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Posts Tagged ‘local service ads’

The Power Of Your Online Reviews

July 23rd, 2020

Word of mouth marketing has been around forever. As a business owner, you probably realize the value of word of mouth referrals. With the onset of the internet, word of mouth marketing, has taken on a new look via online reviews. Online reviews are important for several reasons, with the obvious reason being that people want to do business with businesses that have a good reputation. Online reviews are one of the key driving factors that affects your online reputation. Here’s how to harness the power of your online reviews to help you grow your business.

online reviews

Google Service Ads

You are probably familiar with Google service ads. Google has been expanding their home services ads for the last several years. These are the ads for service professionals that appear at the top of search results. There are several factors that determine ad placement for service professionals using these ads, and one of them is a company’s online reputation. Google wants users to rely on them to help them find the goods and services they need, as a result they only want to provide results that are of the finest quality. Online reviews help Google determine which service providers are worthy. Which is why, as a service professional, you should focus on cultivating online reviews, particularly with Google, if you are running service ads. 

 

How To Get Customers To Leave Reviews

Getting your customers to leave good feedback can be a bit challenging. The key is to encourage reviews at the right time and then follow up. Solicit a review at the completion of a job when things are fresh on your customers mind. You can also follow up with an email. Be sure to include links to your review sites to make finding your profiles as easy as possible. You could also consider offering a promotion for reviews, for example; “every review gets a free magnet” or something along those lines. Of course you will want to be cautious with this one, as sites like Yelp frown on “paying” for reviews.

 

Remember It’s A Numbers Game

Statistically speaking, you are bound to get reviews from time to time that do not show your business in the greatest light. Negative reviews are going to happen, even when you aim for perfection. There is a ratio at play; a customer who has a positive experience may tell a few people, but a person with a negative experience will tell 10 plus people about their negative experience. This is what fuels negative reviews, and why it may be challenging to get customers to leave a review. If a negative review comes your way, don’t fret. Look at your positive reviews vs. your negative reviews. If it is only an isolated negative review, you have nothing to worry about. You can encourage more positive reviews to filter out the negative one, and depending on the situation, you may even be able to negotiate with the site administrator and have the review removed. 

online reviews

In addition, you may want to take this opportunity to demonstrate your customer service skills by reaching out to the customer. Sometimes, it’s more so about how you handle adversities than the actual review. Negative reviews provide you the ability to right a wrong, and make your customer happy. It also gives you the opportunity to reevaluate some of your business practices. Perhaps there is an area that needs improvement. Use this opportunity to help facilitate growth.

 

It’s Not All About Google

While there is not doubt that Google is a big contender, it isn’t the only place you should focus on. Sites like Yelp are also important. Consider your local directory sites, and even Facebook reviews. Online reviews help strengthen your online reputations, establish your authority in the industry, and even help improve your SEO.

 

Get Help With Your Plumbing Marketing

Online reviews are just part of the bigger picture. Feeling overwhelmed with your plumbing marketing? We can help! Grow Plumbing specializes in online plumbing marketing and can help you form a customized strategy that meets your individual needs. Learn more now! 

 

 

Questions? Looking To Get Started?
Call 310-909-8835 

 

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Getting Started With Local Service Ads

September 29th, 2019

Local service ads have been gaining traction over the last several years. While initially only available in select markets, this year Google is making local service ads available across the country and for some select categories like plumbing, HVAC, and locksmiths, in Canada. Local service ads are great for generating local leads. As a plumber, if you are just getting started or thinking about getting started with local service ads, here is what you need to know. 

 

local service ads

Image Credit: Five Channel, https://bit.ly/2oqiekc


What Are Local Service Ads

Local service ads are the ads the display at the top of search results. This means that local service ads get the best visibility in serps. When you utilize local service ads you create search criteria based off of your industry, location, and business specifics, when a search query matches the criteria, your ad eligible to be displayed. Local service ads display the business’s name, rating, location, and contact information. The contact information is what is key, as the phone number displays as a click to call icon, making it easy for people to contact potential service providers right from their smartphones. This is important because more than half of local searches take place on mobile devices.

 local service ads

How Effective Are Local Service Ads

Local service ads are effective at generating leads for plumbers for several reasons. As we mentioned above they appear at the top of search results, which is prime real estate. In addition to prime visibility, relativity is also a factor. Google only wants to provide search queries with relevant search results, so as a result only qualified ads will appear in the search results. This makes for a better experience for the user and the advertiser. Lastly Google, also offers a Google guarantee, which backs the service provider in the event something goes wrong. There are a few stipulations, however it is designed to give customers some peace of mind when hiring a service provider. To qualify for the Google guarantee:

  • All technicians must undergo a no cost background check performed by Google’s provider.local service ads

  • Recertification will occur periodically.

  • New hires and legal issues that may affect eligibility must be brought to the attention of the background company. 

  • All license and insurance requirements must be met.

Also keep in mind that the Google guarantee badge may only be used with Google local service ads, any external use is prohibited. 

 

Ranking Factors

As with all things Google, there are certain ranking factors that come into play when determining how ads rank. For starters, your rating plays an important role. Service providers with good reviews and good ratings are more likely to rank better than service providers who don’t have any ratings or have poor reviews. Another thing Google takes into consideration is your proximity to the user. These are local service ads, local being the operative word. Your responsiveness to inquiries is also a factor. This means if you get right back to potential customers right away, you have a more favorable rating with Google. 

 

How Does Google Charge

Local service ads are not pay per click but pay per lead ads. If contact is made with a customer through a local service ad, then Google considers it a lead. Contact could mean a text, email, voicemail, or live call from a customer. The price per lead depends on the industry and location. The cost per lead could be less that $10 or as much as $100, it depends on how competitive the market is. For most plumbers, the cost per lead hovers around $20-$30. 

 

Establishing Your Profile

Relativity is important for both the customer and the service provider, so it is important to make sure you create an accurate profile. Be sure to provide accurate information about your business. Consider information like your hours of operation, the locations you service, and the types of service you offer. The more accurate you are the better quality leads you will receive. 

 

Looking to get started with local service ads? We can help! Grow Plumbing specializes in plumbing marketing and can help you with setting up and managing your Google local services ads account. To learn more contact Grow Plumbing today! 

Questions? Looking To Get Started?
Call 310-909-8835 

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