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Posts Tagged ‘online ads’

Getting Started With Local Service Ads

September 29th, 2019

Local service ads have been gaining traction over the last several years. While initially only available in select markets, this year Google is making local service ads available across the country and for some select categories like plumbing, HVAC, and locksmiths, in Canada. Local service ads are great for generating local leads. As a plumber, if you are just getting started or thinking about getting started with local service ads, here is what you need to know. 

 

local service ads

Image Credit: Five Channel, https://bit.ly/2oqiekc


What Are Local Service Ads

Local service ads are the ads the display at the top of search results. This means that local service ads get the best visibility in serps. When you utilize local service ads you create search criteria based off of your industry, location, and business specifics, when a search query matches the criteria, your ad eligible to be displayed. Local service ads display the business’s name, rating, location, and contact information. The contact information is what is key, as the phone number displays as a click to call icon, making it easy for people to contact potential service providers right from their smartphones. This is important because more than half of local searches take place on mobile devices.

 local service ads

How Effective Are Local Service Ads

Local service ads are effective at generating leads for plumbers for several reasons. As we mentioned above they appear at the top of search results, which is prime real estate. In addition to prime visibility, relativity is also a factor. Google only wants to provide search queries with relevant search results, so as a result only qualified ads will appear in the search results. This makes for a better experience for the user and the advertiser. Lastly Google, also offers a Google guarantee, which backs the service provider in the event something goes wrong. There are a few stipulations, however it is designed to give customers some peace of mind when hiring a service provider. To qualify for the Google guarantee:

  • All technicians must undergo a no cost background check performed by Google’s provider.local service ads

  • Recertification will occur periodically.

  • New hires and legal issues that may affect eligibility must be brought to the attention of the background company. 

  • All license and insurance requirements must be met.

Also keep in mind that the Google guarantee badge may only be used with Google local service ads, any external use is prohibited. 

 

Ranking Factors

As with all things Google, there are certain ranking factors that come into play when determining how ads rank. For starters, your rating plays an important role. Service providers with good reviews and good ratings are more likely to rank better than service providers who don’t have any ratings or have poor reviews. Another thing Google takes into consideration is your proximity to the user. These are local service ads, local being the operative word. Your responsiveness to inquiries is also a factor. This means if you get right back to potential customers right away, you have a more favorable rating with Google. 

 

How Does Google Charge

Local service ads are not pay per click but pay per lead ads. If contact is made with a customer through a local service ad, then Google considers it a lead. Contact could mean a text, email, voicemail, or live call from a customer. The price per lead depends on the industry and location. The cost per lead could be less that $10 or as much as $100, it depends on how competitive the market is. For most plumbers, the cost per lead hovers around $20-$30. 

 

Establishing Your Profile

Relativity is important for both the customer and the service provider, so it is important to make sure you create an accurate profile. Be sure to provide accurate information about your business. Consider information like your hours of operation, the locations you service, and the types of service you offer. The more accurate you are the better quality leads you will receive. 

 

Looking to get started with local service ads? We can help! Grow Plumbing specializes in plumbing marketing and can help you with setting up and managing your Google local services ads account. To learn more contact Grow Plumbing today! 

Questions? Looking To Get Started?
Call 310-909-8835 

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Online Ads and the Onset of Ad Blockers

February 21st, 2018

 

Online ads are an important part of plumbing marketing. They can help generate a lot of traffic in a short period of time, which in turn should help improve your conversion ratio. When it comes to running ads, you want to make sure you are ad blockergetting the most out of them, right? After all, they do cost money to sustain, we would think you want to make sure you secure the best possible ROI. Which also means being visible. There are been a lot of talk about ad blockers lately, particularly on mobile devices. What instigated this onset of ad blockers? And how do we get around them?

 

The Onset of Ad Blockers

Ad blockers have increase in popularity over the last several years, as more and more users are viewing certain types of online ads as intrusive, obnoxious, and annoying. The problem with certain forms of ads, is that they block the content the user is trying to view, which in turn makes the user work harder for the content that they seek. This is what has led to so many internet users to employ the use of ad blockers. Some of the main concerns of users who have downloaded ad blockers are:

 

  • Ads are too intrusive, meaning they interfere too much with the user’s experience. Some ads that could be seen as intrusive include: popup ads, auto playing videos, ads that monopolize the entire screen, and poor-quality ads.
  • Ads are a security risk for some, especially with the growth in identity theft, most of which is taking place online.
  • Ads take too long to load, which slows down the users experience and uses too much bandwidth.

 

Online ad practices like the ones listed above is what drove many to use ad blockers. With ads blockers many users can access the content they are interested in, without being interrupted by ads. So, as an advertiser and someone looking to grow their plumbing business online, how do you get around ad blockers and still generate good quality traffic?

 

ad blocker

Image Credit: Didit, https://goo.gl/jDnNWw


How to Get Around Ad Blockers

There are several things you can do to still gain the type of exposure you want to achieve, without being annoying or intrusive. For starters look at the types of ads you are running. Studies show that users are not as easily offended by ads that are stagnate at the bottom or top of the page. These ads still offer good visibility, without overwhelming the viewer. Make sure your ads employ good use of images that are relevant and help support your cause. Try not to be disruptive, but still use a good call to action. You may also want to beef up some of your other online marketing tactics like: content distribution, social media presence, native advertising practices, micro moment, and local directories. These methods help improve your visibility as well, which will help you appear organically in search.

 

Google Home Services

As a plumber, Google Home Services ads are the perfect way to get around ad blockers. They appear at the top of search results as featured ads, that are relevant to the search. Google Home Services, is Google’s way of improving the users experience by providing them with the content they seek, without referring them out to other sites like Yelp and Angie’s List. While, Google Home Service isn’t available in every city across the nation just yet, there are currently about 30 cities that are live, including Los Angeles, San Francisco, Seattle, and Phoenix to name a few. To get started with Google Home Service contact Grow Plumbing today!

 

 

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