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Posts Tagged ‘online repuation’

July 23rd, 2020

Word of mouth marketing has been around forever. As a business owner, you probably realize the value of word of mouth referrals. With the onset of the internet, word of mouth marketing, has taken on a new look via online reviews. Online reviews are important for several reasons, with the obvious reason being that people want to do business with businesses that have a good reputation. Online reviews are one of the key driving factors that affects your online reputation. Here’s how to harness the power of your online reviews to help you grow your business.

online reviews

Google Service Ads

You are probably familiar with Google service ads. Google has been expanding their home services ads for the last several years. These are the ads for service professionals that appear at the top of search results. There are several factors that determine ad placement for service professionals using these ads, and one of them is a company’s online reputation. Google wants users to rely on them to help them find the goods and services they need, as a result they only want to provide results that are of the finest quality. Online reviews help Google determine which service providers are worthy. Which is why, as a service professional, you should focus on cultivating online reviews, particularly with Google, if you are running service ads. 

 

How To Get Customers To Leave Reviews

Getting your customers to leave good feedback can be a bit challenging. The key is to encourage reviews at the right time and then follow up. Solicit a review at the completion of a job when things are fresh on your customers mind. You can also follow up with an email. Be sure to include links to your review sites to make finding your profiles as easy as possible. You could also consider offering a promotion for reviews, for example; “every review gets a free magnet” or something along those lines. Of course you will want to be cautious with this one, as sites like Yelp frown on “paying” for reviews.

 

Remember It’s A Numbers Game

Statistically speaking, you are bound to get reviews from time to time that do not show your business in the greatest light. Negative reviews are going to happen, even when you aim for perfection. There is a ratio at play; a customer who has a positive experience may tell a few people, but a person with a negative experience will tell 10 plus people about their negative experience. This is what fuels negative reviews, and why it may be challenging to get customers to leave a review. If a negative review comes your way, don’t fret. Look at your positive reviews vs. your negative reviews. If it is only an isolated negative review, you have nothing to worry about. You can encourage more positive reviews to filter out the negative one, and depending on the situation, you may even be able to negotiate with the site administrator and have the review removed. 

online reviews

In addition, you may want to take this opportunity to demonstrate your customer service skills by reaching out to the customer. Sometimes, it’s more so about how you handle adversities than the actual review. Negative reviews provide you the ability to right a wrong, and make your customer happy. It also gives you the opportunity to reevaluate some of your business practices. Perhaps there is an area that needs improvement. Use this opportunity to help facilitate growth.

 

It’s Not All About Google

While there is not doubt that Google is a big contender, it isn’t the only place you should focus on. Sites like Yelp are also important. Consider your local directory sites, and even Facebook reviews. Online reviews help strengthen your online reputations, establish your authority in the industry, and even help improve your SEO.

 

Get Help With Your Plumbing Marketing

Online reviews are just part of the bigger picture. Feeling overwhelmed with your plumbing marketing? We can help! Grow Plumbing specializes in online plumbing marketing and can help you form a customized strategy that meets your individual needs. Learn more now! 

 

 

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Get Your Customers to Leave More Online Reviews for Your Business

November 2nd, 2017

Marketers and business owners alike, know the importance of good online reviews. Online reviews help increase brand awareness, help with search ranking, help reach new customers, and provide opportunities for you to make your business better. Online reviews mean you will have to learn how to take the good in with the bad, however the good far outweighs the bad. Good customer service and online reputation monitoring can help you navigate any reviews that are less than favorable. Here are some tips to help you get your customers to leave more online reviews for your business.

 

Claim Your Listings

The first thing you will want to do on your quest for more online reviews is to make sure you claim your profiles. Go the most popular sites like Google, Yelp, Bing, and Yahoo for example and claim those profiles. This way you can make sure get your customers to leave more online reviewsall of the business information is accurate about your business and monitor your reviews.

 

Make it Easy for Them

One of the best ways to get your customers to leave more online reviews for your business is to make it as easy as possible for them. Send a follow up email with links to your profiles, or send a text follow up text with a link. The easier you make the process, the more likely your customers will leave more online reviews for your business.

 

Timing is Important

You want to make sure you are soliciting reviews at the right time. Ask too soon, and your customers might not have an opinion yet because the job is too new, as too late and they might not remember. Find a middle ground. You don’t want to come off as desperate or pushy either.

 

Offer Incentives

get more customers to leave online reviewsWhile paying for reviews isn’t such a good idea, you can offer incentives. Perhaps a reward program or a free gift. This places a value on your customers opinion, and they are more likely to cooperate when they feel like they are getting something out of the deal. Remember you want genuine and authentic reviews.

 

Monitor and Respond to Reviews

It can be time consuming to respond to every review, however it can be a very rewarding practice. You don’t have to write a long dissertation, a simple “thanks for the review” will work. This demonstrates that you are active and proactive about your customer service. In addition, monitoring your reviews is the best way to stay on top of negative reviews.

Reviews are an important part of your online marketing strategy. They help influence new customers decisions to do business with you, and also help with your visibility. As Google moves forward with Google Home Services, there will be more of an emphasis on online reviews for your business. Get a head of the game now and be proactive when it comes to online reviews. For more information on Google Home Services and how to get your customer to leave more online reviews for your business, contact Grow Plumbing today!

Internet Marketing

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Building Trust and Growing Business – Tips to Build Your Credibility with Your Customers

January 6th, 2017

 

 

When it comes to growing business building trust with your customers is one of the most important steps. People like to do business with companies that they feel have their best interests at heart and who will honor their commitments. Building trust and credibility with your customers should be a daily mission and can easily be incorporated into your plumbing marketing strategy. Building credibility is part of building your brand.

 

#1 Clear and Open Communication

One of the most important parts about building trust with your customers is clear and open communication. Make it easy for customers to contact you and always respond to their concerns and be available. Create an open

building trust

Rio Grande Valley Moms Blog, https://goo.gl/XyBSfA, 01/-6/2017

line of communication address the good and bad. Failure to address tricky situations can be a huge downfall when it comes customer service and does not help build trust. Regardless of the situation, up front communication is always best.

 

#2 Honor Your Word

It’s important to always honor your word to build trust with your customers. It could mean honoring a promise or promotion you made as part of your plumbing marketing campaign, or an agreement you made with a customer. It could be as simply as showing up on time. Doing what you say and meaning what you say is crucial part of building trust with your customers. It lets them know they can depend on you.

 

#3 Demonstrate Your Knowledge

Demonstrating your knowledge is another way you can build trust with your customers. People like to do business with companies that are the best at what they do. But how can you demonstrate that you are the best at what you do? By blogging about it! Incorporate your expertise into your plumbing marketing strategy. Studies show that a consistent content strategy is one of the best ways to build credibility online.

 

#4 Promote Feedback

 

building trust

Brett Pinegar, https://goo.gl/PMmn6b, 01/06/2017

Customer feedback is an excellent way to build trust. New customers like to see how other customer’s experiences where before they do business with you. Customer reviews are considered more reliable than professional opinion. So promote feedback. Ask your customers to review your business online, or post testimonials on your website. This is a great way to demonstrate your credibility with your customers and also promotes candid communication.

 

Building trust is part of growing your business. You want your customers to feel like they made the right decision in doing business with you. Customers who trust you are also more likely to provide repeat business and referrals, both of which are invaluable to your growing your business. To learn more about building trust and credibility with your customers and strengthening your brand visit www.growplumbing.com.

 

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