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Posts Tagged ‘mobile friendly’

SEO and Plumbing Marketing Part 2: Images and Functionality

September 11th, 2016

 

Implementing a strategy using SEO for plumbing marketing is a great way to stay up to date with the latest marketing trends. Search engine optimization is ever changing and evolving and will continue to play a huge role in how we market our businesses online. Whats truly great about SEO is that with the proper plan in place and the proper tutelage anyone can do it. While more traditional marketing techniques are still relevant today, you don’t have to spend a ton of money on a marketing budget just to get your foot in the door. Previously we discussed the importance of keywords and links in “SEO and Plumbing Marketing Part 1: Keywords and Links”. Now we will talk about the use of images on your website and functionality.

 

Images

Images and the use of visual content are becoming more and more important when it come to your SEO and plumbing marketing. Images help support a topic and convey a message and also help catch the viewers eye. Often times the image is the first thing a reader will notice about a website or a blog post. For many the images used in a website or blog post will result in whether or not they want to investigate more or move on. An image can tell a person a lot about the content they are viewing before they start to read it. So its important to make sure that the images you select are relevant to the topic, help support the topic, and are eye catching and interesting.

 

SEO and plumbing marketing

Best Hardtop Gazbeos, http://goo.gl/yOsxAU, 09/11/2016

Aside from the images you select you also want to pay attention to the size of the image. When it comes to your website the size of the image matters. You want to make sure the size of your image is just right. Not to big or too small. The problem with too big is is can cause the website to load slowly especially with mobile users. If the image is too small then it may get lost in translation. You also should pay attention to the amount of image you use. You don’t want to litter your page with images. Instead select 2 to 3 images that make your statement stronger. Too many images can also result in a pages slow loading speeds.

 

Functionality

The functionality of a website is also crucial when it comes to SEO and plumbing marketing. A website that doesn’t function correctly can be a huge turn off for visitors. When it comes to functionality you want to make sure that everything does what its supposed to do. For

SEO and plumbing marketing

OEE Systems, http://goo.gl/mNF7JI, 09/11/2016

example, when it comes to the navigation and internal links you want to make sure that each link goes to the correct page. The title of the link should match the topic of the corresponding page. Incorrect links can be deemed as misleading. You also want to make sure that any pages being linked to are active links. There is nothing more annoying then clicking on a link and finding a 404 page on the other end. This doesn’t help you link building or your search ranking and can turn people away.

 

Another important part of functionality is how your website loads. Slow loading time can lead to a large bounce rate as internet users don’t always have the most patience. If a webpage doesn’t load quickly they may just decide to move on to the next one. This can also effect the mobile friendliness of your website, which also plays a role in your search ranking. If your website is indexed and found to not be mobile friendly then you could be removed from the search results all together. So make sure your website loads quickly and is mobile friendly.

 

To learn more about SEO and plumbing marketing visit www.growplumbing.com.

 

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Is Your Plumbing Website Mobile Friendly?

May 5th, 2015
Mobile friendly has taken on a new meaning after Google released its latest algorithm update. Now if your plumbing website isn’t mobile friendly enough you could potentially loose your search ranking. Maintaining a high search ranking is crucial in getting your business found online. It takes a lot of work and dedication. Don’t let that all be thrown a way by one little change in the Google algorithm. That being said the latest change to the Google algorithm was no where near as drastic as some of its predecessors, penguin and panda, but non the less it could have an impact in your search ranking. That’s why it is so important to make sure your plumbing website is mobile friendly. 

 

Do a Quick Test

mobile friendlyWhen judging if your plumbing website is mobile friendly its a good idea to do a little self examination. Use Google’s mobile friendly test, simply copy your plumbing website’s URL into the bar and run the mobile friendly test. Simple as that. Google will tell you how mobile friendly your plumbing website is. This will give you a

 

starting point to make necessary improvements. We also recommend viewing your plumbing website on a mobile device so that you can gain some insight into what your visitors experience when they are on your site. This will help you tailor your plumbing website to increase your overall customer experience, which will not only help you with making your plumbing website more mobile friendly but could also increase your engagement and conversion rates.

 

 

 

Mobile Friendly Checklist

plumbing website

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Here are two of the most important questions to ask when evaluating if your plumbing website is mobile friendly.

 

  • Is my plumbing website responsive? If your plumbing website is mobile friendly it should adapt to different mobile devices with ease. There are many different types of mobile users out there now, from smartphones to tablets and they all come in different shapes and sizes. To make your plumbing website as mobile friendly as possible talk to your web designer to make sure your plumbing website is as responsive as possible.

 

  • Is my plumbing website easy to navigate? To be truly mobile friendly your plumbing website needs to navigate with ease. Make sure the font on your plumbing website is easy to read. Keep the font simple and your color scheme easy on the eyes. Also make sure the font fits on the screen to avoid any scrolling over. For tap targets make sure they are easy to hit, accidental wrong clicks can be very frustrating for users and are not mobile friendly. For the best ease of use on your mobile plumbing website only provide the most important information. You may have a ton of information on your website but for mobile conversion you want to keep things simple.

 

A plumbing website that is mobile friendly is no longer a secondary tool in increasing your conversion rates. It is now a necessity in order to maintain your search ranking, and with good reason. Google’s main focus is to provide the best search experience for its users and with more and more people on mobile devices its time to make the change. If you plumbing website is already optimized for the mobile user that’s is great news! Just remember to maintain your plumbing website on a regular basis to ensure you are always mobile friendly. If you are unsure if your plumbing website is mobile friendly give us a call 310-546-1980! Grow Plumbing specializes in plumbing marketing and can help you get your plumbing website on tract and mobile friendly!

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