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Posts Tagged ‘paid ads’

Native Advertising for Your Plumbing Marketing

January 14th, 2018


Native advertising has seen a huge rise in popularity over the last several years. Probably because social media platforms have become so popular, and the use of more visual content on social media. You may be asking, “what is native advertising?” In short, the term native advertising is a type of advertising that matches the form and function of the platform is it on. These days, native advertising is primarily done online, however there are also traditional advertising tactics as well, such as advertorials, which were quite popular over the last several decades. Here’s how you can incorporate native advertising into your plumbing marketing strategy.



Native advertising has been extremely successful on social media platforms like Facebook. Feed based advertising is an easy way to adapt your advertising ads to the platform they are on. And with so many users on sites like Facebook, the native advertising for plumbing marketingpotential for good exposure is high. Native adverting on Facebook appears directly in user’s feeds and can appear in several different forms including video clip or image. These ads will be eye catching, and informative. Informative being the operative word. As we all know, content drives the social media experience. The more informative, the more useful, and the more unique the content is the better it will perform. Focus on solving problems, informing, and providing solutions.

For plumbing marketing purposes, consider videos on what not to pour down the drain, or how you can fix low water pressure. Real issues that your potential customers might have. Provide them with just enough information to inform them, then make it easy to contact you. Remember, you are trying to inform your audience, but not mislead them. Make sure you use clear labeling from the beginning. For example; use verbiage like “this plumbing tip is brought to you by SoCal’s Best Plumber”. Its lets the audience know that yes this is an advertisement from the beginning. This helps reduce the feeling that they were mislead or manipulated, which can have a negative impact on your ad campaign.  Create a positive experience with clear communication from the beginning.



native advertising for plumbing marketingSocial media sites are great for native advertising because they offer a very specific way to target your audience. Instead of placing ads in blogs and articles, social media platforms allow you to narrow down who you want to see your ads. The more specific the target audience is, the more effective your ads will be. Creating good ads is only half the battle, the next thing making sure your ads get in front of the right audience.


Need a little assistance with your native advertising? Grow Plumbing specializes in plumbing marketing, and can help you come up with brand specific, targeted ads that will deliver the results you want. Contact Grow Plumbing to learn more.




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Running Ads for Your Online Plumbing Marketing

November 15th, 2016


online plumbing marketing

Hebrew Marketplace,, 11-15-2016

Running ads for your online plumbing marketing is a great way to give a little boost for your plumbing marketing. By running ads you can effectively spread your message to your target audience quickly, however, there is a cost associated. Because ads cost money to run you want to make sure you are using the space provided wisely. Here are some tips when it comes to running ads for your online plumbing marketing.


Pay Attention to The Rules

When it comes to running ads for your online plumbing marketing there are several options to choose from. From Yelp!, Bing, Google, and Yahoo, there are a lot of websites that host paid ads. Depending on which site you choose each site has its own set of rules and guidelines. It’s important to make sure that you are familiar with the rules of the site you choose and follow the rules.


Choose Keywords Wisely

Choosing the right keywords is very important for running ads for your online plumbing marketing. Keywords rank differently in terms of competitiveness.  While you want to make sure you choosing keywords that you will rank for you also want to make sure you are choosing keywords that aren’t too competitive. Remember the more competitive a keyword is the more expensive it will be. Make sure you utilize a keyword research tool before you get started. As a smart rule of thumb, selecting keywords that are geo specific is a great way to rank higher, and bring in more quality leads.


Implement Strong Call to Action

A strong call to action can really make or break an ad campaign.  Call to actions should create a sense of urgency and compel your audience to

online plumbing marketing

Cisen,, 11-15-2016

click on your ad. Offer them a deal they cannot refuse. Utilize phrases like “click now” or “free estimate”.  Phrases like these not only instill a since off urgency but also of value. The more valuable your offer is, the more likely you are to increase your conversions.


Optimize the Search URL

Take advantage of the search URL and optimize it. This is the perfect place to put the name of your business. Remember you are limited to the amount characters you have for your ad so you will want to make sure you use your space wisely. Utilize the space in your URL to put the name of your business so that you can use the space in your ad to communicate your message briefly and effectively.


Use Images

Images are important for running ads for your online plumbing marketing. The image that you choose should be compelling and help support your topic in addition to being eye catching. You will also want to make sure you aren’t infringing on any copy write laws.


For more tips on running ads for your online plumbing marketing and other plumbing marketing tips visit our website at




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5 Mistakes You Could Be Making With Your Ad Campaigns for Plumbing Marketing

June 1st, 2016


Running ad campaigns for plumbing marketing is a great way to get a little boost in traffic, and also promote a specific topic. When it comes to running ad campaigns for plumbing marketing you want to make sure that you are staying focused and aware of what you are doing. Its easy to get a little sidetracked when it comes to running ads, and that’s why its so important to have a plan. You want to make sure that you are running ads that are efficient and effective, after all they can get expensive after awhile so you want to make sure that you are getting the biggest bang for your buck.


#1 Make Sure You Are Targeting Correctly

Before you run an ad campaign for plumbing marketing you need to establish who you want to see your ad. Who are you targeting? Its important to make sure that you are specific because if the right people don’t see you ad, then your conversion rates will probably be low. Think about who your ideal customer is. You can set perimeters for location, age, male or female etc.. The more specific you are the better the chances that your ad will be effective.


#2 Call to Action

The wording that you use in your ad campaign for plumbing marketing is important. You only have so much space and you want to make sure you catch peoples attention and effectively communicate your message. You want to create a sense of

ad campaign for plumbing marketing

The Worlds of David Darling,, 06/01/2016

urgency to entice people to click on you ad. Use terms like: act now, call now, find out how, ect..


#3 Be Consistent

When it comes to increasing your conversions for your paid ads for plumbing marketing its important to be consistent with your ad. That means you ad should be about the same topic you lead them to. If they click on your ad, only to visit a page that isn’t relevant it can be deemed as misleading and you wont increase your conversions that way. Be consistent and be relevant with your ad campaign for plumbing marketing.


#4 Diversify

There are a lot of options out there for running ad campaigns for plumbing marketing. Google and Facebook are great, but also consider running ads on Bing or Yahoo! There are also retargeting ads that you may want to consider. Try different things and see what works best for you. What works for one plumbing company may not work the same for you. It really depends on your business and your customers. Experiment a little running different ads on different platforms and track your results.


#5 Measure Your Results

ad campaign for plumbing marketing
Smart City Memphis,, 06/01/2016

One of the most important parts of running paid ad campaigns for plumbing marketing is measure your results. What is working? What isn’t’ working? Its important to know these things in order to make better decisions regarding your ads. You don’t want to waste any of your valuable plumbing marketing budget right? So run an ad and see what happens before you dump a wad of cash on a big ad campaign that you aren’t sure will drive the results you are after. See what works and then go from there.



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