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Posts Tagged ‘online marketing’

Getting Ranked In 2020 – Top SEO Tips

February 27th, 2020

When it comes to your plumbing marketing, SEO is still a huge factor in 2020. While over the years we have seen some changes in how SEO is implemented and indexed by search engines, it is still an important part of your plumbing marketing strategy. So what do you need to know for 2020? Here are some SEO tips to consider to help you rank better in 2020. 


Quality Content Is Vital

Quality content is an important component of any SEO strategy. These days content and SEO go hand in hand, however content needs to be of the highest quality. It needs to be thought provoking, intriguing, useful, relevant, engaging, and well written. Length is also a consideration, content that is longer in length tends to perform better than content that is shorter. This is because search engines value longer content over shorter content, not because your readers are going to hang on every word, in fact most of your audience will probably skim your content for interesting tidbits based on their query. Focus on creating content for both readers and bots, both appreciate good quality content.


Diversify Your Keywords

Try different variances of your keywords. Keyword variations are encouraged by search engines, as opposed to keyword stuffing which definitely took a turn for the worse as search engines became more sophisticated. Keep in mind that your content needs to flow and sound natural, over using keywords even variations can have a negative effect if they do not come off as natural. Tools like SEMrush can help you diversify your keywords. 


Adapt to More Sophisticated Search Engines 

Technology improves at the speed of light it seems, naturally as technology improves, it will be more sophisticated.This allows search engines to ascertain information more accurately, providing more relevant search results. One such advancement is BERT, Bidirectional Encoder Representations from Transformers. This allows search engines to decipher keywords and the words surround them to gain better context for the content. BERT searches for intent, and so because of this technology, you may rank for words that aren’t even your keywords. 


Voice Search Isn’t Going Anywhere

Like we mentioned, technology is quickly advancing, part of that advancement is voice search. As voice search becomes more widely used, search engines have to improve their ability to match queries with relevant results. Hence advances like BERT and RankBrain. This technology helps search engines keep up with voice search and provide more relevant results. In terms of SEO, focus on longer keyword phrases, phrases that match how you would speak a question. 

SEO tips

Image Credit: TechWyse


Organic Page Ranking Is Great, But May Not Deliver Like You Would Think

This is a big one, because when you think SEO you think top ranking. And while the top of search results is still a coveted position, it doesn’t necessarily mean your audience is going to click through. With changes to the layout in SERPS, many internet users can gain the information they seek without even clicking on a link. This is because Google provides the basic information about a website in the preview text. This is why you should be optimizing page snippets. 


Optimize Pictures

The only way pictures get indexed is if they are optimized. Take advantage of the alt text and name by optimizing them. This can help with your SEO efforts.


Showcase Authority and Expertise

Use your industry knowledge to your advantage. Pages that are viewed as authoritative and trustworthy are considered higher quality pages. As we mentioned above, search engines have gotten really sophisticated and are quite adept at deciphering content. Another important aspect is linking with other quality pages. Which brings us to our next point.


Quality Backlinks

Like SEO, link building kind of got a bad rep a few years back. This is simply because people were misusing them. The focus always needs to be quality. Focus on linking to other relevant websites, for example: say you wrote a blog post on plungers you can link to a supply store that sells plungers. In addition to external links, internal links are also important. Always link to pages that have relevant content. Skimming your site for broken links, or 404 pages is also important because broken links are dead-weight when it comes to getting ranked in 2020. 

SEO tips

Image Credit: SEMrush


Get Help With Your 2020 Marketing Plan 

So far 2020 is off to a great start! When it comes to your plumbing marketing it is important to stay on top of the latest trends. This applies to your SEO strategy, content strategy, paid ads, video marketing, and social media. To learn more about SEO tips and how to grow your plumbing business with online marketing contact Grow Plumbing today. 


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2019 Plumbing Marketing Year In Review

December 27th, 2019

With the end of each year, we always like to do a little recap of the plumbing marketing trends that saw the most growth. This allows us to reflect on where we have been and forecast what areas we think will matter the most in the new year. This is part of measuring your success, which is an important part of your plumbing marketing strategy.  Here is what areas we focused on in 2019 and which areas will continue to grow into 2020. 


Voice Search

We have been talking about the rising importance of voice search for the last several years. In 2019 at least 41% of adults used voice search at least once a day. In 2020 it is anticipated that at least 50% of all searches will be completed using voice search. With more an more people inviting Alexa and Siri into their homes, the importance of optimizing for voice search will increase. 


So what does this mean for your plumbing marketing? There will be more of an emphasis on long tail keyword phrases. Voice searches typically contain more words than traditional search. This is because people tend to abbreviate their searches more when typing queries into the search bar. However with voice search it feels more like you are interfacing with another human because you are getting a response. And as the technology improves and becomes more sophisticated, virtual assistants like Alexa and Siri will begin to anticipate your search needs and provide more detailed results. Because of this, your SEO will have to evolve and include more detailed phrases. 


Chatbots are revolutionizing customer service. In 2019, 67% of internet users have interfaced with chatbot. This number is expected to grow in 2020, as chatbots continue to get more sophisticated, much like voice search. It is estimated that companies spend $1.3 trillion dollars on customer service each year, chatbot technology could lower this 30% over the next several years. 

plumbing marketing

So how can you use chatbot technology? Many service industry professionals like plumbers have chatbots on their websites. They provide quick responses to customer questions, can help strengthen brand awareness, and increase engagement. In addition to using them on a website, many companies have started using them on social media.  There are over 100,000 chatbots active on Facebook’s Messenger. This helps customers receive faster response times, which in turn boosts engagement. 


Video Marketing

With everyone adding to their “stories” it only makes sense that there is a huge emphasis on video marketing. Short video clips are becoming increasingly effective at driving traffic, creating brand awareness, and increasing engagement. When it comes to video marketing, videos that are shorter in length tend to perform the best. People have short attention spans, and are quickly distracted. So, it is important to keep videos between 8-15 seconds. In addition to story clips, YouTube is still one of the fastest growing social media sites. So, if you haven’t started creating video content, now is the time. 


Long Form Content

Long form content is becoming more important for SEO. This means focusing on blogs that are longer. Web crawlers are placing more emphasis on longer posts vs. shorter posts. While the average person isn’t going to sit and read your post in its entirety, you want to create content with both your audience and search engines in mind. Focus on pieces of content that are engaging, thought provoking, useful, unique, and relevant for your audience, and relevant and longer for search engines.

plumbing marketing

Moving Forward

In 2020 the above mentioned will continue to dominate so if you haven’t started incorporating them into your plumbing marketing strategy start thinking about it. While there is nothing wrong with tried and true marketing tactics, you also need to recognize that the next generation of consumers, generation Z, is coming of age and entering the workforce. In 2020 generation Z will make up about 40% of consumers, so adapting to their tastes will become increasingly important for your digital marketing. 


Have you created a plumbing marketing strategy for the new year? We are here to help! Grow Plumbing helps plumbers create a personalized digital marketing plan. Learn more here


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Plumbing Marketing Tips to Help You Grow in 2019

August 26th, 2019

This is year is more than halfway over, can you believe it? However, with only a few short months left, there is still time to make an impact with your plumbing marketing strategy. Perhaps you aren’t where you wanted to be, or have had to go back to the drawing board. It happens to all of us! One of the most important things when it comes to plumbing marketing is to be able to adapt your strategy when need be. Here we have some simple strategies to help you grow your business and finish the year with a bang!

plumbing marketing

Image Credit: Startup Nation

Establish Your Marketing Fundamentals

Knowing who you are marketing to is one of the fundamental steps in developing a solid plumbing marketing strategy. However, sometimes it is easy to get off track. There are several aspects you need to think about. For example where are they located? How old are they? Establishing a profile, can help you identify where they hang out online and what their tastes are. This helps you develop the rest of your marketing strategy. In addition, you should also be asking yourself some key questions about your business. For example: What value does your business bring? How can your business make people ‘s better? What sets you apart from your competition? This is part of identifying a problem your customers face, and providing a solution.


Technology Makes Things Easier

We live in the technological era, where new programs and technologies are being developed at the speed of light. When it comes to your plumbing marketing strategy there are a lot of tools and features available, and not all of them have to cost you a lot. For example, you can create a really nice website yourself using WordPress. With customizable templates to choose from, and plenty of integrations, there is no need to shell out beaucoup bucks for a website these days. This allows you to better focus your marketing budget in areas that will deliver a greater ROI for your business.


Fine Tune Your Social Media Presence

Social Media isn’t going anywhere anytime soon. With over 2.8 billion social media users worldwide, it is a great place to reach your audience. But social media isn’t all about getting likes and shares, yes that is a big part of it, however, it can also be a driving force in your customer service, providing a channel for customers to reach out to businesses. In addition, social media allows businesses to diversify strategy, whether you are focusing on short videos, paid ads, or influencer marketing, there are a lot of options that can help you better reach your audience.

plumbing marketing

Image Credit: Small Business Sense

Build Your Contact List

Email marketing is still effective, and an important part of growing your business. The larger your email list is the more effective your email strategy will be. This is why it is important to build your email list. There are several ways you can do this: 

  • Employ landing pages on your website with exclusive content and a strong call to action

  • Leverage social media channels as a way of collecting emails, for example LinkedIn is a great place to gather email addresses.

  • Create a promo and invite people to join.


Focus On Meaningful Content

Your content strategy is an important part of your plumbing marketing strategy. You have probably heard of the term “Content is King”, well it still is, and maybe even more so. However, as the technology improves, and with each Google algorithm update, search engines have become increasingly more sophisticated when indexing content. In an effort to improve search results for queries, search engines are looking for high quality content. Meaning well written, unique, useful, and relevant. Aside from the sophisticated palates of bots, your audience is also demanding more meaningful content. Content that is thought provoking will stand out above the rest, as it seems like information is being hurled at users from all directions these days. In order to sift through the noise, be thoughtful, be meaningful, and focus on quality. 


Want to take your plumbing marketing to the next level? We can help! Grow Plumbing specializes in plumbing marketing and can help you develop a customized strategy that meets your needs. To learn more contact Grow Plumbing today!


Questions? Looking To Get Started?
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5 Factors You Can’t Ignore For A Strong SEO Strategy

February 25th, 2019

An SEO strategy is an important component of a good online marketing plan. While it has undergone a few chances over the last decade, and taken some heat for some questionable practices, it is still relevant today. Staying on top of your SEO is a must in order to maintain a long term organic ranking. Here are 5 factors you cannot ignore for a strong SEO strategy.


#1 Build Credibility & Trust

It is important for every brand to strive to build credibility and trust. With so much going on on the internet, customers want to do business with reputable companies. Part of building credibility and trust is establishing your business and an authority or expert in the industry. Achieving this involves several working parts. Online reputation, content strategy, and SEO. A good SEO strategy helps businesses achieve top search results organically. Which, most customers view as more trustworthy than paid ads.

SEO strategy

#2 Choose The Right Keywords

The keywords you choose are important for the success of your SEO strategy. As you go through the keyword research process, you will notice that some keywords are more competitive than others. The more competitive the more you have your work cut out for you. Which is why looking at some niche keywords can also be beneficial. Consider locally driven keywords or keywords surrounding an area of specialty. See what works and don’t be afraid to update your strategy as needed.


#3 Paid Ads

Paid ads are great for gaining traffic quickly. The problem is, it can be expensive and it isn’t sustainable unless you are prepared to continually run ads. While some businesses have an endless marketing budget, other smaller companies may find it too expensive. This is one reason why you should incorporate both a paid advertising campaign and an SEO strategy. In addition, a good SEO strategy can pave the way for a higher conversion rate with your paid ads. Customers who have clicked on your ads, may have already viewed organic search results, and therefore have more trust in your brand.


#4 An Optimized Website

Optimizing your website should be a no brainer when it comes to your SEO strategy. However sometimes a website get created or redesigned without any thought of SEO. Then businesses are stuck trying to backtrack and get their site optimized. When designing or redesigning a website, incorporate SEO into the design from the beginning. This saves time, and ensures that there are no misfires.


#5 Be Prepared for Updates

One thing remains certain when it comes to search engines, and that is updates to the algorithms. While most of the time it is just a simple tweak to the algorithm, other times it could be a major overhaul. Being prepared for these updates and ready to embrace the changes is important in order to stay on top of your SEO strategy, because one thing’s for certain, and that is you cannot hide from updates. You can either grow with the updates or allow them to decimate your search ranking.

SEO strategy

Grow Plumbing specializes in plumbing marketing and can help you get your SEO strategy off to a good start. To learn more contact Grow Plumbing today!


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Online Marketing – Reach More Customers Today!

November 25th, 2018

An online marketing strategy is a must in order to grow your plumbing business. Things have changed a lot in the marketing world over the last decade. While traditional marketing methods like printed ads, and radio and TV commercials are still effective, there is a whole other world out there in the digital marketing realm. Online marketing offers plumbers a chance to take their business to the next level, and reach more customers than they thought possible. Here is how you can reach more customers with your online marketing.


online marketing

Online Marketing for All

The best part about online marketing is that it is suitable for all types of businesses. Somewhere, there is someone who is looking for your business online. These days most people take to the internet in search of the goods and services they need. Gone are the days of phone books. In today’s technical era, the internet reigns supreme, and phone books are all but obsolete. What this means for your plumbing marketing is that your customers are already online, you just have to present yourself to them.


Conversion Rates and ROI

Online marketing offers better conversion rates because the results are trackable in real time. Online marketing leaves a trail. By consulting your analytics reports, you can see exactly what is working, who your customers are, what sources are referring customers, and so much more. This allows you to create more effective, targeted ads and improves your ROI.



One of the best parts about online marketing is that it is mobile. With more online search taking place on mobile devices, having an online marketing strategy crucial in order to remain competitive and stay relevant. It is important to be online marketingaccessible and available to your customers. The best way to do this is to have a versatile online marketing strategy that incorporates content, social media, local directories, and SEO. Take this opportunity to really engage with your customers. The more ways customers have to get in touch with you, the more available you are to them, the stronger your brand is and the higher your conversions will be. Which brings us to our next point.

Customer Service

Customer service drives business these days. Today’s customers are looking for personalized service and genuine care. Brands that do the best have impeccable customer service. Online marketing allows for businesses to seamlessly interact with their customers. Messaging platforms and chatbots have proven to be really effective in improving customer service. In addition, online surveys and polls distributed through social media can help you gain better insight into what your customers are looking for and how you can better serve them. And lets not forget, local directories and review sites. While reviews may seem like a double edged sword, they can really prove helpful in improving your customer service and overall customer satisfaction, which drives repeat business and referrals.



Since most of today’s consumers are online, it is important for a brand to have an online presence in order to remain relevant. Most brands that have embraced the digital world have done really well. It is important to take a look at who your target audience is, and market where they are most likely to be. Most of today’s working adults, are online. Taking up new trends and diversifying your marketing strategy can only help you reach a broader audience. For example, video content is on the rise. YouTube in the number one used social media site, and other sites like Instagram and Facebook have seen a lot of success with stories, which are short video clips that terminate after 24 hrs. When it comes to online marketing it is important to embrace what is new and try it. You never know what the results are going to be until you try!

Sometimes it is important to delegate your marketing tasks, this includes online marketing. Grow Plumbing specializes in online marketing for plumbers and can help you create a customer online marketing plan that fits your individual needs. To learn more about online marketing and Grow Plumbing contact us today!


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Tips for Better and Affordable Lead Generation

February 26th, 2018


Better and affordable lead generation is one the most important things when it comes to building your business, especially online. When it comes to online plumbing marketing and lead generation there are just so many options out there.  When it comes to forming your strategy, it is important to consider a few things. For starters, your plumbing marketing budget. Second, you need to think about what works for your business and what you want to achieve. Remember, not all business will have the same needs, so different strategies will work differently for everyone. Here are a couple of tips for better and affordable lead generation.


#1 Email Marketing

As things have progressed in online plumbing marketing, email marketing has remained steadfast. Even with all of the new trends and advances in technology, email marketing is still an effective and relevant tool to use when it comes to better and affordable lead generation. There are several different ways you can use email marketing. You can use it in conjuncture with some of your other plumbing marketing tactics as a follow up to a webinar, for example. Or, you can use your contact list to follow up with customers about a job, remind them about upcoming maintenance, or let them know you have a new promotion. The point is, you stay in contact to stay relevant. Make good use of a strong call to action in your subject line to entice your contact to open your email. You should also employ the use of a nice color scheme, branding, and images.


#2 Webinars and Videos

Webinars are a popular way to educate your audience about your service or product. They can also be effective for creating better and affordable lead generation. You’re

better and affordable lead generation

Image Credit: Cultural Awareness,

basically sharing your knowledge with your customers. When it comes to plumbing or HVAC, there are a lot of options out there. Host a how to unclog your toilet webinar or share tips for running the AC more efficiently. When hosting a webinar, you are trying to establish yourself as an expert on the subject. This is not only effective at lead generation but can also help boost your online credibility. You don’t need fancy equipment either, your webcam or cell phone will do the trick. You can post your video on YouTube and then share it on your social media sites.


#3 Paid Ads

Paid ads are an effective way of generating a boost for your plumbing marketing, however it is important to note that not all ads are created the same. In the coming months, it will be important to pay attention to the new Google Chrome ad blocker that is coming out. This is designed to  block ads, that are deemed: annoying, intrusive, and disruptive. With this roll-out it will be important to focus on ads that are effective for your business, but also meet the guidelines for better ad placement. Focus on stationary ads, and avoid ads that employ disruptive videos, hard to find exit buttons, and popup ads, all of which are on the list for most annoying, disruptive, and intrusive. In addition, taking advantage of Google Home Service ads could be a great way for you to gain exposure and generate more leads, while adhering to the guidelines.

 better and affordable lead generation

There are a lot of ways you can generate leads these days. When it comes to growing your business, and knowing how to put your plumbing marketing dollars to work, it is important to know who your customer is and what they are interested in. Consulting with your analytics report is a great way to learn who your customers are. TO learn more about how to create better and affordable lead generation, contact Grow Plumbing today! 


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Boost Engagement for Your Facebook Page with These Tips

September 24th, 2017


boost engagement for your facebook pageHaving a Facebook page is a necessary part of any plumbing marketing strategy. Measuring your success is another crucial part of your Facebook marketing strategy. If you have an active strategy with your Facebook page, then you are familiar with your page insights. One of the most important things to pay attention to on your page insights in engagement. Your engagement score measure how people are interacting with your page, it measures likes, reactions, shares, comments, and so forth. Having a good engagement score means that people are interacting well, and chances are if you have good engagement, then you will also have good traffic and good conversions. But what if your engagement isn’t that great? Here are some tips to help you boost engagement for your Facebook page.


#1 Content

Promoting good quality content is important to boost engagement for your Facebook page. There are several things to keep in mind when it comes to the content you promote on your Facebook page:


  • Focus on quality – Quality is one of the most important parts of your plumbing marketing strategy. Keep things relevant to your brand and industry.
  • Be consistent – Maintaining your image is an important aspect of creating a strong brand. Strong brand recognition will help boost engagement for your Facebook page.
  • Post often – Posting on a regular basis is important. The more you post the better visibility you will have
  • Diversify – Posting a well-rounded selection of content will help you gain more visibility and appeal to a larger group of viewers. Tyr incorporating images, blogs, infographics, and videos.boost engagement with your facebook page


#2 Share

Facebook is all about sharing, and sharing your friends content is a great way to boost engagement for your Facebook page. Share your friends content. This is a great way for form a beneficial networking partnership. When you share someone’s content they are likely to return the favor. This is beneficial exposure for them and beneficial exposure for you.


#3 Ask Questions

One way to boost engagement for your Facebook page is to ask your audience questions. People like to know that you value their opinion. Ask questions that are relevant to your industry, get people involved. This helps get people to participate and will boost engagement for your Facebook page, not to mention give you valuable insight into what your customers are looking for; information that you can use in all kinds of areas with your plumbing marketing.

#4 Give Them What They Want

It is important to regularly check your page insights as well as your analytics report. This information will help you in more ways than one. These reports tell you what types of content your audience responds to the most, what search terms they use, what times of day they are active on Facebook, what area they live in, and so much more. This will help you post better content geared towards their tastes. When you give your audience more of what they want, then you will boost engagement for your Facebook page.


#5 Participate

You can boost engagement for your Facebook page by participating. Participating in conversations with your audience, and giving recognition where its due. If you get comments make sure you acknowledge those comments. This will keep the engagement train rolling and help sustain long term engagement with your Facebook page and your brand.


To learn more about how to boost engagement with your Facebook page and other plumbing marketing topics contact Grow Plumbing today!



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Content Marketing Tips That Matter Now

August 28th, 2017


There have been a lot of changes in SEO and content marketing over the last several years. It used to be that you optimized everything, created infinite inbound links, and stuffed your keywords in everything as a way to tell Google that your website was worthy of a good search ranking. While SEO is still an important determining factor in how Google indexes a website, it isn’t the end all be all. In fact, things have gotten a lot more complicated as the technology has become more sophisticated. Content marketing plays an important role in how customers and Google interact with your brand. Here are content marketing tips that matter now.


Content Marketing and SEO Go Hand in Hand

Your content marketing strategy should go hand in hand with your SEO strategy. You can merge your content strategy and SEO strategy by creating quality content utilizing your keywords. This is one of the easier and safest ways to

content marketing

Image Credit: Manhattan Communications,

consistently stay on top of your SEO. However, instead of stuffing a bunch of keywords in a post, use them in a way that makes sense. For today’s content marketing standards, focus on quality not volume.



Analytics will tell you everything you need to know about what your audience is engaging with.  After all you want to give your audience more of what they want right? You need to make a point to check your analytics on a regular basis, so that you know what content is driving the most traffic, generating the most links, and what keywords you are ranking for. While you want to be able to provide a good variety of content, this can help you navigate the best topics and sources for promotion.


Write For You Customers Not Machines

In the end, it really boils down to what your customers want to see from you. Customer engagement is becoming more of a driving force in pushing and strengthening a company’s brand. If you aren’t promoting content that your customers are interested in, then having a good search ranking, won’t do much to convert your readers. And conversions are your ultimate goal behind all of your online marketing efforts.


For more content marketing tips and how to merge your content marketing strategy with your SEO strategy contact Grow Plumbing today. We specialize in online plumbing marketing and can help you with your strategy. 

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The Challenges of Modern Day SEO for Plumbing Marketing

August 3rd, 2017


The face of the internet and the way people perform search has gradually been changing. When it comes to your plumbing marketing, it is important to be able to keep up. Not staying up to date with the latest in online marketing can result in poor traffic or even penalties from the search engines themselves. Here are some challenges of modern day SEO that you might face.


Mobile Friendliness

One of biggest transitions we have seen in recent years, is the transition from desktop users to mobile users. Mobile search now makes up for most of the searches being performed, which means it is becoming more and more important to make sure your plumbing marketing is properly optimized for mobile searchers, this includes your website, social media profiles, and local directory sites. Google utilizes a lot of information about you, which it garners from your phone, to provides customized and more relevant search results. How you optimize your site for mobile search is crucial, and as the integration technology improves between your phone’s apps and Google, it will become more and more important in the future.



plumbing marketingOne change we saw this year was Google started flagged website that do not utilize a secure HTTPS as not secure. This online security and identity theft becoming more and more of an issue in this technological era. People are becoming more and more sensitive to how their information is being stored. Users want to feel secure when they are browsing websites, so naturally Google took the steps to provide more relevant and safe search results for its users.



The internet is becoming more of a visual place. With visually driven social media sites like Instagram taking off, everything else is starting to catch on, the people like visual content. It helps sell a product, service, or idea. Visual content helps strengthen a platform and invoke an emotional connection. Which is why Google has started to pull from Google images in search results to provide more relevant data. As a result, they have been testing image rich cards in certain markets. What this means for the future of your SEO strategy and plumbing marketing, is more of an emphasis on visual content. Start incorporating more images into your content and be sure to use your keywords to optimize your alt tags.



If one thing is consistent, it is the need for speed. Speed for efficient web browsing. There is nothing more annoying when a webpage loads slow. In fact, this is a huge reason

plumbing marketing

Image Credit: The RealTime Report,

why your bounce rate could be high. To help your SEO and plumbing marketing strategy, you should perform an audit of your site. Make sure it loads quickly for mobile users. One thing that can slow down how fast a website loads is too many images or images that are too large. While you definitely want to use images, as we stated above, make sure they are relevant and that they balance your page. Avoid crowding images, and using images that are too large, the larger the image the longer it will take to convert and load for a smaller screen.


For more plumbing marketing tips contact Grow Plumbing today! We specialize in online plumbing marketing and can help you stay on top of your game. Learn more here



Internet Marketing

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How to Grow Your Business with a Small Marketing Budget

June 21st, 2017



One of the biggest hindrances for small businesses looking to grow their business is a small marketing budget. However, these days it is a lot easier to achieve the results you grow your business with a small marketing budgetwant with a small marketing budget buy taking advantage of the opportunities with online marketing. Online marketing has a lot to offer for all types of businesses, big or small. From social media to content marketing, local directories and SEO. What is so great about online marketing is most anyone can do it and it doesn’t require a huge marketing budget. Here are some ways you can grow your business with a small marketing budget.


#1 Social Media

Social media is the easiest way to reach your customers, especially since social media sites like Facebook and Twitter attracts new users every day. There is a lot of opportunity for visibility using social media to grow your business. The best part is, it is free which is great if you have a small marketing budget. Of course, you can delve into running ads and boosting posts, but to simply get started it is free. A couple of things to keep in mind when using social media:

  • Be authentic
  • Be active
  • Be consistent
  • Be relevant
  • Be professional
  • Have a good time

#2 Content

Having a good content strategy is another great way you can grow your business with a small marketing budget. One of the best ways to get your content strategy rolling is to start a blog. Update your blog at least once a week. Promote your blog on your social media profiles. You should also promote other types of content on your social media profiles like: images, videos, memes, infographcis, and general status updates. Always stay relevant, and work towards providing unique and useful information.


#3 Local Directories

Local directory sites are another important part of your marketing strategy that can help you grow your business while on a small marketing budget. There are many local directory sites out there that are free, so take advantage. Claim your profiles and optimize them. You should also spruce up your directory sites with images, logos, a link to your website, and reviews.  Put your brand into your local directory sites. Claiming these profiles can help you search ranking and make your more visible to mobile users.


#4 SEO

grow your business with a small marketing budget

Image Credit: emarket,

SEO plays an important role in your online marketing strategy. Your keywords set the tone for your entire online marketing strategy. While some keywords are more difficult to rank for, you can still compete with a small marketing budget by selecting locally specific keywords. Optimize your website, social media profiles, blog, and local directories with your keywords. The more consistent you are the better results you will get.

When you try to grow your business with a small marketing budget it can be challenging but it is completely doable if you stay persistent and consistent. Once you have achieved success mastering these tactics you can branch out with some strategically placed ads. To learn more about how to grow your business on a small marketing budget contact Grow Plumbing today, we specialize in helping plumbers achieve their online marketing goals and can help you with all of your online marketing needs. 


Internet Marketing


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