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Posts Tagged ‘mobile user’

How to Create Better Content for Mobile Users

November 19th, 2017

 

Having a mobile marketing strategy is crucial to help you stay relevant, and competitive in today’s technological era. With more and more consumers taking to their mobile devices, mobile users have surpassed traditional desktop users. So, it only makes since that marketers dedicate a portion of their marketing strategy to mobile users. Part of your marketing strategy should include a content strategy. When it comes to your content strategy it is important to be concerned with how your reader are digesting your content. Chances are, a good portion of your content is being consumed by mobile users. Here is how to create better content for mobile users.

 

Applications

Most mobile users access content via apps. Apps are smaller versions of larger websites formatted specifically for smartphones and tablets. They usually feature basic

mobile content

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fundamental functions of the original website, with some apps being solely designed strictly for mobile user, like Snapchat for example. Knowing what applications people are using to access your content can help you form better content for your readers. Just like the content you create for traditional desktop users should be diversified, the content you create for mobile users should also be diverse. Include traditional blog content, as well as: images, memes, video, short video clips, and live streaming. This will help you reach a broader scope of people and appeal to various types of users using different applications on their mobile devices. You can check your analytics to get a better understanding of how your content is being consumed.

 

Content Simplified

Everything is simplified on mobile devices. Since the screens on a mobile device are so much smaller than desktop computers, there is less space for sprawling intricate websites. Which is why everything you design for your plumbing marketing campaign should simple and easy to navigate. When a screen doesn’t convert for a mobile user, they are less likely to engage with it, and are quick to move on. Keep things simple to provide easy navigation for visitors, less distraction, and an easy transition for desktop screen to mobile screen. A sleek and simple design is better for desktop users as well, it is easier for people to digest the information, and easier for them to click where you want them to.

 

Availability

mobile marketingThere are lot of apps people use on mobile devices to access the information they are after. Local directories are a great way to reach mobile users, with little effort. Since the listing already exists on the local directory site, all of the design work and conversion work has been done for you. All you need to worry about is the information on your listing. Make sure all information is accurate and be sure to optimize wherever you can. Also, you should be providing links to your website and social media sites for cross promotion. When it comes to the content portion, it will vary from site to site. Many sites allow you to upload one or multiple images, and some even allow video clips. This type of content is very useful on local directories, and automatically converted for mobile users.

 

Want more plumbing marketing tips to help you reach a broader audience? Contact Grow Plumbing today!

 

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Creating Content for The Mobile User

August 6th, 2017

 

With the heavy shift to the “mobile first” marketing movement, one thing you need to keep in mind is the content you create for the mobile user.  There are several things you need to understand about creating content for the mobile user in order to be successful with your content strategy. The following are some tips to set you up for success when creating content for the mobile user.

 

Convenience

One of the biggest draws for mobile devices vs. traditional desktops computers is that you are not chained to a desk in order to access the internet.  So, what does this mean for your content strategy? Make sure your content is easily accessible for mobile users, it needs to format for the smaller screen. In addition, do some

creating content for the mobile user

Image Credit: Co-op, https://goo.gl/f6hdEi

research on who your customer is. Make sure that you publish your content at a time where they are most likely to see it.

 

Accessibility

One of the biggest noticeable differences between a mobile device and a desktop is the size of the screen. When creating content for the mobile user, make sure your content is easy to read, and that your website is easy to navigate. In all honesty, if your site is hard to navigate even for the desktop user, you could be suffering from a high bounce rate. This is a huge turn off for both desktop and mobile users.

 

Apps

Every mobile user has a certain set of apps that they use while on their mobile device. Now we aren’t necessarily saying you need to create an app for your customer, although it is a strong solution for your mobile marketing strategy. What we are saying is you should interface with some of the most common apps that people use. For example, many mobile users use Instagram. This is a great app to use to boost your visual content strategy, improve your visibility, increase brand awareness, and boost engagement with your customers.

creating content for the mobile user 

One thing to keep in mind when it comes to creating content for the mobile user, is that many people who are on mobile devices are using it for entertainment purposes. This is important to keep in mind when creating content for the mobile user. You should always strive to create content that is entertaining, useful, and easily shareable. For more information on creating content for the mobile user, contact Grow Plumbing today!

 

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Is Your Plumbing Website Ready for The Next Big Change in The Google Algorithm?

April 17th, 2015

 

plumbing website

Is you plumbing website mobile friendly?

Keeping up with all the constant changes when it comes to online plumbing marketing is a constant. Especially keeping up with the Google algorithm. Google makes slight changes to its algorithm, or the way its web-crawlers analyze your plumbing website, every day. For the most part these are small changes that are so minute you don’t really notice a difference; however every once in a while Google rolls out a new algorithm that stops you in your tracks, remember the roll out of the Panda and Penguin algorithm. The latest change is sure to cause some upheaval, unless you are prepared.

 

Google strives to provide its users with the best possible search experience. Changes in Google’s algorithm are designed to improve the overall search experience by bringing more relevant search results. The next plumbing websitealgorithm change will judge a websites mobile friendliness, an area that up until now had little or no effect on Google search results.

 

In the past we have discussed the importance of having a mobile friendly plumbing website. A plumbing website that conforms for mobile users is important because it helps boost engagement, helps increase your conversion ratio, and broadens your audience. Now it will also have more of an impact on your search ranking.

 

Google will begin rolling out this new algorithm on April 21st. A couple of things that Google will analyze in determining the mobile friendliness of a plumbing website are:

 

  • How fast the website loads

     

  • Ease of use. Are the buttons big enough? Do you have to shift the screen in order to read a paragraph? Is the plumbing website easy to navigate?

     

  • Is there a quick call to action?

     

  • Where is your contact information? More importantly where is your phone number? Google wants your contact information readily available so that the user can easily click and call your phone number.

     

plumbing websiteIn addition your plumbing website may have a built-in mobile friendly feature, make sure this feature is activated. Check with your web host or your web administrator if you are unsure how to proceed. Also make sure you are visible to Google, if Google can’t see your plumbing website than does it exist? Here are a couple of things that you can do to ensure that your plumbing website is mobile friendly.

 

  • Perform a self test: View all of the pages of your plumbing website on a mobile device and see how well each page converts.

     

  • Run a mobile usability report on Google’s webmaster tool, this will tell you how mobile friendly your plumbing website is.

 

Its better to be safe than sorry, especially where the Google algorithm is concerned. Non compliance with the Google algorithm can have serious consequences on your search results. To learn more about how to protect your plumbing website please visit www.growplumbing.com we are here to help.

 

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