accurate and work more efficiently.

 

Search Results

social media for plumbing marketing

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When it comes to social media and running a plumbing business, sometimes it’s hard to know if you are being effective with your strategy. One thing to keep in mind when using social media for plumbing marketing is that you are achieving 2 things; A) you are increasing brand awareness and building engagement and B) you are improving your search ranking. The more places you are online means the more opportunities you have for appearing in search results organically. With this in mind, it is very important to make sure that your profiles are properly optimized and provide links back to your website.

 

Social media is just one piece of the pie when it comes to plumbing marketing. Social media works in conjuncture with your link building, SEO, and content strategy. All aspects of plumbing marketing work better when working together. Learn more information on how to be competitive with your social media strategy here.

 

 

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Plumbing Marketing – How Online Reviews Effect Local SEO

October 17th, 2016

 

online reviewsOnline reviews can make a huge impact on your plumbing marketing and local SEO. Aside from promoting potential customers to do or not do business with you, online reviews can actually have an affect on your local SEO. Why you ask? Because search engines are in the business of promoting what customers, or in their case searchers want to see, and when it comes to decision making a growing number of people report online reviews as being a major influence for their decision. With this knowledge in hand, search engines are now more likely to promote businesses that have reviews at the top of search results. The question is what type of criteria do search engines utilize in determining which businesses reviews get ranked? Here’s how online reviews effect local SEO.

 

#1 Quantity

The amount of reviews a business has is definitely a factor for search engines. In this case more is definitely better. When it comes to building credibility, most customer’s prefer at least 7-10 reviews. If you are lacking in the review department then it may be time to start soliciting your customers for reviews.

 

#2 Velocity

The rate at which reviews are posted can effect local SEO as well. If reviews are pouring in too quickly this can send off a red flag to search engines and you can get dinged. While you don’t necessarily have any control on how reviews come in, a natural pattern is what search engines are looking for. Review manipulation is definitely frowned upon.

 

#3 Diversity

When it comes to online reviews there are a lot of options for local directories, from Google Local, Yelp, Angie’s List, and Yahoo. Search engines prefer a diverse source of reviews. The more local directories you take advantage of the better, as it

online reviews

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helps boost your relevancy. While Google is definitely one of the head honchos in local directories, the amount of reviews your business accumulates on other third party sites also matters. Remember some 3rd party sites, like Yelp for example, will have greater authority with Google than others.

 

#4 Keywords

Keywords can also play a role in how online reviews effect local SEO. As a matter of fact many online reviews will inadvertently include some high ranking keywords naturally. Naturally being the operative rule.

 

#5 Authority Reviewers

Some sites like Yelp give more influence to some reviewers than others. This has to do with the amount and frequency of reviews the user posts. New users on Yelp don’t even get their reviews published until they have submitted 5 reviews or more. Having a review done by an “authority Reviewer” is one way online reviews effect your local SEO.

 

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Local SEO: Your Google Local Listing

June 18th, 2016

 

These days local SEO plays a huge role in the ranking of your plumbing business in search results. Local searches account for a large portion of searches being performed and can actually give you some pretty amazing results. That’s why it makes perfect sense to focus your efforts on your local SEO starting with your Google Local listing.

 

Why Focus on Google Local?

local SEOGoogle still accounts for the highest volume of searches with over 100 billion searches performed each month. With that kind of activity its a no brainer. Google local results typically appear towards the top of search results which is why your Google Local listing is so important.

 

 

The Keys to Success for Your Google Local Listing

 

#1 Claim Your Listing

The first step towards success for your local SEO is claiming your Google Local listing. Chances are there could already be an existing listing for your business on Google. Claiming your listing allows you to verify that the information about your business is accurate and also ad important supporting information like pictures and links.

 

#2 Make Your Listing Your Own

Part of claiming your Google Local listing is making it your own. Optimize your listing with your keywords and provides links to social media sites and your website. You should also include images and logos to help strengthen your brand.

 

#3 Encourage Reviews

Google Local allows for reviews about your business, which is a great option. Many customer look to other customers experiences before making a selection. Good reviews also helps boost your position in search results and helps with SEO.

 

#4 Make Sure Your Website is Mobile Friendly

Your website’s mobile friendliness is extremely important these days. Since most users are performing mobile searches this only makes sense. Not only is it important for visibility it is also a requirement from Google, and will affect your conversion rate.

 

#5 Update Your Listing

Updating your listing on a regular basis to make sure that all information is accurate. Maintaining your listing also allows you to respond to feedback and reviews.

 

Many find that local SEO is their ticket to SEO success because it is more concentrated on the right target audience it can deliver higher quality traffic. Learn more about local SEO and your Google Local listing here.

 

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Tips to Help You Dominate Your Local Search Results

November 11th, 2015

 

local search resultsWhen it comes to growing your business one of the easiest ways to get the best results is to target your local area. In terms of SEO narrowing down your audience to your local search results will help you garner better quality leads which helps you improve conversions. It is easier to achieve better results with your local search results because it isn’t quite as competitive. For example keywords can be highly competitive; keywords phrases like “best pluming company” are going to be more competitive on a national level verses “best Glendale plumbing company”. With this in mind here are some tips to help you dominate your local search results.

 

Optimize, Optimize, Optimize

SEO plays a huge role in your local search results. So take every opportunity you get to optimize with your locally driven keywords. You website is definitely important to optimize, you should optimize the body text of your website and also your blog on your website. You should also optimize your social media profiles as well as your local directories, like Google Local. Always keep the information on your website and other profiles up to date and relevant to your business. Staying on top of this can really help your local search results.

 

Run Ads

From time to time its a good idea to run a paid ad, for example with Facebook or Google. Paid ads can really help give you a boost in traffic which can help boost your conversions. When running paid ads try and integrate your keywords phrases into your ad. Paid ads in conjunction with local SEO can achieve really great results.

 

Content

Content plays a huge role in driving local search results. A steady stream of content like a blog that is routinely updated is a vital part of any SEO strategy, and also for your local search results. You should be utilizing your locally driven keywords throughout your blog and other content sources. This method can often help you surpass larger businesses because it is more specific to the area. This is a great way to gain more visibility and improve your local search results.

 local search results

Mobility

A really important part about driving local search results is to make sure you are mobile friendly. More and more people are using mobile devices like smartphones and tablets to find the information they need. So its important to make sure that
your website converts to a smaller screen. Local directories are also important to mobile visibility as many mobile searches for goods and services take place on apps like Yelp and Google Local.

 

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