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Posts Tagged ‘Mobile Marketing’

The Focus on Mobile Marketing and Why It Matters for Your Plumbing Marketing

January 19th, 2018

 

The mobile marketing movement is becoming more of a force that cannot be ignored. Mobile users recently surpassed traditional desktop computer users, which means that more of your audience is going to be on mobile devices. The number of mobile users is only anticipated to go up, as mobile devices like smartphone and tablets become easier to attain and the technology improves. If you haven’t already begun to incorporate a mobile marketing strategy into your plumbing marketing, then now is the perfect time.

 

Mobile Screen Conversion

One of the most important things to keep in mind when it comes to mobile marketing and your plumbing marketing is that the mobile screen is simply smaller than that of a desktop computer. There is less room, the font is smaller, and even

mobile marketing for plumbing marketing

Image Credit: CSS Chopper

though technological advances have improved the performance of mobile devices, they might not all have enough pep to load extensive webpages and graphics. So, with that being said, it is important to make sure that your website is compatible with mobile users. Most websites these days have 2 versions. An extensive flagship desktop version, and a simplified mobile device version. The mobile version only focuses on the key elements of the website. For plumbing marketing purposes this should include: contact information, services offered, service locations, specials, and a home page with an about section. Your mobile version should convert easily to the smaller screen with limited images, because remember there isn’t a whole lot of room. Mobile devices give a whole new meaning to “above the fold” when it comes to images, so don’t over do it. Also make sure the click to call feature is engaged.

 

Keywords for Mobile Users

A couple of things are important to keep in mind when it comes to keywords and your mobile marketing. For starters, focus on location based keywords, since most mobile searches involve location specific queries. Next you need to consider that most mobile search these days is conducted by voice search. Thanks to improvements in this technology, you have the rise and popularity of “Siri”, “Cortana”, “Ok Google”, and “Alexa”. In addition to being used by mobile devices, these apps are also being used in home smart speakers as well. Which means that keywords need to match the queries. People aren’t typing into the search bar as much anymore, instead they are spouting off commands into their phone or smart speakers. Its important to consider how these searches are being phrased. Focus on long tail keyword phrases, which are keywords phrases with 3 or more words.

 

Promotion

mobile marketing for plumbing marketing

Image Credit: CSL, https://goo.gl/tQz5Vy

Another aspect of mobile marketing is how you promote your business. Social media has played a big role in plumbing marketing over the last several years, and will continue to do so. However, it is important to understand that mobile users are also getting their social media fix differently than traditional desktop users. While Facebook still reigns supreme for both mobile and desktop users, other sites like Snapchat and Instagram are primarily on mobile devices. Both these sites command a high volume of users, as well as cater to a specific generation of users. Millennials and Generation Y is more likely to spend their time of these sites, and as they get older it will be more important to start marketing to them. In addition, many marketers are starting to realize the benefit of using Facebook’s Messenger to directly contact customers. This is an effective way to market and communicate with your audience, and is a great way to promote a new special offer or incentive you are running.

 

For more information on how to improve your mobile marketing strategy for your plumbing marketing contact Grow Plumbing. We specialize in plumbing marketing and can help you improve your mobile marketing strategy! Learn more here!

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The Case for Mobile Marketing

November 15th, 2017

 

Plumbing marketing has had many advances over the years. As technology improves the need for your marketing strategy to keep up is crucial. With more and more users on mobile devices, we are at a pivotal turning point; one might even say that we are beyond it. Which bring us to the emergence of the mobile first marketing movement. Having a mobile marketing strategy in this day and age is crucial, if not fundamental. Mobile users recently surpassed desktop users, so in order to be relevant and competitive, you must have a good mobile marketing strategy. Here are some things to consider when it comes to your mobile marketing.

 

Consistently Available

With mobile marketing, users have the ability to constantly have access to your brand. Since mobile users carry their devices with them, they constantly have information at their fingertips. This give you more opportunity to expand your .

 

Content is More Simple

One of the biggest perks to mobile marketing, is that the content is simplified and often less expensive to cultivate. One of the main reasons for this, is in order for content to convert to smaller screen, it has to be simplified there simply isn’t Image result for information at your fingertipsthat much room. The more basic and simple the content is the better it will convert for smaller screens.

 

Easy to Share

The ability to share content with mobile devices is incredibly easy. Since information is right at the user’s fingertips, they can easily share information with friends and family via social media, text message, or email.

 

Response Times

Another perk to mobile marketing, is the tracking. Tracking of mobile engagement is almost instantaneous. This makes analyzing users behaviors easier. Measuring your results is a huge part of your marketing strategy. It’s important to know what drives customers behaviors and how they respond to your efforts. This helps you form a better strategy for the future.

 

Mobile Payment

Image result for mobile paymentMobile payment has become bigger over the last several years. It makes accepting paying while on the go so much easier. As a service technician, mobile payment can help you run your business more efficiently and provides a convenient way for customers to pay their invoices.

 

Mobile marketing is only grow and the demand increases. Make sure you mobile strategy is dialed in. Contact Grow Plumbing today! We specialize in online plumbing marketing and can help you form a better strategy for your mobile marketing.

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Signs You Need to Revamp Your Plumbing Marketing Strategy

June 2nd, 2017

 

When it comes to your plumbing marketing strategy it is important to remember that things can change. Sometimes our efforts can get a little stale, knowing how to recognize the signs that you need to revamp your plumbing marketing strategy is an important thing. Your plumbing marketing strategy should work to improve your reach and increase your customer base in an efficient and effective manner. If this isn’t happening then it is time to shake things up a bit. Here are some signs you need to revamp your plumbing marketing strategy.

 

#1 You Have No Direction

re-vamp your plumbing marketing strategy

Image Credit: National Geographic, https://goo.gl/mzgruH

One important aspect of any marketing strategy is that you have an objective, a light at the end of the tunnel, direction. Creating a plan is hard to do if you don’t know where you want to go with it.  If you find yourself aimlessly going out with your plumbing marketing strategy with no real objective, or you can’t recognize your objective anymore then you might need to revamp your plumbing marketing strategy. Start by identifying what you would like to accomplish with your plumbing marketing. Once you have goals in place then you can rework your strategy.

 

#2 You Don’t Know Who You Customers Are

One of the biggest mistakes you can make is not knowing who are customers. If you can’t properly identify who your

re-vamp your plumbing marketing strategy

Image Credit: Coindesk, https://goo.gl/bvIDI1

customers are how will you know where to market and what to promote. A targeted approach to your plumbing marketing will help you work more efficiently and more effectively. Start by identifying who your customer is. Once you know who you are marketing to you can start to narrow down other aspects of your approach. What do they like? Where are they more to spend their time online? What times of day are they more likely to spend online? What types of content do they gravitate towards? Identifying these things will help you get your message across to the right people.

 

#3 You Neglect Your Content Strategy

If you rarely update your content or don’t have a focused approach to your content then this could be a sign you need to revamp your pluming marketing strategy. Content is crucial to a successful plumbing marketing strategy. From blogs to status updates being consistent is key. If this is an area where you fall short, then consider outsourcing or delegating this task to someone you trust. Revamping your content strategy needs to be a part of your efforts to revamp your plumbing marketing strategy. A fresh and diversified approach.

 

#4 You Don’t Have a Mobile Strategy

A mobile first marketing strategy is becoming more and more important as more and more people start ditching traditional desktop technology for mobile devices. This means that you need to have a stronghold with your local directories. Local SEO is important for your mobile marketing strategy. Start by encouraging customers to rate and review your business on sites like Yelp and Google can give you more visibility in mobile search.

 

It is important to revamp your plumbing marketing strategy every so often, change is good to help you learn and grow and develop new business strategies. Are you in a plumbing marketing rut? Contact Grow Plumbing today to learn more about how together we can re-vamp your plumbing marketing strategy. 

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Create Better Emails for Your Email Marketing Campaign

March 25th, 2016

 

email marketing

Digital Trends, http://goo.gl/g2Q8iy, 03/25/2016

An email marketing campaign is still an effective way to marketing your plumbing business. An email marketing campaign is effective for your plumbing marketing because: A) some people prefer to receive marketing material via email and B) email marketing is mobile friendly. With a majority of individuals now checking their email on their mobile devices, this is a huge audience you don’t want to miss out on.

 

Craft Eye Catching Emails for Your Email Marketing Campaign

 

  1. Taylor your email for mobile users. As we stated above most users are checking their emails on their mobile devices so its important for the format of your email to convert to mobile guides lines: fit to smaller screens and have easy contact

    email marketing

    Find Paid Focus Group, http://goo.gl/h14ccx, 03/25/2016

    accessibility. Keep the layout simple and easy to navigate, with links that are easy to touch and click on.

     

  2. Make links easy to see and click on. Don’t make readers search high and low for links. Keep them in plain site. Its also best to provide more than one link to your website for the best results. Before sending your email out make sure the links work, there is nothing worse than sending a piece of marketing material out with a broken link. Always double check your work.

     

  3. Stay focused. Don’t ramble on. Keep your email simple and to the point. More than likely people aren’t going to read the whole thing anyways. Utilize subtitles and bullet points so that people can quickly find the information they are looking for. The longer the email the higher the chances that the email won’t get read at all.

     

  4. Utilize Images. Images are great for email marketing. Select images that further prove your concept. Make sure they are compelling and related to the topic of your email. When using images for your email marketing campaign keep in mind that many people don’t have images load automatically so don’t craft an email entirely of images or else you risk an entire blank page. Be sure to use alt text and title tags in the descriptions of your photos so that the information still shows up.

     

  5. Write compelling subject line and headline. Just like your landing pages and blog titles, your subject line and headline need to capture peoples attention. However you don’t want to seem spammy, and you don’t want to get stopped by spam filters. Some spam words you will want to try and avoid are: cash, money, cheap, buy, clearance, order, shop, free, etc… some of these words are hard to avoid all the time, use them sparingly to improve your chances of getting opened and also getting through the spam detector.

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4 Areas to Focus on Right Now for Your Plumbing Marketing

March 15th, 2016

 

plumbing marketingWe all want great results for our plumbing marketing this year. With trends constantly changing sometimes its hard to know what areas you should be focusing on. Here we have outlines specific areas that are key to being successful with your plumbing marketing right now.

 

#1 Content

When we say content we mean good quality diversified content. Aside from updating a blog every week, video content is becoming increasingly important for online plumbing marketing. YouTube and other short marketing films have proven to be very effective for generating traffic and improving conversions. You don’t have to spend a lot of money on production, in fact most smart phones come with pretty decent cameras you can record with. Also consider adding images to your blogs and using infographics, both of which help increase engagement.

 

#2 Focus on Mobile Marketing

Last year there was a huge emphasis on mobile marketing and this this has only exemplified the importance of mobile marketing. More and more users are using their smartphones and tablets to access information on the go. Its important that your plumbing marketing efforts meet those demands. Make sure your website is mobile friendly, and also take advantage of local directory sites like Yelp! and Google Local, both of which interface well with mobile users.

 

#3 Website Speed

Not only is it a must to cater to mobile users this year but you will also want to check the speed your website loads. If there is any lag you can bet that you will loose the attention of your traffic quickly boosting your bounce rate. Now days people want information now and if they have to wait they will move on. You can use Google’s PageSpeed Insights to analyze the speed of your website for free.

 

#4 Retargeting Ads

Retargeting ads are great for your plumbing marketing. They kind of just follow visitors around to remind them about your business. To be truly successful with retargeting ads pay close attention to the pages of your website that are generating

plumbing marketing

The Sweetest Plumb Podcast, http://goo.gl/EjzXvk, 03/15/2016

the most traffic and focus on those pages. Retargeting ads can be very effective for your plumbing marketing because the customer is already interested in your company because they clicked on your website, since they are familiar with it they are more likely to revisit than someone who hasn’t been to your website already. Retargeting ads are also more affordable to run than other PPC ads.

 

One of the most important things you can do for your plumbing marketing is to measure your success by consulting your analytics report. Your analytics report will give you a wealth of insights to help you more strategically craft your plumbing marketing plan. To learn more about plumbing marketing contact grow plumbing today!

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Four Things to Consider When it Comes to Your Plumbing Marketing

November 19th, 2015

 

Things are ever changing when it comes to plumbing marketing. Its really important to stay on top of the times to better prepare yourself for success with your plumbing marketing. With this in mind there are a few things you need to consider when creating a plumbing marketing plan for your business.

 

#1 Mobility

 

plumbing marketing

Social Cubix, http://goo.gl/HikwN7, 11/18/2015

Mobility is huge when it comes to being successful with plumbing marketing. People are becoming more and more mobile with their search than ever before. Its estimated that there are 500 million smartphone users in china and 200 million smartphone users in the US. That is a huge portion of people relying on their smartphones to get the information they seek, which means that you need to take into consideration how your marketing efforts come across to the mobile user.

 

#2 Video

Video is extremely effective when it comes to plumbing marketing, especially with the mobile user. Video marketing is easier to do these days, just about anyone can do it with a web-cam or even the camera on your smartphone. Video marketing is a great way to communicate effectively with your target audience. Short video clips have also become increasingly popular. When it comes to video marketing you want to make sure you watch the time, keep things professional, and incorporate your brand.

 

#3 Other Forms of Content

Video is just one form of content you should be utilizing for your plumbing marketing. Blogging and pictures can also be quite effective for your plumbing marketing. Diversity in the type of content your use is always a good idea to appeal to everyone’s learning method. Remember some people like to read, others listen, and others are more visual. Try to appeal to everyone’s tastes to broaden your visibility.

 

#4 Social Media

Social media is great for your plumbing marketing. It helps you appeal to more users, mobile users included and is a great way to distribute content. Being active on social media helps increase your audience and improve your visibility. Its a great and affordable way to improve the traffic to your website.

 

Some other areas you may want to focus effort in for your plumbing marketing are local directories and link building. As you move forward with your plumbing marketing you will find that most areas are actually intertwined. For example social media is dependent on your content strategy and vice versa. By utilizing multiple methods you create a stronger plumbing marketing plan. TO learn more about plumbing marketing and the services offered by Grow Plumbing please visit our website at www.growplumbing.com.

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Mobile Marketing – A Necessary Part of Today’s Plumbing Marketing Strategy 

Mobile Marketing – A Necessary Part of Today’s Plumbing Marketing Strategy

August 20th, 2015

 

mobile marketingOver the course of the last several years we have seen a major shift in online plumbing marketing. As more a more users start relying more and more on their mobile devices to enlist the goods and services they need. More emphasis has been placed on the importance on mobile marketing for your plumbing marketing. When it comes to your mobile marketing, keeping customers engaged with your brand is just as important as with other methods of digital plumbing marketing.

 

Being Accessible

Part of the appeal of mobile search is that it is convenient. We always have our phones on us these days, and as technology gets better and better the ease of mobile search is getting more and more convenient then say using your computer at your home or business. That is why its important to accessible to your customers via mobile search. You not only open yourself up to more possibilities, but also help keep your customers engaged by being readily available to them.

 

Content

Content is still really important when it comes to mobile marketing. Just because the method of search has changed does not mean the veracity of appetite for content has changed. If anything its increased, as we want more information not now, but yesterday. To be successful with mobile marketing you need to provide your customers with new fresh content on a regular basis. A great way to provide good content to customers with mobile marketing is to update them with any new deals or promotions you are offering. When it comes to content for mobile marketing you have a lot of options, you can use texts or even use apps to help appeal to more customers.

 

Employing mobile marketing practices is just another way to get the word out there about your business. There is a lot of competition out there for business, so its important to make sure you have the best visibility possible for your plumbing company. To learn more about mobile marketing and other plumbing marketing related topics please visit www.growplumbing.com.

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Plumbing Companies and Mobile Marketing

December 11th, 2011

While many plumbing companies are now using Facebook and Twitter as part of their marketing strategies, few of them are incorporating location-based applications into their plumbing marketing plans. 2012 will be the year that location based social networks and smart phone marketing will see huge growth. According to eMarketer, 33 million people used a location-based application in 2010 and the number of mobile social network users is predicted to double 2010 – 2015.

It’s free and easy to put your business on this “map”, enabling you to get marketing exposure from people who voluntarily track and post their locations online. So why hasn’t every plumbing business verified their location on Foursquare or other location-based social media applications?
 

The fact is that many plumbing businesses and plumbers are confused about where to begin and how. With so many different location-based applications and social media sites, businesses are often scared that they would be opening themselves up to unwanted comments or to setting up (yet another) platform they can’t commit to monitoring. In this regard, plumbers need to know:

• Your customers are already using location-based applications. They’re checking in and they might already be checking in near you.

• Businesses have the ability to put themselves on the map within minutes;

• Listening to your customers’ comments on location-based applications can help you gain insights into what makes your customers tick and it can help you land more plumbing jobs;

• You can engage with your customers and future customers– from generating brand awareness to influencing their decision when they need a plumber

• These tools enable your customers to become brand advocates that spread the word about your business and tell people about your plumbing company.

The increasing number of mobile device users and the continuous rise of social media and location-based applications make this one of the most important plumbing marketing strategies. Most businesses today aren’t taking advantage of the opportunities that Social Media and Location-Based Mobile marketing presents.

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