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Posts Tagged ‘Online plumbing marketing’

Plumbing Marketing Tips to Help You Reach New Customers

June 14th, 2017


New customer acquisition is important in order for your business to grow. One of the best ways to reach new customers these days is with an online plumbing marketing plan. When it comes to online marketing there are many options to help you reach new customers, from social media, local directories, local SEO, and content marketing. In order to get the best results, it is best to incorporate all aspects into your plumbing marketing plan. Here are some tips to help you reach new customers.


The first step in reaching new customers is to identify who you customer is. This way you can more accurately gear your plumbing marketing efforts to their tastes. This will make your plumbing marketing efforts more effective and more efficient. Once you know who you are marketing to, you can figure out how you are going to market to them.


reach new customersThe next step is to go where your new customers are going to be. Social media is an excellent place to start. We suggest participating in all of the main social media sites: Facebook, Twitter, LinkedIn, and Google +. Optimize your profiles with images and content and start growing your networks with people that fit your target audience. There are other social media sites you may want to consider as well; such as Instagram and Pinterest, both of which depend highly on visual content. The point is to actively reach out to new customers and invite them to join your networks.


In addition to your social media strategy, working with your local directories is also going to help you reach new customers. Start optimizing your profiles with accurate business information and images. The next step is to encourage your customers to leave feedback on your local directory sites. Studies show that local directory profiles that have more ratings get more play. Not only are they more likely to appear in search results but profiles that get more rating and reviews are more likely to pique the interest of would be customers. Paid advertising with your local directories can also help you reach new customers. You can offer incentives this way, and entice new customers to become existing customers.


Local SEO is another important strategy that will help you reach new customers. When brainstorming keywords, some of the most effective keywords are going to be keywords reach new customersthat have a huge local emphasis. They will be more effective and easier to rank for, not to mention deliver results that are appropriate for your business. Consider geographically specific keywords, then work a local SEO strategy that involves geo specific pages to drive local traffic. Your local SEO will also be applicable to your social media, local directory, and content strategies.


A thoughtful content strategy will only sweeten the deal, as it helps improve your search ranking and boosts engagement on social media. The most important things when it comes to your content strategy is to: be consistent, stay relevant, promote, and create content with you customers in mind.

Looking for a professional plumbing marketing specialist? Grow Plumbing specializes in online plumbing marketing and can help you achieve your plumbing marketing goals. Schedule your consultation today!


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How to Stay Relevant to Remain Competitive with Your Plumbing Marketing

June 5th, 2017


In the world of plumbing marketing the competition is fierce, especially in the online sector, where things can change at the speed of light. That is why it is so important to stay relevant when it comes to your plumbing marketing. But what does that exactly mean? Today we will delve into what it means to stay relevant so you can remain competitive with your plumbing marketing.


When it comes to staying relevant there are a couple of factors you need to consider. Of course you want your keywords and your SEO strategy to match your industry, that

stay relevant

Image Credit: Search Engineland,

should go without saying. However, you should also consider where you are marketing, who you are marketing to, and what methods you are using. Just as it is important to stay relevant for your customers, it is also to make sure that the things you are doing to market your business online are relevant to you.


Selecting the Right Keywords

Selecting the right keywords naturally going to be the first thing that comes to mind when we say “stay relevant”. Industry specific keywords are important in order to drive the right kind of traffic. Keep in mind that while driving traffic is important, if it isn’t relevant traffic is really serves no purpose. Focus on keywords that are going to bring in the right kind of clientele. Consider you niche, your area, and any other specific things that help you narrow down your keywords to the most relevant. Remember the most competitive keywords are going to be the most challenging to rank for. In addition, it is important to keep in mind that you are also building credibility. Never use keywords that are trending but not relevant simply to drive traffic. Not only is this dishonest, and will result in a high bounce rate, but search engines could also penalize your sight for misleading people.


Selecting the Right Communities

stay relevant

Image Credit: Market Business News,

Selecting the right online communities is also important in order to stay relevant and competitive with your plumbing marketing. One of the biggest take aways with this is participating in the social networks where you customers are. There are a lot of options out there when it comes to social media marketing, however not all of them are going to be the right fit for your business. Instead of spreading yourself too thing trying to maintain and active following on every single channel, focus on the ones that are more likely to have your target audience. You will get better results by putting more effort into the social media sites that are going to offer you the best visibility.


Selecting the Right Ad Platforms

Again, when it comes to your plumbing marketing and staying relevant, where you place your ads is also important. The best way to determine which ad sites are most effective for you is to try them and see. The cost of running ads can add up after a while, so you want to make sure you are using the right ad platform and getting in front of the right audience. You won’t know which sites are the best for you until you try them and see.


For more plumbing marketing tips contact Grow Plumbing today! We specialize in plumbing marketing and can help you with all of your online plumbing marketing needs; from social media, content marketing, SEO, and more! Learn more about our services here.

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Simple Things You Can Do Right Now to Improve Traffic to Your Website

April 8th, 2017


In order to improve traffic to your website it requires a little effort. Fortunately, there are a few simple things that anyone can to improve traffic to your website. It is important to keep in mind, that traffic is best grown organically. Focus on creating natural streams of traffic for longevity and sustainability. This will ensure that you not only build a steady flow of traffic, but also traffic that is good quality. Good quality traffic is what you are after, this includes traffic that fit your target customer profile and have a high probability of becoming a customer.


Up Your Social Media Game

One simple way you can improve traffic to your website is to up your social media game. A good social media strategy is a fundamental part of setting up a successful online plumbing marketing plan. Social media works to reel people in. It allows you to search and target potential customers, share content, build your brand, and build engagement. If there is one thing you should do, it’s social media. Start by making sure your profile is professional, has good quality images, is optimized, and links back to your website. Then you should start growing your networks by targeting and adding people that meet the criteria of your ideal customer. Updating your profile on a regular basis with status updates and content is how you will build relationships and estimating improve traffic to your website.


Create Useful Compelling Content

Content is crucial to improve traffic to your website. Think of it as the bait the entices people to your site. While social media provides an audience for your content, your

improve traffic to your website

Image Credit: Pro Blogger,

content needs to work for itself and compel people to click through. Content should be interesting, useful, enticing, and leave the customer wanting more information. Your headline plays a huge part in enticing readers to click through. Work on creating exciting headlines that command attention. Keep in mind consistency is key, the headline should match the content of the webpage you are directing them to and deliver on promises. Misleading people could increase your bounce rate.


Run Ads

Strategically placed ads can also help improve traffic to your website if you are just looking for a little pop. It is important to consider that running ads requires funds to do so. So, it is important to keep your ROI in mind. Everything matters when running ads; the platform you are using, the wording, images, and the audience you are targeting. While running ads is a good way to boost traffic, it isn’t sustainable unless you are willing to continue to dedicate funds to ad placement. That is why you should focus on creating natural sources of traffic and strategically run ads to generate a buzz when you need it.


improve traffic to your website

Image Credit: Know Your Meme,

Leverage Local Directories

Local directories are another place that can help you improve traffic to your website. The more active you are on local directories the more quality traffic you will get. Start by claiming your profiles and optimizing your profiles. You should also ad images and links to your website and social media profiles. You can boost your rating by asking your customers to leave reviews. Businesses with good reviews are more likely to do well on local directories.


When it comes to improving traffic to your website it is important to focus on quality not quantity. In addition, creating the traffic is only part of the equation, it is up to your website and the methods you have in place to close the deal. To learn more about how to improve traffic to your website and other plumbing marketing tips please visit

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Plumbing Marketing Tips to Get the Results You Want

March 19th, 2017


When it comes to getting the results you want with your plumbing marketing it takes dedication, time, consistency, and a good strategy. If you have an existing plumbing marketing strategy it never hurts to analyze your efforts and revamp your strategy a little bit. If you are just getting started these plumbing marketing tips will help get you going in the right direction to get the results you want.


#1 Content Strategy

A good content strategy is a must for your plumbing marketing.  It should entail a blogging strategy as well as a steady stream of evergreen posts for your social media accounts. Content should be designed with your audience in mind. Create useful, unique, and relevant content that will engage your audience and entice them to click to your site.


#2 Share

Plumbing marketing

Image Credit: Wintellect,

Sharing your content across all of your social media platforms and social bookmarking sites is the next step of getting the results you want with your plumbing marketing. Social media runs off of content, when you share your content on social media, you open it up to more exposure, which in turn will result in more traffic and more conversions. It is also a great way to strengthen your brand and keep your audience engaged.


#3 Landing Pages

Landing pages are effective at driving home a point you want to make.  A landing page is a separate page from your website that is dedicated to one theme. Landing pages are effective because they leave little room for distraction, with an entire page completely dedicated to one specific topic. To get the results you want, make sure it is clear what the topic is from the beginning, and make sure you stay consistent and relevant to the topic at hand. Employ a strong call to action to convert traffic, and seize opportunities to capture information.


#4 Measure Results

One of the most important steps in getting the results you want with your plumbing marketing is to measure your results. You can’t see how much you have grown without consulting your analytics reports. These reports give you in depth insight into the behaviors of your traffic. Such insights as: keywords, bounce rate, which pages attract the most traffic, and demographics. This information is vital in moving forward with your plumbing marketing.

plumbing marketing

Image Credit: LinkedIn,

For more information on plumbing marketing tips and how to get the results you want please visit


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Proactive Online Plumbing Marketing Tactics

February 23rd, 2017

When you have an ongoing plumbing marketing strategy it is important to be proactive. An ongoing strategy, requires ongoing maintenance in order to remain effective, relevant, and competitive. As you move forward on your online plumbing marketing journey you will have to make adjustments and tweak your strategies here and there. Here are some tips to stay proactive with your online plumbing marketing tactics.


Adjust Budget

online plumbing marketing

Image Credit: NACAA,

A budget plays a huge role in any online plumbing marketing strategy.  A budget is an important part to get figured out at the beginning of planning your strategy. It will be the voice of reason on what you can and can’t do and is an important part of calculating your ROI (return on investment). That being said, a budget is an important thing to revisit at regular intervals. Have your efforts been paying off? Can you allocate more funds to your plumbing marketing? Are there areas that are performing well that deserve more funds? Is your plumbing marketing budget too big or too small? Keep your ROI in mind when revisiting your budget.


New Opportunities

When it comes to online plumbing marketing things are constantly changing. New methods, new social media sites, and new trends come about all the time. Don’t be afraid to

online plumbing marketing

Image Credit: Scion Social Blog,

adjust your strategy to incorporate new opportunities. You will never know if something is going to work for you unless you try it.



Keywords are important for your online plumbing marketing strategy. Keywords should be updated from time to time. There may be some keywords that are consistently relevant to your business. And you should definitely continue to focus on these words. However, there may also be new keywords that you can incorporate into your strategy. Consider niche areas, geo specific keywords, and trending topics.


One of the best ways see what areas of your plumbing marketing need to be adjusted is to check your analytics report. You analytics report will tell you where you traffic is coming from, what keywords you traffic used to find your, who your traffic is, and how long they are staying on your website. This is all pertinent information and can really help you with your plumbing marketing strategy. To learn more about creating a solid performing plumbing marketing strategy visit

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Setting the Record Straight – Common Beliefs About Online Plumbing Marketing

February 13th, 2017


Online plumbing marketing should be an important part of your marketing strategy. If you have been paying attention over the last several years then you hopefully have already incorporated an online plumbing marketing strategy into your existing marketing strategy. From social media to content, form paid ads to your website, it’s all relevant these days. As plumbing marketing has taken on more of a digital look these days, there have been some common beliefs about online plumbing marketing that simply aren’t true. Today, we are going to set the record straight.


#1 It’s All Digital

One of the biggest plumbing marketing falsehoods is the notion that it’s all digital. And yes, there has been more of a focus on digital marketingas of late, but that doesn’t mean that traditional methods of plumbing marketing are not still going

online plumbing marketing

Image Credit: Watcheezy,

to be effective. Local ads, radio commercials, TV commercials, newsletters, etc.… are still effective forms of plumbing marketing. Instead of dropping your traditional plumbing marketing strategy for an entirely digital marketing campaign, enhance your existing marketing strategy and incorporate them both. This helps guarantee that no stone is left unturned when it comes to getting the best possible exposure.


#2 The Latest and Greatest

When it comes to advances in digital marketing, some are quick to jump on the bandwagon, dropping existing tactics that were actually performing quite well. While we encourage trying out new things to see what works, the operative phrase here is “what works”. If you are having success with one particle avenue, then you should continue to pursue it. Just because a new method or platform comes out does not mean that it is going to be a successful strategy for you. Wait and see, in the meantime continue to put effort and money in the plumbing marketing methods that are delivering results.


#3 Keeping Exposure too Narrow

Part of the beauty of digital plumbing marketing is you have a ton of options. While it’s important to stick to what works, it’s also important to make sure you aren’t missing out on any opportunities. Expanding your efforts helps expand your reach. Remember different people gravitate to different platforms. Go where your audience is most likely to be, but don’t be so quite to discredit other platforms. Diversify your efforts to cast a larger net, but also prioritize your efforts so that you are spending the appropriate time and money.


#4 The More Traffic, the More Sales

online plumbing marketing

Image Credit: L & D Mail Masters,

The notion that generating more traffic will result in more sales is easy to believe. However, when it comes to generating more leads and more sales you must have the right traffic. Not everyone that visits your website is going to be the ideal customer. It’s important to make sure that you are being very specific when it comes to targeting your audience. In addition, it is also important to make sure that your website is equipped with the right doors to complete the conversion. Just because you have the traffic does not mean that they will convert. Getting them to your website is only half the battle, it’s up to your website to do the rest. Employ a good organized layout that is appealing and easy to navigate. Use strong call to actions, and make it as easy as possible to locate your contact information.


To learn more about online plumbing marketing and how to get your plumbing marketing strategy on the right path, contact Grow Plumbing today! We specialize in digital plumbing marketing and can help you form a customized plan that meets your individual needs. Learn more here

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Tips for Growing Your Social Media Following

January 31st, 2017


increase your social media following

Image Credit: Nigel's Blog,

Social media is a great lead generator for any business. Aside from generating inbound leads it is a great way to increase brand awareness and engage with customers.  There are many great benefits to having  a strong social media game, however none of them are possible without a following. From Facebook, Twitter, LinkedIn, and Instagram, having a diverse presence is a great way to gain the best online exposure. Growing your social media following is something that is best done organically. Here are some tips for growing your social media following.


Cross Promote

A great way to grow your social media following is to cross promote your social media sites. Promote your Facebook account on Twitter, promote your Instagram account of Facebook. You should also promote your social media sites on your website and local directories. The goal is to make is as easy as possible for customers to connect with you on the social media site of their choosing.



Think about what social media site is most likely to harbor your ideal customer. Spend the most time there growing your network. While we encourage diversity as far as social media goes, spread your time out accordingly. Different social media sites appeal to different types of people, you must take this into consideration when identifying where you target audience spends most of their time.



When it comes to SEO you should never miss an opportunity to optimize. Optimize all of your social media profiles with your keywords. This can help with your search ranking and also helps you appear in search results on social media as well.


increase social media following

Image Credit: Griffith Hack,

 Use Hashtags

Hashtags are a great way to grow your social media following, particularly on Twitter and Instagram. By attaching a hashtag that has mass appeal to your post you automatically join the thread associated with that hashtag. This gains exposure for your content with people who are interested in that hashtag. Some good examples of hashtags for plumbing marketing include hashtags about remodeling, green plumbing, or how to save water. The best hashtags will incorporate a topic that is already trending.



Content plays a huge role in social media, in fact it is a major driving force.  All internet users seek content. The type of content will depend on the person. Each social media sites promotes a specific type of content. Which is why it’s a good idea to diversify your content; from blogs, status updates, images, memes, and short videos, they all have their place. Work on providing useful and unique content. Keep what your customer wants out of their content experience in mind.



Make it easy to share your content. Include social media specific share buttons on all of your content. If you post a blog on your website for example, include the share widget so your readers can share your blog with their social media following. Make it as easy as possible to share your content.


Increasing your following on social media is a great way to increase traffic to your website. To learn more about how to increase your social media following and other plumbing marketing topics please visit our website at



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Building Trust and Growing Business – Tips to Build Your Credibility with Your Customers

January 6th, 2017



When it comes to growing business building trust with your customers is one of the most important steps. People like to do business with companies that they feel have their best interests at heart and who will honor their commitments. Building trust and credibility with your customers should be a daily mission and can easily be incorporated into your plumbing marketing strategy. Building credibility is part of building your brand.


#1 Clear and Open Communication

One of the most important parts about building trust with your customers is clear and open communication. Make it easy for customers to contact you and always respond to their concerns and be available. Create an open

building trust

Rio Grande Valley Moms Blog,, 01/-6/2017

line of communication address the good and bad. Failure to address tricky situations can be a huge downfall when it comes customer service and does not help build trust. Regardless of the situation, up front communication is always best.


#2 Honor Your Word

It’s important to always honor your word to build trust with your customers. It could mean honoring a promise or promotion you made as part of your plumbing marketing campaign, or an agreement you made with a customer. It could be as simply as showing up on time. Doing what you say and meaning what you say is crucial part of building trust with your customers. It lets them know they can depend on you.


#3 Demonstrate Your Knowledge

Demonstrating your knowledge is another way you can build trust with your customers. People like to do business with companies that are the best at what they do. But how can you demonstrate that you are the best at what you do? By blogging about it! Incorporate your expertise into your plumbing marketing strategy. Studies show that a consistent content strategy is one of the best ways to build credibility online.


#4 Promote Feedback


building trust

Brett Pinegar,, 01/06/2017

Customer feedback is an excellent way to build trust. New customers like to see how other customer’s experiences where before they do business with you. Customer reviews are considered more reliable than professional opinion. So promote feedback. Ask your customers to review your business online, or post testimonials on your website. This is a great way to demonstrate your credibility with your customers and also promotes candid communication.


Building trust is part of growing your business. You want your customers to feel like they made the right decision in doing business with you. Customers who trust you are also more likely to provide repeat business and referrals, both of which are invaluable to your growing your business. To learn more about building trust and credibility with your customers and strengthening your brand visit


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Learn From Your Mistakes- Measuring You Success with Plumbing Marketing

November 17th, 2016


Part of an ongoing online plumbing marketing strategy is being able to analyze your efforts so that you can learn from your mistakes. Knowing the current state of your plumbing marketing efforts is crucial for moving forward with a more successful strategy. After all you want to make sure you are putting forth your efforts in a meaningful and effective way. Here are some ways you can learn from your mistakes with your plumbing marketing.


plumbing marketing, 11-17-2016

Set Up Call Tracking

Call tracking is a great way to measure the success of your plumbing marketing. By assigning a local number to your online plumbing marketing tactics you can gain access to important analytics information; like: who is calling, where are they calling from, how they found your information etc… This is important information for moving forward with your plumbing marketing. It will help you see where to put your time and efforts.


Analytics Report

You analytics report provides a wealth of information about your plumbing marketing. It should be consulted on a regular basis. Quarterly if not monthly or more. Analytics tells you who your visitors are, what sources they are coming from,

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UL Industries,, 11-17-2016

what keywords visitors are using to find you, what web browser visitors are using, what geographic areas your visitors are from, what pages get the most visitors, how long visitors are staying on your page, and more. All of this information is crucial in order for you to learn from your mistakes and move forward with your plumbing marketing.


Check Out the Competitors

Keeping tabs on what you competitors are up to can also help you learn from your mistakes and give you powerful insight. Scoping out the competition is important because you can really learn a lot from your competition. Perhaps they are doing something you have thought of but haven’t tried yet, or maybe they are doing things you never thought of. Look at their web pages and analyze what keywords they are using, what social media sites are they active in, etc… This can help you tailor a better plumbing marketing plan, by not only learning from your mistakes but theirs as well.


Information is power especially when it comes to your plumbing marketing strategy and learning from your mistakes. When money is involved its important to be able to make educated decisions about your plumbing marketing, that’s why it is so important to be informed about what is working and what isn’t’ working so you can learn from your mistakes and move forward with a better plan. TO learn more about online plumbing marketing please visit

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How to Make Every Moment Count for Your Plumbing Marketing

November 13th, 2016


Life gets hectic, especially when running a business. That’s why it is so important to make every moment count for your plumbing marketing. While you are balancing everything during your day to day operations, your plumbing marketing shouldn’t be sucking the time or the dimes out of you. To get the biggest bang for your buck here are some tips to make every moment count for your plumbing marketing.


#1 Pre-Schedule Posts

plumbing marketing

Screen ish,, 11-13-2016

Pre-scheduling posts is a great way to save some time and make every moment count for your plumbing marketing. The constant updating of status updates can be a little time consuming, especially across multiple channels. That’s why we like to recommend using an app called Hootsuite to pre-schedule your posts. With Hootsuite you can not only pre-schedule your posts but also update all of your social media sites from one place.


#2 Create with Purpose

Content is one of the most important parts of successfully using social media for plumbing marketing. Which means that you really need to make every moment count with it comes to generating new content. Don’t just create content for the sake of creating content. Instead write with purpose. Content that is not well thought out and purposefully written might not be able to generate the results you were after, so don’t waste your time creating fluff.


#3 Choose Wisely

Choosing the right keywords is another way you can really make every moment count for your plumbing marketing.  Keywords can be very

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Fast Web,, 11-13-2016

competitive so it’s important to make sure that you select keywords that you will be able to rank for. By choosing the right keywords you can better increase the chances of improving your search results.


#4 Watch Your Ads

Ads should be part of your plumbing marketing strategy. They can really help give your plumbing marketing a boost. However you want to make sure that you are running ads selectively. Pay attention to the keywords and target audience. Ads cost money so you want to make sure that they are efficient and effective.


#5 Network

Never miss an opportunity to network. Networking is one the greatest ways to improve your business. Chances are you are presented with networking opportunities every day. Take advantage of these as they come about.

For more tips on running a successful plumbing marketing strategy and making every moment count for your plumbing marketing click here.

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