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Posts Tagged ‘online marketing’

Get Your Digital Marketing on Point for 2017

January 18th, 2017

 

Last year was an eventful year in the digital marketing world. You had the emergence of live streaming on major social media sites, Google algorithm updates (when aren’t they making algorithm updates), an emphasis on quality, unique content, Google rolled out Google Home Services in test areas, and there was a huge shift to mobile first marketing. After surviving all the changes in the digital marketing world last year, you should be more than ready to tackle this year! There are a lot of possibilities for you to succeed this year with your digital marketing, especially if you were paying attention last year! Let’s look at how you can get your digital marketing on point this year!

 

Get on The Live Streaming Train

Live streaming was big last year on Facebook. This year we anticipate that live streaming will still be a very big deal. So how can you incorporate live streaming into your

digital marketing

Sprout Social, https://goo.gl/u3wgwp, 01/18/2017

digital marketing plan? First you will want to consider what type of content your audience is interested in. Next you will want to come up with some concepts for live streaming that is realistic for you. It doesn’t have to be elaborate, but it does have to be doable. You should also think about how you can incorporate topics that are trending.  Some ideas for plumbers could include: before and after, what not to do, examples of poor plumbing repair, new innovations, remodeling ideas, etc. Once you have some ideas for your live streaming you should give it a go! Live streaming is something you can easily build into your brand.

 

Tailor Content to Your Audience

Content has taken center stage for some time now. Content was a big deal in 2016 and we expect this trend to amplify in 2017. With more and more companies actively participating in feeding the content thirsty beast, the playing field is getting more saturated and more competitive. Having a blog is a good starting point, however moving forward it may not be enough. The more information that is thrown at readers, the more sophisticated their palettes become. What this means for your content strategy moving forward is personalization. We’ve been stressing the importance of crafting your content with your audience in mind, and it couldn’t be more important going into 2017. Analyze your analytics and glean from it what you can. These insights will be crucial for developing content that your audience wants to see.

 

Use Branded Hashtags

The hashtag phenomena aren’t over yet. A few years ago when hashtags made waves on Twitter, many were quite confused as to their purpose and how to use them effectively. Fast forward a few years, and hashtags have become quite common place, with other social media sites adopting them. Hashtags have proven to be very useful in strengthening a brand, and driving home a topic. The best part about hashtags is anyone can create a hashtag. Focus on hashtags that are specific to your business and make them universal across all your social media platforms.  Use them consistently to create awareness about your brand.

 

Visual Content

digital marketingInstagram is one of the fastest growing social media sites right now. Instagram is simple to use and is based on images and memes. It’s a little more lighthearted than Facebook. You can incorporate more images into your digital marketing strategy by participating in Instagram. Share work pictures, small video clips, related memes, and other images that are relevant to your industry. Utilize your hashtags, make mentions, Instagram is the perfect blend of Facebook and Twitter.

 

A good place to start when working on your digital marketing plan for this year, is you digital marketing plan for last year. Perhaps you want to start where you left off, or maybe your digital marketing plan needs a little more work. Going over your successes as well as the areas you need improvement on can help you form a better plan for this year! For more tips on how to improve your digital marketing plan this year visit www.growplumbing.com.

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How to Get Customers to Find Your Business

February 19th, 2016

 

Its important to increase your online visibility in order to get customer to find your business online. Creating a good website is only part of the equation. The next step is to get customers to find your business. So how do you get customers to find your business? You have to lead them to your business strategically. You can do this with a great content strategy, social media, and local directories.

 

Content Strategy

A good content strategy will help customers find your business by providing them with good quality content, which all internet users seek. Content that is routinely updated will help customer find your business by providing a good opportunity to optimize your content with your keywords, which will help with your search ranking further helping customers find your business. Aside from the SEO perks content also helps establish your authority in the industry and helps you build credibility with your customers.

 

Social Media

help customers find your businessThere is no doubt that social media is a great way to help customers find your business. You can grow your networks with your existing customers and seek out new ones. Implementing your content strategy into your social media is also good and helps build engagement with your following and create traffic to your website. When it comes to social media there are a lot of options. If you are just getting started we suggest going with the big 4, Facebook, Twitter, LinkedIn, and Google +. Get a feel for those sites and then branch on from there. Remember aside from helping customers find your business you are also building a brand, so keep things uniform to help strengthen your brand.

 

Local Directories

Local directories are huge when it come to helping customers find your business, especially with mobile users. Sites like Yelp and Google Local can be instrumental in helping customers find your help customers find your businessbusiness. So take advantage of these sites. Optimize your sites with your keywords, add pictures, add your logo, and make sure that all the pertinent business information is accurate. Many of these sites also allow you to add your website, a crucial part of information to help customers find your business. Many of these sites also allow for ratings and reviews which also help customers find your business. Encourage your customers to leave positive feedback and reviews to help increase your visibility.

 

These are just 3 areas you can focus on to help customers find your business. If you are just starting out, concurring these areas will give you a good start. You may also want to consider running a paid ad here and there to boost traffic. Facebook is a good place to run ads, or you may consider a Google Adwords campaign. To learn more about plumbing marketing and how to get customers to find your business please visit www.growplumbing.com.

 

 

 

Internet Marketing

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Focusing on Your Content to Improve Your Plumbing Marketing

December 23rd, 2015

 

Over the last several years there has been a huge shift in focus to content marketing. Content is the easiest and safest way to achieve good search rankings and drive traffic to your website. Plus it helps boost engagement and builds your credibility. However just as we know how important content is, we also know that your content needs to constantly evolve with the times, as well as the rest of your plumbing marketing strategy. Things move at the speed of light in the digital marketing world. New Algorithms are being introduced to keep marketers on their toes, new technologies are coming about, new fads and new trends in online marketing, not to mention the constant need to remain competitive, its important to remained focused on your content to improve your plumbing marketing and remain relevant.

 

content to improve your plumbing marketing

Data Informed, http://goo.gl/Pjaq9w, 12/23/2015

Think quality! There’s that word again! Yes quality over quantity is becoming more and more important for your content to improve your plumbing marketing. Quality is really how we came to the importance of content in the first place. Back in the day during the onset of SEO, key word stuffing ran rampant throughout the digital marketing world. This tactic was viewed as a manipulation of search results by the major search engines, and so a slew of algorithms were introduced to counteract the effects of these “black hat” practices. Hence the need for good content. Content like blogs posts became the new carrier for SEO.

 

A blog is a great way to focus on your content to improve your plumbing marketing. For starters you can infiltrate your blog posts with your desired key words; just keep in mind balance. It needs to read well. A blog that is too dense in keywords can be deemed as too spamy and can actually have the opposite results you were hoping for.

 

Aside from being able to use your keywords another reason to focus on your content to improve your plumbing marketing is that you are continually updating your website. Search engines like pages that are routinely updated on a regular basis. They are viewed as more relevant. By updating your blog once or twice a week you continuously update your website.

 

Content will continue to take center stage throughout the next several years. With more regulations from search engines it will be important to focus on your content to improve you plumbing marketing and really stay on top of the trends. To learn more about content marketing please visit our website at www.growplumbing.com.

 

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How to Safely Go About Link Building

October 24th, 2015

 

Link building is still a huge part of online plumbing marketing. With so much emphasis on content marketing and social media marketing, sometimes we forget how important link building actually is. More importantly we forget how much link building has changed over the last several years.

 

link buildingAs technology improves Google works harder and harder to improve its products so that users get the best possible results for their searches. What was happening before with link building was an attempt to manipulate search results not only with a bunch of links, relevant or not and keywords. The end result was searches with less relevant results. Over the last several years Google has rolled out several updates including Panda, Hummingbird, and Penguin, all designed to weed out the manipulators so that only the best quality and relevant search results appear.

With everything that has happened in terms of link building don’t shy away from link building. Of course you want to be cautious to avoid being penalized by search engines, focus on links that are of good quality and relevant to your business. A great way to do this is with local directories, social media, and even with your blog. Chances are if you are already incorporating the three the links will form naturally.

Networking with other professionals is also a great way to build credible links. Form relationships with other professionals where you both benefit from link sharing. LinkedIn is a great place to build relationships with other professionals. Long term networking partnerships are good for a variety of things aside from great link building.

Link building plays a vital role in achieving top search results as this is part of what is indexed with web crawlers so its important to have some sort of link building strategy as part of your plumbing marketing plan. Unsure how to go about it? Grow Plumbing specializes in plumbing marketing and can help make sure your link building strategy is on point. To learn more about Grow Plumbing and link building please visit our website at www.growplumbing.com.  

Internet Marketing

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Networking with other professionals is also a great way to build credible links. Form relationships with other professionals where you both benefit from link sharing. LinkedIn is a great place to build relationships with other professionals. Long term networking partnerships are good for a variety of things aside from great link building.

 

Link building plays a vital role in achieving top search results as this is part of what is indexed with web crawlers so its important to have some sort of link building strategy as part of your plumbing marketing plan. Unsure how to go about it? Grow Plumbing specializes in plumbing marketing and can help make sure your link building strategy is on point. To learn more about Grow Plumbing and link building please visit our website at www.growplumbing.com.

 

 

 

Your SEO Strategy

October 14th, 2015

 

When you first started your online plumbing marketing you probably incorporated a little SEO strategy into your game plan. SEO is an important part of a digital plumbing marketing plan. Is you SEO strategy the same as when you first started? As time goes on its important to adapt your SEO strategy to encompass changes in trends and guidelines.

 

Search Engines

SEO strategySearch engines like Google are constantly making updates and changes in order to improve their product. Their job is to provide the most relevant and easily attainable search results. Over the last several years Google has rolled out a number of algorithms in order to counter act certain, shall we say, black hat practices of SEO. An example of black hat SEO practices is keyword stuffing. Years ago online marketers could achieve top ranking status by stuffing keywords throughout their website; this involved visible keywords and also keywords that are hidden from plain site (the font and background were the same color). The thought process behind this technique is the more time the keyword is mentioned the more relevant Google will find the content and reward the page with a top search ranking. Well eventually Google caught on. Now if Google suspects this method is being used it could result in being completely removed from the search rankings all together.

 

As part of your ongoing SEO strategy its important to stay up to date on the latest updates from search engines like Google. Google updates its algorithm on a regular basis. A lot of the times these are small updates that hardly have any effect, other times its a big update that could have an effect on your plumbing marketing. Its important to remain in the know when it comes to search engine updates and your SEO strategy.

 

Staying Relevant

Relevant keywords are huge for your SEO strategy. Keywords are terms that users search for to find your business. In terms of staying relevant its important to consider your keywords from time to time. Things change over time, not just withSEO strategy online trends but also trend with your business. To stay competitive you must update your keywords. A steady stream of new content is a great way to implement new keywords that you want to promote; blogging is an excellent way to do this, landing pages are also effective. Aside from droning up new keywords to remain in the know, you also must consider whether your current keywords are A) effective and B) still relevant. Perhaps when you first started with your SEO strategy you had certain keywords that you were targeting. Have you ever checked your analytics report to see if they are effective? Or perhaps you set your website up a few years ago and back then you were in a different place with your business so you went with keywords that were relevant at the time. Are they still relevant to your business?

 

Your SEO strategy needs to be constantly maintained. If you don’t make updates or changes to your SEO strategy every now and then you risk not being relevant anymore, which does nothing for your search ranking. Actually it could have a negative effect on your search ranking.

 

If you haven’t updated your SEO strategy in a while maybe you should do so. Need help? Grow Plumbing is here to help! We specialize in plumbing marketing and can help you with your SEO strategy. To learn more visit www.growplumbing.com.

 

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Online Marketing Trends in 2014 – What to Look for in Plumbing Marketing

December 27th, 2013
 

plumbing marketing trends 2014

Ruffneck Scarves, http://www.ruffneckscarves.com/big-year-soccer-coming-2014, 12/27/2013

 

2013 proved to be a very exciting year in terms of online marketing. With the ever changing Google algorithms and the onset of mini videos and surge of popularity of sites like Pinterest where should you focus your plumbing marketing attention in 2014? Without a doubt 2014 will be just as exciting as 2013 if not more so. As each year passes we are faced with more and more possibilities in terms of plumbing marketing. Lets take a look at some areas to focus for plumbing marketing in 2014.

 

  1. Link building Google has spend a lot of time leveling the playing field when it comes to spammy link building tactics. We suggest veering on the side of caution when it comes to link building. Focus on quality not quantity. Make sure the links you are creating make since, otherwise your link building tactics could have the opposite effect on your plumbing marketing. Don’t risk getting penalized by Google. By all means build links, but do it for the right reasons. Any effort to manipulate search results with link building is definitely frowned upon by Google and you risk your site being wiped out of search results all together.

     

  2. Go Local Having a Google + profile linked with a Local account is becoming more and more useful for plumbing marketing. Google + is only 2nd to Facebook in the number of monthly visits! With more and more users searching on their mobile devices for local businesses this is an audience that you simply cannot ignore in 2014. Claiming a profile on Google is easy to do and can help with boosting your search ranking aside from creating a great portal to engage with customers.

     

  3. Go Mobile As stated above more and more users are using mobile devices to search for things online. This is important to your plumbing marketing because you want to make sure that your website is compatible with mobile search. If you website doesn’t automatically adjust on a mobile device you could be risking a sale! Lets face it mobile devices are here to stay and will probably continue to rise in popularity. You cannot afford to not be accessible in 2014.

     plumbing marketing trends 2014

  4. Are you on Pinterest? Pinterest has proven to be a definite player in 2013, and will probably continue to do so. Since 2011 Pinterest has gone from 27 million unique visitors to roughly 70 million subscribers in July 2013. For plumbing marketing you can start pinning new plumbing trends and products.

 

These are just 4 areas to focus on in 2014. There are of course other things you should be doing for plumbing marketing in 2014, and hopefully you are already doing some of them. If not then we are here to help! Grow Plumbing specializes in online plumbing marketing. Together we can get your plumbing company where it needs to be in terms of plumbing marketing. Lets make 2014 a great year for plumbing marketing!

 

Internet Marketing

Click the button above to learn more about our internet marketing programs.

 

 

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