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Posts Tagged ‘Online reputation’

Small Business Tips – How to Stay Competitive with Your Plumbing Marketing

September 26th, 2018

As a small business owner you typically don’t have an extensive plumbing marketing budget to work with. Which can make competing with the big boys challenging. So how can you make your small business stand out in such a competitive market? Here are some plumbing marketing tips that can help you get the most out of your budget, and make your small business stand out!


1- Leverage Your Online Reputation

small business

Image Credit: JW Max Solutions,

Your online reputation and reviews are invaluable when it comes to your plumbing marketing. If you have already established a positive online reputation on local directory sites like Yelp!, you can promote it on all of your social media platforms. This provides an excellent source of content, and highlights your reputation. Potential customers put a lot of stock in what others have experienced. Online reviews are revered as being organic and more genuine than expert opinions. A company that has more positive reviews on Yelp! is more likely to get showcased in search results, and more likely to convert more potential customers.


If you don’t have that many reviews, or they don’t show the best side of your business, start cultivating reviews today! Ask customers for feedback, and make it easy for them to review your business by including links to your local directories on your website, social media profiles, and emails.If doesn’t hurt to ask, and it can really work wonders for your plumbing marketing strategy.  


2- Showcase Achievements

Another great way to market your small business, is to showcase your achievements. If you have an A+ rating with the BBB, utilize this to your advantage. This goes for any local awards and memberships with the chamber of commerce.small business


3- Make it Easy to Contact You

One of the biggest mistakes a small business can make when it comes to their plumbing marketing is to hide their contact information. Make it effortless for a customer to contact you. Utilize different contact options as well. Some people may prefer to call, others may want to chat, some may prefer to connect over social media, while others want to send and email. You have to appeal to everyone. Highlight all of your contact information on your website in obvious locations. You should also make sure customers can find your contact information on all of your social media platforms and local directory sites.


4- Mobile Marketing

small businessThese days, most of your leads are going to come from mobile users. Mobile search surpassed traditional computer search years ago, and it is only increasing. The average person spends about 6 hours a day on their phones. With information available at our fingertips, it has become second nature to reach for our phones whenever we need something. Make sure everything you do online, works for the mobile user. Websites need to convert to smaller screens, click to call features need to be enabled, and local directory sites need to be utilized.


5- Re-targeting Ads

Re-targeting ads are great for small businesses operating on a small budget. They are less expensive to run, and typically have a pretty good return on investment. Since, the customer has already demonstrated interest in your brand, they are more likely to become a customer. Re-targeting ads, work by placing ads in front of potential customers who have already visited your website. They show up in social media feeds, or in side ads when you are surfing the web. They say “hey remember me”? It is important to note, that some traffic has to be generated to your website in order for re-targeting ads to work.


For more plumbing marketing tips for small business owners contact Grow Plumbing today! We specialize in online plumbing marketing and can help you grow your business!

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How to Cultivate and Protect Your Online Reputation

June 12th, 2018


Just about everyone is online these days, which means as a business you must be conscious of your online presence and your online reputation. Since modern day word of mouth marketing has taken on the persona of local directory sites like Yelp and Google, your online reputation is becoming increasingly important. So, how do you cultivate and protect your online reputation? Today we will discus how you can build a great online reputation, and how you can manage it.  Click here to join us on the next webinar – Online Reviews, Magic Secrets Revealed!


Cultivating Your Online Reputation

online reputationCultivating your online reputation is a simple thing to do. Start with creating a strong brand. Brand recognition is one of the most important parts of creating a good online reputation. It is how people will associate with your brand. Create a website that reflects your culture and your branding. Keep logos, banners, themes, and images universal across all platforms.


Once you have your branding in place, you will want to take some time claiming and creating profiles on social media and local directory sites. Optimize these profiles with the latest news about your business. Make sure all of the information is accurate and correct. Update contact information and include a link to your website. You can also ad images and logos to help strengthen your brand. Social media sites are a great way to reach your target audience and engage with them. Local directory sites, like Yelp and Google are a great way to increase your online visibility. Both social media and local directories will help you gain insight into how your customers associate with your brand.


Once you have your social media profiles create, it is important to cultivate an ongoing content strategy. A good content strategy will help you cultivate a good online reputation, because it gives your credibility. You content strategy allows you to demonstrate your knowledge and establish yourself as an expert in your field. A good content strategy will incorporate a diverse assortment of content from: simple status updates, a blog, images, videos, infographics, memes, and short video clips. The more diverse your content strategy, the better visibility you will have, which gives you a chance to create a better online reputation.


Manage Your Online Reputation

Once you have established your online reputation, it is important to continually manage it, in order to protect it. While you can’t stop someone from leaving a bad review, you can be proactive when these things happen. Monitor your localonline reputation directory and social media profiles. Stay on top of your reviews. Know what people are saying and respond. Respond to the good and thank then for their kind words. Respond to the bad and try to find a resolution.


When dealing with negative comments and reviews, timing is everything. You don’t want to respond in the heat of the moment. Take some time to decompress and reflect on the situation. Never respond in anger and try to avoid getting defensive. Try to see things from the customers point of view. Remember, while there may be a negative situation you are dealing with, half of the battle is how you respond. You have the ability to change the situation from a negative to a positive just by how you respond. So, make your response count. Be thoughtful, compassionate, and most importantly; be nice.


Ongoing Maintenance

Part of cultivating a good online reputation is ongoing maintenance. Audit your profiles and website at regular intervals to make sure all of the information is still relevant and true. Delete content that isn’t relevant anymore.

You also want to make sure that you are updating and posting regularly. This involves updating your profiles with relevant content on a regular basis. Make sure that the content you post is relevant, accurate, useful, and unique. Always fact check before you post and avoid posting about topics that are controversial. As a brand, it is important to remain transparent so that you can appeal to a broader audience. You don’t want to alienate a potential audience because you posted something offensive. Save politics, personal beliefs, and religion for your personal profiles. Keep your business profiles professional and relevant to your business.


For more information on how to cultivate and protect your online reputation contact Grow Plumbing today!

Also, click here to join our online review next webinar! 

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How Online Reviews Can Affect Your Plumbing Marketing

May 18th, 2018


Word of mouth marketing is a very powerful thing, recently word of mouth marketing has taken on a whole new persona, in the form of online reviews. With the rise in popularity of local directory sites like Yelp, online reviews became the new word of mouth marketing. Online reviews can have an affect on your plumbing marketing in a couple of different ways, like your online reputation and search ranking. This is why it is important to cultivate a good strategy for soliciting online reviews.


Online Reputation

online reviewsOne of the most obvious ways online reviews can affect your plumbing marketing is through your online reputation. Ratings and reviews play a huge role in how potential customers view your brand. Having either a favorable or unfavorable reputation will influence customers decisions to do business with you. In terms of your online reputation and cultivating your reviews you always want to put your best foot forward! It is important to be proactive with your online reviews. Acknowledge favorable reviews with a thank you, and always address negative reviews.

Tips for Handling Negative Reviews:

  •  Think before you react. Never respond to a negative review in the heat of the moment. Take some time to process the information before you respond.
  • Avoid getting defensive. Getting defensive when responding to a negative review can make things worse. Instead swallow your pride and try to see things from the customers point of view. This may give you some insight into areas of your business that could be improved.
  • Be genuine, courteous, and empathetic. You never know what kind of day someone is having. When a customer leaves a negative review, it could have simply been the straw that broke the camels back, and so they are taking it out on you. By showing genuine care and concern, and responding with a courteous and empathetic demeanor, you can deescalate the situation and even turn it around.  
  • Always try to resolve. Always try to find a solution. Most of the time your customer will tell you what they want. Try to make it right! This demonstrates your willingness to go above and beyond for your customers and your exemplary customer service. Which makes others want to do business with you. Remember, we all make mistakes, but sometimes it’s how you respond to a negative situation, that sets you apart from the rest!

Search Ranking

Another way online reviews can affect your plumbing marketing is through search results. With the roll out of Google Services Ads, online reviews play a huge role in which companies get featured in search results. Companies that have a good online reputation, have a better chance at populating in Google Services Ads. This is because Google wants to provide customers with the most relevant and quality results. Because they are putting their guarantee behind it, only reputable companies that have good online reviews and have undergone a background check will populate. Google Service Ads offer a lot of benefits for your plumbing marketing. If you are taking advantage of these ads, or thinking about it, it may be a good idea to rev up your online reviews solicitation efforts.

Some Ideas for Cultivating Online Reviews:

  • Include links to directory sites on your website
  • Promote your directory sites on social media
  • Follow up with your customers after a job is completed, and ask for a review
  • Include links to directory sites on your monthly emails


It is never too late to improve your online reputation. If you are suffering from reviews that are not the most favorable, you have several options:

Solicit new reviews – by soliciting new reviews for your business you can eventually bury the ones that are negative. While they may not disappear altogether, having positive reviews outweigh the negative reviews can make the negative online reviewsreviews obsolete. In addition, statistics show that the more reviews you have, the more likely a negative review will sneak its way in eventually. Its probability, even if you do your best every day. It’s important to remember that you can’t please everyone, and sometimes we all have an off day.


Ask for the review to be taken down – if you have a negative review that is completely unfounded, you aren’t necessarily at their mercy. You do have the option to have it removed by the site. Contact the site administrator and ask them to remove the review. Most sites are more than willing to remove a damaging review that tarnishes your reputation, granted you provide reasonable cause as to why the review is solicitous and unfounded.


For more information on how online reviews can affect your plumbing marketing and how to cultivate more online reviews contact Grow Plumbing today! We specialize in online digital marketing for plumbers and can help you achieve success with your online reviews, Google Services Ads, and more!

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How to Protect Your Online Credibility

October 20th, 2017


Managing your online credibility is an important part of online plumbing marketing. It takes a while to build good credibility, however losing your credibility can happen overnight. A lot of things go into building good online credibility, and managing your credibility is an ongoing process that takes careful consideration and dedication. Let’s look at ways you can protect your online credibility.



Part of protecting your online credibility is monitoring your reputation online. There are apps you can utilize that will automate this for you, Reputology is a good one, it costs about $25 a month and will alert you. However, if you are looking at going the freemange online credibilityroute you can set up Google alerts or social mentions, which will send you a notification anytime someone mentions your business. Knowledge is power when it comes to monitoring your online credibility. The more you know the better you can react to attacks on your credibility.



One of the most important parts of maintaining your online credibility is to reflect before you react. Often times we are quick to get angry and quick to get defensive, and this is one of the worst things you can do. Consider the situation, is there any merit to it? Was there something you could have done differently? It’s important to take each situation, and think of it as a learning or teaching experience. This can help you form a better response, and help you improve your business operations. Remember, you should never respond in anger. Take time to internalize the situation you that you can form the best, most thoughtful response possible.



manage online credibilityNot responding to negative reviews or negative interactions online can do more harm than good. It demonstrates that you don’t care and/or are not active online, which is another problem in and of itself. So, by all means, please respond. With that being said, be courteous, address the problem, and offer a solution. It should be your goal to turn the situation around. When you are willing to right the situation, regardless of who is at fault, it demonstrates to your customers that you care about their well-being and your quality of work.


Proactively Craft Good Credibility

Part of protecting your online credibility is to proactively create good credibility. This involves creating good quality content that demonstrate your knowledge. This helps boost engagement, which helps you build relationships with your audience. The more personal relationships you have with your audience the better credibility you will have with them. When you have good relationships with your audience, then you can solicit reviews. Asking for reviews from your customers will help mediate any negative reviews.


One thing to keep in mind when it comes to your online credibility is that having a negative review is inevitable, you could have hundreds of positive reviews and favorable rating, but every now and then a negative one will sneak in there. And this is ok, just be sure to address it. For more information on managing your online credibility contact Grow Plumbing today. 


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Digital Marketing – Protecting Your Online Reputation

December 12th, 2016


Everything is going digital these days. While the internet is a super convenient way to do just about anything these days, its also a really easy way to affect the livelihood of a business. Good press and bad press alike are both easily inflicted with

protect your online reputation

Bonakey,, 12/12/2016

just a few quick strokes of a keyboard. And while online reviews can be great for business they are also tarnish your online reputation. With more and more users taking to the web in search of goods and services, local directory sites like Yelp and Google Local are becoming increasingly popular. They are easy to use and provide a place for other others to rate their experience. Customer reviews can easily sway a potential customer’s buying decision. In fact studies show that customers put more stock in what other customers experienced versus what experts have to say. This is why protecting your online reputation is so important.


Be In the Know

protect your online reputation

NLP Information,, 12/12/2016

One of the most important parts of protecting your online reputation is to be in the know. Know what customers are saying about your business. Just because you don’t see it doesn’t mean doesn’t exist. The best strategy when it comes to protecting your online reputation is to monitor your reviews and ratings for any negative reviews. This way you can address the problem head on and hopefully come to a more positive resolution.


Use the Right Tools

When it comes to protecting your online reputation its important to make sure you are using the right tools. With as complex as everything is these days, keeping track of your online reputation may be easier said than done, with new sites popping up left and right. Fortunately there are many tools out there that can help you keep track of your online reputation. Setting up Google Alerts is one way you can easily track your online reputation for free. Simply create an alert for your business name or terms that you want and Google will scour the internet for you. When the term you set up is mentioned, Google will then email you the link. You can specify what types of mentions and even how often you get alerts. Socialmention is another similar free tool you can take advantage off. There are of course other services you can utilize like Trackur and Brandseye however a monthly subscription is required.


Address the Problem

Part of protecting your online reputation is addressing the problem head on. When you come across a review that is negative respond to it. Try to avoid getting defensive, instead take your time, cool off and carefully craft a response. Be thoughtful and courteous. Try to resolve the issue. By being proactive you demonstrate your flexibility which is a desirable trait when it comes to providing excellent customer service.


Protecting your online reputation will become more and more important, especially as you get more involved in building your brand and expanding your reach. Just remember to stay positive and take things in stride.  



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Safeguarding Your Online Reputation

October 22nd, 2016


Your reputation is an important thing, especially when you are running a business. Before the internet really took off, the reputation of your business was easier to manage. While word of mouth has always been an important contributing factor in terms of your reputation, new about your business, be it good or bad, didn’t travel at the speed of light. In today’s day and age your online reputation can be cultivated almost instantaneously it seems. So what can you do to safeguard your online reputation?


online reputationOne important part of safeguarding your online reputation is to monitor your reviews. Many local directory sites like Yelp, Angie’s List, and Google Local all have ratings and reviews systems in place. This is a big part of their business. Its partially how they go about recommending business in search, and potential customers tend to put a lot of stock in what others think about your business. That means it is super important to stay on top of your reviews. Because lets face it, not all reviews are going to shine a favorable light on your business; no matter how hard your try. Its just probability. For every good review you will get a certain amount of negative reviews, and the more reviews you have the greater the chances that a negative review will sneak its way in. The best thing you can do it to monitor your reviews so that you know what going on. If you are in the dark about how customers truly feel about your business then there isn’t much you can do to save your online reputation.


Being aware of your online reputation and what people are saying about your business is only part of it, the next part is to be proactive when you happen upon a negative review. Take the time to respond. Just because you received a negative review doesn’t mean that it has to stay that way. With every negative review you have the ability to turn it around. Also by responding you are demonstrating that you really care about your customers are are willing to make a situation that went wrong, right. Empathy, compassion, and the ability to listen to your customers is good for your online reputation.


If you simply don’t have any reviews then soliciting your customers for reviews is a good way to get them. Ask your customers to rate your company online after a job. By asking existing customers for to review your business online you have a good chance of increasing your rating. After all your existing customers are your customers for a reason, they already love your brand, hopefully, and so will more than likely give you a good review. And if not then you should take this opportunity to learn and grow. Maybe there are some areas your could improve upon. Just because you got a negative review doesn’t mean it has to be a negative experience. Perhaps it will shed some light on something you were unaware of, and allow you to fix it.


You can also build credibility and improve your online reputation by starting a blog. A blog is a great way to put your knowledge on display. People like to work with companies that seem to know what they are doing. Blogging is a great way to show that you are the authority in your field. It not only serves to improve your online reputation and build credibility but also satisfies the need for a constant stream of content.


There are also companies out there that will monitor your online reputation for you and alert you if there is ever an issue. These services of course cost money. Learn more about plumbing marketing and how to safeguard your online reputation by clicking here.


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Tips To Help Your Protect Your Online Reputation

October 1st, 2015


online reputationWith it comes to digital marketing maintaining your online reputation is one thing that is crucial to your success. Your reputation is just part of the equation that allows customers to make decisions on whether or not they want to do business with you. With news traveling at the speed of light these day, when it comes to your online reputation you have to be diligent. Here are a few things you can do to protect your online reputation.


  1. Online Reviews

    Online reviews play a huge role in your online reputation. Sites like Yelp and Google foster a safe haven for customers to openly review your business. While some of these reviews (and we hope most of them) demonstrate your superior customer service and expertise; others may come short in terms of singing your praises. When it comes to negative reviews and protecting your online reputation its very important to address them head on. Be proactive, but don’t get defensive. Try to work with people and find a solution. More often then not you can actually turn a negative situation into a positive situation simply by communicating and addressing the problem.


  2. Blogging

    Blogging is a great way to create a good online reputation. Aside from the benefits blogging does for your digital plumbing marketing, for example increasing your search ranking, blogging can also help you engage with customers. Blogging allows you to talk about what you know and what you are good at. By creating a blog you help distinguish yourself as an expert, which in turn helps give you more credibility and helps build a positive online reputation.


  3. Keep Information Up to Day

    Part of maintaining your online reputation is to make sure you maintain your information. Make sure you are updating your website on a regular basis. Make sure all of the information you provide is accurate. You want to make sure the information on your social media profiles and local directories is also up to date and accurate. This helps maintain a good online reputation by making sure your information is accurate.


Hopefully your online reputation is already good. If not then its time to address it. With a little effort and time you can turn things around. Grow Plumbing specializes in digital plumbing marketing and together we can help you strengthen your online presence and your online reputation. Contact us today to learn more!

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How to Protect Your Online Reputation

May 21st, 2013


We all know that word of mouth travels fast. Good news spreads quickly but not as fast as bad news. These days the internet has added some fuel to the fire, making word of mouth spread almost instantaneously. That’s why it is so important to be aware of your online reputation! Don’t be underwater with your online reputation!

online reputation

Keep yourself afloat with your online reputation!


Now days everyone is go go go constantly, when a potential customer needs something, even plumbing service, 9 times out of 10 they take to the internet. The internet provides a place where customers can search, review, and rank service providers. Not having a good online reputation can really tarnish your ability to grow plumbing business. How to you protect your online reputation?


  • Monitor your online reputation. You have access to your business reviews online, create accounts on Yelp!, Yahoo Local, Google Places, Yellow Pages etc….better yet your business could very well already be on these sites, claim your business! It’s really simple and is worth the time because you stay on top of reviews for your business, and also ensure all your business information is correct.

  • Be Proactive with your online reputation. When you come across a review or rating that doesn’t showcase your business in the best possible light, you need to address it. Apologize to disgruntled customers and open the lines for clear communication. Often times you will find that the breakdown happened because of a failure to communicate. Work with your customers and see if there is a resolution. Often times you can reverse a bad customer experience by demonstrating your ability to make things right and ensure your customer is happy with their experience this will only improve your online reputation.

  • Encourage your online reputation. You can encourage your online reputation by asking your customers to fill out a survey and/or review your business online after you completed a job. Sending positive feedback to your business listings is a great way to boost your online reputation and generate good/positive feedback The higher your business ranks the more customers you will receive.


It is important to be involved with your online reputation, standing by and doing nothing is only going to harm your business. Keeping an eye on your online reputation and reacting to negative feedback is just a good business practice. Not only do you have the opportunity to make things right for your customers, but you can also count this as a learning experience! 


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