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Posts Tagged ‘marketing budget’

Small Business Tips – How to Stay Competitive with Your Plumbing Marketing

September 26th, 2018

As a small business owner you typically don’t have an extensive plumbing marketing budget to work with. Which can make competing with the big boys challenging. So how can you make your small business stand out in such a competitive market? Here are some plumbing marketing tips that can help you get the most out of your budget, and make your small business stand out!


1- Leverage Your Online Reputation

small business

Image Credit: JW Max Solutions,

Your online reputation and reviews are invaluable when it comes to your plumbing marketing. If you have already established a positive online reputation on local directory sites like Yelp!, you can promote it on all of your social media platforms. This provides an excellent source of content, and highlights your reputation. Potential customers put a lot of stock in what others have experienced. Online reviews are revered as being organic and more genuine than expert opinions. A company that has more positive reviews on Yelp! is more likely to get showcased in search results, and more likely to convert more potential customers.


If you don’t have that many reviews, or they don’t show the best side of your business, start cultivating reviews today! Ask customers for feedback, and make it easy for them to review your business by including links to your local directories on your website, social media profiles, and emails.If doesn’t hurt to ask, and it can really work wonders for your plumbing marketing strategy.  


2- Showcase Achievements

Another great way to market your small business, is to showcase your achievements. If you have an A+ rating with the BBB, utilize this to your advantage. This goes for any local awards and memberships with the chamber of commerce.small business


3- Make it Easy to Contact You

One of the biggest mistakes a small business can make when it comes to their plumbing marketing is to hide their contact information. Make it effortless for a customer to contact you. Utilize different contact options as well. Some people may prefer to call, others may want to chat, some may prefer to connect over social media, while others want to send and email. You have to appeal to everyone. Highlight all of your contact information on your website in obvious locations. You should also make sure customers can find your contact information on all of your social media platforms and local directory sites.


4- Mobile Marketing

small businessThese days, most of your leads are going to come from mobile users. Mobile search surpassed traditional computer search years ago, and it is only increasing. The average person spends about 6 hours a day on their phones. With information available at our fingertips, it has become second nature to reach for our phones whenever we need something. Make sure everything you do online, works for the mobile user. Websites need to convert to smaller screens, click to call features need to be enabled, and local directory sites need to be utilized.


5- Re-targeting Ads

Re-targeting ads are great for small businesses operating on a small budget. They are less expensive to run, and typically have a pretty good return on investment. Since, the customer has already demonstrated interest in your brand, they are more likely to become a customer. Re-targeting ads, work by placing ads in front of potential customers who have already visited your website. They show up in social media feeds, or in side ads when you are surfing the web. They say “hey remember me”? It is important to note, that some traffic has to be generated to your website in order for re-targeting ads to work.


For more plumbing marketing tips for small business owners contact Grow Plumbing today! We specialize in online plumbing marketing and can help you grow your business!

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Online Plumbing Marketing Tips for a Tight Budget

December 7th, 2017


If you are a small business, or if you are just getting started, then you might be working with a tight budget for your plumbing marketing. Navigating the sometimes-confusing waters of online plumbing marketing can be quite cumbersome if you are on a tight budget. You have to spend money to make money, right? That saying is true, however it isn’t always applicable. When you are looking to grow plumbing business, it is possible to achieve great results without an endless budget. Here are some online plumbing marketing tips when you are on a tight budget.


#1 Know Your Customer

online plumbing marketing

Image Credit: Drinkpreneur,

One of the most important things when it comes to working with a tight budget is to know you customer well. Know their online habits; where they are most likely to spend their time socially online, what times of day they are most likely to be active, and what types of content they are interested in. You may have to do some research into the different demographics of each social media outlet. Try to think like your ideal customer. What are they searching for? What are they interested in? If you are unsure, conduct some research. Take a survey, take a poll on social media, ask your customers for feedback. The more you know about your customers, the more you can customize your plumbing marketing efforts to their tastes and get a bigger bang for your buck.


#2 Check Your Analytics

You also need to be consulting with your analytics report on a regular basis to gain a good sense of who is visiting your website and what sources they are coming from. This information can help you identify potential sources of traffic you were unaware of. It can also help you prioritize your plumbing marketing efforts and appropriate funds accordingly. After all, it makes more sense to put more of your budget in areas that are performing well vs. those that are not really delivering. You analytics report can also help you identify which keywords are driving traffic, which pages receive the most visits, what, types of content people are responding to, how long people are staying on your sight, and so much more. All of this information can help you run a more efficient and effective plumbing marketing strategy.


#3 Elbow Grease

When you are working with a tight budget, you may have to put in a little extra elbow grease to get the results you want but they are absolutely attainable. You simply have to

online plumbing marketing

Image Credit: Quotes Valley,

be willing to put in the time and effort. Remember good things don’t happen overnight, and when you are attempting to create a sustainable presence online, it is going to take a little time. Dedicate time to your plumbing marketing. Make it a point to get a blog post done at least once a week. Spend an hour or so in the morning nurturing your social media sites. What’s important is to remain consistent.


#4 Take Advantage

There are many sites out there that are completely free and allow for great exposure. Social media is a great starting place. Facebook, Twitter, and Instagram are all free sites that you can create yourself and also optimize. You should also claim your local directory sites like Yelp and Google Local. These sites are also free, and have ample room to optimize. You don’t have to spend a lot of money to get your name out there. Set up your profiles, claim your listings, optimize your pages, provide a link to your website, supply content if applicable, and ad some images.


#5 Paid Advertising

Paid advertising is a great way to get a boost for your efforts. However, it isn’t the solution for long time sustainable traffic. That is unless you are willing to shell out the cash. If you are on a tight budget, but still want to see what paid ads can do for your business, there ads placement services out there that are more affordable. It all depends on your audience and what you are trying to achieve. This is where knowing who your customer is comes into play. You have to be strategic; target the right audience, use the right words, use the right images. Google and Facebook are obvious choices, but have you considered Bing? Bing is less expensive than Google, and while they don’t have the same amount of users, ads ran with Bring tend to deliver quality results when you are on a tight budget.


For more plumbing marketing tips and tips on how to achieve results on a tight budget please contact Grow Plumbing today! 



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