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Posts Tagged ‘Mobile first marketing’

The Focus on Mobile Marketing and Why It Matters for Your Plumbing Marketing

January 19th, 2018


The mobile marketing movement is becoming more of a force that cannot be ignored. Mobile users recently surpassed traditional desktop computer users, which means that more of your audience is going to be on mobile devices. The number of mobile users is only anticipated to go up, as mobile devices like smartphone and tablets become easier to attain and the technology improves. If you haven’t already begun to incorporate a mobile marketing strategy into your plumbing marketing, then now is the perfect time.


Mobile Screen Conversion

One of the most important things to keep in mind when it comes to mobile marketing and your plumbing marketing is that the mobile screen is simply smaller than that of a desktop computer. There is less room, the font is smaller, and even

mobile marketing for plumbing marketing

Image Credit: CSS Chopper

though technological advances have improved the performance of mobile devices, they might not all have enough pep to load extensive webpages and graphics. So, with that being said, it is important to make sure that your website is compatible with mobile users. Most websites these days have 2 versions. An extensive flagship desktop version, and a simplified mobile device version. The mobile version only focuses on the key elements of the website. For plumbing marketing purposes this should include: contact information, services offered, service locations, specials, and a home page with an about section. Your mobile version should convert easily to the smaller screen with limited images, because remember there isn’t a whole lot of room. Mobile devices give a whole new meaning to “above the fold” when it comes to images, so don’t over do it. Also make sure the click to call feature is engaged.


Keywords for Mobile Users

A couple of things are important to keep in mind when it comes to keywords and your mobile marketing. For starters, focus on location based keywords, since most mobile searches involve location specific queries. Next you need to consider that most mobile search these days is conducted by voice search. Thanks to improvements in this technology, you have the rise and popularity of “Siri”, “Cortana”, “Ok Google”, and “Alexa”. In addition to being used by mobile devices, these apps are also being used in home smart speakers as well. Which means that keywords need to match the queries. People aren’t typing into the search bar as much anymore, instead they are spouting off commands into their phone or smart speakers. Its important to consider how these searches are being phrased. Focus on long tail keyword phrases, which are keywords phrases with 3 or more words.



mobile marketing for plumbing marketing

Image Credit: CSL,

Another aspect of mobile marketing is how you promote your business. Social media has played a big role in plumbing marketing over the last several years, and will continue to do so. However, it is important to understand that mobile users are also getting their social media fix differently than traditional desktop users. While Facebook still reigns supreme for both mobile and desktop users, other sites like Snapchat and Instagram are primarily on mobile devices. Both these sites command a high volume of users, as well as cater to a specific generation of users. Millennials and Generation Y is more likely to spend their time of these sites, and as they get older it will be more important to start marketing to them. In addition, many marketers are starting to realize the benefit of using Facebook’s Messenger to directly contact customers. This is an effective way to market and communicate with your audience, and is a great way to promote a new special offer or incentive you are running.


For more information on how to improve your mobile marketing strategy for your plumbing marketing contact Grow Plumbing. We specialize in plumbing marketing and can help you improve your mobile marketing strategy! Learn more here!

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The Mobile First Marketing Approach

December 18th, 2016


mobile first marketing

Mobile Marketing Watch,, 12/18/2016

The mobile first marketing movement isn’t going anywhere. In fact, this year was a pivotal year for a huge shift in mobile first marketing, as the number of mobile users surpassed the amount of traditional desktop users. With more of an emphasis on the mobile audience, how does this affect your plumbing marketing strategy?


For starters, Google now requires websites to convert for mobile users. Failure to comply with the new standards could result in a penalty from Google, which can significantly lower a website’s search ranking or remove it from search results altogether. Of course, if you have been paying attention of the last several years, then this comes as no surprise to you. Hopefully you have already made the necessary adjustments. If not, then it’s time to embrace the mobile first marketing approach and ensure that your website properly converts for the mobile screen.


Aside from search ranking, appealing to mobile users plays a huge role in the mobile first marketing approach. Ads targeting mobile users are becoming increasingly important. With that being said, the platform you use really matters. Facebook for examples boasts one billion active daily users, while Twitter has 320 million active daily users. And what about other sites that have been steadily gaining popularity like Instagram and Snapchat?  It’s important to not only choose the right platform where your target audience is likely to be, but also consider the limited space you have for the ad. Mobile screens are smaller than traditional desktops, so every bit of space really matters. Your ads need to be even more compelling to grab the attention of the mobile user. The layout, call to action, keywords, and images you use all really matter with a mobile first marketing approach.


A social media strategy is not the end all be all when it comes to a mobile first marketing approach. Local directory sites are also important. A whopping 97% of customers put more stock in what others customers have to say then experts. What this tells us is that consumer reviews matter, they matter a lot. By actively participating in sites like Yelp and Google Local you can encourage your customers to rate and review your business. The more ratings and reviews you have the more appealing you are and the more credibility you earn. Aside from building credibility, local directory sites are also easy for mobile users to use.


Apps also play a huge role in mobile first marketing. When it comes to plumbing marketing, and developing apps for mobile marketing it is really going to depend on your business and your brand. Apps should add value to the user and if possible solve a problem or make things easier. For example, if you set up service agreements, an app that helps customers remember when their maintenance is due. Or an app that helps customers calculate water usage to help save on their utility bills. If you have developed an app that does that and is relevant to your business, then by all means take advantage of the opportunity. Just make sure it’s the right fit for you and your business.


With the mobile first marketing approach in mind, Google has been testing Google Home Servicesin a select few markets. This chances the face of search results for users. With an emphasis on keeping users on Google longer, Google Home

Mobile First Marketing

BIA Kelsey,, 12/18/2016

Services cuts to the chase and provides users with the results they want at the top of search results. It significantly simplifies the search process. Users simply enter their zip code and the type of service they are interested in (i.e. plumbing, electrical, house cleaning), then they are paired with local service providers that meet the specified criteria. Service providers have to apply and be approved. What this means for plumbers and their mobile first marketing approach is they need to start advertising with the service when possible. Getting approval from Google isn’t the only set, a good reputation is also important. Encourage customers to review your business on existing local directory sites, in particular Google Local. With more of an emphasis switching to mobile first marketing, Google Home Services could very well be replacing Google Adwords, depending on the success and demand.  To learn more about developing a mobile first marketing strategy or the development of Google Home Services visit our website at

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