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Posts Tagged ‘new customers’

Plumbing Marketing Tips to Help You Reach New Customers

June 14th, 2017

 

New customer acquisition is important in order for your business to grow. One of the best ways to reach new customers these days is with an online plumbing marketing plan. When it comes to online marketing there are many options to help you reach new customers, from social media, local directories, local SEO, and content marketing. In order to get the best results, it is best to incorporate all aspects into your plumbing marketing plan. Here are some tips to help you reach new customers.

 

The first step in reaching new customers is to identify who you customer is. This way you can more accurately gear your plumbing marketing efforts to their tastes. This will make your plumbing marketing efforts more effective and more efficient. Once you know who you are marketing to, you can figure out how you are going to market to them.

 

reach new customersThe next step is to go where your new customers are going to be. Social media is an excellent place to start. We suggest participating in all of the main social media sites: Facebook, Twitter, LinkedIn, and Google +. Optimize your profiles with images and content and start growing your networks with people that fit your target audience. There are other social media sites you may want to consider as well; such as Instagram and Pinterest, both of which depend highly on visual content. The point is to actively reach out to new customers and invite them to join your networks.

 

In addition to your social media strategy, working with your local directories is also going to help you reach new customers. Start optimizing your profiles with accurate business information and images. The next step is to encourage your customers to leave feedback on your local directory sites. Studies show that local directory profiles that have more ratings get more play. Not only are they more likely to appear in search results but profiles that get more rating and reviews are more likely to pique the interest of would be customers. Paid advertising with your local directories can also help you reach new customers. You can offer incentives this way, and entice new customers to become existing customers.

 

Local SEO is another important strategy that will help you reach new customers. When brainstorming keywords, some of the most effective keywords are going to be keywords reach new customersthat have a huge local emphasis. They will be more effective and easier to rank for, not to mention deliver results that are appropriate for your business. Consider geographically specific keywords, then work a local SEO strategy that involves geo specific pages to drive local traffic. Your local SEO will also be applicable to your social media, local directory, and content strategies.

 

A thoughtful content strategy will only sweeten the deal, as it helps improve your search ranking and boosts engagement on social media. The most important things when it comes to your content strategy is to: be consistent, stay relevant, promote, and create content with you customers in mind.

Looking for a professional plumbing marketing specialist? Grow Plumbing specializes in online plumbing marketing and can help you achieve your plumbing marketing goals. Schedule your consultation today!

 

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Maintaining Relationships with Your Existing Customers for Plumbing Marketing

October 16th, 2014

 

 

When it comes to growing your plumbing business, your mind often goes straight to getting new customers. Getting new customers is a great way to grow your plumbing business, and you should actively pursue new customers. However don’t discredit your existing customers. Maintaining your relationships with your existing customers is just as important if not more important than going after new business. Here are the top 3 reasons why you should maintain your relationships with your existing customers for plumbing marketing.

 

  1. For starters, existing customers are more affordable to market to. The key to your plumbing marketing when it comes to existing customers is to stay in their line of site. This can easily be done with a respectable plumbing marketing

    plumbing marketing

    ICF, http://goo.gl/Gi0QAH, 10/16/2014

    budget by adding your existing customers to your monthly email newsletter, mailing list, social media sites, or simply picking up the phone and following up on previous repairs. Maintaining a relationship with your existing customers doesn’t have to be part of some elaborate plumbing marketing scheme, in fact it really just requires a small personal touch. For example: Write them a thank you note, thanking them for their business. It doesn’t cost that much, and will make a lasting impression. Which brings us to #2.

     

  2. Create a personal relationship with your customers. When it comes to existing customers and getting new customers consider quality vs. quantity. You may have a lot of new customers that are one time customers. You have spent money on plumbing marketing obtaining these new customers, only for them to be a one time gig. When you nurture your relationship with your existing customers, you have a better chance at developing a customer for life. A customer for life will use you for all future repairs, and you have a chance that future generations will also use you for repairs. Consider the value in repeat customers vs. one time customers.

     

  3. Personal referrals are very valuable in regards to your plumbing marketing. You can’t get much better than a personal recommendation. As a customer yourself when someone you trust makes a recommendation to you aren’t you more likely to go with a trusted source? Existing customers that have a relationship with your plumbing company are more likely to refer their friends and family to you. Referral business is great for your plumbing marketing as half of the work is done for you. Its up to you to turn this referral into another customer for life.

 

Maintaining your relationships with your existing customers should be part of your plumbing marketing plan. Set aside a little time each week to reach out to your existing customers. Make a quick phone call or send them a personal note. Your efforts will not go unnoticed.

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Defining Your Target Audience for Plumbing Marketing

November 24th, 2013

 

Defining your target audience should be the first step in your plumbing marketing campaign. If you don’t know who you are marketing to, then you aren’t setting yourself up for success, after all you don’t know who is going to see your efforts. By determining who your target audience is you create a road map for your plumbing marketing. Having a plan for your plumbing marketing will help keep you organized and help you reach your goals. Lets look at the steps to define who your target audience is.

 

target audience for plumbing marketingIn determining who your target audience is you are establishing who needs your service and who has already used your service. Not only should you be targeting new customers but reach out to existing customers as well. Existing customers can be very valuable to your plumbing business especially when they become repeat customers or refer new business to you.

 

When deciding who your target audience is consider the type of person who would be your ideal client. For the purpose of plumbing marketing this can be almost anyone, because everyone need a plumber. However when deciding who is your target audience is important to consider the area in which you provide service, as you don’t want to not be able to fulfill service calls because they are too far away. Other things to consider when determining your target audience are: age, gender, and income level.

 

There are of course some groups of people you should be networking with as a plumber and those are other service professionals. By adding other service professionals to your target audience you can broaden your reach and create referral partners. This is beneficial to everyone involved. Other service professionals you should add to your target audience are:

 

  • Real Estate Agents

  • Property Management Companies

  • Electricians

  • Appliance Repairs Services

  • Roofing Companies

  • Landscape Architects

  • General Contractors

  • Interior Designers

  • And other local businesses

 

Another step of determining who is your target audience is market research. As part of your plumbing marketing you should be conducting

target audience
Ally People Solutions, http://www.allypeoplesolutions.org/survey/, 11/24/2013

surveys. Ask your current customers and new customers to answer a few questions. In addition to asking about he quality of your service you can also ask a few questions about their demographics. This will help you determine who your typical customer is and therefore determine your target audience. You can conduct surveys via email or at the end of service, but you can also utilize your social media network to perform these surveys.

 

 

Determining who is your target audience is just part of plumbing marketing. When you actually know who is most likely to use your services it makes plumbing marketing a lot easier. If you need help with your plumbing contact Grow Plumbing to learn more about our plumbing marketing services.

 

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Online Plumbing Marketing – How to Turn Fans into Customers

October 4th, 2013

 

Building an audience with social media is only half of the battle when it comes to online plumbing marketing. The true measure of success with online plumbing marketing is how many of your fans are you turning into customers? Without any conversion ratio your online plumbing marketing is obsolete. Here are some tips to turn fans into customers.

 

Provide your audience with great content!

 

Content drives the internet, after all what is it that people are searching for online? Content. Part of your online plumbing marketing campaign should be to create content for your target audience. In other words what type of content would would-be customers be searching for to find your plumbing business? You content should cater to your fans and customers but still be relevant to your plumbing business. Providing useful and entertaining content is the best way to keep people engaged with your business on social media. In order to get new customers and retain existing customers you have to provide them content.

 

Offer specials!

 online plumbing marketing

Does your business run specials? Part of your online plumbing marketing should be running specials and social media is a great way to let the your customers know you are having a special. Customers like to get a good deal this is a great way to bring in new customers. By using social media to spread the word you can increase your exposure.  As part of your online plumbing marketing you can even purchase an ad with Facebook to specifically target your ideal clientele, this can be a bit pricey, so we only recommend running a Facebook ad on occasion.

 

Be genuine

 

An important part about using online plumbing marketing is that you maintain some level of reality. Show your customers that you are genuine and real. Don’t just plug your latest plumbing marketing campaign, but demonstrate that your are human too. For example as a plumber if you find a story about saving water you can share that. This is also content that your customers may be interested in. Remember to participate in conversations on social media, customers like to see who you are and what your business is about, not feel like they are talking to some computer.

 

Customer service

 

online plumbing marketing and customer service

 

 

Listening is one of the most important parts of customer service. Without great customer service, your online plumbing marketing may be bringing in customers left and right, but if you don’t treat your customers right, then they will go elsewhere. Customer service plays a big factor in the success of a business. With customer service it is important to listen and communicate. Be willing to work with your customers and find a resolution if they are unhappy.

 

Online plumbing marketing is a great way to get new plumbing business and maintain relationships with your existing customers. Remember you need to have a good strategy for your online plumbing marketing. Online plumbing marketing takes a little time and consistency in order to work, so be a little patient.

 

 

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